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Fujifilm to launch Astalift skincare range in Europe

Astalift to Reveal Skin’s Inner Light

09.02.2012

ASTALIFT - Product Range

ASTALIFT - Product Range

ASTALIFT - Nurturing Eye Cream

ASTALIFT - Nurturing Eye Cream

ASTALIFT - Jelly Aquarysta

ASTALIFT - Jelly Aquarysta

ASTALIFT - Jelly Aquarysta

ASTALIFT - Jelly Aquarysta

ASTALIFT - Selection of product range

ASTALIFT - Selection of product range

Since the 1930s, luminous skin has captivated and inspired painters, photographers and film producers alike, using light alone to reveal the beauty of the skin. In its pursuit of luminous skin, Fujifilm is to launch the Astalift skincare range into the Europe, starting from March 2012. Astalift is a premium anti-ageing skincare brand developed using cutting edge, core technologies accumulated over 70 years of research and development. These technologies include the findings of Fujifilm’s own collagen research, antioxidation expertise and micronization technology. Collagen is not only the essential ingredient within photographic film; it is a key component of the skin. Antioxidants prevent images from fading in colour and repair and protect the skin from UV damage.  Fujifilm has applied this knowledge to skincare and developed the most unique of technologies to prevent UV rays from weakening both collagen and elastin within the skin.

A revolutionary scientific breakthrough

The Astalift anti-ageing skincare brand has been developed using Fujifilm’s specialist technological background and expertise in collagen, antioxidants and micronization to rediscover skin’s youthful radiance. 

A scientific breakthrough in anti-ageing skincare, Astalift combines its unique technological expertise in skin with advanced molecular research and patented innovation to become the specialists in collagen and antioxidants. Advanced, patented formulations that work deep into the layers of the skin to prevent the visible signs of ageing, providing optimum hydration and helping skin regain its firmness and luminosity. 

To combat ageing effects, Astalift’s patented formula harnesses the unparalleled power of Astaxanthin – a repairing and protective natural antioxidant extracted from algae – with a blend of different types of collagen to improve skin’s moisture levels, firmness and elasticity. Fujifilm has applied their advanced knowledge of micronization technology to enable rapid absorption of active ingredients quicker and deeper into the skin. The combination of these technologies makes Astalift unique in its anti-ageing ability. 

  

A major discovery: The power of Astaxanthin

It’s like nothing used before, a natural anti-oxidant that is 1000 times more powerful than both vitamin E and CO Q10. Astaxanthin is a super ingredient, identified and made viable by Fujifilm for skincare use through many years of research. This extensive knowledge stems from a database of over 4000 antioxidants, Astaxanthin has been found to be incredibly beneficial to the skin structure. Astaxanthin is both a protective and defensive ingredient that is proven to help counteract the effects of oxidation on the skin: wrinkles, sagging, age spots, it also helps repair the cutaneous barrier to help prevent moisture loss. 

So why isn’t this remarkable ingredient used by others in skincare? While Astaxanthin is well known as an extremely effective antioxidant, it’s also particularly difficult to incorporate within products while also preserving its highly beneficial effects. Fujifilm has applied its expertise in micronization to convert Astaxanthin into micro particles, enabling it to absorb deeper within the skin while maintaining its effectiveness.

Specialist Research: Collagen

The Astalift range contains a blend of collagens to help supply and nurture skin. Scientists at Fujifilm have been using collagen in film since 1934. Astalift is comprised of soluble, permeable and pico-collagen, and combined together they help retain moisture while penetrating deep down to encourage collagen production. 

Patented innovation: Micronization technology

Following decades of research and development, The Fujifilm Beauty & Health Laboratory has mastered ‘infinitesimal’ technology. This advanced innovation has led to the development of skincare formulas based on patented micronised active ingredients that rapidly enter the layers of the epidermis to deliver their targeted anti-ageing action.

A skincare revolution: Jelly Aquarysta 

Astaxanthin is the ingredient that makes Astalift an extraordinary concept. Found in marine algae and naturally red in colour, it gives Aquarysta Jelly its distinctive colour and the skincare range a soft coral hue. The extraordinary red jelly contains the smallest of micro particles that penetrate the skin immediately and deliver active ingredients deep into skin cells.

As skin ages, its ability to retain moisture decreases and the production of ceramide molecules slows down. Through extensive scientific research, Astalift has developed a highly concentrated ceramide formula using the smallest particles available in skincare today at over five times smaller than conventional ceramide particles.

Combining Japanese technology with this breakthrough ingredient, Astalift Jelly Aquarysta targets the visible signs of premature ageing, dark spots, lines and dull skin. Ceramides restore the skin’s natural barrier while emollients provide optimal hydration. Collagen and hydrolysed lupin peptides help stimulate the production of elastin fibres to help deliver visibly younger, more luminous ‘replumped’ skin. 

Application is simple. Take a pearl of the Jelly Aquarysta and use after cleansing to see visible results. After 28 days of use, skin appears more luminous for 95% of volunteers.* The remarkable micronization technology used within the Jelly means that it resurfaces before the eyes and 90 seconds after use, the Jelly appears level, smooth and crystal clear again. A skincare revolution to reveal skin’s inner light.

*Clinical tests conducted by the Dermscan laboratory with 22 volunteers

 

Astalift Skincare Range 

Step 1: Purify – advanced skin preparation 

The first step is to purify and cleanse. Astalift’s advanced formulations remove all traces of make-up, excess oil, impurities and pollution while gently cleansing and preventing dryness, leaving your skin perfectly prepared for your intense anti-ageing serum.

Moisture Foam Cleanser
Delicately cleanses and purifies, refining texture, reducing the appearance of pores and leaving skin perfectly moisturised. High concentrations of repairing agents and vitamin E help restore suppleness and luminosity. 

Gentle Make-Up Remover Gel
This delicately textured gel leaves skin feeling clean, smooth and beautifully soft by gently removing make-up, excess oil and the impurities that can dull the complexion. Formulated with powerful antioxidants and nourishing olive oil, it leaves skin moisturised, supple and glowing.

Complete Make-Up Remover Oil
A luxurious oil that thoroughly removes make-up from eyes, lips and face, and frees the skin of excess oil and impurities. High concentrations of moisturising agents and antioxidants help nurture the skin and protect it from dryness, leaving it soft, smooth and radiant. 

  

Step 2: Renew – targeted skin renewal 

Astalift serums and concentrates drench skin with the highest levels of active ingredients available. These penetrate deep into skin cells and intensify the anti-ageing, radiance-boosting benefits of both the day and night cream. 

Priming LotionDeveloped to deliver radiance and reinforce the skin, this delicate lotion moisturises and softens using high concentrations of emollients and repairing agents. It can be used on its own or before your day cream for optimum hydration.

Jelly Aquarysta Rejuvenating Concentrate
This revolutionary skincare formula and texture targets the visible signs of premature ageing: dark spots, lines and dull skin, delivering visibly younger, more luminous and ‘replumped’ skin. Rich in Astaxanthin – a powerful natural antioxidant – with three specific types of collagen to improve skin’s moisture levels, firmness and elasticity. 

Brightening Serum
Enriched with restoring vitamin C derivative, dark spots and imperfections are visibly reduced, while Astaxanthin, the most powerful of antioxidants, protects the skin and helps prevent skin ageing.

Firming SerumDelivers skin that is renewed, resilient and redefined. It improves skin’s elasticity and density and reduces the appearance of wrinkles. High concentrations of antioxidants work to protect skin from environmental stresses, while collagens and elastin improve firmness. Royal Jelly extract helps to revitalise the skin.

Step 3: Regenerate – daily care, protection and repair 

Created to protect and repair the skin. These daily care products contain powerful nourishing active ingredients to provide optimum moisture, protect skin from environmental damage and deliver luminosity by boosting cell renewal.

Replenishing Day CreamDiscover perfectly moisturised skin. This delicate cream helps prevent the visible signs of ageing by fighting skin oxidation. Renowned for its restorative properties, plant squalane works to strengthen the skin’s natural barrier, providing intense hydration and increasing suppleness. Astaxanthin offers protection from skin-ageing free radicals while royal jelly extract and apricot kernel oil revitalise skin. 

Regenerating Night Cream
This velvety cream comforts skin as you sleep. Meadowfoam seed oil and artemia extract encourage cell repair, maximise moisture levels and provide an anti-ageing effect. 

Day Protector SPF 35A 3-in-1 multifunctional cream that protects skin from both the UV rays and other environmental factors, helping skin to maintain firmness and its luminous complexion. 

Nurturing Eye Cream
This complete anti-ageing eye cream contains dill and cress extracts to reduce the appearance of under-eye puffiness, dark circles and wrinkles. 

Brightening Cream
Even out your skin tone and regain your natural luminosity. Rich in arbutin and licorice wood extracts, this luxurious cream visibly reduces the appearance of dark spots and promotes skin renewal. Apricot pulp juice revitalises the skin, while powerful antioxidants defend against the visible signs of premature ageing.

 

 

Contact information:

For further press information, samples or stockist information, please contact Beauty Seen PR

Eloise Taylor                 Mail: eloise(at)beautyseenpr(dot)com            Phone: 0845 034 3036

Brona McCafferty          Mail: brona(at)beautyseenpr(dot)com             Phone: 0845 241 8535

Nisha Grace Smith        Mail: Nisha(at)beautyseenpr(dot)com             Phone: 0845 872 0687

 

 

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