Fujifilm

Fujifilm Receives Academy Award® for Its Contribution to Motion Pictures

Wed, 15 Feb 2012 15:39:00 +0100

And the winner is... Fujifilm! The Academy of Motion Picture Arts and Sciences presented FUJIFILM Corporation with an Academy Award® for scientific and technical achievement at a special awards dinner held in Los Angeles on February 11, 2012. The Academy's Scientific and Technical Awards honor the men, women and companies whose discoveries and innovations have contributed in significant, outstanding and lasting ways to motion pictures. Fujifilm was recognized with a 2011 Scientific and Engineering Award for the development of the black and white recording film ETERNA-RDS for digital separation of motion picture films. Actress Milla Jovovich served as host of the Academy's Technical Awards dinner, and presented the awards. This year's honorees were celebrated at a formal dinner held at the Beverly Wilshire Hotel in Beverly Hills, California, two weeks prior to the Oscars® ceremony. The Sci-Tech Awards presentation has become a highlight of the Academy Awards season. This year, Ms.Jovovich presented 10 awards to 30 individual recipients. Accepting on behalf of Fujifilm were Ryutaro Hosoda, Corporate Vice President of FUJIFILM Corporation and President & CEO, FUJIFILM North America Corporation, and the three developers of ETERNA-RDS, Katsuhisa Oozeki, Hiroshi Hirano, and Hideyuki Shirai. ETERNA-RDS is a film designed specifically for archival preservation. Intended for making archival black and white separations from color digital masters, ETERNA-RDS makes a 3-color separation of color images and stores them as stable black and white images for long-term motion picture information preservation. ETERNA-RDS is designed for digital film recording and offers a significant improvement over conventional non-specific separation film stock, in that it produces finer detail, accurate gradation linearity, improved granularity and sharpness with reduced flare. “Film is known to last for generations and to assure that today's digital movies can have the same archival life expectancy as movies shot on film, Fujifilm developed ETERNA-RDS” said Mr. Hosoda in his speech. “Digital films will also be available for future generations to see and enjoy.”

Naomi Watts as European brand ambassador for Astalift

Thu, 09 Feb 2012 15:59:00 +0100

Astalift is proud to announce the signing of Naomi Watts, the internationally renowned actress, Academy Award winner and Oscar nominee, as European Brand Ambassador for the Astalift premium skincare brand. Naomi’s latest role sees her starring alongside Leonardo di Caprio in Clint Eastwood’s film, ‘J. Edgar’, released January 2012. Naomi is currently filming ‘The Grandmothers’, a French-Australian co-production with Robin Wright, due for release in 2013. Ms Watts is known for her warm nature and genuine charm and although radiant and naturally beautiful, she remains an accessible role model for woman today – a philosophy that perfectly embodies the Astalift skincare brand. ‘We are absolutely thrilled to be working with Naomi and welcome her to the Astalift brand and team. As a remarkably talented actress, Naomi personifies the Astalift woman – confident and motivated with both inner and outer beauty. As both a mother and a career woman, she is dedicated to all her roles in life, but still makes time for a beauty regime to protect and enhance her natural beauty’ says Andrzej Brylak, Director of European Beauty & Health Division, FUJIFILM Europe GmbH. As European Brand Ambassador for Astalift, Watts will become the face of the new premium skincare brand, Astalift. She will appear in European multimedia campaigns that span print, TV in store and digital platforms. ‘I try to take great care of my skin and am therefore an avid skincare fan. I’m proud to be the ambassador for Astalift as it’s really important to me to look and feel my most radiant self. I love Jelly Aquarysta and I really feel Astalift will become the favourite skincare too of women everywhere’ says Naomi Watts. Naomi Watts embodies the Astalift woman: modern, urban and active – in search of radiant beauty. Born in England on the 28th of September 1968, Naomi moved to Australia with her family when she was 14 years old. Since then she’s conducted her career with the utmost determination and drive to succeed, working with film directors such as David Lynch, David Cronenberg and Clint Eastwood.

Fujifilm to launch Astalift skincare range in Europe, starting in France

Thu, 09 Feb 2012 15:33:00 +0100

Since the 1930s, luminous skin has captivated and inspired painters, photographers and film producers alike, using light alone to reveal the beauty of the skin. In its pursuit of luminous skin, Fujifilm is to launch the Astalift skincare range into the Europe, starting from March 2012. Astalift is a premium anti-ageing skincare brand developed using cutting edge, core technologies accumulated over 70 years of research and development. These technologies include the findings of Fujifilm’s own collagen research, antioxidation expertise and micronization technology. Collagen is not only the essential ingredient within photographic film; it is a key component of the skin. Antioxidants prevent images from fading in colour and repair and protect the skin from UV damage. Fujifilm has applied this knowledge to skincare and developed the most unique of technologies to prevent UV rays from weakening both collagen and elastin within the skin.

A revolutionary scientific breakthrough

The Astalift anti-ageing skincare brand has been developed using Fujifilm’s specialist technological background and expertise in collagen, antioxidants and micronization to rediscover skin’s youthful radiance. A scientific breakthrough in anti-ageing skincare, Astalift combines its unique technological expertise in skin with advanced molecular research and patented innovation to become the specialists in collagen and antioxidants. Advanced, patented formulations that work deep into the layers of the skin to prevent the visible signs of ageing, providing optimum hydration and helping skin regain its firmness and luminosity. To combat ageing effects, Astalift’s patented formula harnesses the unparalleled power of Astaxanthin – a repairing and protective natural antioxidant extracted from algae – with a blend of different types of collagen to improve skin’s moisture levels, firmness and elasticity. Fujifilm has applied their advanced knowledge of micronization technology to enable rapid absorption of active ingredients quicker and deeper into the skin. The combination of these technologies makes Astalift unique in its anti-ageing ability.

A major discovery: The power of Astaxanthin

It’s like nothing used before, a natural anti-oxidant that is 1000 times more powerful than both vitamin E and CO Q10. Astaxanthin is a super ingredient, identified and made viable by Fujifilm for skincare use through many years of research. This extensive knowledge stems from a database of over 4000 antioxidants, Astaxanthin has been found to be incredibly beneficial to the skin structure. Astaxanthin is both a protective and defensive ingredient that is proven to help counteract the effects of oxidation on the skin: wrinkles, sagging, age spots, it also helps repair the cutaneous barrier to help prevent moisture loss. So why isn’t this remarkable ingredient used by others in skincare? While Astaxanthin is well known as an extremely effective antioxidant, it’s also particularly difficult to incorporate within products while also preserving its highly beneficial effects. Fujifilm has applied its expertise in micronization to convert Astaxanthin into micro particles, enabling it to absorb deeper within the skin while maintaining its effectiveness.

Specialist Research: Collagen

The Astalift range contains a blend of collagens to help supply and nurture skin. Scientists at Fujifilm have been using collagen in film since 1934. Astalift is comprised of soluble, permeable and pico-collagen, and combined together they help retain moisture while penetrating deep down to encourage collagen production.

Patented innovation: Micronization technology

Following decades of research and development, The Fujifilm Beauty & Health Laboratory has mastered ‘infinitesimal’ technology. This advanced innovation has led to the development of skincare formulas based on patented micronised active ingredients that rapidly enter the layers of the epidermis to deliver their targeted anti-ageing action.

A skincare revolution: Jelly Aquarysta

Astaxanthin is the ingredient that makes Astalift an extraordinary concept. Found in marine algae and naturally red in colour, it gives Aquarysta Jelly its distinctive colour and the skincare range a soft coral hue. The extraordinary red jelly contains the smallest of micro particles that penetrate the skin immediately and deliver active ingredients deep into skin cells. As skin ages, its ability to retain moisture decreases and the production of ceramide molecules slows down. Through extensive scientific research, Astalift has developed a highly concentrated ceramide formula using the smallest particles available in skincare today at over five times smaller than conventional ceramide particles. Combining Japanese technology with this breakthrough ingredient, Astalift Jelly Aquarysta targets the visible signs of premature ageing, dark spots, lines and dull skin. Ceramides restore the skin’s natural barrier while emollients provide optimal hydration. Collagen and hydrolysed lupin peptides help stimulate the production of elastin fibres to help deliver visibly younger, more luminous ‘replumped’ skin. Application is simple. Take a pearl of the Jelly Aquarysta and use after cleansing to see visible results. After 28 days of use, skin appears more luminous for 95% of volunteers.* The remarkable micronization technology used within the Jelly means that it resurfaces before the eyes and 90 seconds after use, the Jelly appears level, smooth and crystal clear again. A skincare revolution to reveal skin’s inner light. *Clinical tests conducted by the Dermscan laboratory with 22 volunteers

Astalift Skincare Range

Step 1: Purify – advanced skin preparation

The first step is to purify and cleanse. Astalift’s advanced formulations remove all traces of make-up, excess oil, impurities and pollution while gently cleansing and preventing dryness, leaving your skin perfectly prepared for your intense anti-ageing serum. Moisture Foam Cleanser
Delicately cleanses and purifies, refining texture, reducing the appearance of pores and leaving skin perfectly moisturised. High concentrations of repairing agents and vitamin E help restore suppleness and luminosity. Gentle Make-Up Remover Gel
This delicately textured gel leaves skin feeling clean, smooth and beautifully soft by gently removing make-up, excess oil and the impurities that can dull the complexion. Formulated with powerful antioxidants and nourishing olive oil, it leaves skin moisturised, supple and glowing. Complete Make-Up Remover Oil
A luxurious oil that thoroughly removes make-up from eyes, lips and face, and frees the skin of excess oil and impurities. High concentrations of moisturising agents and antioxidants help nurture the skin and protect it from dryness, leaving it soft, smooth and radiant.

Step 2: Renew – targeted skin renewal

Astalift serums and concentrates drench skin with the highest levels of active ingredients available. These penetrate deep into skin cells and intensify the anti-ageing, radiance-boosting benefits of both the day and night cream. Priming LotionDeveloped to deliver radiance and reinforce the skin, this delicate lotion moisturises and softens using high concentrations of emollients and repairing agents. It can be used on its own or before your day cream for optimum hydration. Jelly Aquarysta Rejuvenating Concentrate
This revolutionary skincare formula and texture targets the visible signs of premature ageing: dark spots, lines and dull skin, delivering visibly younger, more luminous and ‘replumped’ skin. Rich in Astaxanthin – a powerful natural antioxidant – with three specific types of collagen to improve skin’s moisture levels, firmness and elasticity. Brightening Serum
Enriched with restoring vitamin C derivative, dark spots and imperfections are visibly reduced, while Astaxanthin, the most powerful of antioxidants, protects the skin and helps prevent skin ageing. Firming SerumDelivers skin that is renewed, resilient and redefined. It improves skin’s elasticity and density and reduces the appearance of wrinkles. High concentrations of antioxidants work to protect skin from environmental stresses, while collagens and elastin improve firmness. Royal Jelly extract helps to revitalise the skin.

Step 3: Regenerate – daily care, protection and repair

Created to protect and repair the skin. These daily care products contain powerful nourishing active ingredients to provide optimum moisture, protect skin from environmental damage and deliver luminosity by boosting cell renewal. Replenishing Day CreamDiscover perfectly moisturised skin. This delicate cream helps prevent the visible signs of ageing by fighting skin oxidation. Renowned for its restorative properties, plant squalane works to strengthen the skin’s natural barrier, providing intense hydration and increasing suppleness. Astaxanthin offers protection from skin-ageing free radicals while royal jelly extract and apricot kernel oil revitalise skin. Regenerating Night Cream
This velvety cream comforts skin as you sleep. Meadowfoam seed oil and artemia extract encourage cell repair, maximise moisture levels and provide an anti-ageing effect. Day Protector SPF 35A 3-in-1 multifunctional cream that protects skin from both the UV rays and other environmental factors, helping skin to maintain firmness and its luminous complexion. Nurturing Eye Cream
This complete anti-ageing eye cream contains dill and cress extracts to reduce the appearance of under-eye puffiness, dark circles and wrinkles. Brightening Cream
Even out your skin tone and regain your natural luminosity. Rich in arbutin and licorice wood extracts, this luxurious cream visibly reduces the appearance of dark spots and promotes skin renewal. Apricot pulp juice revitalises the skin, while powerful antioxidants defend against the visible signs of premature ageing.

FUJIFILM X-PRO1 DIGITAL CAMERA WINS FOUR AWARDS AT CES 2012

Tue, 17 Jan 2012 14:57:00 +0100

Fujifilm announced that the new, revolutionary FUJIFILM X-Pro1 Digital Camera has won four awards during the 2012 Consumer Electronics Show in Las Vegas this week:

CNET “Best of CES 2012” - Best Camera
CNET recognized the FUJIFILM X-Pro1 digital camera as Best Camera saying, “The camera incorporates several innovations, including a promising new sensor and lovely hybrid viewfinder, all in a sleek, retro design.” The “Best of CES” Awards, which are produced and judged by CNET, recognize the hottest products at the 2012 CES, including a Best of Show and People's Voice award selected by the CNET online audience. The awards recognize the most innovative products that set the standard for all other products in the industry. Popular Science “CES 2012 Product of the Future”
Popular Science magazine cited the FUJIFILM X–Pro1 digital camera saying, “Now, the X-Pro1 brings the same sleek look and innovative hybrid digital/optical viewfinder (as the FUJIFILM X-100 digital camera) to an interchangeable lens system, which currently includes three fast primes, or non-zoom lenses.” Popular Mechanics “CES 2012 Editor’s Choice Award”
Popular Mechanics magazine chose the FUJIFILM X-Pro1 calling it, “A stunner, a gorgeous slab of aluminum, synthetic leather, and precision-milled nobs and dials that manages to be featherlight, thanks to it magnesium build.”

Tom’s Guide “Best of CES 2012”
Tom’s Guide also cited the FUJIFILM X-Pro1 saying, “Each year, there are a special few products at CES that really wow us. Among them is the Fujifilm X-Pro1, Fujifilm’s new interchangeable lens camera.”

With unique technology designed to deliver unsurpassed image quality, the FUJIFILM X-Pro1 has three compact, bright, prime FUJINON lenses, a newly developed 16MP APS-C X-Trans CMOS sensorTM, incorporating a uniquely designed filter array to optimize image color and quality, and Fujifilm’s proprietary EXR Processor technology. The FUJIFILM X-Pro1 is a worthy rival to the competitive cameras in the market. To further expand its presence in the premium camera market, Fujifilm continues to focus on every detail, taking the X-Pro1 to the next level by featuring a new 2nd Generation Hybrid Multi Viewfinder. The FUJIFILM X-Pro1 digital camera not only promises to deliver unsurpassed image quality and superb design, it also gives photographers a camera that looks and feels as good as the images it delivers.

Interchangeable lens system camera from FUJIFILM: X-Pro1

Mon, 09 Jan 2012 22:05:00 +0100

FUJIFILM Corporation (President and CEO: Shigetaka Komori) are proud to announce the FUJIFILM X-Pro1, an all-new interchangeable lens camera system. The X-Pro1 features a 16 megapixel APS-C X-Trans CMOS sensor™, a brand new X lens mount, Hybrid Multi Viewfinder and three prime lenses. Key Features Setting new standards in image resolution
FUJIFILM have developed a new CMOS sensor called the X-Trans CMOS™. The X-Trans CMOS™ sensor is capable of delivering resolution that is parallel, if not superior, to a full frame sensor. The new colour filter array paves the way for an ideal sensor that does not need an optical low-pass filter. While the optical low-pass filter is indispensable for the reduction of moiré and false colour generated by conventional sensors, it also degrades resolution. FUJIFILM has developed a new colour filter array that is inspired by the random arrangement of fine film grain, removing the need for an optical low-pass filter to solve moiré and false colour issues. In the array, RGB pixels are arranged in 6x6 pixel sets with high aperiodicity. Increasing the degree of randomness eliminates the fundamental cause of moiré and false colours – a problem that occurs in conventional arrays when shooting stripes and other repeating patterns. The presence of an R, G and B pixel in every vertical and horizontal pixel series minimises the generation of false colours and delivers higher colour reproduction. EXR Processor Pro – As a result of using a film-inspired array, a more powerful processor is required to process the image signal data. So FUJIFILM have created the EXR Processor Pro. This development will maximise the full potential of the X-Trans CMOS™ sensor and deliver high speed and high precision image processing. Prime FUJINON XF lenses deliver the highest image quality
Fujinon lenses have long been associated with delivering high quality images, with optics used for both broadcast TV and medium format cameras. Now the expertise borne out of this enviable optical heritage has been put into lenses for the FUJIFILM X-Pro1 Three compact XF Fujinon fast aperture prime lenses will be available at launch. The "XF18mmF2 R", "XF 35mmF1.4 R" and "XF60mmF2.4 R Macro" all offer precise control over depth-of-field and deliver excellent out-of-focus bokeh thanks to the design of the moulded aperture diaphragm blades. The blades are curved to create a circular image at all aperture settings, while the very edges of each blade are meticulously rounded off rather than simply cut off, which delivers a sharper image. In addition, the solid feel of the high-quality metal barrel and detailed exposure setting in 1/3 step increments using the aperture ring fuel your desire to capture more photos with every shot. FUJIFILM original "X-Mount" maximises lens performance
Specifically designed to maximise the mirror less design of the body the X-Mount has a short flange back distance of just 17.7mm. This means the rear lens elements are as close as possible to the sensor. The wide opening allows the lens to be mounted deeper within the body – up to 7.5mm (approx) from the mount surface – reducing the back focus distance of each lens to the minimum possible, thus achieving high resolution all the way to the edge of the image Hybrid Multi Viewfinder – seeing is believing
FUJIFILM's revolutionary Hybrid Viewfinder first appeared in the X100. With its ability to instantly switch between an Optical Viewfinder and Electronic Viewfinder the Hybrid Viewfinder has added a new dimension to the pleasure of composing photographs. For the brightest viewing image, and to keep shutter lag to a minimum, users should choose the Optical Viewfinder. Those wanting focus confirmation, exposure information, white balance information and depth of field indicators should switch to Electronic Viewfinder. The Electronic Viewfinder provides an excellent "Live View" of your composition. This fusion of technologies allows users to enjoy composing their images through a bright viewfinder, but has the option to overlay vital picture taking information should this be required. Changing between the two viewfinders is simple, thanks to the switch on the front of the X-Pro1 body. When attaching a FUJINON XF-series lens on X-Pro1, both the viewfinder magnification and bright frame size automatically switch to support the lens focal length. Viewfinder magnification switches to 0.37x for the 18mm lens, and to 0.60x when the 35mm or 60mm lens is mounted, letting you compose your shot with the bright, crystal clarity of an optical image. The X-Pro1 also gives you the freedom to manually set a focal distance and switch between viewfinder magnifications. Cutting-edge technology in a beautiful camera body
The top and base are made from die-cast aluminium alloy which, combined with high quality touches like precise engraving on the top-plate and hand-enamelled lettering on the lenses, underlines the fact that the entire X-Pro1 system is built without compromise. This eye for detail extends to the shutter speed dial and exposure compensation control that is precision milled from solid metal. Details like the shutter speed dial lock mechanism and the recessed exposure compensation dial are designed to prevent accidental movement of settings. The knurled finish on the sides of the dials feature rows of minutely milled squared pyramids for superb grip and confidence. "Made in Japan" confirms that every part of the construction has had to meet FUJIFILM's highest standards. The lightweight, precision-milled lens hood (included with the lens) has been exclusively designed and machined from aluminium for the FUJINON XF lens. Its compact size delivers superb light shading performance in a design that perfectly matches X-Pro1 styling. Diameters of the aperture ring and focus ring of the 3 Fujinon XF-series interchangeable lenses are only slightly larger than the barrel for sleek uniformity of design. Precision machined from metal, the reassuring click of the aperture ring at each setting and the comfortable torque resistance when operating the focus ring enhances the shooting experience. The X-Pro1's leather-like finish designed for a quality look and durability. The synthetic leather offers resistance to the elements and high durability, while an original manufacturing process produces a texture with the look and feel of authentic leather. The X-Pro1 has been designed with the photographer's comfort in mind. The natural fit of the eyepiece provides excellent shielding from light leakage. A dioptric adjustment lens can also be attached. Extending FUJIFILM's photo film legacy
In film cameras, multiple exposures is the unique photographic technique of superimposing one image on another by double exposing a single frame of film. Through advanced digital processing the X-Pro1 can simulate this technique - just select Multiple Exposure mode and take your first shot. By viewing it in the Hybrid Multi Viewfinder or on the LCD screen, you can see how the finished multiple exposure will look and precisely frame the second shot. Further enhancements have been made to the Film Simulation modes with the new Professional Colour Negative Film Modes (Pro Neg. Std and Pro Neg. Hi) designed for X-Pro1 users working in the studio. If you'd like to shoot the same scene in a variety of Film Simulation modes, the X-Pro1 offers Film Simulation bracketing, along with AE, Dynamic and ISO bracketing. FUJIFILM has also included Film Simulation modes, where the X-Pro1 simulates the colours and tonal qualities of popular FUJIFILM emulsions. These include the vibrant colours of Velvia, the softer skin tones of ASTIA and the natural look of PROVIA. Enhanced Monochrome Expression with Colour Filters - Replicating the effects of monochrome film photography the X-Pro1 lets you use colour filters to expand your photographic interpretation. Heighten contrast with the yellow filter and red filter or brighten greens and deepen reds with the green filter. Just as professional film photographers once selected a filter and printing paper to complement their creative vision, you can easily fine tune image quality with these filters. For those after a more nostalgic theme there's a sepia filter too. Premium Accessory Lineup
Hand Grip, HG-XPro1 (sold separately) - Giving you more secure and balanced handling of the camera, the X-Pro1 accessory grip smoothly moulds to the lines of the camera body for a uniform look. The grip helps balance the weight of the camera body, allowing for a more comfortable hold. Shoe Mount Flash EF-X20 (sold separately) - Being designed to match X-Pro1's distinctive styling. One dial lets you choose between two modes: AUTO - automatically optimises flash for both outdoor daylight and dark indoor shots; MANUAL - for hands-on control. In addition, the built-in flash diffuser has an easy one-touch operation to soften harsh flash effects. Leather Case LC-XPro1 (sold separately)* - Beautifully moulded to protect the X-Pro1, leather case is designed to allow fast access for easy shooting. Attention has been given to every detail, from the colour and spacing of the stitches to the adoption of a hidden magnet rather than a snap for closing the case. The premium case is completed by the inclusion of the authentic leather neck-strap and hood case. Protector Filterφ39mm and Protector Filterφ52mm - This is a protection filter with high transmissivity without affecting the visible light. The Super EBC (Electron Beam Coating) of these would control harmful borrowed light effectively. The frame of filter given the semi-gloss black coating fits a high sense design. Or the inner side of filter given the matt black coating restrains a reflection effect and does design well. *　Case not suitable for FUJINON XF60mm lens Full Specification - X-Pro1– subject to change

Model Name

Fujifilm X-Pro1

Number of effective pixels

16.3 million pixels

Image sensor

23.6mm×15.6mm（APS-C）X-Trans CMOS with primary colour filter

Sensor Cleaning system

Ultra Sonic Vibration

Storage media

SD memory card / SDHC memory card / SDXC(UHS-I) memory card *1

File format (still image)

JPEG (Exif Ver 2.3 *2),
RAW (RAF format), RAW+JPEG
(Design rule for Camera File system compliant / DPOF-compatible)

(movie)

H.264（MOV） with Stereo sound

Number of recorded pixels

L：<3:2>4896ｘ3264　<16:9>4896ｘ2760　<1:1>3264 × 3264　　　
M：<3:2>3456ｘ2304　<16:9>3456ｘ1944 <1:1>2304 × 2304
S：<3:2>2496ｘ1664　<16:9>2496ｘ1408 <1:1>1664 ×1664
＜Motion Panorama＞
L　 Vertical：7680ｘ2160　Horizontal：7680ｘ1440
M Vertical：5120ｘ2160　Horizontal：5120ｘ1440

Lens mount

FUJIFILM X mount

Compatible Interchangeable lens

・ FUJINON LENS XF18mmF2 R
・ FUJINON LENS XF35mmF1.4 R
・ FUJINON LENS XF60mmF2.4 R Macro

Sensitivity　　　　

Equivalent to ISO 200 - 6400 　(Standard Output Sensitivity)
AUTO mode : AUTO(400)/AUTO(800)AUTO(1600)/AUTO(3200)
Extended output sensitivity equivalent ISO 100, 12800 and 25600

Exposure control

TTL 256-zones metering, Multi / Spot / Average

Exposure mode

Programmed AE, Shutter priority AE, Aperture priority AE, Manual exposure

Exposure compensation

-2.0EV - +2.0EV,　inclement with 1/3EV step

Shutter control

Focal Plane Shutter

Shutter speed
(with mechanical shutter)

(P mode) 1/4 sec. to 1/4000 sec.,
(All other modes) 30 sec. to 1/4000 sec.
Bulb (max.60min.)
Time　2 to 30 sec
Synchronized Shutter speed for flash ：1/180 sec or slower
1/180 sec can be automatically set at some shooting condition on P mode or A mode.
1/160 sec or slower (S mode or M mode)

Continuous shooting

Max 6 / 3 fps selectable

Auto bracketing

AE Bracketing (±1/3EV, ±2/3EV, ±1EV)
Film Simulation Bracketing (Any 3 type of film simulation selectable)
Dynamic Range Bracketing (100%, 200%, 400%)
ISO sensitivity Bracketing (±1/3EV, ±2/3EV, ±1EV)

Focus (mode)

Single AF / Continuous AF/MF　Distance Indicator

(type)

TTL contrast AF, AF assist illuminator available

(AF frame selection)

Area （EVF/LCD：49 areas with 7ｘ7、OVF：25 areas with 5ｘ5）/ Multi
* changeable size of AF frame: among 5 type

White balance

Automatic scene recognition
Custom, colour temperature selection (K)
Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, underwater

Film Simulation mode

10 type　（PROVIA/STANDARD, Velvia/VIVID, ASTIA/SOFT, PRO Neg Hi, PRO Neg. Std, MONOCHROME, MONOCHROME+Ye FILTER, MONOCHROME+R FILTER, MONOCHROME+G FILTER, SEPIA）

Dynamic range setting

AUTO（100-400％）、100％、200％、400％

Self-timer

Approx. 10sec. / 2sec. Delay

Flash modes

Hot shoe with TTL contacts; sync terminal
Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro. Rear-curtain Synchro, Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro. Red-eye Reduction & Rear-curtain Synchro

Hot shoe

Yes ( dedicated TTL　Flash compatible)

Viewfinder

Hybrid Multi Viewfinder
Optical viewfinder
Reverse Galilean viewfinder with electronic bright frame display
Magnifications : 0.37x / 0.6x
Coverage of frame area v.s. capturing area : approx. 90％
Electronic viewfinder
0.47-in., approx.1,440,000-dots colour LCD viewfinder
Coverage of viewing area v.s capturing area : approx. 100％
Eye sensor installed
Eye point : approx. 14 mm

LCD monitor

3.0-inch RGBW (White) LCD monitor, approx. 1,230,000dots, (Approx. 100% coverage)

Movie recording

1920x1080　pixels, 1280 x 720 pixels (24frames / sec.) with stereo sound
Individual movies cannot exceed 29 minutes in length.

Photography functions

Select custom setting, Motion panorama, colour space, colour (Saturation), sharpness, Dynamic range, Film simulation, Gradation, Auto red-eye removal, Framing guideline, Frame No. memory, Histogram display, Preview depth of focus, Focus check, Electronic level, Multiple exposure, Date input, Fn button setting (RAW, Movie, etc)

Playback functions

RAW conversing, Image rotate, Red-eye reduction, Photobook assist, Erase selected frames, image search, Multi-frame playback (with micro thumbnail), Slide show, Mark for upload, Protect, Crop, Resize, Panorama, Favourites

Other functions

PictBridge, Exif Print, Languages selection, Time difference, Quick start mode, Power save mode, Silent mode

Terminal (Video output)
(Digital interface)
(HD output)

ー

USB 2.0 High-Speed

HDMI mini connector

Power supply

NP-W126 Li-ion battery (included)

Dimensions

139.5 (W) mm x 81.8 (H) mm x 42.5(D) mm / 5.5in.(W) x 3.2in. (H) x 1.7 in. (D)
(Minimum depth: 34.1 mm/ 1.3 in.)

Weight

Approx. 450g / 15.9 oz. (including battery ) and memory card)

Approx. 400 g /14.1 oz. (excluding accessories, battery and memory card)

Operating Temperature

0℃ - 40℃

Operating Humidity

10 - 80% (no condensation)

Battery life

approx 300 frames　

Starting up period

Approx. 0.5 sec. ( Approx 1.0 sec, when QUICK START mode and Power save mode is set to OFF)
* evaluated by FUJIFILM method

Accessories included

Li-ion Battery NP-W126
Battery Charger BC-W126
Shoulder strap
USB cable
Body cap
Metal strap clip
Protective cover
Clip attaching tool
CD-ROM (Viewer software, RAW File Converter etc. *3 )
Owner's manual

Optional accessories

Li-ion battery NP-W126
Battery charger BC-W126
Shoe Mount Flash EF-20、EF-42、EF-X20
Interchangeable lens FUJINON LENS XF18mmF2 R
Interchangeable lens FUJINON LENS XF35mmF1.4 R
Interchangeable lens FUJINON LENS XF60mmF2.4 R Macro
Protector Filter PRF-52 52mmΦ
Protector Filter PRF-39　　39mmΦ
Hand Grip HG-XPro1
Leather Case LC-XPro1
* The lens of focal length at 35mm or less can be placed in this leather case with the camera X-Pro 1.

*1 Please see the Fujifilm website to check memory card compatibility.
*2 Exif 2.3 is a digital camera file format that contains a variety of shooting information for optimal printing.
*3 OS compatibility
Viewer software : Windows7/Vista/XP, Mac OS X 10.3.9-10.6
RAW File Converter : Windows7/Vista/XP, Mac OS X 10.3.9-10.7

Full Specification – Lenses x 3 – subject to change

Type	XF18mmF2 R	XF35mmF1.4 R	XF60mmF2.4 R Macro
Lens construction	8 elements in 7 groups (includes 2 aspherical elements）	8 elements in 6 groups （includes 1 aspherical element）	10 elements in 8 groups （includes 1 aspherical and 1 abnormal dispersion element）
Focal length	f=18mm	f=35mm	f=60mm
(35mm format equiv)	(27mm)	(53mm)	(91mm)
Angle of view	76.5°	44.2°	26.6°
Max. aperture	F2.0	F1.4	F2.4
Min. aperture	F16	F16	F22
Aperture control
Number of blades	7 (rounded diaphragm opening)	7 (rounded diaphragm opening)	9(rounded diaphragm opening)
Stop size	1/3 EV (19 stops)	1/3EV (22 stops)	1/3EV (20 stops)
Focus range	Approx. 18cm -　∞	Approx. 28cm -　∞	Approx. 26.7cm -　∞
Max. magnification	0.14x	0.17x	0.5x
External dimensions	φ64.5mm x 40.6mm	φ65.0mm x 54.9mm	φ64.1mm x 70.9mm
Weight	Approx. 116g	Approx. 187g	Approx. 215g
(excluding caps and hoods)
Filter size	φ52mm	φ52mm	φ39mm

Specifications are subject to change

Limited Edition Black Fujifilm X100!

Mon, 09 Jan 2012 22:02:00 +0100

Included as part of the X100 Black Premium Edition package is, a genuine leather ‘ever-ready’ case, a lens hood, an adaptor ring and a protective filter. Each package also has a card with a unique X100 Black Premium Edition number printed on it, identifying which of the 10,000 units it is. No more will be made once the initial stock run has sold out. About the Fujifilm X100 digital camera
The X100 is a premium compact camera that features a bespoke Fujinon 23mm (135 equivalent: 35mm) F2 lens and 12 megapixel APS-C CMOS sensor, combining to deliver exceptional image quality. The camera is also equipped with the world's first "Hybrid Viewfinder", which switches between the optical viewfinder (OVF) and electronic viewfinder (EVF). It incorporates cutting-edge digital functions, whilst offering the operability of traditional cameras with the aperture ring at the lens and the exposure compensation dial on the top plate. Since its launch, the camera has been regularly singled out as outstanding and has wonnumerous awards such as the TIPA, EISA and Camera GP2011 Editors Award

Fujifilm to receive the Scientific and Engineering Award from the Academy of Motion Picture Arts and Science

Fri, 06 Jan 2012 15:52:00 +0100

FUJIFILM Corporation (President and CEO: Shigetaka Komori) has announced that Fujifilm has been selected by the Academy of Motion Picture Arts and Science to receive the 2011 Scientific and Engineering Award for the development of the black and white recording film ETERNA-RDS, digital separation of motion picture films. The ceremony is to take place on February 11, local time, in Los Angeles, USA. ETERNA-RDS is a film designed specifically for archival preservation that conducts 3-color separation of color images and stores them as stable black and white images (silver images), with the purpose of preserving motion picture information for a long term and passing on motion picture contents as cultural heritage to generations to come. This film was added to Fujifilm's lineup in April 2010.
ETERNA-RDS is designed for laser film recording and realizes superior photographic performance (sharpness / graininess). It also offers exquisite processing stability for both black and white negative and positive development. In recent years, digital filming in motion picture production have become more common, resulting in the rapid increase of digital preservation of film information. However, it is still not versatile as there are risks of being unable to reproduce the preserved image information due to the degradation of media where the data was saved or the rapid model change of hard disks where it was to be played on. Fujifilm was highly commended for the significant step it made in protecting the heritage of the motion picture industry, with the development of ETERNA-RDS, which led to this award. The film is already being used for the archival preservation of many Hollywood films.
This Award is given in the name of FUJIFILM Corporation as well as in the names of Katsuhisa Ozeki, Hiroshi Hirano and Hideyuki Shirai, the 3 engineers who designed and developed ETERNA-RDS. This Award has encouraged Fujifilm even more to make further contributions in the archival motion picture film field.

Fujifilm FinePix HS30EXR - Long zoom versatility and exceptional image quality

Thu, 05 Jan 2012 06:16:00 +0100

The HS30EXR includes a number of key specification improvements over the HS20EXR model it replaces. The Electronic Viewfinder (EVF) has been greatly improved while a switch in power supply to a Lithium-ion rechargeable battery delivers up to 600 pictures per charge. These are just some of the changes that will ensure the HS30EXR keeps the Fujifilm name at the forefront of the bridge camera market in 2012. New sensor, even better pictures
The FinePix HS30EXR features an improved EXR-CMOS sensor, which gives the user even more versatility, most notably in low light conditions. By redesigning the shape of the photo diodes used in the EXR-CMOS sensor, the images display 30% less digital noise at higher ISO settings, which results in smoother tones and better low light images. The EXR-CMOS sensor offers three different user-selectable options: High Resolution (HR) delivers the best results in bright lighting conditions or when fine detail in an image is of paramount importance. Wide Dynamic Range (DR) Priority is ideal for capturing images in high contrast light situations, when the user wants detail in both shadow and highlight areas, while High Sensitivity and Low Noise (SN) Priority is the one to choose in low-light. All of these modes can be selected, or it can be left to the HS30EXR to choose through the EXR AUTO function. Never miss a shot
Composing images on these HS-series can be done using either the 3-inch tilting LCD or the Electronic Viewfinder (EVF), both of which have been substantially improved over the HS20EXR. The LCD uses 460,000 dots to display menus and images with great clarity and now benefits from a brighter screen that ensures it's easy to view, even in direct sunlight. Meanwhile, the FinePix HS30EXR’s EVF is also larger at 0.26-inches and features 920,000 dots, compared to only 200,000 dots on the HS20EXR, making for a far clearer viewing image. Viewing comfort has also been boosted thanks to a 22 degree viewing angle (16 degrees on the HS20EXR) and the whole picture taking experience has been improved through a substantial reduction in starting up period compared to the HS20EXR. The starting up period is now just around a half compared with that of HS20EXR. The writing period after continuous shooting has also been dramatically cut to approximately 2 seconds (compared to 20 seconds on the HS20EXR). A lens for every occasion
Sitting at the heart of the HS-series is a Fujinon 30x optical zoom lens offering a huge focal range from 24-720mm (equivalent to a 35mm camera). This enables photographers to tackle almost any type of subject matter from sweeping landscapes to fine details on wild animals. But there may be occasions when users require even more telephoto power to pull in really distant details and, thanks to the Intelligent Digital Zoom function, this is now possible. This doubles the focal range, delivering a massive 60x zoom with a maximum telephoto setting of 1440mm. What's more, the Intelligent Digital Zoom function doesn't suffer from the problems typically associated with digital zoom capabilities. This is achieved through intelligent image processing where the HS30EXR boosts sharpness in selected areas without increasing digital noise. Movie making and picture taking made easier
Like the HS20EXR, the HS30EXR also captures 1080p Full HD movies at 30 frames per second, but this hasn't stopped Fujifilm's designers making some key improvements to ensure movie capture is even easier. Now, it's possible to manually focus during movie shooting for more creative focusing effects, while those preferring to auto focus will benefit in a reduction in focus hunting, so they can keep up with the action. When it comes to still images, the technologies used for Face Detection and Tracking AF have been combined to create Face Tracking Auto Focus. Ideal for capturing all the sporting action and active children, this unique feature allows users to follow the action, ensuring that the faces of friends and loved ones are kept sharp and perfectly exposed. Finally, the FinePix HS30EXR has also been improved with the addition of a customisable Function (Fn) key on the rear of it. This enables fast access to regularly used functions without needing to go into the full menu each time. Key differences between HS20EXR and HS30EXR

	HS20EXR	HS30EXR
Sensor	16 megapixel EXR-CMOS	16 megapixel EXR-CMOS
LCD	3-inch, 460,000 dots	3-inch 460,000 dots Sunny Day mode
Electronic viewfinder	0.20-inch 200,000 dots, 16° viewing angle	0.26-inch 920,000 dots 22° viewing angle
Battery	4x AA batteries (350 shots per set)	Lithium-ion rechargeable (600 shots per charge)
Intelligent Digital Zoom	No	Yes
Manual Focus during movie recording	No	Yes
Customizable Function (Fn) key	No	Yes
Electronic level	Yes	Yes
RAW shooting	Yes	Yes

Fujifilm FinePix HS30EXR key features

16 mega-pixel EXR-CMOS sensor
30x Fujinon Optical zoom lens (24-720mm equivalent to a 35mm camera)
Up to 60x Intelligent Digital Zoom
3-inch LCD screen with Sunny Day mode
EVF with 920,000 dots
1080p Full HD movie capture
Hot shoe for TTL flash
RAW file format
Lithium-ion rechargeable battery – 600 shots
Programmes AE, Aperture Priority AE, Shutter Priority AE, Manual exposure modes
Macro focusing down to 1cm

	FinePix HS30EXR
Number of effective pixels	16.0million pixels
Image sensor	1/ 2-inch EXR-CMOS with primary colour filter
Storage media	Internal memory (approx.25MB) SD/SDHC/SDXC(UHS-I) memory card
File format (still image)	JPEG (Exif Ver 2.3 ), RAW (RAF format), RAW+JPEG (Design rule for Camera File system compliant / DPOF-compatible)
(movie)	H.264(MOV)
Number of recorded pixels	L： <4:3>4608 x 3456 　<3:2>4608 x3072　<16:9>4608x2592　　　 M：<4:3>3264 x 2448 <3:2>3264 x 2176　<16:9>3264x1840 S：<4:3>2304x 1728　<3:2>2304 x 1536　<16:9>1920x1080 Motion Panorama 360°　Vertical 11520 x 1624　Horizontal 11520 x 1080 180°　Vertical 5760 x 1624　Horizontal 5760 x 1080 120°　Vertical 3840 x 1624　Horizontal 3840 x 1080
Lens	Fujinon 30x optical zoom lens
focal length	f=4.2 - 126mm, equivalent to 24-720mm on a 35mm camera
full-aperture	F2.8（Wide) - F5.6 (Telephoto)
constitution	11 groups 15 lenses
Digital zoom	Intelligent Digital Zoom approx. 2.0x (up to approx. 60x, with 30x optical zoom )
Aperture	F2.8-F11.(Wide） F5.6-F11(Telephoto） 1/3EV step
Focus distance (from lens surface)	Normal : Wide: Approx. 45cm to infinity/ 1.4ft. to infinity Telephoto: Approx. 3.0m to infinity / 9.8ft. to infinity Macro: Wide: Approx. 7cm - 3.0m / 2.7in. - 9.8ft. Telephoto: Approx. 2.0m - 5.0m / 6.5ft. - 16.4ft. Super Macro: Approx. 1.0cm - 1.0m / 0.4in. - 3.2ft.
Sensitivity	Auto, Equivalent to ISO 100/200/400/800/1600/3200/6400/12800 (Standard Output Sensitivity)　＊6400：M mode or lower、ISO12800：S mode
Exposure control	TTL 256-zones metering, Multi, Spot, Average
Exposure mode	Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual
Shooting modes	SP: Natural Light, Natural Light & Flash, Portrait, Portrait Enhancer, Dog, Cat, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text,
(MODE DIAL)	MODE DIAL : EXR, AUTO, P,S,A,M,C,PANORAMA,SP1,SP2, Adv,
Image stabiliser	CMOS shift type
Face detection	Yes
Exposure compensation	-2.0EV－+2.0EV　　1/3EV step
Shutter speed	(Auto mode) 1/4 sec. to 1/4000 sec. , (All other modes) 30 sec. to 1/4000 sec. (combined mechanical and electronic shutter)
Continuous shooting (TOP)	Super High：approx. 11fps (Size M,S) High：approx. 8fps (Size L,M,S) Middle：approx. 5fps (Size L,M,S) Low：approx. 3fps (Size L,M,S) * SD memory card with a class 4 write speed (4 MB/sec.) or better is recommended. * The frame rate varies depending on the shooting conditions or numbers of frames in continuous shooting.
(LAST)	-
(others)	Best Frame capture: Super High：approx. 11fps 8/16 frames (Size M,S) High：approx. 8fps 8frames (Size L,M,S)/16 frames (Size M,S) Middle：approx. 5fps 8frames (Size L,M,S)/16 frames (Size M,S) Low：approx. 3fps 8frames (Size L,M,S)/16 frames (Size ,M,S)
Auto bracketing	AE Bracketing ±1/3EV,±2/3EV,±1EV Film Simulation Bracketing PROVIA/STANDARD, Velvia/VIVID, ASTIA/SOFT Dynamic Rang Bracketing 100%/200%/400%
Focus (mode)	Single AF/Continuous AF (EXR AUTO, Movie), Manual AF (One-push AF mode included)
(type)	TTL contrast AF, AF assist illuminator available
(AF frame selection)	centre, Multi, Area, Tracking
White balance	Automatic scene recognition Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom
Self-timer	10 sec.／2 sec. delay／Auto release／Auto shutter（Dog，Cat）
Flash	Auto flash (super i-flash)
	Effective range: (ISO AUTO): Wide: Approx. 30cm - 7.1m / 1ft. - 23.2ft. Telephoto: Approx. 2.0m - 3.8m / 6.5ft. - 12.4ft.
Flash modes	Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
Hot shoe	YES
Electronic Viewfinder	0.26-inch., approx. 920,000 dots, colour LCD viewfinder　approx. 100% coverage
LCD monitor	3.0-inch, approx. 460,000 dots, TFT colour LCD monitor, approx. 100% coverage
Movie recording	1920 x 1080 pixels / 1280 x 720 pixels/ 640 x 480 pixels (30 frames /sec.) with stereo sound Optical zoom function (manual)can be used.
Photography functions	EXR mode, High Speed Movie （80/160/320 frames/sec), Face Detection, Auto red-eye removal, Face recognition, Advanced mode (Pro focus, Pro low light, Multiple exposure, Individual shutter 3D), Motion Panorama360, Film simulation, Electronic level, Histogram display, Framing guideline, Frame No. memory, Best frame capture, Advanced Anti Blur, Date stamp
Playback functions	Face Detection, Auto red-eye removal, Multi-frame playback (with micro thumbnail), Protect, Crop, Resize, Slide show, Image rotate, voice memo, histogram display, exposure warning Photobook assist, image search, favourites, Mark for upload, Panorama, Erase selected frames
Other functions	PictBridge, Exif Print, 35 Languages, Time difference, Silent mode
Terminal { Video output)	NTSC／PAL selectable with Monaural sound
(Digital interface)	USB 2.0 High-Speed
( HDMI output)	HDMI Mini connector
Power supply	Li-ion battery NP-W126　 (included)
Dimensions	130.6 (W) x 96.6 (H) x 126.0 (D) mm /5.1(W) x 3.8(H) x 4.9(D)in.
Weight	Approx. 687g / 24.2oz. (including battery and memory card)
	Approx. 637g / 22.4 oz. (excluding battery and memory card)
Operating Temperature	0℃－40℃
Operating Humidity	10%－80% (no condensation)
Battery life	Approx. 600 frames (AUTO mode)
Accessories included	Li-ion battery NP-W126 Battery charger BC-W126 Shoulder strap USB cable A/V cable (excluding Japan) Lens cap and Lens cap cord CD-ROM Owner's manual Lens hood (excluding China, Japan)
Optional accessories	Lens hood LH-HS10 Remote release RR-80 Shoe Mount Flash EF-42/EF-20 Protector Filter PRF-58

Fujifilm FinePix SL300 and FinePix SL240 bring flexibility, creative control and outstanding optics to the new 2012 bridge camera range

Thu, 05 Jan 2012 06:15:00 +0100

Following in the tradition of the company’s hugely popular S-series cameras, these models offer similar image quality and versatility to that of a DSLR combined with the convenience and portability of a compact camera. Outstanding optics The highlight of the new FinePix SL-series is the Fujinon optical zoom lenses, which offer a high-quality 30x and 24x optical zoom. The extended zoom ranges make the SL300 and SL240 ideal for travellers looking to record their adventures; sports fans keen to capture their teams on camera or any photographer looking for a step-up from their current compact camera. Plus, with a close-focus distance of 2cm, users can also pick out precise close-up details, too. The zoom lenses offer smooth zooming and precise framing of scenes, and with the addition of a zoom lever on the barrel of the lens photographers are able to zoom in and out without taking their hands away from the camera – guaranteeing that they’ll never miss the desired shot. Remarkable image quality to match the lens range Each camera houses a 1/2.3-inch 14 mega-pixel CCD sensor, representing the very latest in Fujifilm’s award-winning imaging technology. The powerful sensors are optimised to work perfectly with the Fujinon zoom lenses, ensuring all the detail in a scene is captured with exceptional clarity. To assist in low-light situations or when shooting handheld, the cameras offer a maximum ISO rating of ISO 6400* for maximising available light and ensuring that shutter speeds are fast enough to capture action without blurring. Sensor-shift Digital Image Stabilisation is offered by both devices and applies the latest in image enhancing processes to bring out detail and preserve the finer points of a picture. For additional illumination, the SL300 and SL240 feature a powerful internal flash that will reach subjects up to 7m away, plus they also have a hot-shoe for connecting separate external flash to add professional lighting capabilities. See the whole picture The SL300 and SL240 boast a 3-inch LCD screen that offers 460,000 dots and an ultra-wide 160 degree viewing angle. This means they’re not only clearer to see when composing pictures the super-bright screens make playback and reviewing movies and stills easier and more enjoyable. The cameras also have Electronic Viewfinders (EVF) that offer 200,000 dots screens, so users can be assured that they’re seeing a good representation of what the camera will capture. The EVF also now benefits from the addition of a diopter adjustment, making it much easier for spectacle wearers to look through the viewfinder. Improved performance In addition to the new technological features the SL300 and SL240 have been optimised to provide a faster start-up, improved speed of Auto Focus and an upgraded response time. All this combines to ensure that users won’t miss a shot. The power supply of these cameras has also been re-engineered to run on Lithium-ion batteries, allowing them to capture up to 300 frames on a single charge. Creative possibilities For times when users want to go beyond the still image, the new SL-series cameras are capable of capturing 720p HD movie at 30 fps. A mini HDMI output port enables both cameras to be quickly connected to an HD ready TV so users can enjoy watching their movies back on the big screen. Still images can also be reviewed in this way, showcasing those edge-to-edge image definitions. Professional look and feel The new SL-series cameras have cosmetic features and design flourishes that are strongly reminiscent of DSLRs and other pro-level cameras, including a rubberised coating to make both models comfortable in the hands for extended shooting sessions, and to also offer the reassuring build quality expected from a premium camera. The cameras’ buttons are ergonomically located and the metal-like finish completes the overall package to appeal to both the beginner and the enthusiast photographer alike. Fujifilm FinePix SL300 and FinePix SL240: key features

1/2.3-inch 14 mega-pixel CCD sensor
3-inch LCD screen with 460,000 dots
TTL Hot shoe flash
Additional zoom lever (side lever)
ISO 100- 6400*
720p HD movie capture
Li-ion battery delivering up to 300 shots per charge

* ISO3200/6400 is effective in S mode.

	FinePix SL240 & SL300
Number of effective pixels	14.0 million pixels
Image sensor	1/ 2.3-inch CCD with primary colour filter
Storage media	Internal memory (none) SD/SDHC/SDXC memory card
File format (still image)	JPEG (Exif Ver 2.3 ) / (Design rule for Camera File system compliant / DPOF-compatible)
(movie)	AVI (Motion JPEG )
Number of recorded pixels	L:<4:3>4288x3216/<3:2>4288x2864/<16:9>4288x2416 M:<4:3>3072x2304/<3:2>3072x2048/<16:9>3072x1728 S:<4:3>2048x1536/<3:2>2048x1360/<16:9>1920x1080
Lens	SL240:Fujinon 24 x optical zoom lens SL300:Fujinon 30 x optical zoom lens
focal length	SL240 f=4.3mm～103.2mm, equivalent to 24- 576mm on a 35 mm camera SL300 f=4.3mm～129.0mm, equivalent to 24- 720mm on a 35 mm camera
full-aperture	F3.1(Wide) - F5.9 (Telephoto)
constitution	11 groups 15 lenses
Digital zoom	SL240:approx. 6.7x (up to approx. 160.8 x, with 24x optical zoom) SL300:approx. 6.7 x (up to approx. 201.0 x, with 30x optical zoom)
Aperture	F3.1/F8(Wide) F5.9/F8/F20(Telephoto)with ND filter
Focus distance (from lens surface)	Normal: Wide: Approx. 40cm to infinity/1.3ft to infinity, Telephoto: Approx. 2.8 m to infinity/ 9.1 ft to infinity Macro: Wide: Approx. 7cm - 3.0m /2.7in.-9.8ft. Telephoto: Approx. 2.0m - 3.0m /6.5ft.-9.8ft Super Macro: Wide: Approx. 2cm- 1.0m /0.8in.- 3.3ft.
Sensitivity	Auto, Equivalent to ISO 64/100/200/400/800/1600/3200/6400 (Standard Output Sensitivity)　＊ISO3200/6400 is effective in image size S.
Exposure control	TTL 256-zones metering ; Spot, Multi, Average
Exposure mode	Programmed AE, Shutter Priority AE, Aperture Priority AE, Manual exposure
Shooting modes	SP :Zoom Bracketing, Natural Light & with Flash, Natural Light, Portrait, Baby, Smile, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text,
(MODE DIAL)	MODE DIAL:SR AUTO, AUTO, P, S, A, M, Custom, Movie, Panorama, SP
Image stabiliser	CCD shift type
Face detection	Yes
Exposure compensation	-2.0EV-+2.0EV　　1/3EV step
Shutter speed	(Auto mode) 1/4 sec. to 1/2000 sec. , (All other modes) 8 sec. to 1/2000 sec.with mechanical shutter
Continuous shooting (TOP)	TOP-6 max. 1.2 fps; TOP-20 max. 3.3fps; size (M,S) TOP-40 max. 8fps; size (S)
(LAST)	LAST6: max. 1.2 fps; last 6 frames recorded
(others)	LONG PERIOD: max. 1.2 fps; maximum number of frames varies with image size and available memory
Auto bracketing	AE Bracketing ±1/3EV,±2/3EV,±1EV
Focus (mode)	Single AF/Continuous AF (SR AUTO, Movie)
(type)	TTL contrast AF, AF assist illuminator available
(AF frame selection)	centre, Multi, Area, Tracking
White balance	Automatic scene recognition Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom
Self-timer	Approx. 10 sec./2 sec. Delay
Flash	Auto flash (i-flash)
	Effective range: (ISO AUTO) Normal Wide: approx. 40 cm–7.0 m/1.3 ft.–22.9 ft., Telephoto: approx. 2.5 m–3.6 m/8.2 ft.–11.8 ft. Macro Wide: approx. 30 cm–3.0 m/1 ft.–9.8 ft., Telephoto: approx.2.0 m–3.0 m/6.5 ft.–9.8 ft.
Flash modes	Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
Hot shoe	YES
Electronic Viewfinder	0.2-inch, approx. 200,000 dots, colour LCD viewfinder　approx. 97% coverage
LCD monitor	3.0-inch, approx. 460,000 dots, TFT colour LCD monitor, approx. 97% coverage
Movie recording	1280 x 720 pixels / 640 x 480 pixels / 320 x 240 pixels (30 frames /sec.) with monaural sound. Optical zoom function can be used.
Photography functions	SR AUTO, Instant zoom, Face Detection, Auto red-eye removal, Framing guideline, blink detection, Frame No. memory, Histogram display, motion panorama, Face recognition, Date stamp
Playback functions	Face Detection, Auto red-eye removal, Multi-frame playback (with micro thumbnail), Protect, Crop, Resize, Slide show, Image rotate, voice memo, histogram display, exposure warning, Photobook assist, image search, favourites, Mark for upload, Panorama, Erase selected frames
Other functions	PictBridge, Exif Print, 35 Languages, Time difference, Silent mode
Terminal { Video output)	NTSC/PAL selectable with monaural sound
(Digital interface)	USB 2.0 High-Speed
( HDMI output)	HDMI Mini connector
Power supply	Li-ion battery NP-85 (included)
Dimensions	122.0 (W) x 93.0 (H) x 100.0 (D) mm / 4.8(W)x3.6(H)x3.9(D)in.
Weight	Approx. 510 g / 17.9 oz. (including batteries and memory card)
	Approx. 470 g / 16.5 oz. (excluding batteries and memory card)
Operating Temperature	0°C-40°C
Operating Humidity	10%-80% (no condensation)
Battery life	Approx. 300frames (AUTO mode)
Accessories included	Li-ion battery NP-85 Battery charger BC-85 Plug adapter Shoulder strap USB-A/V cable Lens cap and Lens cap cord CD-ROM Owner's manual
Optional accessories	Battery charger BC-85 Shoe Mount Flash EF-20

Power, flexibility and creative control with the FinePix S4500 and S4200

Thu, 05 Jan 2012 06:14:00 +0100

Specifically designed for users who want maximum reach without compromising image quality or convenience, the S4500 and S4200 feature high-quality 30x and 24x Fujinon optical zoom lenses respectively, while also offering advanced features in compact, robust, easy to use bodies. In addition, these cameras also offer key performance improvements in speed and functionality to ensure photographers have all they need to capture high quality images in a wide range of shooting conditions. FinePix S4500 - 30x Optical Zoom, 14MP, 3.0" LCD
FinePix S4200 - 24x Optical Zoom, 14MP, 3.0" LCD Get close to the action
The Optical Power Zoom lenses make them ideal for wildlife enthusiasts, keen travellers or sports fans – anywhere that a longer zoom length will help users capture better images. And for the FinePix S4500, fast and accurate framing is made by easier with a precise 45-step zoom control. The Fujinon’ lenses have the company’s hallmark level of expert engineering to minimize chromatic aberrations and distortions. They offer edge-to-edge sharpness and exceptional clarity in images. The S4500 and S4200 also offer a Super Macro mode that focuses down to just 2cm for detail-filled close-ups. Designed for performance
Inside these FinePix S-series cameras is Fujifilm’s unique 1/2.3-inch 14 megapixel CCD sensor offering the renowned image quality that users across the world expect from Fujifilm’s award-winning cameras. In low-light situations, users can adjust the ISO from 64 up to 6400*¹ and use Fujifilm’s proprietary CCD-Shift image stabilisation to help keep images sharp. As well as high-quality stills captured as both Fine and Normal quality JPEGs, the S4500 and S4200 offer 720p HD movie capture at 30fps for smooth movies that will impress friends and family – especially when the HDMI output is used to connect the cameras to an HD ready TV for instant playback. Manual shooting mode, accessed via the mode dial, gives photographers full control of manual shooting such as shutter priority mode or aperture priority mode. In addition to the new technological features offered by the S-series cameras, they have been optimised for faster start-up, improved speed of Auto Focus and an upgraded response time. All this combines to ensure that users won’t miss a shot. *ISO3200/6400 is effective in S mode. See the whole picture
Users of these S-series cameras can choose between composing their pictures using the 200,000 dots Electronic Viewfinder (EVF), and the 3.0 -inch LCD screen on the rear of the camera. The 230,000-dots LCD screen has been redesigned to make it simple to play back stills and movies, navigate the cameras’ menus and frame pictures – even when in bright sunlight. The cameras’ rear screens have an improved brightness over previous models to ensure details stand out and colours appear more realistic. In addition, Face Detection technology is included to automatically lock onto faces appearing in scene, and Fujifilm’s SR Auto modes will make light work of any situation, capturing the very best quality pictures no matter how technically challenging the exposure. These S-series cameras have fully controllable exposure modes for the more advanced photographer. There’s even the option to Date Stamp images to ensure users never forget when they captured their new favourite photographs. Shooting with convenience
Ergonomically designed to fit comfortably in the user’s hand, even throughout long shooting sessions, these super-zoom cameras offer impressive levels of technology considering their compact size. For convenience, power is provided by four widely available AA batteries, making them ideal for travellers or holidaymakers as there are no bulky chargers or plug adapters to carry around. With the innovative improvements and the wide-reaching zoom ranges, either model will prove to be a rewarding choice for all keen photographers. *¹ ISO3200/6400 is effective in S mode. Fujifilm FinePix S4500 and S4200 key features

1/2.3-inch 14MP CCD sensor
24mm wide-angle-super-zoom lens
200,000 dots EVF
3-inch 230,000 dots LCD
4x AA batteries
720p HD movie capture
Focusing down to 2cm in Super Macro Mode
Date Stamp

	FinePix S4200, S4500 Series
Number of effective pixels	14.0 million pixels
Image sensor	1/ 2.3-inch CCD with primary colour filter
Storage media	Internal memory (none) SD/SDHC/SDXC memory card
File format (still image)	JPEG (Exif Ver 2.3 ) / (Design rule for Camera File system compliant / DPOF-compatible)
(movie)	AVI (Motion JPEG )
Number of recorded pixels	L:<4:3>4288x3216/<3:2>4288x2864/<16:9>4288x2416 M:<4:3>3072x2304/<3:2>3072x2048/<16:9>3072x1728 S:<4:3>2048x1536/<3:2>2048x1360/<16:9>1920x1080
Lens	S4200:Fujinon 24 x optical zoom lens S4500:Fujinon 30 x optical zoom lens
focal length	S4200 f=4.3mm~103.2mm, equivalent to 24- 576mm on a 35 mm camera S4500 f=4.3mm~129.0mm, equivalent to 24- 720mm on a 35 mm camera
full-aperture	F3.1（Wide) - F5.9 (Telephoto)
constitution	11 groups 15 lenses
Digital zoom	S4200:approx. 6.7x (up to approx. 160.8 x, with 24x optical zoom) S4500:approx. 6.7 x (up to approx. 201.0 x, with 30x optical zoom)
Aperture	F3.1/F8（Wide） F5.9/F8/F20（Telephoto）　　with ND filter
Focus distance (from lens surface)	Normal: Wide: Approx. 40cm to infinity/1.3ft to infinity, Telephoto: Approx. 2.8 m to infinity/ 9.1 ft to infinity Macro: Wide: Approx. 7cm - 3.0m /2.7in.-9.8ft. Telephoto: Approx. 2.0m - 3.0m /6.5ft.-9.8ft Super Macro: Wide: Approx. 2cm- 1.0m /0.8in.- 3.3ft.
Sensitivity	Auto, Equivalent to ISO 64/100/200/400/800/1600/3200/6400 (Standard Output Sensitivity)　＊ISO3200/6400 is effective in image size S.
Exposure control	TTL 256-zones metering ; Spot, Multi, Average
Exposure mode	Programmed AE, Shutter Priority AE, Aperture Priority AE, Manual exposure
Shooting modes	SP :Zoom Bracketing, Natural Light & with Flash, Natural Light, Portrait, Baby, Smile, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text,
(MODE DIAL)	MODE DIAL:SR AUTO, AUTO, P, S, A, M, Custom, Movie, Panorama, SP
Image stabiliser	CCD shift type
Face detection	Yes
Exposure compensation	-2.0EV-+2.0EV　　1/3EV step
Shutter speed	(Auto mode) 1/4 sec. to 1/2000 sec. , (All other modes) 8 sec. to 1/2000 sec. 　　with mechanical shutter
Continuous shooting (TOP)	TOP-3 max. 1.2 fps; TOP-10 max. 3.3fps; size (M,S) TOP-20 max. 8fps; size (S)
(LAST)	LAST3: max. 1.2 fps; last 3 frames recorded
(others)	LONG PERIOD: max. 1.2 fps; maximum number of frames varies with image size and available memory
Auto bracketing	AE Bracketing ±1/3EV,±2/3EV,±1EV
Focus (mode)	Single AF/Continuous AF (SR AUTO, Movie)
(type)	TTL contrast AF, AF assist illuminator available
(AF frame selection)	centre, Multi, Area, Tracking
White balance	Automatic scene recognition Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom
Self-timer	Approx. 10 sec./2 sec. Delay
Flash	Auto flash (i-flash)
	Effective range: (ISO AUTO) Normal Wide: approx. 40 cm–7.0 m/1.3 ft.–22.9 ft., Telephoto: approx. 2.5 m–3.6 m/8.2 ft.–11.8 ft. Macro Wide: approx. 30 cm–3.0 m/1 ft.–9.8 ft., Telephoto: approx.2.0 m–3.0 m/6.5 ft.–9.8 ft.
Flash modes	Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.
Hot shoe	-
Electronic Viewfinder	0.2-inch., approx. 200,000 dots, colour LCD viewfinder　approx. 97% coverage
LCD monitor	3.0-inch, approx. 230,000 dots, TFT colour LCD monitor, approx. 97% coverage
Movie recording	1280 x 720 pixels / 640 x 480 pixels / 320 x 240 pixels (30 frames /sec.) with monaural sound. Optical zoom function can be used.
Photography functions	SR AUTO, Instant zoom, Face Detection, Auto red-eye removal, Framing guideline, blink detection, Frame No. memory, Histogram display, motion panorama, Face recognition, Date stamp
Playback functions	Face Detection, Auto red-eye removal, Multi-frame playback (with micro thumbnail), Protect, Crop, Resize, Slide show, Image rotate, voice memo, histogram display, exposure warning, Photobook assist, image search, favourites, Mark for upload, Panorama, Erase selected frames
Other functions	PictBridge, Exif Print, 35 Languages, Time difference, Silent mode
Terminal { Video output)	NTSC/PAL selectable with monaural sound
(Digital interface)	USB 2.0 High-Speed
( HDMI output)	HDMI Mini connector
Power supply	4xAA type alkaline batteries (included) / 4xAA type Ni-MH rechargeable batteries (sold separately) 4xAA type lithium batteries (sold separately)
Dimensions	118.0 (W) x 80.9 (H) x 99.8(D) mm / 4.6(W)x3.1(H)x3.9(D)in.
Weight	Approx. 543 g / 19.1 oz. (including batteries and memory card)
	Approx. 448 g / 15.8 oz. (excluding , batteries and memory card)
Operating Temperature	0°C-40°C
Operating Humidity	10%-80% (no condensation)
Battery life	Alkaline batteries: Approx. 300frames (AUTO mode) Ni-MH rechargeable batteries : Approx 500 frames (AUTO mode) Lithium batteries : Approx. 700 frames (AUTO mode)
Accessories included	4xAA type alkaline batteries Shoulder strap USB-A/V cable Lens cap and Lens cap cord CD-ROM Owner's manual
Optional accessories	AC Power Adapter AC-5VX DC coupler CP-04