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Fujifilm’s brand NEW 3D camera for Autumn 2010

The FinePix REAL 3D W3: a stunning 3D DEBUT that truly adds another dimension to photography.

17.08.2010

FinePix REAL 3D W3

FinePix REAL 3D W3

FinePix REAL 3D W3

FinePix REAL 3D W3

Following on from the success of the FinePix REALl 3D W1 introduced in August 2009 as the world’s first 3D digital camera, today Fujifilm is proud to announce the arrival of the FinePix REAL 3D W3 confirming the company’s strong commitment to leading the way in 3D imaging in the photographic sector.

The world's first 3D digital camera that can capture High Definition 3D movies(*1)

Smaller, lighter, improved and now in superb HD, the FinePix W3 is fully compatible with ALL 3DTVs(*2) and is the perfect link-purchase for consumers wanting to generate their own 3D content and capture their special memories in 3D and later play them back on their huge 3D TV screen in all their glory.

(*1) As digital camera equipped with 2 CCDs, according FUJIFILM research in August 2010

(*2) Sales volume of 3D TV has been estimated approx. 4 million units in 2010, and will be expanded into 10 million units in 2011, according to FUJIFILM research.

NEW 3D Auto mode makes it so easy to shoot in 3D

It’s not just James Cameron that can shoot 3D movies! Now everybody can create their own 3D images and shoot advanced, high-quality 3D HD movies. What’s more, with the W3’s stereo sound recording, you can record audio for your movies that gives them stunning immediacy and realism.

Play it back on the back of the camera

You don’t need to put on any special 3D glasses, you can view your pictures and movies on the camera’s generous 3.5” LCD monitor and see what you have shot immediately.

Play it back on an 3D HD TV

Just connect the camera to any 3DTV with an HDMI* cable, and watch your movies on the Big Screen in amazing 3D (you’ll need the special 3D glasses that come with your TV to see it). Connecting the camera to a 3D TV via an HDMI cable provides a simple and straightforward way to view 3D HD movies and high-resolution still images. Re-live your cherished memories in true-to-life 3D.

* Requires a HDMI mini cable (Hi-speed type)

How Fujifilm’s REAL 3D camera technology works

With its combination of two lenses, two sensors and synchronized controls, Fujifilm’s REAL 3D technology can bring images to life. The 3D Processor within the camera has the ability to analyze the shooting data from the two lenses and sensors and combines these two images into one high resolution 3D image or movie, making it really simple for anyone to shoot in 3D.

Twin camera lenses that imitate your eyes

Our ability to see perspective and depth comes down to the fact that our left and right eyes view objects from slightly different angles. The combination of what each eye sees is known as "binocular parallax". To mimic this effect, the FinePix REAL 3D W3 is equipped with two Fujinon lenses that shoot realistic images just as the human eye sees them. In fact, whilst human eyes are generally around 64mm apart, the lenses in the FinePix REAL 3D W3 are roughly 20% further apart so as to maximize the impression of depth, while still producing natural-looking images.

Both Fujinon lenses feature a 3x optical zoom, which allows you to capture beautiful 3D shots of distant subjects. And now with a lighter, more compact stainless steel frame than the FinePix W1, the W3 ensures that the optical axis is balanced ever so precisely.

Two synchronized sensors for natural-looking 3D images

With two sensors, or CCDs, each featuring an effective resolution of 10 megapixels, this camera captures stunningly realistic images down to the finest detail. The synchronized controls driving the two CCDs also coincide with the the left and right shutters so that all shooting information is captured at the exact same instant. This prevents any discrepancy between the two images and results in a totally natural 3D effect. Even during 3D movie shooting, the left and right images are synchronized in each frame and the FinePix REAL 3D W3 lets you shoot truly realistic 3D movies.

The new RP (REAL Photo) Processor 3D HD

Shooting information captured by the twin lenses and CCDs is instantly analyzed and merged to form 3D images by the new RP (REAL Photo) Processor 3D HD". This benefits the used by providing a 3D AUTO shooting mode that enables even first-timers to shoot great 3D images.

Featuring a high-contrast 3D LCD to display your 3D images

The back of the camera features a widescreen 3.5-inch 3D LCD monitor capable of displaying high-resolution images even in bright light. This allows users to playback their movies or photos and to view live 3D images during shooting without the need for special 3D glasses.

● Clear images with low “crosstalk”

Enjoy natural, effective 3D images with reduced “crosstalk (image overlap)”. This ensures sharp and natural-looking 3D images.

● High-resolution 1.15-million dot LCD

WVGA resolution and a wide viewing-angle on the LCD reproduces your images perfectly, down to the finest detail.

●Displays images 1.5x* brighter and reproduces colors 1.8 x* deeper, allowing you to enjoy clear, distinct and vivid images.

*Compared to FinePix REAL 3D W1

● New Lenticular Lens System

This monitor features rows of tiny convex lenses that work together to generate a binocular parallax effect, producing a realistic 3D image. The monitor also features flicker and crosstalk suppression to enhance the experience.

Wide range of shooting functions

Comprehensive manual shooting functions

The FinePix REAL 3D W3 features an "M" (Manual) mode in which you can select your own shutter speed and aperture settings, as well as an "A" (Aperture-priority) mode that allows you to control the depth of field and a "P" (Program) mode that automatically sets the shutter speed and aperture. These modes provide photographers with the freedom to express their own ideas in 3D as well as 2D shots.

13 different scene positions

You just select the mode that best suits your shot and the camera then automatically sets the shutter speed, exposure and white balance. It also fine tunes settings such as the sensitivity and whether the flash is used. Whether it’s a 2D shot or 3D shot, you can leave it to the camera to shoot the scene beautifully.

Super Intelligent Flash

This function automatically adjusts the flash brightness to match the scene being shot. In shots of people, for example, the flash provides brightly lit shots even in backlit situations or at night. For macro shots in dark locations such as dimly lit rooms, you can take naturally lit shots with no subject flaring or underexposed backgrounds.

Advanced 3D Modes

Individual Shutter 3D Shooting

This mode allows you to shoot one image, then move the camera and shoot a second image, after which the camera merges and saves the 2 images as a single 3D image. This heightens the 3D effect for large or distant subjects such as mountains or high-rise buildings, while giving totally natural-looking enhanced 3D shots of small subjects such as flowers.

<Effective scene>

Macro Photography
Allows naturally textured close-up 3D shots of flowers and other small objects.

Landscape Photography
This mode enables you to take 3D shots of scenes with an enhanced impression of depth.

Interval 3D shooting

When you are shooting from a moving position (e.g.: when you’re in a train, plane or car), this feature captures scenes with an extra deep-3D effect by taking two successive shots from different viewpoints. An instance where this could be useful would be if you wanted to convey the sense of depth in a massive cloudscape from a plane or of distant scenery from a train window, and will expand the scope of 3D photography.

Parallax Control (3D Tuning Function

In 3D AUTO mode, the camera automatically adjusts the “parallax” (the positioning of the two pictures on top of each other) to achieve a more readily visible and natural sense of depth. You can also manually adjust the parallax using the Parallax Control lever on the top of the camera*. By checking the image on the LCD monitor, you can quickly and easily enhance the 3D effect or correct any image misalignement in the before and after shots.

* When the power management is set to “QUICK AF” or “POWER SAVE2”, manual control is enabled.

Shooting beautiful 2D images is easy, too!

This is not just a 3D camera; it can be used as a normal “2D” camera too. With its 10 megapixel resolution for superb high-resolution images, 3x optical zoom lens and large 3.5” LCD screen, plus advanced Face Detection technology this is a solid 2D camera.

Button to switch your shooting mode 2D/3D

On the back of the camera there is an easily accessible button which allows you to instantly switch between 2D and 3D shooting and playback at a single touch, keeping things nice and simple.

Advanced 2D Modes

The FinePix REAL 3D W3 comes with various Advanced 2D modes that allow users to benefit from the fact that the 3D camera is actually two cameras combined into one.

These modes use the two lenses and sensors independently and just as if you were shooting with 2 separate digital cameras, you can choose different settings for each “image capture system” and take 2 different photos of the same scene at the same instant.

Tele/Wide Simultaneous Shooting

By selecting different settings for each lens, you can shoot a close-up shot and take a wide-angle photo of the same image at the exact same instant.

2-Colour Simultaneous Shooting

Just select different setting for each image capture system and you can take two shots with different color tones with one press of the shutter button. You can select the vivid colors of the Chrome setting coupled with Black & White, or the Standard color setting with Black & White, to see the same shot in different color modes.

2-Sensitivity Simultaneous Shooting

This allows you to choose different sensitivity settings and shoot the same image and high sensitivity and low sensitivity. You can take 2 shots with different levels of background blur, or shoot a dimly lit scene with blur reduction prioritized in one shot and image quality prioritized in the other.

3D movie and photo editing in “MyFinePix Studio”*

The "MyFinePix Studio" viewer software which you’ll find in your camera box offers simple and straightforward editing for 3D movies and photos. You can use this software to cut and splice together segments of a 3D movie at any point. You can also use it to convert 3D photos (MPO) to JPEG format, or to re-merge JPEG images into an MPO image.

* For Windows PC only. Latest version (ver2.0 or higher) required - automatic web updates supported

FINEPIX REAL 3D V1 3D Viewer*

The "FinePix REAL 3D V1" 3D viewer uses original FUJIFILM technology to display images with the same sense of depth that human eyes provide. Enjoy high-quality 3D images just as they appear to the naked eye.

* Cannot be used to view 3D HD movies shot using the REAL 3D W3.

FUJIFILM 3D Print System

FUJIFILM has marshaled its extensive expertise in photo-print technology to bring together exquisite high-resolution color printing and lenticular sheets that generate the 3D effect. Capture those memorable moments as realistic 3D prints.

Key features at a glance:

・    3D HD Movie (720p) and 3D still image capture
・    Instant 3D playback on build-in High Contrast, 3.5” 3D LCD (without the need for special 3D glasses)
・    Direct Connection via HDMI mini cable (high-speed type) to any branded 3D HDTV
・    1/2.3” 10 Megapixel CCD x2
・    Fujinon 3x optical zoom lens x2
・    RP(REAL Photo) Processore 3D HD
・    Compact and light-weight 230g body (excluding accessories, battery and memory card)
・    2D Special effects using Simultaneous Shooting functions

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