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Fujifilm’s new Touch Screen Sensation: the FinePix Z800EXR With new EXR sensor with Hybrid Auto Focus System


FinePix Z800EXR, black

FinePix Z800EXR, red

FinePix Z800EXR, gold

Hot on the heels of its multi-award winning predecessor, the stylish FinePix Z800EXR is set to hit the shelves this autumn.

With advanced features including a large and intuitive 3.5” LCD, internal Fujinon 5x zoom lens, 12 megapixel EXR featuring the new Hybrid Auto Focus System and enhanced Dual Image Stabilization, the Z800EXR will produce images that are just as magnificent as the camera itself. 

The World’s first “Phase Detection pixel built-in CCD”

New EXR sensor realize Phase Detection Auto Focus and High Image Quality

 Phase Detection Auto Focus is Fast and Intelligent

Fujifilm placed pairs of phase detection sensors on the EXR sensor, which works by receiving the incoming light of images and calculating the phase difference to find if the object is in front focus or back focus position.  This mechanism is same as that of external sensors on DSLRs and realizes the incredible auto focus speed of 0.158* secThe benefit for the photographer is immediate and obvious: an almost instantaneous capture of the subject in the frame, with no missed shots or subjects half out-of-frame. 

*As of Fujifilm’s research

The new EXR has the ability to intelligently decide between the two focusing systems on the camera, which is Hybrid Auto Focus System

o                   When a bright, high-contrast subject is positioned in the center of the frame, Phase Detection AF works as fast as 0.158 sec which is about the same speed of human eyes blink.

o                   In dark scenes, Contrast AF is employed to work accurately as conventional digital cameras

The Z800EXR automatically selects the better focus system intelligently from Phase Detection or Contrast, by measuring the amount of light or contrast in the scene.

Phase Detection AF is extremely responsive in good light, while Contrast AF is better in dark scenes.

Having both systems on one camera is perfect.

 The Quality Edge

Introduced in 2009 with the FinePix F200EXR, this radical new approach to sensor technology has been met with rave reviews and numerous awards from international industry organizations such as EISA and TIPA. The FinePix Z800EXR sports the latest 12 megapixel version of the EXR sensor, offering even higher resolution than its predecessor whilst still offering class-leading dynamic range and low noise/high sensitivity options.

Modelled on the human eye, the EXR sensor's unique design means that the user can switch the behaviour of the sensor according to the scene to the photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded. When light is strong but contrasty, the sensor can switch to DR (Wide Dynamic Range) mode to get the optimal balance between highlight and shadows. Lastly, in low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in dark conditions.

EXR was developed by Fujifilm to maximi
ze quality in camera designs where larger sensors simply cannot be used, making it perfect for a long zoom compact, delivering extraordinary results even in the most challenging conditions.

Intuitive Touch Screen and Sleek, Beautiful Body to Carry Around

Intuitive design with the large 3.5” LCD

You really do touch and glide with the Z800EXR’s brilliantly-designed touch-screen. Not only can you opt to touch and shoot, or select shooting modes quickly and intuitively, the best use of this feature is flicking your way through your photos on the generous 3.5” LCD.

With Dual Direction GUI and Dual Image Display travelling though the Z800EXR’s functions is smooth and easy; Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu button accordingly (for shooting, playback, multi-viewing and image search), while Dual Image Display splits the screen in various ways to view multiple images at once, so you can scroll through your images quickly and easily to locate the one you are looking for.  Use it as a mini photo album and while-away many hours looking back over your photos and showing them off to friends and family.

Pocketable style

At a mere 16.9mm thick, this camera can be popped into a back pocket or small handbag and carried with you at all times ready to capture those unexpected photo opportunities that always happen when you don’t have your camera with you.

Stunning curves

Sleek, chic, and unashamedly sexy, the Z800EXR is available in four great colours: a gorgeous bright Red, stunning matte Black, a vintage Pink and a regal Gold. The choice is yours!

Internet friendly- for FACEBOOK/YouTube users

With its handy FACEBOOK and YouTube easy-web upload feature, you can decide on the LCD screen which pictures and movies you want to post on-line and mark them for upload. The next time you connect the Z800EXR to a computer, and launch the MyFinePix Studio software, your photos and movies will upload with a few clicks. You can while-away hours travelling home on the train or in the car sorting through your photos, and marking which ones are worthy of being uploaded to FACEBOOK/YouTube.  A great time-saver.

Image Search

Ever found that of the hundreds of photos on your memory card, you can never quickly bring up the one photo you want to show? Well, that problem’s been solved! Fujifilm’s new Image Search tool on the Z800EXR allows you to locate photos quickly and easily; search by Date, by Scene Position (landscape, portrait etc), by Face, and even by your Favourites star rating.  Genius!

More Photography Functions for Advanced, Beautiful Pictures

Intelligent Image Stabilization for both stills and moviesNEW!

With a newly enhanced gyro sensor, the new image stabilization system promises further improved image quality with reduced blurring and noise in pictures and movies, even when shooting at the full 5x optical zoom or in very low-light. The new sensor is able to overcome handshake and can compensate for both sharp and wide hand movements, therefore increasing ISO to freeze action is no longer so necessary, meaning beautifully sharp low-light pictures can be achieved at 400 ISO, rather than 800 or 1600 ISO at night scenery.

Motion Panorama 360 for the Perfect All-Round Shot NEW!

New to the EXR sensor, the Z800EXR extends the sweep range to 360˚ (shots can also be taken vertically).  Combined with high quality printing on Fuji Frontiers or inkjets, astounding scenes can be taken, showing fine detail, low noise and high resolution*. 

*Print service availability depends on region.

Super Intelligent Flash

The FinePix Z800EXR is fitted with a class-leading flash control system that efficiently controls the flash power to produce beautifully balanced flash illumination across the foreground and background, even in macro mode. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. With the improved gyro stabilization system, lower ISO settings can be used, meaning that slower shutter speeds give more balanced night portrait shoots, with smooth gradation and lower noise.


Fujifilm’s Intelligent Detection/Recognition Functions

Face Recognition

Taking Face detection technology to the next level, Face Recognition technology has been developed by Fujifilm which allows you to pre-programme the Z800EXR to recognise up to eight people. Once you have set it up it will optimise the settings to ensure that your favourite people are always given preference when the camera is calculating focus and exposure.

Dog / Cat Detection

The Z800EXR isn’t just all about people; it’s got some clever Dog / Cat Detection technology, too. This works in a similar way to Face Detection technology, and can detect up to ten cats or dogs in a scene and optimises the settings for your four-legged friends rather than any distracting background.

Auto Release especially for Baby Photography NEW!

For those tricky shots with babies or children with little patience to sit still, the Z800EXR incorporates a new mode to automatically fire the camera as soon as the subject looks into the lens.  Using Face Detection technology, the camera can ‘recognize’ a front-on image of human faces, and secure the shot before attention is distracted.  It takes the guesswork out of especially child photography and is remarkably successful at capturing sharp, high quality shots with the minimum of fuss.

Have Fun with Your Pictures After Shooting

HD Quality for Both Movies and Stills

The Z800EXR features a high resolution HD movie mode (720p) with sound, and allows you to easily display ultra clear high definition photographs and movies on high definition televisions.

*HDP-L1 HDTV connection kit and a HDMI cable are required to view your photos & movies on HD ready TVs.

Favorites Rating NEW!

New to Fuji’s 2010 range of cameras is the ability to grade your pictures using a star rating system to manage your pictures.  You can search images by the selected rate, and view only your favourite ones.

Photobook Assist NEW!

Select the images you want to use on your Photobook on camera; even easier if you search by your rated “favourites”.  This will spare your time at a kiosk or desktop computer to download and organise pictures into an attractive Photobook*.  Or, you can simply enjoy viewing the selected images as an on-camera Photobook!

*Print service availability depends on region.

Z800EXR’s features at a glance:

1/2” 12 Megapixel “Super CCD EXR sensor” with

New Hybrid Auto-Focus System (Contrast AF and Phase Detection AF)

3.5”, 460K touch-screen LCD

Fujinon 5x optical zoom

Intelligent Image Stabilization

Motion Panorama 360

Super Intelligent Flash

Auto-image-rotate, Dual Image Display

You Tube/FACEBOOK easy web uploader

Face Detection, Face Recognition

Image Search

Dog/Cat Detection

Full HD Photos and 720p HD Movies (no HDMI port)

Photobook Assist

Favorites Rating

  • Digital Cameras