Fujifilm

UPDATED: FUJIFILM X-Mount Lens Roadmap

Wed, 17 Apr 2013 06:00:00 +0200

FUJIFILM Corporation (President: Shigehiro Nakajima) is issuing an updated version of the roadmap for FUJINON X-mount lenses for its FUJIFILM X-Pro1 and FUJIFILM X-E1 compact system cameras. This is further to the last XF lens roadmap issued in June 2012. In response to the large amount of feedback and many requests from users regarding its interchangeable lenses, FUJIFILM aims to further improve the quality, has carried out a review of the lens design and has added new technology. When you combine the below ten XF Lenses with the three X-Mount Lenses that Carl Zeiss announced in September 2012, there will soon be thirteen high-performance lenses available for the X-Mount system which should meet the needs of every photographer and will support a wider range of photography from ultra-wide-angle at 15mm^*1 to super-telephoto at 305mm^*1. Click to enlarge
^*135mm format equivalent * These are not the images of the final product. * The above roadmap is as of April 17th 2013. Specifications are subject to change. * Each value in ( ) is equivalent to 35mm format. For enquiries or information about the Carl Zeiss X-mount lenses, please visit the following URL: http://lenses.zeiss.com

Launch of the first telephoto zoom for the XF Lens series

Wed, 17 Apr 2013 06:00:00 +0200

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the new “FUJINON XF55-200mmF3.5-4.8 R LM OIS” lens for the FUJIFILM X-Pro1 and X-E1 compact system cameras. FUJINON XF lenses feature advanced lens engineering, capable of drawing the maximum performance out of the highly-descriptive "X-Trans CMOS Sensor" in the FUJIFILM X-Pro1 and X-E1 cameras. The new FUJINON XF55-200mm lens produces sharp images across its entire zoom range, well resolved corner-to-corner. The fast F3.5-4.8 lens facilitates image capture in scenes requiring a fast shutter speed. Its image stabilisation function enables the use of shutter speeds 4.5 stops slower, preventing camera shake even when shooting hand-held in low-light, or at a stopped down aperture. Furthermore, it is built to include two linear motors for high-speed AF of 0.28 seconds, instantaneously focusing on your subject.

Built with advanced optical design to cover the mid-telephoto (84mm^*1) to telephoto (305mm^*1) range and deliver the large maximum aperture of F3.5-4.8 despite its compact size; offering mobility and high descriptive performance at the same time.
Featuring image stabilisation that allows the use of shutter speeds 4.5 stops slower; detecting a wide range of camera shakes from low to high frequencies to deliver advanced correction
Uses two linear motors for high-speed AF and quiet operation, making the lens suitable for video recording as well
Features two ED lens elements including one Super ED lens element that boasts performance equivalent to that of fluorite lenses; controlling chromatic aberrations, which typically occur in long focal lengths, to produce images that resolve well corner-to-corner across the full zoom range
Applying FUJINON's proprietary "HT-EBC Coating" on the entire lens surface to achieve a highly preventative measure against reflections, and to control flair and ghosting
Offering the minimum working distance of 1.1m across the entire zoom range to enable telephoto close-ups, and the ability to capture a small part of a subject
Featuring a 1/3EV step aperture ring so that users can easily adjust the aperture whilst holding the camera up to their eye
The focus ring and aperture ring are made from metal and have been designed to have a high quality feel, with the benefit of being extra robust

NEW Firmware will speed up the Auto Focus performance of the X-Pro1 and X-E1 compact system cameras At the launch of the XF55-200mmF3.5-4.8R LM lens, FUJIFILM will upgrade the firmware for both the X-Pro1 and X-E1 cameras. Thanks to a new algorithm, the firmware will be able to harness the full capability of the lens enabling both cameras to search the contrast AF quickly throughout the full range of focal lengths. The focus speed will be as fast as 0.7 sec. even if it searches from infinity to the Minimum Object Distance at the telephoto end. By upgrading your X-Pro1 or X-E1 with new firmware you will also improve the AF speed with other existing XF lenses.^*3 The firmware will be available to download from www.fujifilm.com nearer the launch of the XF55-200mmF3.5-4.8R LM lens. ^*1 based on CIPA standards ^*2 35mm format equivalent ^*3 It will be necessary to update the firmware on all XF lenses except the XF55-200mmF3.5-4.8 R LM OIS. The lens firmware will be available from July 2013.


Specification Chart: XF55-200mmF3.5-4.8 R LM OIS
Lens configuration:	14　elements in 10 groups （includes 1 aspherical and 2 extra low dispersion elements）
Focal length:	f=55 - 200mm
(35mm format equivalent)	(84-305mm)
Angle of view:	29.0°-　8.1°
Max. aperture:	F3.5-4.8
Min. aperture:	F22
Aperture control:
Number of of blades	7 (rounded diaphragm opening)
Stop size	1/3EV　(17 stops)
Focus range:	Normal ： 1.1m～∞ (whole zoom position) Macro ：1.1 m ～ 3　m (whole zoom position)
Max. magnification:	0.18 x (Telephoto)
*External dimensions (Diameter x Length approx.):** * distance from camera lens mount flange	Φ 75mm x 118mm (Wide) / 177mm (Telephoto）
Weight (approx.):	580g
(excluding caps and hoods)
Filter size:	φ62mm

Fujifilm works for Raw Processing of X-Trans CMOS

Wed, 03 Apr 2013 06:00:00 +0200

X-Trans CMOS has a new type of sensor filter array developed by Fujifilm to improve image quality. The release of Adobe® Photoshop® Lightroom® 4.4 and Adobe Camera Raw 7.4 today offers significant improvements in the processing of X-Trans raw files for the X100S, X20, X-Pro1 and X-E1, resulting in better Moire reduction and enhanced performance in color reproduction. “We worked closely with Fujifilm to increase the quality of image processing of X-Trans and EXR-Sensor based raw captures,” said Tom Hogarty, group product manager, Adobe. “Lightroom 4.4 and Adobe Camera Raw 7.4 demonstrate the results of this cooperation and provides remarkable improvements in the raw file rendering.” Lightroom is the essential digital photography workflow solution, helping amateur and professional photographers quickly import, manage, enhance and showcase all their images within one application. The Photoshop Camera Raw plug-in provides fast and easy access to raw image formats produced by many leading digital cameras.

Triple win for Fujifilm at the 2013 red dot design awards

Thu, 14 Mar 2013 10:00:00 +0100

Organised by Design Zentrum Nordrhein Westfalen e.V, the “red dot design award” is amongst the world's most prestigious design awards alongside "iF design award" in Germany and the "Industrial Design Excellence Awards (IDEA)" of the USA. The adjudication criteria is strict: products must have been brought to the market within the last two years, and they are judged on their Degree of innovation, Functionality, Formal quality, Ergonomics, Durability, Symbolic and emotional content, Product periphery, Self-explanatory quality and Ecological
compatibility. In 2013, the red dot award jury was once again looking for the best products and projects of the year – true to their motto “in search of excellence”. Elaborate and innovative designs competed, with proven
know-how and high competition amongst the best in diverse industries. This year, 1,865 manufacturers, designers and architects from 54 countries were hoping to receive the coveted red dot quality seal for their products and projects. The largest red dot jury of all time had to test, discuss and
evaluate 4,662 items – live and on site. Due to the consistently high quality of the entries, it was not easy for the 37 renowned professionals to make their decisions. Only the best products were bestowed with the coveted awards for aesthetic forms and lasting trends. The FUJIFILM X-Pro1 and X-E1 Premium interchangeable lens camera system Fujifilm’s X series range has won multiple design awards in the world for the following models:
2012 iF design Award FUJIFILM X100
2013 iF design Awards FUJIFILM X10, FUJIFILM XF1
2013 red dot design Awards FUJIFILM X-Pro1, FUJIFILM X-E1 Since its launch in March 2011 Fujifilm has rapidly grown its X series which successfully combines traditional styling with cutting edge innovative technology. The line-up will further expand in line with Fujifilm’s aim that the X series should “make you fall in love with photography all over again”. Future products are being developed taking on board feedback from existing X series fans, camera enthusiasts and professional photographers alike. The “instax mini 8” instant camera The award-winning "instax mini 8" is an instant print camera which offers credit-card sized prints in seconds, it’s great fun to use and perfect for sharing with friends. There are 5 colors available: white, black, pink, blue and yellow and they have proved particularly popular with young women.
Instax mini 8 is cool and retro, it’s been gathering a lot of fans in Japan, China and Korea, particularly amongst young women in their twenties and thirties who see it as a very fashionable little camera. After receiving this design award, we would like to start to promote a culture of “instax mini” in Europe, too. About the Red Dot awards:
http://red-dot.de/pd/?lang=en

FUJIFILM launches superb new Compact Ultra Zoom camera FinePix F900EXR with World’s Fastest AF of 0.05sec.* & Wireless Image Transfer

Wed, 30 Jan 2013 06:00:00 +0100

It’s targeted at an audience looking for excellent image quality, long zoom capabilities and advanced features, in a lightweight and slimline body. With a high precision FUJINON 20× optical zoom lens with a minimum focal length of 25mm ³, plus a powerful new EXR-CMOS II sensor with extra fast Phase Detection AF and an EXR Processor II, the F900EXR offers near instantaneous reactions and excellent functionality.

1. Super-fast response times

The F900EXR’s new “Intelligent Hybrid AF system” focuses in as little as 0.05sec.^¹ when employing the new Phase Detection AF which uses special new pixels that have been added to the EXR-CMOS II sensor. Its speed ensures that your subject will be captured at the precise moment you want them to be, avoiding missed photo opportunities. The camera automatically switches between Phase Detection AF and Contrast Detection AF depending on the subject and scene, guaranteeing superb ease-of-use and fast, accurate autofocus no matter what the setting or shooting conditions. The bespoke 16 million pixels ½” EXR-CMOS II back-side illuminated (BSI) sensor has been engineered to ensure that there will be enough light available for Phase Detection AF at larger apertures and in circumstances where the angle of incidence of light is high. In addition, the EXR Processor II more than doubles the performance of the first-generation EXR Processor. With a super-fast startup time of 1.1sec. ⁴, an interval between shots of 0.5sec. ⁴, and burst-mode rates of 11 frames/sec. ⁴(max. 5 frames), the F900EXR offers fantastic response times that make it a joy to use and ensure you should never have to worry about missing that special shot again. What’s more, you can take advantage of the superb capabilities of the EXR-CMOS II sensor and EXR Processor II just by selecting FUJIFILM’s EXR AUTO mode. In this mode, the camera has the ability to automatically optimise output by choosing between 108 pre-determined scene permutations and adjusting settings to suit the scene for hassle-free, high-quality results whatever your subject.

2. FUJINON 20× optical zoom lens combines with Intelligent Digital Zoom for up to a 40× zoom

From 25mm ³ (wide) to 500mm ³ (telephoto), the F900EXR offers an impressive zoom range in a very slim-line camera body. With the ability to combine the 20x optical zoom and the intelligent digital zoom to allow magnification up to 40×, the F900EXR will capture crisp images of subjects at an impressive distance. Featuring advanced CMOS-shift image stabilization which reduces the blurring which often occurs at long zoom ratios from camera shake or subject movement, the F900EXR is built to help you take good quality long zoom shots. With its superior grip for additional hold, you will feel in total control when you’re snapping away on your travels.

3. Wireless Image Transfer makes it easy to transfer photos and movies ⁵ to smartphones and computers

The F900EXR’s new wireless feature lets you transfer photos and movies ⁵ from the FinePix F900EXR to smartphones, tablets, and computers. For first time, via Wi-Fi® ⁶, FUJIFILM is able to offer a means to back up your photos on your home PC. Just install the free “FUJIFILM PC AutoSave” software onto your PC and select which folder you want the photos to back up to, and then by linking your Wi-Fi Router and the F900EXR camera you will have set up a very simple to use backup for your photos on your home PC. To connect to smartphones and tablets you will need to download the free dedicated “FUJIFILM Camera Application” to your iPhone, iPad, or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the FinePix F900EXR. The app also lets you download movies ⁵, expanding the range of options available for enjoying pictures taken with the camera. Pictures stored on the camera can be viewed and selected for download on large smartphone or tablet screens for a smooth download experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it’s a simple task to upload them to social networking sites. High-quality pictures and movies ⁵ can be uploaded hassle-free to the smartphone or tablet of anyone who has downloaded the free “FUJIFILM Camera Application”.

4. Record Full HD movies, thanks to the EXR- CMOS II sensor

Shoot video footage in Full HD at a smooth 60 frames per second with improved Phase Detection AF without losing any of the superior colour reproduction qualities offered by the EXR-CMOS II sensor with high bit rate. Movie recording can be started with a single press of the dedicated “Movie recording button”. You can record high-quality sound using the built-in stereo microphone. Optical zoom and still image photography are available during movie recording. Portraits will always be in focus thanks to the face-tracking autofocus feature, which even tracks subjects that look down or away. The Intelligent Hybrid AF is active during movie recording for fast, precise focus. The camera also offers a Scene Recognition for movie recording feature that automatically adjusts camera settings for landscapes, close-ups, night landscapes, portraits, backlit portraits, and night portraits for high-quality, hassle-free results with a variety of subjects.

5. The fully-featured camera makes photography a snap

The FinePix F900EXR offers “Advanced Filter” for hassle-free access to innovative forms of artistic expression. You can preview on the LCD before you take your shot.

Toy Camera - Create shaded borders as if you were taking a photo on a toy camera.
Miniature - Add top and bottom blur for a diorama or miniature effect.
Pop Color - Emphasize contrast and colour saturation.
High Key - Enhance brightness and reduce contrast to lighten tonal reproduction.
Low Key (NEW) – Create uniformly dark tones with few areas of emphasized highlights.
Dynamic Tone - Create a fantasy effect by dynamically-modulated tonal reproduction.
Soft Focus (NEW) – Create a look that is evenly soft throughout the whole image.
Partial Color - Retain one selected original color and change the rest of the photo to black and white. Colors can be selected from red, orange, yellow, green, blue and purple for dramatic effect.

Further improvements have been made to “Advanced Anti-blur” mode, in which the camera takes four shots in rapid succession at high sensitivity settings and combines them using advanced image processing technology to reduce the effects of blur: it now works effectively with moving subjects for even more beautiful blur- and noise-free shots in low light and at high zoom ratios. Combine two shots into a “Multiple Exposure” shot for a unique effect. Superimposed over the view through the lens in the monitor, the first shot serves as a guide to composing the second shot, allowing more accurate composition and giving you a better idea of how the picture will turn out for unique, creative works of art. The “Motion panorama 360” feature makes it a snap to record dynamic, seamless 360° panoramas. And “Film simulation” lets you choose from five different combinations of colour gamut and tone range, just as you used to choose your Fujifilm colour reversal film.

6. Clear, Beautiful Display and Ease of use for various shooting control

Its bright, high-precision, premium 3.0-inch, 920,000-dot LCD monitor offers a Monitor Sunlight mode for enhanced viewing in bright sunlight and a greatly improved viewing angle, particularly diagonal direction, thanks to employing the special film. The viewing angle allows photographs to be taken from higher angles and lets you view pictures during playback from awkward angles without difficulty. Additionally, frequently-used options can be assigned to the camera’s “E-fn” or extended function button for enhanced ease of use.

7. FinePix F900EXR Key features list:

16 million pixels ½-inch EXR-CMOS II sensor with Phase Detection plus EXR Processor II
20x optical zoom (25-500mm ³) with CMOS-shift Image Stabilisation
3.0-inch LCD screen with wide viewing angle
EXR-Auto (with auto optimisation for 108 different scene permutations)
Full manual controls
Intelligent Hybrid AF (World’s Fastest AF of 0.05sec. ¹)
Start-up time of 1.1sec. ⁴
Interval between shots of 0.5sec. ⁴
RAW shooting (RAW, JPEG, RAW+JPEG image capture modes)
Wireless Image Transfer to PC, tablets and smartphones
11 frames/sec. ⁴ (max. 5 frames) continuous shooting (at full resolution)
Advanced Filter
Motion Panorama 360
Full HD 1080p Video (60fps)
Available in Black, Red, Navy Blue and Champagne Gold
260 shot ⁴ battery charge

¹ FUJIFILM reseach as of November 2012. Compared with other digital cameras, based on CIPA standards, and conducted in High Performance mode at the maximum wide-angle position with AF-area mode set to center position. ² Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance. ³ 35mm format equivalent ⁴ FUJIFILM research based on CIPA standards. ⁵ "FUJIFILM Camera Application" for iOS may not save the movie files that your smartphone could not play it. Please try the movie mode less than HD(1280 x 720). ⁶ Wi-Fi(R) is registered trademark of the Wi-Fi Alliance.

The new Compact Ultra Zoom camera FinePix F850EXR with versatility in stylish body

Wed, 30 Jan 2013 06:00:00 +0100

FUJIFILM is proud to launch the FinePix F850EXR long zoom compact camera. A new addition to FUJIFILM’s F series travel zoom cameras, its fast response times and excellent specifications will have wide appeal. In a lightweight, slim-line body, its high precision FUJINON 20× optical zoom lens (25-500mm ¹), EXR-CMOS sensor and EXR Processor II ensure that the F850EXR will provide hassle-free photography and superb functionality.

1. Speedy response times

The F850EXR’s focus speeds of 0.21sec. ² and quick response times are thanks to a newly developed EXR Processor II, ensuring that your subject will be captured at the precise moment you want them to be, avoiding missed photo opportunities. The EXR Processor II, which boasts twice the processing speed of the previous generation EXR Processor has a startup time of 1.1sec. ², interval between shots of 0.5sec. ², and burst-mode frame advance rates of 9.0 frames/sec. ² (max. 5 frames).

2. Excellent Auto Mode for quality photo without “Hassle”

What’s more, you can take advantage of the superb capabilities of the ½-inch, 16 million pixels EXR-CMOS sensor just by selecting FUJIFILM’s EXR AUTO mode. In this mode, the camera has the ability to automatically optimise output by choosing between 108 pre-determined scene permutations and adjusting settings to suit the scene for hassle-free, high-quality results whatever your subject.

3. FUJINON 20× optical zoom lens combines with Intelligent Digital Zoom for up to a 40× zoom

From 25mm ¹ (wide) to 500mm ¹ (telephoto), the F850EXR offers an impressive zoom range in a very slim-line camera body. With the ability to combine the 20x optical zoom and the Intelligent Digital Zoom to allow magnification up to 40×, the F850EXR will capture crisp images of subjects at an impressive distance. Featuring advanced CMOS-shift image stabilisation which reduces the blurring which often occurs at long zoom ratios from camera shake or subject movement, the F850EXR is built to help you take good quality long zoom shots. With its superior grip for additional hold, you will feel in total control when you’re snapping away on your travels.

4. Record Full HD movies, thanks to the EXR- CMOS sensor

Shoot video footage in Full HD at a smooth 60 frames/sec. without losing any of the superior colour reproduction qualities offered by the EXR-CMOS sensor. Movie recording can be started with a single press of the dedicated “Movie recording button”. You can record high-quality sound using the built-in stereo microphone. Optical zoom and still image photography are available during movie recording. Portraits will always be in focus thanks to the face-tracking autofocus feature, which even tracks subjects that look down or away. The camera also offers a movie scene recognition feature that automatically adjusts camera settings for landscapes, close-ups, night landscapes, portraits, backlit portraits, and night portraits for high-quality, hassle-free results with a variety of subjects.

5. The fully-featured camera makes photography a snap

The FinePix F850EXR offers Advanced Filter for hassle-free access to innovative forms of artistic expression. You can preview on the LCD before you take your shot.

Toy Camera - Create shaded borders as if you were taking a photo on a toy camera.
Miniature - Add top and bottom blur for a diorama or miniature effect.
Pop Color - Emphasize contrast and colour saturation.
High Key - Enhance brightness and reduce contrast to lighten tonal reproduction.
Low Key (NEW) – Create uniformly dark tones with few areas of emphasized ighlights.
Dynamic Tone - Create a fantasy effect by dynamically-modulated tonal reproduction.
Soft Focus (NEW) – Create a look that is evenly soft throughout the whole image.
Partial Color - Retain one selected original color and change the rest of the photo to black and white. Colors can be selected from red, orange, yellow, green, blue and purple for dramatic effect.

6. Clear, Beautiful Display and Ease of use for various shooting control

Its bright, high-precision, premium 3.0-inch, 920,000-dot LCD monitor offers a Monitor Sunlight mode for enhanced viewing in bright sunlight. Its wide viewing angle allows photographs to be taken from higher angles and lets you view pictures during playback from awkward angles without difficulty. Additionally, frequently-used options can be assigned to the camera’s “E-fn” or extended function button for enhanced ease of use.

7. FinePix F850EXR Key features list:

16 million pixels ½-inch EXR-CMOS sensor with EXR Processor II
20x optical zoom (25-500mm ¹) with CMOS-shift Image Stabilisation
3.0-inch LCD screen
EXR-Auto (with auto optimisation for 108 different scene permutations)
Full manual controls
Fast AF 0.21sec. ²
Start-up time of 1.1sec. ²
Interval between shots of 0.5sec. ²
9.0 frames/sec. ²(max. 5 frames) continuous shooting (at full resolution)
Advanced Filter
Motion Panorama 360
Full HD 1080p Video (60fps)
Eye-Fi Card Compatibility
Available in Black, Red, Olive and White
250 shot ² battery charge

¹ 35mm format equivalent. ² FUJIFILM research based on CIPA standards.

The FUJIFILM FinePix S6600 series long zoom cameras with Full HD movie

Wed, 30 Jan 2013 06:00:00 +0100

FUJIFILM is proud to launch three new bridge cameras into its spring 2013 range, the FinePix S6600, S6700 and S6800. Highly regarded for their powerful optical zoom, Full HD movie, ease-of-use and compact nature, these bridge cameras are an excellent choice.

1.　Powerful optical zoom and powerful Optical Image Stabilization

The S6600, S6700, and S6800 bridge cameras are all equipped with powerful FUJINON optical zoom lenses, 26×, 28× and 30× respectively. Plus there’s no need to worry about blurry images from camera shake or subject movement, even at high sensitivities of ISO 12800, as they’re all armed with OIS (Sensor Shift). Furthermore for the more artistic among us, great results can be achieved with the clever Super Macro mode down to 2cm.

2. Fast autofocus, quick response and high image quality

These cameras all house 16 megapixels 1/2.3-inch BSI-CMOS sensors, which capture excellent quality low noise shots at sensitivities as high as ISO 12800. With autofocus speeds of 0.3 seconds*¹, start-up times of 1.0seconds, a 0.5 seconds interval between shots and a continuous shooting speed of 10fps (MAX.10frames, full resolution), you’ll never miss another shot. What’s more, ultra-high–speed shooting of up to 60fps (MAX. 60 frames, image size 1280 × 960) and up to 120 fps (MAX. 60 frames, image size 640 × 480), is also available enabling you to capture the action in slow-motion.

3. Full HD movie recording 1080i/60fps with stereo sound

Movie recording is as easy as taking pictures, with a dedicated Movie button to start recording instantly. The high resolution, 1080i movie capture at 60fps and slow-motion capture at 480fps*² is superb when played back on HD TV screens and what’s more, still photos can also be taken during video recording thanks to the ingenious, multi-tasking design. With a number of advanced movie-editing features, including “movie trimming” to cut unwanted footage from movies, and “movie join” to join multiple separate clips into a single movie.

4. Advanced Photographic Support

Along with the easy grip surfaces, there is a convenient secondary zoom control on the side of each camera’s lens barrel, which gives you the option of adjusting the zoom with your left hand. For hassle-free photography the user can choose from three zoom speeds, or use the Auto Return Zoom control to reach high-magnification focal points. S8200 series come with a Mode Dial to make changing shooting modes easier.

Fujifilm S6600 Series Key features list:

FUJINON Super zoom Lens(24mm wide-angle lens, f/3.1 to 5.9)

Model name	Zoom	35mm format equivalent
FinePix S6600	26x	24-624mm
FinePix S6700	28x	24-672mm
FinePix S6800	30x	24-720mm

2cm Super Macro shooting
16 million pixels 1/2.3inch BSI-CMOS sensor;
Autofocus speed of 0.3 sec.*¹in fastest conditions
Continuous shooting; 8fps(MAX.10frames, full resolution), 60fps (MAX. 60 frames, image size 1280 × 960) ,120 fps (MAX. 60 frames, image size 640 × 480)
Start-up time of 1.0sec.
Shooting interval time of 0.5sec.
Optical Image Stabilisation(Sensor Shift)
Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps*²
Bright 3.0-inch Tilting LCD screen ( 460K-dot)
Manual exposure control(P/S/A/M modes)
Dual zoom lever
Shooting functions; Individual Shutter 3D shooting, Motion Panorama and more.
Instant zoom and Zoom Bracketing
3-level zoom switch
4×AA alkaline batteries with an approx. 320 shot battery life
Available in Black, White, and Red.

*¹FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode. *²HS320 x 240 pixels (480 fps)

Zoom in on life with FUJIFILM’s new S4600 series entry-level bridge cameras

Wed, 30 Jan 2013 06:00:00 +0100

1.　Powerful optical zoom and powerful Optical Image Stabilization

The S4600, S4700, and S4800 bridge cameras are all equipped with powerful FUJINON optical zoom lenses, 26×, 28× and 30× respectively. Plus there’s no need to worry about blurry images from camera shake or subject movement, as they’re all armed with OIS(sensor shift). Furthermore for the more artistic among us, great results can be achieved with the clever Super Macro mode down to 2cm.

2.High quality images and a super speedy response time

These cameras all benefit from 16 million pixels 1/2.3 inch CCD sensors that capture even the finest details. Plus with the choice of six different scene types, Scene Recognition Auto mode can cleverly recognise the subject you’re shooting, and decide on the settings required. All models also offer autofocus times as fast as 0.3 seconds*¹and start-up times of 1.3seconds for responsive, hassle-free photography.

3.　Great videos at the touch of a button

Record HD movie 720P/30fps in 16:9 format, then share your memories with friends and family on the big screen, using the mini HDMI connector*². What’s more with the clever Video Scene Recognition feature and a dedicated Video Recording button, you can leave the camcorder at home, and capture some great spur-of-the-moment footage!

4.　Advanced Photographic Support

These highly specified bridge cameras come with a whole host of features to make your photography more enjoyable, such as a mode dial for selecting P, S, A, and M modes and a large 3-inch LCD screen, for framing and viewing pictures. Features such as Instant Zoom, which shows your composition area as well as the area outside the frame, and Individual Shutter 3D, which creates 3D pictures by merging 2 images, provide an interesting twist for your photos. Not forgetting features such as the Date Stamp, which lets you record the date the photo was taken, and the 320 shot, 4×AA alkaline batteries, which allow you to go on long trips without worrying about battery life.

5.Fujifilm S4600/4700/4800 Key features list:

FUJINON Super zoom Lens

Model name	Zoom	35mm format equivalent
FinePix S4600	26x	24-624mm
FinePix S4700	28x	24-672mm
FinePix S4800	30x	24-720mm

16 million pixels 1/2.3 inch CCD sensors
Optical Image Stabilisation(Sensor Shift)
Scene Recognition Auto with 6 pre-set scenes
Autofocus in 0.3seconds*¹
HD MOVIE 720P/30fps with Video Scene Recognition
Mini HDMI output
3 inch LCD monitor (230k dots)
Manual exposure control(P/S/A/M modes)
Shooting functions; Individual Shutter 3D shooting, Date stamp and more.
Instant Zoom
4×AA alkaline batteries with an approx. 320 shot battery life
Available in Black, White, and Red.

*¹FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode. *²HDMI cable not included

Fujifilm introduces Digital X-Ray Imaging System 'FCR DYNAMIX SYSTEM' for non-destructive testing

Thu, 17 Jan 2013 08:40:00 +0100

FUJIFILM Corporation has launched ‘FCR DYNAMIX SYSTEM’ (hereinafter ‘DYNAMIX SYSTEM’) as the highest resolution and best image quality digital X-ray imaging system for non-destructive testing. This new ‘FUJIFILM COMPUTED RADIOGRAPHY (FCR)’ is capable of detecting and precisely imaging microstructural defects in materials which are used across a wide range of industries and applications such as aerospace, oil/gas and automotive. ‘FUJIFILM can deliver premium image quality with the industry’s highest level*1 of ‘spatial resolution’, ‘density resolution’ and ‘signal-to-noise ratio’　by using double pitch 25μm reading technology and the company’s advanced proprietary image processing technology’.

Fujifilm’s FCR systems for non-destructive testing generate high resolution images by recording image data on the high-sensitivity radiation sensor called an Imaging Plate (IP). The IP is then processed using IP reader which contains a X-ray image scanning device which reads the IP and then creates a digital image showing the structure of the tested material.

The urgent need for higher resolution digital imaging is driven by the rapid expansion of new materials for critical applications, by more exact monitoring of decay and corrosion for existing materials and infrastructure applications. Demand for this new technology is also driven by the transition to digital imaging from film based NDT techniques, resulting in significantly improved cost of ownership for the more traditional NDT applications fields such as aerospace structures/airfoils, petroleum/chemical/power generation facilities, and automotive parts.

Accompanying this high market demand is the shift toward international welding test specification standards which is resulting in the demand for best available technology across global markets requiring ever increased performance standards for material joining applications and higher material safety levels against corrosion wear degradation.

The new DYNAMIX SYSTEM consists of the IP image scanner ‘DYNAMIX HR^2’, the DICONDE^*³ compliant image display and measurement software ‘DYNAMIX VU’.^*4

The DYNAMIX SYSTEM delivers best-in-class image quality using the FUJIFILM’s high-definition 25μm scanning technology, advanced proprietary image processing technology which exceeds the current inspection industry’s highest level of spatial resolution, density resolution and signal-to-noise ratio. The system’s wide dynamic range provide clear images with no highlight and shadow clipping or uneven resolution regardless of material thickness, allowing users to precisely examine the internal structure of and cast materials and parts with a variable wall thickness.

The DYNAMIX SYSTEM uses FUJIFILM’s novel ‘IP Direct Read’ function, in which the IP is placed on a specially engineered tray and inserted into DYNAMIX HR^2*5 just prior to image reading. This new reader accepts the IP from both a cassette and as a direct feed^*6 after displacement in a protective envelope . The direct feed mechanism is especially beneficial for testing non-standard IP sizes. IPs as long as 152cm can be readily accepted using the direct feed functionality. This function is particularly suited when using imaging plates for pipes and other rounded surface components inspection. The accompanying software features an ‘Automatic Pipe Wall Thickness Measurement’ tool^*7 which automatically measures the external and internal wall surfaces of pipes to calculate the degree wall thinning^*2. This allows for easy and accurate wall thickness measurement regardless of operator skill level.

Fujifilm continues to be the imaging technology leader through the application of enabling and proprietary technologies. The DYNAMIX CR system is a generation ahead of the competing systems and technologies offering our customers superior imaging performance and lowest cost of ownership.

*1 According to Fujifilm’s measurement figures, the system meets the highest class specifications for spatial resolution (DD13+) and signal-to-noise ratio (130 or above) according to the evaluation standards set by Bundesanstalt für Materialforschung und –prüfung (BAM), a public evaluation institute for instrumentation and testing technologies under Germany’s Federal Ministry of Economics and Technology. As for density resolution, it clears the industry’s highest level in accordance with the industrial standard ‘ASTM E-746-07’, set by the American Society for Testing and Materials (ASTM International). ・Spatial resolution: Represents how finely an image is resolved, and indicated by the distance of two identifiable points in space. ・Density resolution: Relates to gradation and represents the ability to reproduce fine shades of grey. ・Signal-to-noise ratio: Indicates the amount of noise against image signals. A larger value represents a better image quality. *2 Gradual wear and corrosion of pipe’s internal and/or outside walls *3 Standard specifications for sharing image data among parties involved in non-destructive tests *4 ‘IP’ and ‘cassette’ are also required for use. *5 IP must be inserted in a semi-darkroom, as recorded image signals attenuate in visible light. *6 Commercially available rubber cassette, etc., to be prepared by each customer *7 Optional 1. Launch date: January 17^th 2013 2. Product name: FCR DYNAMIX SYSYTEM
IP image scanning device ‘DYNAMIX HR²’, image display and measurement software ‘DYNAMIX VU’ 3. Price： IP image scanning device ‘DYNAMIX HR²’: Open price
Image display and measurement software ‘DYNAMIX VU’: Open price 4. Main features (1) Highest image quality in all tests ・ The system delivers high definition scanning with half of the previous pitch at 25μm, and incorporates the company’s advanced proprietary image processing technology of 14-bit log processing to achieve premium image quality with the industry’s highest level*¹ of ‘spatial resolution’, ‘density resolution’, ‘signal-to-noise ratio’ as well as a wide dynamic range. It performs scanning optimized for the characteristics of testing samples (e.g. material and thickness) and provides highest image quality in a range of tests, making it possible to make precision detection of faults such as minor fractures and air gaps. The ability to obtain clear images free of highlight / shadow clipping or uneven resolution regardless of material thickness, allows users to clearly check the inside of cast materials with a varying degree of wall thickness. (2) New 'IP Direct Read' function for directly reading IP ・ The system uses the new ‘IP Direct Read’ function, in which IP itself is placed on a dedicated tray and inserted into DYNAMIX HR² for reading image information. The function reads data not only from IP inserted in a cassette, but also from IP placed in a protective bag for testing pipes and other items with round surfaces, without having to remove it and insert it into the cassette for a substantial enhancement of convenience.

Traditionally it was necessary, in the case of thick pipes, to scan them multiple times and read each of the IPs. However, the DYNAMIX SYSTEM supports the Long IP (152cm in length), thereby reducing the number of IPs involved to streamline testing. (3) Diverse automatic functions for speedy and high-quality testing
i) Automatic Pipe Wall Thickness Measurement function (optional)
・Automatically detects the external and internal wall surfaces of pipes to gauge the degree of their wall thinning
ii) One-Click Auto Image Adjustment function
・Advanced users can set a wide range of adjustment parameters including density and contrast in the menu, by setting the parameter all testers can generate the optimum assessment images with a single click.
iii) Contrast Normalization function (optional)
・The system can automatically adjust the density and contrast of each of the materials specified by U.S. ASTM (i.e. E2422 [aluminum], E2660 [steel] and E2669 [titanium]).
iv) Automatic Image Quality Assessment function (optional)
・The system automatically assesses whether the image quality complies with ISO17636-2 (welding)^*⁸. ^*⁸ Currently being developed (4) Digital X-ray imaging system's Traceability function, defined by MAI^*⁹ (optional)
・The system follows steps in line with customer's workflow to record the assessment results of image quality testing and fault testing, All the test history, required for audit response, etc., can be easily examined. ^*⁹ Procurement streamlining program led by the U.S. Air Force (5) Network solution in coordination with other systems
・The system can provide integrated solutions for managing non-destructive testing through coordination with SAP, Oracle and other integrated mission-critical systems that control production / testing planning, components and pipe layout drawings. 5. Main specifications 【DYNAMIX HR²】 (1) Compatible imaging plates: UR-1 (35.4x43.0cm、24x30cm、18x24cm、6x40cm、7x152cm) ST-6 (35.4x43.0cm、24x30cm、18x24cm 15x30cm) (2) Compatible cassettes : 35.4x43.0cm、24x30cm、18x24cm、15x30cm (3) Scanning pixel pitch : 25μm, 50μm , 100μm (4) Dimensions / weight : 600(W) x 800(D) x 550(H)mm / Approx. 58kg 【DYNAMIX VU】 (1) Compatible OS: Microsoft Windows^® 7(64bit) ^*¹⁰ (2) System requirements: intel^® Core^TM i7 CPU 2.6GHz or higher^*¹¹ (3) Recommended monitor: 5M ^*10 Microsoft and Windows are registered trademarks of U.S. Microsoft Corporation in the United States and other countries. ^*11Intel, Intel logo, Intel Inside, Intel vPro, vPro Inside, Intel Core, Core Inside and Ultrabook are trademarks of Intel Corporation in the United States and/or other countries.

Introducing the new FUJIFILM X100S

Mon, 07 Jan 2013 21:11:00 +0100

Two years ago, FUJIFILM launched the renowned X100 with FUJINON 23mm F2 fixed prime lens and superb image quality in a beautifully designed compact camera body. Its unique style and international acclaim has carved out a niche for a new genre of Premium Compact Camera designed in pursuit of optimum operability. Today, FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM X100S, the successor to the FUJIFILM X100, inheriting the X100’s elegant design and high-performance lens, while evolving further to meet customer’s demands with the introduction of a higher-definition Hybrid Viewfinder and a new sensor and processor.

The newly-developed 16.3 million pixels APS-C X-Trans CMOS II sensor and EXR Processor II, which increase resolution by approx. 25% ^(*2) and reduce noise by more than 30% ^(*3), have the ability to capture high resolution images comparable to those taken on full-frame sensors. Thanks to the removal of the optical low pass filter and powerful processor, the FUJIFILM X100S will produce a clear image with minimal graininess even at a high ISO setting. The newly-developed X-Trans CMOS II sensor has built-in Phase Detection pixels for the world’s fastest AF in as little as 0.08 seconds ^(*1). Additionally, the EXR Processor II offers fast response times with a start-up time of only approx. 0.5 seconds ^(*4), and a shooting interval of 0.5 seconds. In addition, a shutter time lag is only 0.01 seconds, so you can capture the precise instant you wish to and enjoy a comfortable shooting experience. Also new to the FUJIFILM X100S is the world’s first ^(*5) “Digital Split Image” feature, which displays dual images on the left and right to be lined up for manual focusing. This enables accurate focusing especially when working with an open aperture or macro shooting. And a handy Focus Peak Highlight function, which highlights high contrast areas of your subject for smoother and more precise fine tuning of focusing. Depending on the subject and scene, users can switch between two viewfinder views: optical or electronic. The Optical Viewfinder (OVF) is useful when users want to see their subject in the same bright clarity that they see with the naked eye, or when time lag is an issue. The Electronic viewfinder (EVF) is useful to visually check focus, exposure, white balance and depth of field while users compose the shot. Main Features (1) FUJIFILM X100S - Sensor performance comparable to full-frame output The X100S features FUJIFILM’s newly-developed 16.3 million pixels APS-C X-Trans CMOS II sensor with a unique, highly randomised, color filter arrangement. The benefit of the new array is the elimination of the need for an optical low-pass filter; these are used in conventional sensors to reduce false color and moiré effects but they also reduce image resolution. The removal of the optical low-pass filter allows the X-Trans CMOS II sensor to maximise the light it receives directly, enabling users to capture much finer detail and optimise resolution levels as being proven by the X-Pro1 and the X-E1.. The camera uses Lens Modulation Optimizer to reduce optical effects such as lens diffraction, which occurs when light passes through a lens. Even when stopped down to F16, the X100S retains sharpness and texture in the smallest details, demonstrating the extent of the sensor and lens combination’s capabilities, perfectly. The excellent sensitivity of the X-Trans CMOS II sensor is coupled with the new EXR Processor II’s advanced signal processing capacity which can reduce noise by more than 30% ^(*2) compared to its predecessor. Even when shooting in low-light, at a high ISO setting, the FUJIFILM X100S will produce crisp images with minimal grain. (2) The World’s fastest AF and High-speed Processing With built-in Phase Detection, the X100S offers the world’s fastest AF speed of just 0.08 seconds^(*1). The Intelligent Hybrid AF can switch to Contrast AF, dependent on the demands of subject or scene, to ensure that the camera always auto-focuses quickly and with precision. The EXR Processor II delivers processing speeds twice that of the previous generation processor ^(*6). The fast responses result in an impressive start-up time of only approx. 0.5 seconds ^(*4),and a shooting interval of 0.5 seconds. In addition the X100S delivers a burst shooting rate of up to 6 frames per second (max. 29 frames) at the full resolution of 16.3 million pixels. Also, a shutter time lag is only 0.01 seconds, so you can capture the precise instant you wish to and enjoy a comfortable shooting experience. (3) Enhanced manual focus performance with the world’s first ^(*5) ‘Digital Split Image’ display Making use of the in-built phase detection pixels for AF action, the X100S is the world’s first ^(*5) camera to offer a “Digital Split Image” feature, which displays dual images on the left and right to be lined up for manual focusing. This enables accurate focusing especially when working with an open aperture or macro shooting. In addition, the X100S offers a handy Focus Peak Highlight function, which highlights high contrast areas of your subject. It provides the photographer with a guide, even in situations where it is difficult to tell focusing accuracy, allowing users to enjoy manual focusing comfortably however challenging the conditions. (4) Hybrid Viewfinder for easy image composition Offering users freedom when composing photos and adaptability for a range of shooting conditions, the X100S’s Hybrid Viewfinder combines both an Optical and an Electronic Viewfinder. The electronic viewfinder uses a 100% coverage, extra high resolution, 2,360K-dot High Definition LCD panel. It shows depth-of-field during macro shooting, as well as white balance settings, allowing users to accurately compose their shot while continuously looking through the viewfinder. The premium quality optical viewfinder offers an easy-to-see magnification of 0.5 at a 23mm focal length and a horizontal apparent field of view of 26 degrees. The all-glass construction uses high-refractive index glass to minimise chromatic aberrations and distortion. While in the optical viewfinder mode, users can make adjustments to shutter speed, aperture, ISO and other settings without having to take their eye off the viewfinder. The shooting frame (Bright Frame) and text brightness automatically adjust according to the ambient light available to ensure that the information on the display is easy to see at all times. The system features an OVF POWER SAVE MODE, which activates the power-saving function in the optical viewfinder mode to double the maximum number of images per full charge from 300 ^(*7) in normal operation. With FUJINON’s proprietary coating, the viewfinder cleverly resists fingerprints and can easily be wiped clean, so that users can enjoy the optical viewfinder’s clear display without compromise. (5) FUJINON 23mm F2 lens offering premium image quality in a compact body Specifically designed for this model, the FUJINON 23mm F2 Single Focal Length Lens has a fixed angle of incidence of light into the lens which facilitates optimum optical design. Taking full advantage of this, the X100S demonstrates advanced levels of image clarity, not only in the center of the image, but also through to the edges of the photo. The versatile focal length of 35mm ^(*8) delivers an angle of view ideal for a diverse range of subjects, scenes and whatever captures the photographer's eye. The lens consists of 8 elements in 6 groups, and includes a high-performance double-sided aspherical element and highly-refractive converging glass elements, which deliver a high level of detailed performance with minimal aberration, excellent sharpness and beautiful color reproduction. Moreover, FUJINON's proprietary HT-EBC coating is applied to effectively control image flares and ghosting. Other benefits of this lens are the beautiful, soft, round-shaped Bokeh that is produced from the 9 blade lens diaphragm. In addition the lens allows you to get as close as 10cm from your subject in macro mode for stunning close-up shots. And its in-built 3-stop ND filter enables blurring of the background in portraits, or applies a gorgeous creamy look to flowing water even in a bright setting. (6) Elegant design and sophisticated functionality The front of the X100S proudly bares the letter “S” as confirmation of its extensive evolution from the FUJIFILM X100. Down to the tiniest detail, the premium build and feel of the X100 is continued in the X100S. FUJIFILM’s top quality Japanese engineering is evident from the high precision components used and the perfectly optimised body. The X100S’s top and base parts are made of magnesium alloy to achieve a lightweight, resilient, yet delicate design. A specially-formulated coating is applied to give its surface a steel look for an added premium feel. All the dials and rings have been milled from solid metal, with attention paid to the finer details such as finger grips and enhanced operability. The exterior is finished with synthetic leather, which is durable and resilient to the environment yet reproduces the texture of real leather, while still offering the practical benefits of additional grip and comfort. The layout of the dials and rings allows users to operate the aperture ring on the lens with their left hand and the shutter speed dial and exposure compensation dial on the top panel with their right hand, meaning all the settings can be adjusted comfortably without having to take your eye off the viewfinder. And to make you feel even more at home, you can even customise your shutter sound by choosing between the four different sounds available: Lens Shutter, Focal Plane Shutter, Mirror Up and Silent Shutter. The menu system has been also updated to incorporate a Q “Quick” button which allows you to quickly call up frequently-used menu items such as ISO setting and Film Simulation modes. In addition, the Fn (Function) button allows users to assign functions frequently used while shooting, for convenient use at the touch of the button. (7) Artistic photography The X100S features FUJIFILM's proprietary 'Film Simulation Modes'. Users can choose from ten simulation options which replicate the results achieved by FUJIFILM color reversal films (Velvia / PROVIA / ASTIA), professional color negative films (PRO Neg. Std / PRO Neg. Hi), monochrome filters (MONOCHROME, Ye filter, R filter and G filter) and SEPIA. Also available on the X100S is an Advanced Filter functions; Users can choose from 8 different artistic effects: Pop Color - great for boosting contrast and color saturation Toy Camera - Create shaded borders as if you were taking a photo on a toy camera. Miniature - Adds top and bottom blur for a diorama or miniature effect. Dynamic Tone - Create a fantasy effect by dynamically-modulated tonal reproduction. Partial Color – Retain one selected original color and change the rest of the photo to black and white. Colors can be selected from red, orange, yellow, green, blue and purple for dramatic effect High Key - Enhance brightness and reduce contrast to lighten tonal reproduction. Low Key – Create uniformly dark tones with few areas of emphasized highlights. Soft Focus – Blurs the focus of the image edges to create a softer effect In addition a Multiple Exposure function enables users to combine two separate images together for special creative effects. And for greater artistic freedom, the aspect ratio can be selected from 3:2, 16:9, and 1:1 (square) to accommodate a wide range of photographic styles. (8) Full HD Movie Shooting The X100S’s Full HD Movie (1920 x 1080) can shoot at 60fps for very smooth movie capture.. Shooting at the high bit-rate of 36Mbps results in reduced noise and enhanced image quality that reveals every detail from individual leaves in the trees to subtle changes in facial expression. During movie recording, users have access to many of the additional modes available in still image capture; Film Simulation modes can be used, White Balance settings can be adjusted, you can even make the most of the fast lens to produce beautiful bokeh and also operate the Intelligent Hybrid AF for high-speed and high-precision focusing. (9)FUJIFILM X100S Key features list:

16.3 million pixels APS-C X-Trans CMOS II sensor
EXR Processor II
Hybrid Viewfinder (OVF / EVF)
FUJINON 23mm F2 lens
Intelligent Hybrid AF (with the world’s fastest AF speed of 0.08 secs ^(*1))
Start-up time of 0.5 secs ^(*4)
Shutter time lag of 0.01 secs
Shooting interval of 0.5 secs
High-contrast and wide viewing-angle 2.8-inch Premium Clear LCD (460K dots)
Super Intelligent Flash
Burst shooting rate of up to 6 frames per second at full resolution (max. 29 frames)
Focus Peak Highlight function
Digital Split Image display
Artistic filters
Full HD movie recording (60fps / 30fps)

(10) Premium Accessories available for the FUJIFILM X100S

Wide conversion lens WCL-X100 - designed specifically for X100 and X100S, shortens the lens’ focal length from 35mm ^(*8) to 28mm ^(*8). It offers a broader field of view while maintaining the powerful performance equivalent to that of the main body’s lens.
Leather case LC-X100S - Users can remove / insert a memory card and battery without having to take this case off. This is a practical ‘Quick Shot’ case, made of premium genuine leather.
Shoe Mount Flash - Three types of Fujifilm external flash are available, capable of the proprietary high-precision TTL auto flash control: EF-20 and EF-X20 with the guide number 20, and EF-42 with the guide number 42
External stereo microphone MIC-ST1 - For recording real sound with impact to go with premium-quality images and full-HD movie

*1 Fujifilm research as of November 2012. Compared with other compact digital cameras equipped with an APS-C sensor and a non-interchangeable lens based on CIPA standards and conducted in High Performance mode. *2 Fujifilm research. Compared with X100 and conducted in F16. *3 Compared with FUJIFILM X100 *4 High Performance mode *5 Fujifilm research as of November 2012 *6 Compared with the EXR Processor Pro. *7 Maximum shots from a fully charged NP-95 lithium battery pack, based on the CIPA test standard. *8 35mm format equivalent

Fujifilm

UPDATED: FUJIFILM X-Mount Lens Roadmap

Launch of the first telephoto zoom for the XF Lens series

Fujifilm works for Raw Processing of X-Trans CMOS

Triple win for Fujifilm at the 2013 red dot design awards

FUJIFILM launches superb new Compact Ultra Zoom camera FinePix F900EXR with World’s Fastest AF of 0.05sec.* & Wireless Image Transfer

1. Super-fast response times

2. FUJINON 20× optical zoom lens combines with Intelligent Digital Zoom for up to a 40× zoom

3. Wireless Image Transfer makes it easy to transfer photos and movies 5 to smartphones and computers

4. Record Full HD movies, thanks to the EXR- CMOS II sensor

5. The fully-featured camera makes photography a snap

6. Clear, Beautiful Display and Ease of use for various shooting control

7. FinePix F900EXR Key features list:

The new Compact Ultra Zoom camera FinePix F850EXR with versatility in stylish body

1. Speedy response times

2. Excellent Auto Mode for quality photo without “Hassle”

3. FUJINON 20× optical zoom lens combines with Intelligent Digital Zoom for up to a 40× zoom

4. Record Full HD movies, thanks to the EXR- CMOS sensor

5. The fully-featured camera makes photography a snap

6. Clear, Beautiful Display and Ease of use for various shooting control

7. FinePix F850EXR Key features list:

The FUJIFILM FinePix S6600 series long zoom cameras with Full HD movie

1. Powerful optical zoom and powerful Optical Image Stabilization

2. Fast autofocus, quick response and high image quality

3. Full HD movie recording 1080i/60fps with stereo sound

4. Advanced Photographic Support

Fujifilm S6600 Series Key features list:

Zoom in on life with FUJIFILM’s new S4600 series entry-level bridge cameras

1. Powerful optical zoom and powerful Optical Image Stabilization

2.High quality images and a super speedy response time

3. Great videos at the touch of a button

4. Advanced Photographic Support

5.Fujifilm S4600/4700/4800 Key features list:

Fujifilm introduces Digital X-Ray Imaging System 'FCR DYNAMIX SYSTEM' for non-destructive testing

Introducing the new FUJIFILM X100S

3. Wireless Image Transfer makes it easy to transfer photos and movies ⁵ to smartphones and computers

1.　Powerful optical zoom and powerful Optical Image Stabilization

1.　Powerful optical zoom and powerful Optical Image Stabilization

3.　Great videos at the touch of a button

4.　Advanced Photographic Support