Fujifilm acquires a Turkish sales agency for endoscopy products

FUJIFILM Corporation has announced that it acquired 100% equity in Turkey's sales agency for endoscopy products, Filmed Tibbi Cihazlar Pazarlama Ve Ticaret A.S. (hereinafter ‘Filmed’), through its European subsidiary FUJIFILM Europe GmbH on February 28. Filmed has now become a wholly-owned subsidiary of Fujifilm. Fujifilm will launch a direct-sales system for endoscopy products in Turkey.

Filmed has long been a distributor of Fujifilm's endoscopy products to medical institutions across Turkey. With three domestic service stations, the company has a system capable of providing repair services swiftly and reliably. It has also helped many medical institutions adopt Fujifilm's cutting-edge endoscopy products, thereby contributing to the advancement of digestive endoscopy in Turkey.

In Turkey, which is expected to continue strong economic growth and expansion in the medical equipment market, Fujifilm will take advantage of Filmed's direct sales system to make an integrated and swift deployment of its global strategy for endoscopy systems and related products. Fujifilm is committed to delivering marketing, sales and repair service operations that maintain close connection with the local market and address its diverse needs without delay, so as to expand its endoscopy business in Turkey into the future.

About Filmed

•Business fields: Marketing and providing repair services for endoscopy systems and related products
•Capital: 1,000,300 Turkish liras
•Head Office: Istanbul, Turkey
•Establishment: 1989

About Fujifilm

FUJIFILM Europe GmbH is a subsidiary of FUJIFILM Corporation, Tokyo. Since its founding in 1934, the company has built up a wealth of advanced technologies in the field of photo imaging, and in line with its efforts to become a comprehensive healthcare company, Fujifilm is now applying these technologies to the prevention, diagnosis and treatment of diseases in the Medical and Life Science fields. Fujifilm is also expanding growth in the highly functional materials business, including flat panel display materials, and in the graphic systems and optical devices businesses.

In Europe nowadays Fujifilm entities operate in over 50 group companies and employ more than 5,000 people engaged in R&D, manufacturing, sales, and service support. Throughout Europe they serve a range of industries including medical, chemical, graphic arts, electronic materials, optics, recording media, motion picture, and photographic technologies. FUJIFILM Europe GmbH (Duesseldorf, Germany) acts as Strategic Headquarters for the region and supports its group companies in Europe by formulating marketing and corporate strategies.