Fujifilm

Triple honours at the 2013 TIPA Awards for Fujifilm with the X-E1 and X20 digital cameras and the FUJINON XF14mmF2.8 R lens

Tue, 07 May 2013 06:00:00 +0200

Widely recognised as the most coveted photo and imaging awards worldwide, Fujifilm’s FUJIFILM X-E1 compact system camera, FUJIFILM X20 premium compact camera and FUJINON XF14mmF2.8 R lens were all winners in their categories at the 2013 Technical Image Press Association awards (TIPA)*. Fujifilm X series cameras have consistently triumphed at the TIPA awards over the last few years with the “FUJIFILM X100”’s success two years ago, and both the "FUJIFILM X-Pro1" and "FUJIFILM X-S1" winning awards last year.

1. TIPA Best Compact System Camera Expert Award – The “FUJIFILM X-E1” Premium interchangeable lens camera

The "FUJIFILM X-E1" is a premium interchangeable lens camera developed with thorough dedication to delivering premium image quality and superb handling. It has won the award in recognition of its analogue design, examples of which are the perfectly engraved number dials for　shutter speed and exposure compensation control, and the exposure modes which are photographically oriented with a few rendition presets. The award also recognises other features such as the sophisticated 16.3-megapixel APS-C "X-Trans CMOS Sensor" with the ability to record up to ISO6400 and the brilliant 2.36 million-dot OLED electronic viewfinder.

2. TIPA Best Expert Compact Camera Award – The “FUJIFILM X20” Premium compact camera

The “FUJIFILM X20” is a premium compact camera equipped with an optical zoom and a viewfinder in a desirably compact body. It offers excellent operability and image quality and has won the award in recognition of its newly-developed 12 million pixel 2/3-inch X-Trans CMOS II sensor, with the ability to record up to ISO 12800, achieving extremely high resolution and low noise. Recognition was also given to its FUJINON 4X zoom lens (28-112mm equivalent); a fast f/2 lens, it only loses one stop to f/2.8 at the maximum focal length, and is also capable of 1cm macro shooting. In addition, the X20 was highly rated for its fast and reliable Hybrid AF, its Focus Peak Highlight function on the 2.8-inch LCD screen, the manual barrel zoom, and manual focusing during video recording, plus numerous other features including the 8 “Advanced Filters”.

3. TIPA Best Compact System Camera Prime Lens Award – The “FUJINON XF14mmF2.8 R” X Mount Interchangeable lens

The FUJINON XF14mmF2.8 R is a super-wide-angle lens with a focal length of 21mm (35mm equivalent); it’s the pinnacle of Fujifilm's optical design technology with its top quality all-glass construction. It has won the award in recognition of the short back focus distance which helps eliminate vignetting and delivers a bright and high resolution image to corners. The award also recognises the distance and depth of field scales on the barrel, aperture control in 1/3EV steps (19 in all), and minimum shooting distance of 0.18m (0.59ft). Fujifilm will continue to work on the development of excellent products and services that address user needs, thereby contributing to the further development of photographic culture. *TIPA (Technical Image Press Association) is one of the most powerful and influential photographic industry organisations in the world with membership from 28 photo and imaging magazines in 15 countries, across five continents. Every year, it reviews image-related products released in Europe and awards the best product in each category.

Apple Digital Camera RAW update 4.05 allows iPhoto and Aperture to now support FUJIFILM X-Trans CMOS cameras

Fri, 19 Apr 2013 07:00:00 +0200

X-Trans CMOS cameras have a new type of sensor filter array developed by FUJIFILM to improve image quality. FUJIFILM has been working to improve image processing of X-Trans and EXR-sensor based raw captures and is happy to announce that the Apple OS X applications iPhoto and Aperture are now able to process RAW files created on X-Trans CMOS cameras. Applying the Digital Camera RAW Compatibility Update 4.05 to OS X enables iPhoto and Aperture to process RAW files created on the following cameras:

X-Pro1
X-E1
X100S
X20

Please refer the following link for more detail.
http://support.apple.com/kb/DL1629

UPDATED: FUJIFILM X-Mount Lens Roadmap

Wed, 17 Apr 2013 06:00:00 +0200

FUJIFILM Corporation (President: Shigehiro Nakajima) is issuing an updated version of the roadmap for FUJINON X-mount lenses for its FUJIFILM X-Pro1 and FUJIFILM X-E1 compact system cameras. This is further to the last XF lens roadmap issued in June 2012. In response to the large amount of feedback and many requests from users regarding its interchangeable lenses, FUJIFILM aims to further improve the quality, has carried out a review of the lens design and has added new technology. When you combine the below ten XF Lenses with the three X-Mount Lenses that Carl Zeiss announced in September 2012, there will soon be thirteen high-performance lenses available for the X-Mount system which should meet the needs of every photographer and will support a wider range of photography from ultra-wide-angle at 15mm^*1 to super-telephoto at 305mm^*1. Click to enlarge
^*135mm format equivalent * These are not the images of the final product. * The above roadmap is as of April 17th 2013. Specifications are subject to change. * Each value in ( ) is equivalent to 35mm format. For enquiries or information about the Carl Zeiss X-mount lenses, please visit the following URL: http://lenses.zeiss.com

Launch of the first telephoto zoom for the XF Lens series

Wed, 17 Apr 2013 06:00:00 +0200

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the new “FUJINON XF55-200mmF3.5-4.8 R LM OIS” lens for the FUJIFILM X-Pro1 and X-E1 compact system cameras. FUJINON XF lenses feature advanced lens engineering, capable of drawing the maximum performance out of the highly-descriptive "X-Trans CMOS Sensor" in the FUJIFILM X-Pro1 and X-E1 cameras. The new FUJINON XF55-200mm lens produces sharp images across its entire zoom range, well resolved corner-to-corner. The fast F3.5-4.8 lens facilitates image capture in scenes requiring a fast shutter speed. Its image stabilisation function enables the use of shutter speeds 4.5 stops slower, preventing camera shake even when shooting hand-held in low-light, or at a stopped down aperture. Furthermore, it is built to include two linear motors for high-speed AF of 0.28 seconds, instantaneously focusing on your subject.

Built with advanced optical design to cover the mid-telephoto (84mm^*1) to telephoto (305mm^*1) range and deliver the large maximum aperture of F3.5-4.8 despite its compact size; offering mobility and high descriptive performance at the same time.
Featuring image stabilisation that allows the use of shutter speeds 4.5 stops slower; detecting a wide range of camera shakes from low to high frequencies to deliver advanced correction
Uses two linear motors for high-speed AF and quiet operation, making the lens suitable for video recording as well
Features two ED lens elements including one Super ED lens element that boasts performance equivalent to that of fluorite lenses; controlling chromatic aberrations, which typically occur in long focal lengths, to produce images that resolve well corner-to-corner across the full zoom range
Applying FUJINON's proprietary "HT-EBC Coating" on the entire lens surface to achieve a highly preventative measure against reflections, and to control flair and ghosting
Offering the minimum working distance of 1.1m across the entire zoom range to enable telephoto close-ups, and the ability to capture a small part of a subject
Featuring a 1/3EV step aperture ring so that users can easily adjust the aperture whilst holding the camera up to their eye
The focus ring and aperture ring are made from metal and have been designed to have a high quality feel, with the benefit of being extra robust

NEW Firmware will speed up the Auto Focus performance of the X-Pro1 and X-E1 compact system cameras At the launch of the XF55-200mmF3.5-4.8R LM lens, FUJIFILM will upgrade the firmware for both the X-Pro1 and X-E1 cameras. Thanks to a new algorithm, the firmware will be able to harness the full capability of the lens enabling both cameras to search the contrast AF quickly throughout the full range of focal lengths. The focus speed will be as fast as 0.7 sec. even if it searches from infinity to the Minimum Object Distance at the telephoto end. By upgrading your X-Pro1 or X-E1 with new firmware you will also improve the AF speed with other existing XF lenses.^*3 The firmware will be available to download from www.fujifilm.com nearer the launch of the XF55-200mmF3.5-4.8R LM lens. ^*1 based on CIPA standards ^*2 35mm format equivalent ^*3 It will be necessary to update the firmware on all XF lenses except the XF55-200mmF3.5-4.8 R LM OIS. The lens firmware will be available from July 2013.


Specification Chart: XF55-200mmF3.5-4.8 R LM OIS
Lens configuration:	14　elements in 10 groups （includes 1 aspherical and 2 extra low dispersion elements）
Focal length:	f=55 - 200mm
(35mm format equivalent)	(84-305mm)
Angle of view:	29.0°-　8.1°
Max. aperture:	F3.5-4.8
Min. aperture:	F22
Aperture control:
Number of of blades	7 (rounded diaphragm opening)
Stop size	1/3EV　(17 stops)
Focus range:	Normal ： 1.1m～∞ (whole zoom position) Macro ：1.1 m ～ 3　m (whole zoom position)
Max. magnification:	0.18 x (Telephoto)
*External dimensions (Diameter x Length approx.):** * distance from camera lens mount flange	Φ 75mm x 118mm (Wide) / 177mm (Telephoto）
Weight (approx.):	580g
(excluding caps and hoods)
Filter size:	φ62mm

FUJIFILM works for Raw Processing of X-Trans CMOS

Wed, 03 Apr 2013 06:00:00 +0200

X-Trans CMOS has a new type of sensor filter array developed by FUJIFILM to improve image quality. The release of Adobe® Photoshop® Lightroom® 4.4 and Adobe Camera Raw 7.4 today offers significant improvements in the processing of X-Trans raw files for the X100S, X20, X-Pro1 and X-E1, resulting in better Moire reduction and enhanced performance in color reproduction. “We worked closely with FUJIFILM to increase the quality of image processing of X-Trans and EXR-Sensor based raw captures,” said Tom Hogarty, group product manager, Adobe. “Lightroom 4.4 and Adobe Camera Raw 7.4 demonstrate the results of this cooperation and provides remarkable improvements in the raw file rendering.” Lightroom is the essential digital photography workflow solution, helping amateur and professional photographers quickly import, manage, enhance and showcase all their images within one application. The Photoshop Camera Raw plug-in provides fast and easy access to raw image formats produced by many leading digital cameras.

Fujifilm launches the S8400W 44x zoom bridge camera with Wi-Fi®^*1

Fri, 22 Mar 2013 06:00:00 +0100

Highly regarded for their high precision FUJINON zoom lenses, ease-of-use and compact design, FUJIFILM’s bridge cameras are an excellent choice for any keen photographer looking for a step-up in their camera kit. 1. Wi-Fi® PC Auto Save function for hassle-free image backup The S8400W's wireless feature lets you transfer photos and movies*³ from the FinePix S8400W to smartphones, tablets, and computers. For first time, via Wi-Fi®, Fujifilm is able to offer an easy means to back up your photos on your home PC. Just install the free “FUJIFILM PC AutoSave” software onto your PC and select which folder you want the photos to back up to, and then by linking your Wi-Fi Router and the S8400W camera you will have set up a very simple to use backup for your photos on your home PC. To connect to smartphones and tablets you will need to download the free dedicated "FUJIFILM Camera Application" to your iPhone, iPad, or Android^™ smartphone or tablet device to transfer up to 30 pictures at a time from the FinePix S8400W. The app also lets you download movies, expanding the range of options available for enjoying pictures taken with the camera. Pictures stored on the camera can be viewed and selected for download on large smartphone or tablet screens for a smooth download experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it's a simple task to upload them to social networking sites. 2.　44x Optical zoom with powerful Optical Image Stabilisation The new S8400W features a 44x optical zoom（24-1056mm*⁴), fast apertures of f/2.9 to f/6.5, and powerful OIS (Optical Image Stabilisation) for excellent blur reduction resulting in crisp, clear photos. Renowned for their superb clarity, the FUJINON lenses used in this camera feature 17 elements in 12 groups, and combine aspherical and ED elements which help to reduce aberrations and promote a superior level of image quality. Additionally this camera features a Super Macro mode enabling you to get as close as 1cm from your subject, bringing great close-up shots to life. 3. Fast autofocus speeds, quick response times and high quality images With its 16 megapixel 1/2.3-inch BSI-CMOS sensor, the S8400W captures excellent quality low noise shots at sensitivities as high as ISO 12800. And with an autofocus speed of 0.3 seconds^*5, start-up time of 1.0 second^*5, a 0.5 second^*5 interval between shots and a continuous shooting speed of 10fps (MAX.10frames, full resolution)^*5, you’ll really find it hard to miss a shot. What's more, ultra-high–speed shooting of up to 60fps (MAX. 60 frames, image size 1280 × 960) and up to 120fps (MAX. 60 frames, image size 640 × 480), is also available enabling you to capture the action in slow-motion. 4. Full HD movie 1080i/60fps with stereo sound Taking videos is as easy as taking pictures, with a dedicated Movie button which lets you start recording the moment you press it. The high resolution, 1080i movie capture at 60fps with stereo sound and slow-motion capture at 480fps^*5 is superb when played back on HD TV screens and what’s more, still photos can also be taken during video recording thanks to the clever, multi-tasking design. Additionally, a number of advanced movie-editing features are available, including “movie trimming” to cut unwanted footage from movies, and “movie join” to join multiple separate clips into a single movie. 5. Electronic viewfinder The FinePix S8400W comes with a built-in Electronic viewfinder (EVF). This makes it easy to frame subjects, and makes checking focus and white balance in bright daylight conditions a breeze. 6. Intuitive design Along with the easy grip surfaces, the S8400W features a convenient secondary zoom control on the side of the lens barrel; this gives you the option of adjusting the zoom with your left hand and operating the controls with your right. For hassle-free photography the user can choose from three zoom speeds, or use the Auto Return Zoom control to reach high-magnification focal points quickly. Complete with Mode Dial, the S8400W makes it very easy to change shooting mode. 7. Fun-filled feature set FUJIFILM’s advanced filters allow you to indulge your artistic expression in-camera and avoid any time consuming post-processing. The FinePix S8400W offers 6 different artistic effects: Pop Colour - Emphasises contrast and colour saturation Toy Camera - Creates shaded borders as if you were taking a photo on a toy camera Miniature - blurs the top and bottom of the frame for a diorama effect Partial Colour - Retains one selected original colour and changes the rest of the photo to black and white. Colours can be selected from red, orange, yellow, green, blue and purple for dramatic effect Cross Screen (NEW) ^*7 - Creates starbursts around bright objects Soft Focus (NEW) ^*7 - Creates a look that is evenly soft throughout the whole image 8. FUJIFILM FinePix S8400W Key features list:

Wireless Image Transfer to PC, tablets and smartphones
Wi-FI PC Auto save function
FUJINON 44X Super zoom Lens (24mm wide-angle, fast apertures of f/2.9 to f/6.5)
1/2.3inch 16 million pixel BSI-CMOS sensor
Autofocus speed of 0.3 sec. in fastest conditions
Continuous shooting; 10fps(MAX.10frames, full resolution), 60fps (MAX. 60 frames, image size 1280×960) ,120 fps (MAX. 60 frames, image size 640×480)
Start-up time of 1.0sec.
Shooting interval time of 0.5sec.
Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps
Bright 3.0-inch LCD screen (460K-dot)
Electronic viewfinder(201K-dot)
1cm Super Macro
Manual exposure control(P/S/A/M modes)
Twin zoom levers (one on top and one on side of barrel)
3-level zoom switch
Instant zoom and Zoom Bracketing
Artistic features including spot colour and 360 Motion Panoramic shooting
Powered by 4×AA alkaline batteries (with a 300 shot battery life approx.)

*¹ Wi-Fi® is registered trademark of the Wi-Fi Alliance. *² Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance. *³ “FUJIFILM Camera Application” for iOS may not save movie files that cannot be played on your smartphone. Please try recording movies smaller than HD (1280 x 720). *⁴ 35mm format equivalent *⁵ FUJIFILM research based on CIPA standards. *⁶ High Speed Movie can be recorded at the following speeds and sizes: 480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels) *⁷ This effect can only be seen in playback

FUJIFILM launches the new ultra-resilient XP200 digital camera with Wi-Fi®*

Fri, 22 Mar 2013 06:00:00 +0100

The ultimate camera for the outdoor enthusiast and extreme adventurer; whether you’re into climbing mountains or diving in the oceans, the FinePix XP200 has what it takes to deliver high quality still shots and Full HD movies, whatever the conditions. Its CMOS sensor empowers continuous shooting at up to 10fps*⁴ (max. 9 frames) with a dedicated “Burst mode” button which lets you instantly switch to continuous shooting mode. And with the XP200’s new Wi-Fi®* PC Auto Save function, FUJIFILM is offering a simple and very useful means of automatically backing up your photos to your home PC. Click here to see the FinePix XP200 product page
1. A Born Survivor! Waterproof*³ - the XP200 captures still shots and records videos underwater, up to a depth of 15 metres, with crystal clear quality. There’s even a double seal over the battery chamber for increased protection Shockproof*³ - walkers, climbers and mountain bikers will all benefit from the camera's shockproof capabilities that mean it can survive a drop of up to 2m Dustproof*³ - getting sand inside the camera is not an issue due to the thoroughly sealed access ports, protecting both the lens and the sensor and ensuring optimum quality images Freezeproof*³ - if you like to shoot in the coldest of climates, the XP200 will keep functioning all the way down to −10°C 2. Wireless Image Transfer to smartphones and computers The XP200’s new wireless feature lets you transfer your photos and videos*⁵ from the FinePix XP200 to smartphones, tablets, and PCs. For first time, via Wi-Fi®*, FUJIFILM is able to offer a simple means to back up your photos to your home PC. Just install the free “FUJIFILM PC AutoSave” software onto your PC and select which folder you want the photos to back up to, and then by linking your Wi-Fi Router and the XP200 camera you will have set up a very simple to use backup for your photos on your home PC. Both incredibly useful and a big timesaver, this new feature has proven very popular. To connect to smartphones and tablets you will need to download the free dedicated “FUJIFILM Camera Application” to your iPhone, iPad, or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the FinePix XP200. The app also lets you download movies*⁵, expanding the range of options available for enjoying pictures taken with the camera. Pictures stored on the camera can be viewed and selected for download on large smartphone or tablet screens for a smooth download experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it’s a simple task to upload them to social networking sites. High-quality pictures and movies*⁵ can be transferred hassle-free to the smartphone or tablet of anyone who has downloaded the free “FUJIFILM Camera Application”. 3. A high speed shooter Capture high speed action with the XP200’s 10fps*⁴ continuous shooting mode at full resolution (max. 9 frames). You can also shoot ultra-high speed continuous shooting at up to 60fps*⁴ (max. 60 frames*⁶). With a dedicated “Burst mode” button placed on the back of the camera it’s simple to switch to continuous shooting mode, and ever so easy to capture fast paced action shots.
4. Superior image quality At the very core of the XP200 is the camera’s 1/2.3-inch 16 million pixel CMOS sensor. With ISO sensitivity up to 6400*⁷ and CMOS Shift Image Stabilisation, image capture is handled with ease ensuring that sharp, clear pictures are produced, even in challenging low-light conditions. Details in shadow and in bright light can be lost on cameras with conventional sensors, however, the XP200’s CMOS sensor ensures that beautifully balanced pictures are taken. 5. Seeing is believing The XP200 has a bright and impressive 3.0”, 920K-dot LCD screen with an anti-reflective coating which makes looking at images and data on the back of the screen really easy, even in bright sunlight. The screen features an automatic brightness adjustment feature which can be optimised to monitor brightness to account for ambient lighting, saving battery power without sacrificing clarity. 1. FinePix XP200
2. Conventional digital camera 6. Get closer to the action The well-designed XP200 features an internal 5x optical FUJINON zoom lens (28 - 140mm*⁸), which means that you can zoom right up to the action, even underwater. Blur free pictures are achieved through the CMOS Shift Image Stabilisation which corrects the effects of any slight shake of the hand when pressing the shutter. The technology continues to impress with the added application of Intelligent Digital Zoom. The XP200 combines its 5x optical zoom with Intelligent Digital Zoom which results in double the zoom range (10x) whilst offering optimum image processing to counteract the degradation that has traditionally occurred when digital zooms are used. 7. Rugged looks and wide appeal The XP200 is a well-designed rugged camera with an excellent core specification that will withstand the wear and tear of your adventures. It’s got extra grip in case your hands are wet and is incredibly simple to operate, even if you’re wearing ski gloves. 8. Capture your adventures in Full HD The XP200 allows you to take action-packed HD videos of all your escapades, perfect to show friends and family on the TV back at home what you’ve been up to. With the fast read-out and high speed processing of the CMOS image sensor and processor, the XP200 can record Full 1080i HD movies at 60fps (with high speed recording available at reduced resolution at frame rates of up to 360fps). A new and improved Image Stabilisation system is employed when recording videos to ensure crisp results*⁹. And a one touch “Movie Recording” button on the back of the camera makes it just as easy to shoot videos as it is stills. Recording starts quickly at a press of the button, with just another press to stop recording. Additional features such as FUJIFILM’s Scene Recognition Auto now also work when recording videos. Plus, advanced in-camera movie editing is available including features such as “movie trimming” to edit out unwanted footage and “movie join” to seamlessly pull together multiple video clips into a single movie. 9. Transform your photographs with special artistic filters You can really get creative by applying FUJIFILM’s “Advanced Filters” to your photos. Just preview them on the LCD before you take your shot.^ɫ Pop Colour - Emphasises contrast and colour saturation Toy Camera - Creates shaded borders as if you were taking a photo on a toy camera Miniature - Adds top and bottom blur for a diorama or miniature effect Partial Colour - Retains one selected original colour and changes the rest of the photo to black and white. Colours can be selected from red, orange, yellow, green, blue and purple for dramatic effect High Key - Enhances brightness and reduces contrast to lighten tonal reproduction Soft Focus (NEW) - Creates a look that is evenly soft throughout the whole image Cross Screen (NEW) - Creates starbursts around bright objects
POP COLOUR HIGH-KEY TOY CAMERA MINIATURE CROSS SCREEN PARTIAL COLOUR
^ɫ "Miniature" and "Soft focus" cannot be previewed on the LCD but can be viewed post-capture in playback mode 10. Creative photography The XP200 features a number of advanced features allowing greater creative flexibility. High speed multi-frame processing lets you record two shots or more at different exposures and then combine them to achieve High Dynamic Range (HDR) shots with natural contrast that preserves details in the highlights and shadows. Motion Panorama 360 lets you create a 360º panoramic shot just by selecting the mode & pressing the shutter button and spinning round in a circle. This is simple to use and the effect is superb, particularly for landscape shots. Individual shutter 3D lets you create fun images with a 3D effect by combining two shots taken from slightly different angles. 11. FinePix XP200 Key features list: · Waterproof to 15m*³ / Shockproof to 2m*³/ Dustproof*³ / Freezeproof to -10ºC*³ · 1/2.3-inch 16 million pixel CMOS sensor · 5x optical zoom (10x Intelligent Digital Zoom) · CMOS-shift image stabilisation · 3.0-inch, 920K-dot LCD screen with anti-reflective coating · Wireless Image Transfer to smartphones & tablets · Wi-Fi®* connectivity to PCs (for easy image backup) · Full HD movie recording with dedicated Video button · 10fps*⁴ continuous shooting mode at full resolution (max. 9 frames) · Dedicated “Burst mode” button · Available in Blue, Yellow, Black, and Red · Approx. 300 shots*⁴ per battery charge * Wi-Fi® is registered trademark of the Wi-Fi Alliance. *² Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance. Wi-Fi Protected Setup mark is an identifier mark of the Wi-Fi Alliance. Wi-Fi®, Wi-Fi Alliance®, Wi-Fi CERTIFIED™, WPA™, WPA2™, and Wi-Fi Protected Setup™ are registered trademarks or trademarks of the Wi-Fi Alliance. *³ Dust proof: IP6X Water proof: IPX8 (up to 15.0m, within 120min.) Anti-shock: Method;MIL-STD-810F-516.5 Fuji's standard;2.0m *⁴ FUJIFILM research based on CIPA standards. *⁵ "FUJIFILM Camera Application" for iOS may not save movie files if your smartphone cannot play them. Please try using a movie mode at less than HD(1280 x 720). *⁶ 16:9 S size only *⁷ ISO 6400 is effective in image size M or S. *⁸ 35mm format equivalent *⁹ Compared to the FinePix XP100 / XP150 / XP170.

Fujifilm announces commercial availability of Jet Press 540W digital inkjet web press

Thu, 07 Mar 2013 11:00:00 +0100

Fujifilm today announces the commercial availability of its Jet Press 540W digital inkjet web press (formerly known as Jet Press W). Launched as a technology showcase at drupa 2012, the press is targeted at high quality, short run digital print such as leaflets and personalised magazines, as well as school textbooks, book printing and newspapers. Available immediately, it has recently been installed in Fujifilm’s Advanced Print Technology Centre in Brussels for European demonstrations.

Fujifilm’s Jet Press 540W features a unique design that enables duplex printing within a single tower. This results in an extremely compact footprint of 6.6m x 2.8m. Supporting both inkjet and non-coated papers of between 64-157 gsm, with a maximum printable width of 540mm, the press offers a top printing speed of 127 m/min and ultra high quality printing of 600 dpi, upgradeable to 1200dpi later in 2013.

Fujifilm’s XMF Workflow system is used to drive the front end of the Jet Press 540W and allows full variable data printing. Already popular amongst commercial printers for its speed and flexibility in handling work across digital and offset print processes, XMF is continuously evolving, and today boasts an improved user interface which increases automation, efficiency and ultimately profitability. It represents one of the most comprehensive and advanced production management systems on the market, addressing many of the issues faced by today’s print service providers.

The Jet Press 540W also utilises the company’s own screening technology, which is based on FM screening and allows for smooth colour tones and sharp text as well as eliminating moire and rosette patterns.

The press will be available as a standalone system, or as a complete solution with the integration of Fujifilm’s own post press equipment (consisting of a sheet cutter and sheet cut + roll). It can also integrate with post press equipment from Hunkeler - predominantly for newspaper use - and Muller Martini equipment for commercial print. This means that it will slot seamlessly into a production environment, producing finished printed products within days of initial installation.

The Jet Press 540W uses Fujifilm’s high performance VIVIDIA ink, developed specifically to facilitate superb image quality. The VIVIDIA ink allows high density images to be printed at high speed, with less ink transfer from sheet to sheet, with high quality reproduction possible even on thin paper.

Fujifilm has used its experience and knowledge to develop both pigment and dye-based inks for use with this press which, when combined with the ultra-compact footprint, maximise the application flexibility and versatility of the machine. The VIVIDIA WP-S pigment ink features a wider colour gamut, suffers from less ‘see through’ on the page and can be used in nearly all graphic applications. The VIVIDIA WD-S dye ink also has a wide colour gamut, but provides better water resistance when used with inkjet papers.

The combination of short-run and variable data capabilities allows the Jet Press 540W to accommodate a wide variety of jobs and opens up new opportunities for a growing number of applications requiring these particular features. It can also help to reduce paper waste when compared with commercial web presses, which makes the press a more sustainable solution.

“We are excited to be launching our digital inkjet web press to the market,” comments Taro Aoki, manager of product development and marketing, Graphic System Division, FUJIFILM Europe GmbH. “We had a lot of interest in the technology showcase at drupa and have high expectations for European beta sites in the near future.”

For further information contact:

Joanna Muggeridge
AD Communications
E: jmuggeridge@adcomms.co.uk
Tel: +44 (0)1372 464470

Fujifilm X-Pro1, X-E1 and XF35mm firmware updates available

Thu, 31 Jan 2013 06:00:00 +0100

Fujifilm X-Pro1 - firmware version: 2.03

Changes: * Allows compatibility with the new “XF14mmF2.8R” lens
* Improved performance of Auto Focus under various shooting conditions Download X-Pro1 firmware version 2.03

Fujifilm X-E1 - firmware version: 1.04

Changes: * Allows compatibility with the new “XF14mmF2.8R” lens
* Shutter release button now works when an external remote release is connected
* Improved performance of Auto Focus under various shooting conditions
* Audio performance has been optimised for the new Stereo Microphone MIC-ST1 (sold separately). Download X-E1 firmware version 1.04

FUJINON XF35mm - firmware version: 2.02

Change: * Improved accuracy of Auto Focus performance. Download XF35mm firmware version 2.02

Updating steps

Updating steps for X-Pro1 and X-E1

1. Copy the file of the updated firmware to the root directory of your SD card.
2. Put the SD card into the camera. Remove the lens and ensure the battery is fully charged.
3. Hold the DISP/BACK button and turn the camera on.
4. Follow the directions in the LCD screen.
5. When the update is completed, turn off the camera.
6. Turn on the camera while holding the DISP/BACK button to check the firmware version.

Updating steps for XF35mm Lens

Note: You need to first update the firmware of your camera to the latest version (X-Pro1 : ver.2.03, X-E1 : ver.1.04) BEFORE you update the firmware of your XF35mm lens. 1. Copy the file of the updated firmware to the root directory of your SD card.
2. Attach the XF35mm lens to the camera.
3. Put the SD card into the camera and ensure the battery is fully charged.
4. Hold the DISP/BACK button and turn the camera on.
5. Follow the directions in the LCD screen.
6. When the update is completed, turn off the camera.
7. Turn on the camera while holding the DISP/BACK button to check the firmware version.

The FUJIFILM FinePix Long zoom camera with Full HD movie, new S6600 series from FUJIFILM

Thu, 31 Jan 2013 07:00:00 +0100

Highly regarded for their powerful optical zoom, Full HD movie, ease-of-use and compact nature, these bridge cameras are an excellent choice. 1.　Powerful optical zoom and powerful Optical Image Stabilization The S6600, S6700, and S6800 bridge cameras are all equipped with powerful FUJINON optical zoom lenses, 26×, 28× and 30× respectively. Plus there’s no need to worry about blurry images from camera shake or subject movement, even at high sensitivities of ISO 12800, as they’re all armed with OIS (Sensor Shift). Furthermore for the more artistic among us, great results can be achieved with the clever Super Macro mode down to 2cm. 2. Fast autofocus, quick response and high image quality These cameras all house 16 megapixels 1/2.3-inch BSI-CMOS sensors, which capture excellent quality low noise shots at sensitivities as high as ISO 12800. With autofocus speeds of 0.3 seconds*¹, start-up times of 1.0seconds, a 0.5 seconds interval between shots and a continuous shooting speed of 10fps (MAX.10frames, full resolution), you’ll never miss another shot. What’s more, ultra-high–speed shooting of up to 60fps (MAX. 60 frames, image size 1280 × 960) and up to 120 fps (MAX. 60 frames, image size 640 × 480), is also available enabling you to capture the action in slow-motion. 3. Full HD movie recording 1080i/60fps with stereo sound Movie recording is as easy as taking pictures, with a dedicated Movie button to start recording instantly. The high resolution, 1080i movie capture at 60fps and slow-motion capture at 480fps*² is superb when played back on HD TV screens and what’s more, still photos can also be taken during video recording thanks to the ingenious, multi-tasking design. With a number of advanced movie-editing features, including “movie trimming” to cut unwanted footage from movies, and “movie join” to join multiple separate clips into a single movie. 4. Advanced Photographic Support Along with the easy grip surfaces, there is a convenient secondary zoom control on the side of each camera’s lens barrel, which gives you the option of adjusting the zoom with your left hand. For hassle-free photography the user can choose from three zoom speeds, or use the Auto Return Zoom control to reach high-magnification focal points. S8200 series come with a Mode Dial to make changing shooting modes easier. Fujifilm S6600 Series Key features list:

FUJINON Super zoom Lens(24mm wide-angle lens, f/3.1 to 5.9)

Model name	Zoom	35mm format equivalent
FinePix S6600	26x	24-624mm
FinePix S6700	28x	24-672mm
FinePix S6800	30x	24-720mm

2cm Super Macro shooting
16 million pixels 1/2.3inch BSI-CMOS sensor;
Autofocus speed of 0.3 sec.*¹in fastest conditions
Continuous shooting; 8fps(MAX.10frames, full resolution), 60fps (MAX. 60 frames, image size 1280 × 960) ,120 fps (MAX. 60 frames, image size 640 × 480)
Start-up time of 1.0sec.
Shooting interval time of 0.5sec.
Optical Image Stabilisation(Sensor Shift)
Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps*²
Bright 3.0-inch Tilting LCD screen ( 460K-dot)
Manual exposure control(P/S/A/M modes)
Dual zoom lever
Shooting functions; Individual Shutter 3D shooting, Motion Panorama and more.
Instant zoom and Zoom Bracketing
3-level zoom switch
4×AA alkaline batteries with an approx. 320 shot battery life
Available in Black, White, and Red.

*¹FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode. *²HS320 x 240 pixels (480 fps)