Fujifilm

Triple honours at the 2013 TIPA Awards for Fujifilm with the X-E1 and X20 digital cameras and the FUJINON XF14mmF2.8 R lens

Tue, 07 May 2013 06:00:00 +0200

Widely recognised as the most coveted photo and imaging awards worldwide, Fujifilm’s FUJIFILM X-E1 compact system camera, FUJIFILM X20 premium compact camera and FUJINON XF14mmF2.8 R lens were all winners in their categories at the 2013 Technical Image Press Association awards (TIPA)*. Fujifilm X series cameras have consistently triumphed at the TIPA awards over the last few years with the “FUJIFILM X100”’s success two years ago, and both the "FUJIFILM X-Pro1" and "FUJIFILM X-S1" winning awards last year.

1. TIPA Best Compact System Camera Expert Award – The “FUJIFILM X-E1” Premium interchangeable lens camera

The "FUJIFILM X-E1" is a premium interchangeable lens camera developed with thorough dedication to delivering premium image quality and superb handling. It has won the award in recognition of its analogue design, examples of which are the perfectly engraved number dials for　shutter speed and exposure compensation control, and the exposure modes which are photographically oriented with a few rendition presets. The award also recognises other features such as the sophisticated 16.3-megapixel APS-C "X-Trans CMOS Sensor" with the ability to record up to ISO6400 and the brilliant 2.36 million-dot OLED electronic viewfinder.

2. TIPA Best Expert Compact Camera Award – The “FUJIFILM X20” Premium compact camera

The “FUJIFILM X20” is a premium compact camera equipped with an optical zoom and a viewfinder in a desirably compact body. It offers excellent operability and image quality and has won the award in recognition of its newly-developed 12 million pixel 2/3-inch X-Trans CMOS II sensor, with the ability to record up to ISO 12800, achieving extremely high resolution and low noise. Recognition was also given to its FUJINON 4X zoom lens (28-112mm equivalent); a fast f/2 lens, it only loses one stop to f/2.8 at the maximum focal length, and is also capable of 1cm macro shooting. In addition, the X20 was highly rated for its fast and reliable Hybrid AF, its Focus Peak Highlight function on the 2.8-inch LCD screen, the manual barrel zoom, and manual focusing during video recording, plus numerous other features including the 8 “Advanced Filters”.

3. TIPA Best Compact System Camera Prime Lens Award – The “FUJINON XF14mmF2.8 R” X Mount Interchangeable lens

The FUJINON XF14mmF2.8 R is a super-wide-angle lens with a focal length of 21mm (35mm equivalent); it’s the pinnacle of Fujifilm's optical design technology with its top quality all-glass construction. It has won the award in recognition of the short back focus distance which helps eliminate vignetting and delivers a bright and high resolution image to corners. The award also recognises the distance and depth of field scales on the barrel, aperture control in 1/3EV steps (19 in all), and minimum shooting distance of 0.18m (0.59ft). Fujifilm will continue to work on the development of excellent products and services that address user needs, thereby contributing to the further development of photographic culture. *TIPA (Technical Image Press Association) is one of the most powerful and influential photographic industry organisations in the world with membership from 28 photo and imaging magazines in 15 countries, across five continents. Every year, it reviews image-related products released in Europe and awards the best product in each category.

UPDATED: FUJIFILM X-Mount Lens Roadmap

Wed, 17 Apr 2013 06:00:00 +0200

FUJIFILM Corporation (President: Shigehiro Nakajima) is issuing an updated version of the roadmap for FUJINON X-mount lenses for its FUJIFILM X-Pro1 and FUJIFILM X-E1 compact system cameras. This is further to the last XF lens roadmap issued in June 2012. In response to the large amount of feedback and many requests from users regarding its interchangeable lenses, FUJIFILM aims to further improve the quality, has carried out a review of the lens design and has added new technology. When you combine the below ten XF Lenses with the three X-Mount Lenses that Carl Zeiss announced in September 2012, there will soon be thirteen high-performance lenses available for the X-Mount system which should meet the needs of every photographer and will support a wider range of photography from ultra-wide-angle at 15mm^*1 to super-telephoto at 305mm^*1. Click to enlarge
^*135mm format equivalent * These are not the images of the final product. * The above roadmap is as of April 17th 2013. Specifications are subject to change. * Each value in ( ) is equivalent to 35mm format. For enquiries or information about the Carl Zeiss X-mount lenses, please visit the following URL: http://lenses.zeiss.com

Launch of the first telephoto zoom for the XF Lens series

Wed, 17 Apr 2013 06:00:00 +0200

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the new “FUJINON XF55-200mmF3.5-4.8 R LM OIS” lens for the FUJIFILM X-Pro1 and X-E1 compact system cameras. FUJINON XF lenses feature advanced lens engineering, capable of drawing the maximum performance out of the highly-descriptive "X-Trans CMOS Sensor" in the FUJIFILM X-Pro1 and X-E1 cameras. The new FUJINON XF55-200mm lens produces sharp images across its entire zoom range, well resolved corner-to-corner. The fast F3.5-4.8 lens facilitates image capture in scenes requiring a fast shutter speed. Its image stabilisation function enables the use of shutter speeds 4.5 stops slower, preventing camera shake even when shooting hand-held in low-light, or at a stopped down aperture. Furthermore, it is built to include two linear motors for high-speed AF of 0.28 seconds, instantaneously focusing on your subject.

Built with advanced optical design to cover the mid-telephoto (84mm^*1) to telephoto (305mm^*1) range and deliver the large maximum aperture of F3.5-4.8 despite its compact size; offering mobility and high descriptive performance at the same time.
Featuring image stabilisation that allows the use of shutter speeds 4.5 stops slower; detecting a wide range of camera shakes from low to high frequencies to deliver advanced correction
Uses two linear motors for high-speed AF and quiet operation, making the lens suitable for video recording as well
Features two ED lens elements including one Super ED lens element that boasts performance equivalent to that of fluorite lenses; controlling chromatic aberrations, which typically occur in long focal lengths, to produce images that resolve well corner-to-corner across the full zoom range
Applying FUJINON's proprietary "HT-EBC Coating" on the entire lens surface to achieve a highly preventative measure against reflections, and to control flair and ghosting
Offering the minimum working distance of 1.1m across the entire zoom range to enable telephoto close-ups, and the ability to capture a small part of a subject
Featuring a 1/3EV step aperture ring so that users can easily adjust the aperture whilst holding the camera up to their eye
The focus ring and aperture ring are made from metal and have been designed to have a high quality feel, with the benefit of being extra robust

NEW Firmware will speed up the Auto Focus performance of the X-Pro1 and X-E1 compact system cameras At the launch of the XF55-200mmF3.5-4.8R LM lens, FUJIFILM will upgrade the firmware for both the X-Pro1 and X-E1 cameras. Thanks to a new algorithm, the firmware will be able to harness the full capability of the lens enabling both cameras to search the contrast AF quickly throughout the full range of focal lengths. The focus speed will be as fast as 0.7 sec. even if it searches from infinity to the Minimum Object Distance at the telephoto end. By upgrading your X-Pro1 or X-E1 with new firmware you will also improve the AF speed with other existing XF lenses.^*3 The firmware will be available to download from www.fujifilm.com nearer the launch of the XF55-200mmF3.5-4.8R LM lens. ^*1 based on CIPA standards ^*2 35mm format equivalent ^*3 It will be necessary to update the firmware on all XF lenses except the XF55-200mmF3.5-4.8 R LM OIS. The lens firmware will be available from July 2013.


Specification Chart: XF55-200mmF3.5-4.8 R LM OIS
Lens configuration:	14　elements in 10 groups （includes 1 aspherical and 2 extra low dispersion elements）
Focal length:	f=55 - 200mm
(35mm format equivalent)	(84-305mm)
Angle of view:	29.0°-　8.1°
Max. aperture:	F3.5-4.8
Min. aperture:	F22
Aperture control:
Number of of blades	7 (rounded diaphragm opening)
Stop size	1/3EV　(17 stops)
Focus range:	Normal ： 1.1m～∞ (whole zoom position) Macro ：1.1 m ～ 3　m (whole zoom position)
Max. magnification:	0.18 x (Telephoto)
*External dimensions (Diameter x Length approx.):** * distance from camera lens mount flange	Φ 75mm x 118mm (Wide) / 177mm (Telephoto）
Weight (approx.):	580g
(excluding caps and hoods)
Filter size:	φ62mm

Fujifilm launches the S8400W 44x zoom bridge camera with Wi-Fi®^*1

Fri, 22 Mar 2013 06:00:00 +0100

Highly regarded for their high precision FUJINON zoom lenses, ease-of-use and compact design, FUJIFILM’s bridge cameras are an excellent choice for any keen photographer looking for a step-up in their camera kit. 1. Wi-Fi® PC Auto Save function for hassle-free image backup The S8400W's wireless feature lets you transfer photos and movies*³ from the FinePix S8400W to smartphones, tablets, and computers. For first time, via Wi-Fi®, Fujifilm is able to offer an easy means to back up your photos on your home PC. Just install the free “FUJIFILM PC AutoSave” software onto your PC and select which folder you want the photos to back up to, and then by linking your Wi-Fi Router and the S8400W camera you will have set up a very simple to use backup for your photos on your home PC. To connect to smartphones and tablets you will need to download the free dedicated "FUJIFILM Camera Application" to your iPhone, iPad, or Android^™ smartphone or tablet device to transfer up to 30 pictures at a time from the FinePix S8400W. The app also lets you download movies, expanding the range of options available for enjoying pictures taken with the camera. Pictures stored on the camera can be viewed and selected for download on large smartphone or tablet screens for a smooth download experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it's a simple task to upload them to social networking sites. 2.　44x Optical zoom with powerful Optical Image Stabilisation The new S8400W features a 44x optical zoom（24-1056mm*⁴), fast apertures of f/2.9 to f/6.5, and powerful OIS (Optical Image Stabilisation) for excellent blur reduction resulting in crisp, clear photos. Renowned for their superb clarity, the FUJINON lenses used in this camera feature 17 elements in 12 groups, and combine aspherical and ED elements which help to reduce aberrations and promote a superior level of image quality. Additionally this camera features a Super Macro mode enabling you to get as close as 1cm from your subject, bringing great close-up shots to life. 3. Fast autofocus speeds, quick response times and high quality images With its 16 megapixel 1/2.3-inch BSI-CMOS sensor, the S8400W captures excellent quality low noise shots at sensitivities as high as ISO 12800. And with an autofocus speed of 0.3 seconds^*5, start-up time of 1.0 second^*5, a 0.5 second^*5 interval between shots and a continuous shooting speed of 10fps (MAX.10frames, full resolution)^*5, you’ll really find it hard to miss a shot. What's more, ultra-high–speed shooting of up to 60fps (MAX. 60 frames, image size 1280 × 960) and up to 120fps (MAX. 60 frames, image size 640 × 480), is also available enabling you to capture the action in slow-motion. 4. Full HD movie 1080i/60fps with stereo sound Taking videos is as easy as taking pictures, with a dedicated Movie button which lets you start recording the moment you press it. The high resolution, 1080i movie capture at 60fps with stereo sound and slow-motion capture at 480fps^*5 is superb when played back on HD TV screens and what’s more, still photos can also be taken during video recording thanks to the clever, multi-tasking design. Additionally, a number of advanced movie-editing features are available, including “movie trimming” to cut unwanted footage from movies, and “movie join” to join multiple separate clips into a single movie. 5. Electronic viewfinder The FinePix S8400W comes with a built-in Electronic viewfinder (EVF). This makes it easy to frame subjects, and makes checking focus and white balance in bright daylight conditions a breeze. 6. Intuitive design Along with the easy grip surfaces, the S8400W features a convenient secondary zoom control on the side of the lens barrel; this gives you the option of adjusting the zoom with your left hand and operating the controls with your right. For hassle-free photography the user can choose from three zoom speeds, or use the Auto Return Zoom control to reach high-magnification focal points quickly. Complete with Mode Dial, the S8400W makes it very easy to change shooting mode. 7. Fun-filled feature set FUJIFILM’s advanced filters allow you to indulge your artistic expression in-camera and avoid any time consuming post-processing. The FinePix S8400W offers 6 different artistic effects: Pop Colour - Emphasises contrast and colour saturation Toy Camera - Creates shaded borders as if you were taking a photo on a toy camera Miniature - blurs the top and bottom of the frame for a diorama effect Partial Colour - Retains one selected original colour and changes the rest of the photo to black and white. Colours can be selected from red, orange, yellow, green, blue and purple for dramatic effect Cross Screen (NEW) ^*7 - Creates starbursts around bright objects Soft Focus (NEW) ^*7 - Creates a look that is evenly soft throughout the whole image 8. FUJIFILM FinePix S8400W Key features list:

Wireless Image Transfer to PC, tablets and smartphones
Wi-FI PC Auto save function
FUJINON 44X Super zoom Lens (24mm wide-angle, fast apertures of f/2.9 to f/6.5)
1/2.3inch 16 million pixel BSI-CMOS sensor
Autofocus speed of 0.3 sec. in fastest conditions
Continuous shooting; 10fps(MAX.10frames, full resolution), 60fps (MAX. 60 frames, image size 1280×960) ,120 fps (MAX. 60 frames, image size 640×480)
Start-up time of 1.0sec.
Shooting interval time of 0.5sec.
Full HD movie 1080i/60 fps with stereo sound and slow-motion capture at 480fps
Bright 3.0-inch LCD screen (460K-dot)
Electronic viewfinder(201K-dot)
1cm Super Macro
Manual exposure control(P/S/A/M modes)
Twin zoom levers (one on top and one on side of barrel)
3-level zoom switch
Instant zoom and Zoom Bracketing
Artistic features including spot colour and 360 Motion Panoramic shooting
Powered by 4×AA alkaline batteries (with a 300 shot battery life approx.)

*¹ Wi-Fi® is registered trademark of the Wi-Fi Alliance. *² Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance. *³ “FUJIFILM Camera Application” for iOS may not save movie files that cannot be played on your smartphone. Please try recording movies smaller than HD (1280 x 720). *⁴ 35mm format equivalent *⁵ FUJIFILM research based on CIPA standards. *⁶ High Speed Movie can be recorded at the following speeds and sizes: 480fps (320 x 120 pixels), 240fps (320 x 240 pixels), 120fps (640 x 480 pixels) *⁷ This effect can only be seen in playback

FUJIFILM launches the new ultra-resilient XP200 digital camera with Wi-Fi®*

Fri, 22 Mar 2013 06:00:00 +0100

The ultimate camera for the outdoor enthusiast and extreme adventurer; whether you’re into climbing mountains or diving in the oceans, the FinePix XP200 has what it takes to deliver high quality still shots and Full HD movies, whatever the conditions. Its CMOS sensor empowers continuous shooting at up to 10fps*⁴ (max. 9 frames) with a dedicated “Burst mode” button which lets you instantly switch to continuous shooting mode. And with the XP200’s new Wi-Fi®* PC Auto Save function, FUJIFILM is offering a simple and very useful means of automatically backing up your photos to your home PC. 1. A Born Survivor! Waterproof*³ - the XP200 captures still shots and records videos underwater, up to a depth of 15 metres, with crystal clear quality. There’s even a double seal over the battery chamber for increased protection Shockproof*³ - walkers, climbers and mountain bikers will all benefit from the camera's shockproof capabilities that mean it can survive a drop of up to 2m Dustproof*³ - getting sand inside the camera is not an issue due to the thoroughly sealed access ports, protecting both the lens and the sensor and ensuring optimum quality images Freezeproof*³ - if you like to shoot in the coldest of climates, the XP200 will keep functioning all the way down to −10°C 2. Wireless Image Transfer to smartphones and computers The XP200’s new wireless feature lets you transfer your photos and videos*⁵ from the FinePix XP200 to smartphones, tablets, and PCs. For first time, via Wi-Fi®*, FUJIFILM is able to offer a simple means to back up your photos to your home PC. Just install the free “FUJIFILM PC AutoSave” software onto your PC and select which folder you want the photos to back up to, and then by linking your Wi-Fi Router and the XP200 camera you will have set up a very simple to use backup for your photos on your home PC. Both incredibly useful and a big timesaver, this new feature has proven very popular. To connect to smartphones and tablets you will need to download the free dedicated “FUJIFILM Camera Application” to your iPhone, iPad, or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the FinePix XP200. The app also lets you download movies*⁵, expanding the range of options available for enjoying pictures taken with the camera. Pictures stored on the camera can be viewed and selected for download on large smartphone or tablet screens for a smooth download experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it’s a simple task to upload them to social networking sites. High-quality pictures and movies*⁵ can be transferred hassle-free to the smartphone or tablet of anyone who has downloaded the free “FUJIFILM Camera Application”. 3. A high speed shooter Capture high speed action with the XP200’s 10fps*⁴ continuous shooting mode at full resolution (max. 9 frames). You can also shoot ultra-high speed continuous shooting at up to 60fps*⁴ (max. 60 frames*⁶). With a dedicated “Burst mode” button placed on the back of the camera it’s simple to switch to continuous shooting mode, and ever so easy to capture fast paced action shots.
4. Superior image quality At the very core of the XP200 is the camera’s 1/2.3-inch 16 million pixel CMOS sensor. With ISO sensitivity up to 6400*⁷ and CMOS Shift Image Stabilisation, image capture is handled with ease ensuring that sharp, clear pictures are produced, even in challenging low-light conditions. Details in shadow and in bright light can be lost on cameras with conventional sensors, however, the XP200’s CMOS sensor ensures that beautifully balanced pictures are taken. 5. Seeing is believing The XP200 has a bright and impressive 3.0”, 920K-dot LCD screen with an anti-reflective coating which makes looking at images and data on the back of the screen really easy, even in bright sunlight. The screen features an automatic brightness adjustment feature which can be optimised to monitor brightness to account for ambient lighting, saving battery power without sacrificing clarity. 1. FinePix XP200
2. Conventional digital camera 6. Get closer to the action The well-designed XP200 features an internal 5x optical FUJINON zoom lens (28 - 140mm*⁸), which means that you can zoom right up to the action, even underwater. Blur free pictures are achieved through the CMOS Shift Image Stabilisation which corrects the effects of any slight shake of the hand when pressing the shutter. The technology continues to impress with the added application of Intelligent Digital Zoom. The XP200 combines its 5x optical zoom with Intelligent Digital Zoom which results in double the zoom range (10x) whilst offering optimum image processing to counteract the degradation that has traditionally occurred when digital zooms are used. 7. Rugged looks and wide appeal The XP200 is a well-designed rugged camera with an excellent core specification that will withstand the wear and tear of your adventures. It’s got extra grip in case your hands are wet and is incredibly simple to operate, even if you’re wearing ski gloves. 8. Capture your adventures in Full HD The XP200 allows you to take action-packed HD videos of all your escapades, perfect to show friends and family on the TV back at home what you’ve been up to. With the fast read-out and high speed processing of the CMOS image sensor and processor, the XP200 can record Full 1080i HD movies at 60fps (with high speed recording available at reduced resolution at frame rates of up to 360fps). A new and improved Image Stabilisation system is employed when recording videos to ensure crisp results*⁹. And a one touch “Movie Recording” button on the back of the camera makes it just as easy to shoot videos as it is stills. Recording starts quickly at a press of the button, with just another press to stop recording. Additional features such as FUJIFILM’s Scene Recognition Auto now also work when recording videos. Plus, advanced in-camera movie editing is available including features such as “movie trimming” to edit out unwanted footage and “movie join” to seamlessly pull together multiple video clips into a single movie. 9. Transform your photographs with special artistic filters You can really get creative by applying FUJIFILM’s “Advanced Filters” to your photos. Just preview them on the LCD before you take your shot.^ɫ Pop Colour - Emphasises contrast and colour saturation Toy Camera - Creates shaded borders as if you were taking a photo on a toy camera Miniature - Adds top and bottom blur for a diorama or miniature effect Partial Colour - Retains one selected original colour and changes the rest of the photo to black and white. Colours can be selected from red, orange, yellow, green, blue and purple for dramatic effect High Key - Enhances brightness and reduces contrast to lighten tonal reproduction Soft Focus (NEW) - Creates a look that is evenly soft throughout the whole image Cross Screen (NEW) - Creates starbursts around bright objects
POP COLOUR HIGH-KEY TOY CAMERA MINIATURE CROSS SCREEN PARTIAL COLOUR
^ɫ "Miniature" and "Soft focus" cannot be previewed on the LCD but can be viewed post-capture in playback mode 10. Creative photography The XP200 features a number of advanced features allowing greater creative flexibility. High speed multi-frame processing lets you record two shots or more at different exposures and then combine them to achieve High Dynamic Range (HDR) shots with natural contrast that preserves details in the highlights and shadows. Motion Panorama 360 lets you create a 360º panoramic shot just by selecting the mode & pressing the shutter button and spinning round in a circle. This is simple to use and the effect is superb, particularly for landscape shots. Individual shutter 3D lets you create fun images with a 3D effect by combining two shots taken from slightly different angles. 11. FinePix XP200 Key features list: · Waterproof to 15m*³ / Shockproof to 2m*³/ Dustproof*³ / Freezeproof to -10ºC*³ · 1/2.3-inch 16 million pixel CMOS sensor · 5x optical zoom (10x Intelligent Digital Zoom) · CMOS-shift image stabilisation · 3.0-inch, 920K-dot LCD screen with anti-reflective coating · Wireless Image Transfer to smartphones & tablets · Wi-Fi®* connectivity to PCs (for easy image backup) · Full HD movie recording with dedicated Video button · 10fps*⁴ continuous shooting mode at full resolution (max. 9 frames) · Dedicated “Burst mode” button · Available in Blue, Yellow, Black, and Red · Approx. 300 shots*⁴ per battery charge * Wi-Fi® is registered trademark of the Wi-Fi Alliance. *² Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance. Wi-Fi Protected Setup mark is an identifier mark of the Wi-Fi Alliance. Wi-Fi®, Wi-Fi Alliance®, Wi-Fi CERTIFIED™, WPA™, WPA2™, and Wi-Fi Protected Setup™ are registered trademarks or trademarks of the Wi-Fi Alliance. *³ Dust proof: IP6X Water proof: IPX8 (up to 15.0m, within 120min.) Anti-shock: Method;MIL-STD-810F-516.5 Fuji's standard;2.0m *⁴ FUJIFILM research based on CIPA standards. *⁵ "FUJIFILM Camera Application" for iOS may not save movie files if your smartphone cannot play them. Please try using a movie mode at less than HD(1280 x 720). *⁶ 16:9 S size only *⁷ ISO 6400 is effective in image size M or S. *⁸ 35mm format equivalent *⁹ Compared to the FinePix XP100 / XP150 / XP170.

FUJIFILM launches superb new Compact Ultra Zoom camera FinePix F900EXR with World’s Fastest AF of 0.05sec.* & Wireless Image Transfer

Wed, 30 Jan 2013 06:00:00 +0100

It’s targeted at an audience looking for excellent image quality, long zoom capabilities and advanced features, in a lightweight and slimline body. With a high precision FUJINON 20× optical zoom lens with a minimum focal length of 25mm***, plus a powerful new EXR-CMOS II sensor with extra fast Phase Detection AF and an EXR Processor II, the F900EXR offers near instantaneous reactions and excellent functionality. 1. Super-fast response times The F900EXR’s new “Intelligent Hybrid AF system” focuses in as little as 0.05sec.^* when employing the new Phase Detection AF which uses special new pixels that have been added to the EXR-CMOS II sensor. Its speed ensures that your subject will be captured at the precise moment you want them to be, avoiding missed photo opportunities. The camera automatically switches between Phase Detection AF and Contrast Detection AF depending on the subject and scene, guaranteeing superb ease-of-use and fast, accurate autofocus no matter what the setting or shooting conditions. The bespoke 16 million pixels ½” EXR-CMOS II back-side illuminated (BSI) sensor has been engineered to ensure that there will be enough light available for Phase Detection AF at larger apertures and in circumstances where the angle of incidence of light is high. In addition, the EXR Processor II more than doubles the performance of the first-generation EXR Processor. With a super-fast startup time of 1.1sec.****, an interval between shots of 0.5sec.****, and burst-mode rates of 11 frames/sec.****(max. 5 frames), the F900EXR offers fantastic response times that make it a joy to use and ensure you should never have to worry about missing that special shot again. What’s more, you can take advantage of the superb capabilities of the EXR-CMOS II sensor and EXR Processor II just by selecting FUJIFILM’s EXR AUTO mode. In this mode, the camera has the ability to automatically optimise output by choosing between 108 pre-determined scene permutations and adjusting settings to suit the scene for hassle-free, high-quality results whatever your subject. 2. FUJINON 20× optical zoom lens combines with Intelligent Digital Zoom for up to a 40× zoom From 25mm*** (wide) to 500mm*** (telephoto), the F900EXR offers an impressive zoom range in a very slim-line camera body. With the ability to combine the 20x optical zoom and the intelligent digital zoom to allow magnification up to 40×, the F900EXR will capture crisp images of subjects at an impressive distance. Featuring advanced CMOS-shift image stabilization which reduces the blurring which often occurs at long zoom ratios from camera shake or subject movement, the F900EXR is built to help you take good quality long zoom shots. With its superior grip for additional hold, you will feel in total control when you’re snapping away on your travels. 3. Wireless Image Transfer makes it easy to transfer photos and movies***** to smartphones and computers The F900EXR’s new wireless feature lets you transfer photos and movies***** from the FinePix F900EXR to smartphones, tablets, and computers. For first time, via Wi-Fi®******, FUJIFILM is able to offer a means to back up your photos on your home PC. Just install the free “FUJIFILM PC AutoSave” software onto your PC and select which folder you want the photos to back up to, and then by linking your Wi-Fi Router and the F900EXR camera you will have set up a very simple to use backup for your photos on your home PC. To connect to smartphones and tablets you will need to download the free dedicated “FUJIFILM Camera Application” to your iPhone, iPad, or Android™ smartphone or tablet device to transfer up to 30 pictures at a time from the FinePix F900EXR. The app also lets you download movies*****, expanding the range of options available for enjoying pictures taken with the camera. Pictures stored on the camera can be viewed and selected for download on large smartphone or tablet screens for a smooth download experience. No wireless LAN access point or complicated ID or password entry is required, and once pictures have been downloaded to the smartphone, it’s a simple task to upload them to social networking sites. High-quality pictures and movies***** can be uploaded hassle-free to the smartphone or tablet of anyone who has downloaded the free “FUJIFILM Camera Application”. 4. Record Full HD movies, thanks to the EXR- CMOS II sensor Shoot video footage in Full HD at a smooth 60 frames per second with improved Phase Detection AF without losing any of the superior colour reproduction qualities offered by the EXR-CMOS II sensor with high bit rate. Movie recording can be started with a single press of the dedicated “Movie recording button”. You can record high-quality sound using the built-in stereo microphone. Optical zoom and still image photography are available during movie recording. Portraits will always be in focus thanks to the face-tracking autofocus feature, which even tracks subjects that look down or away. The Intelligent Hybrid AF is active during movie recording for fast, precise focus. The camera also offers a Scene Recognition for movie recording feature that automatically adjusts camera settings for landscapes, close-ups, night landscapes, portraits, backlit portraits, and night portraits for high-quality, hassle-free results with a variety of subjects. 5. The fully-featured camera makes photography a snap The FinePix F900EXR offers “Advanced Filter” for hassle-free access to innovative forms of artistic expression. You can preview on the LCD before you take your shot. · Toy Camera - Create shaded borders as if you were taking a photo on a toy camera. · Miniature - Add top and bottom blur for a diorama or miniature effect. · Pop Color - Emphasize contrast and colour saturation. · High Key - Enhance brightness and reduce contrast to lighten tonal reproduction. · Low Key (NEW) – Create uniformly dark tones with few areas of emphasized highlights. · Dynamic Tone - Create a fantasy effect by dynamically-modulated tonal reproduction. · Soft Focus (NEW) – Create a look that is evenly soft throughout the whole image. · Partial Color - Retain one selected original color and change the rest of the photo to black and white. Colors can be selected from red, orange, yellow, green, blue and purple for dramatic effect. Further improvements have been made to “Advanced Anti-blur” mode, in which the camera takes four shots in rapid succession at high sensitivity settings and combines them using advanced image processing technology to reduce the effects of blur: it now works effectively with moving subjects for even more beautiful blur- and noise-free shots in low light and at high zoom ratios. Combine two shots into a “Multiple Exposure” shot for a unique effect. Superimposed over the view through the lens in the monitor, the first shot serves as a guide to composing the second shot, allowing more accurate composition and giving you a better idea of how the picture will turn out for unique, creative works of art. The “Motion panorama 360” feature makes it a snap to record dynamic, seamless 360° panoramas. And “Film simulation” lets you choose from five different combinations of colour gamut and tone range, just as you used to choose your Fujifilm colour reversal film. 6. Clear, Beautiful Display and Ease of use for various shooting control Its bright, high-precision, premium 3.0-inch, 920,000-dot LCD monitor offers a Monitor Sunlight mode for enhanced viewing in bright sunlight and a greatly improved viewing angle, particularly diagonal direction, thanks to employing the special film. The viewing angle allows photographs to be taken from higher angles and lets you view pictures during playback from awkward angles without difficulty. Additionally, frequently-used options can be assigned to the camera’s “E-fn” or extended function button for enhanced ease of use. 7. FinePix F900EXR Key features list: · 16 million pixels ½-inch EXR-CMOS II sensor with Phase Detection plus EXR Processor II · 20x optical zoom (25-500mm***) with CMOS-shift Image Stabilisation · 3.0-inch LCD screen with wide viewing angle · EXR-Auto (with auto optimisation for 108 different scene permutations) · Full manual controls · Intelligent Hybrid AF (World’s Fastest AF of 0.05sec.*) · Start-up time of 1.1sec.**** · Interval between shots of 0.5sec.**** · RAW shooting (RAW, JPEG, RAW+JPEG image capture modes) · Wireless Image Transfer to PC, tablets and smartphones · 11 frames/sec.**** (max. 5 frames) continuous shooting (at full resolution) · Advanced Filter · Motion Panorama 360 · Full HD 1080p Video (60fps) · Available in Black, Red, Navy Blue and Champagne Gold · 260 shot**** battery charge * FUJIFILM reseach as of November 2012. Compared with other digital cameras, based on CIPA standards, and conducted in High Performance mode at the maximum wide-angle position with AF-area mode set to center position. ** Wi-Fi CERTIFIED logo is a certification mark of the Wi-Fi Alliance. *** 35mm format equivalent **** FUJIFILM research based on CIPA standards. ***** "FUJIFILM Camera Application" for iOS may not save the movie files that your smartphone could not play it. Please try the movie mode less than HD(1280 x 720). ****** Wi-Fi(R) is registered trademark of the Wi-Fi Alliance.

Fujifilm highlights commitment to wide format digital sector with opening of new ink manufacturing facility

Thu, 24 Jan 2013 12:29:00 +0100

Fujifilm today announces the opening of its brand new digital ink manufacturing facility at its award-winning* manufacturing plant in Broadstairs, UK. The company’s investment in this state-of-the-art facility, alongside an upgrade to its impressive R&D department, highlights Fujifilm’s long term commitment to the wide format digital sector and builds on its ethos of providing its customers with industry-leading solutions manufactured to a consistently high standard. The new digital ink manufacturing facility has been two years in planning and development, and is the result of an investment of over €4 million, with an additional €2.5 million invested to upgrade the R&D department. The new manufacturing facility has a footprint of 1800m², and is built to accommodate a projected annual increase of 56% in the production of UV ink at the site, manufactured in a range of batch sizes of up to 4000 litres. This projection reflects the demand for Fujifilm wide format digital inkjet solutions and the success the company has had in helping its customers transition to digital in this growing market segment. The facility has the capacity to manufacture 6000 tonnes of ink per year, which will be produced in a variety of packs from 250 ml RFID tagged pouches and cartridges up to 10 litre packs for high productivity wide format printer platforms. Colin Boughton, operations director at the Fujifilm Speciality Ink Systems Broadstairs site comments, "We have planned everything meticulously over the last few years, recognising that to stay at the forefront of digital ink technology with our range of Uvijet inks, we need to work with state-of-the-art equipment and have the ability to increase production and packing volumes. We were delighted to win the "Best Process Plant" award at last year’s "Best Factory Awards" in the UK, evidence of what we have achieved so far. Our vision is to remain at the forefront of this technology and to re-invest every year in order to maintain that position. For instance, we have worked closely with a specialist company to develop next generation dispersion equipment for our inks, and this will allow us to reduce particle sizes to less than 100nm – true nanotechnology!" He continues, "We are pleased that the transition from one manufacturing area to another was completely seamless, with absolutely no disruption to our production output at all. In fact, some people didn’t even realise we’d started as the transition coincidentally took place during one of our busiest production months for digital ink. Further investments in equipment will take place during 2013, keeping Fujifilm at the cutting edge of UV digital ink manufacturing and packing technology." Over 340 employees work at the Fujifilm Broadstairs site and over 80% of these are involved in digital ink R&D and manufacture. It was of utmost importance that the workforce should be included as much as possible in the company’s plans, resulting in over 80 employee ideas being used in the final design of the facility. In addition, a high level of importance has been placed on training for all staff, as Fujifilm is keen to ensure that everyone has a full appreciation of digital technology. Underpinning this extensive project is Fujifilm’s commitment to the environment. As always, the company works tirelessly to ensure that all products and processes are as environmentally friendly as possible, and it has invested significantly in alternative methods of reducing its environmental footprint at the new manufacturing facility. 'Waste' energy in the form of heat from production processes and compressed air generation via a bespoke new heat exchange system is used to provide 70% of the heating required for the factory. In addition, a new boiler plant has been installed which incorporates compact, modern, high efficiency modulating condensing boilers that use 40% less fossil fuels than conventional heating systems. Combine this with the latest figures from the site which show that only 7% of the waste generated goes to landfill, with 23% going to energy recovery and 70% recycled, this means that effectively 93% is reused in some way, and the company’s ‘green’ ethos is easily apparent. This work has played its part in Fujifilm Speciality Ink Systems being accredited to the Environmental standard ISO14001, in addition to the Quality standard ISO9001. Accreditation to the Health and Safety Standard OHSAS 18001 will be complete by mid 2013.

Cutting edge mindset

In this fast paced environment, changes take place frequently and Fujifilm prides itself on staying at the forefront of any developments, particularly with regard to pigment dispersion equipment and post processing techniques. This outlook dovetails perfectly with the company’s approach to always provide its own core technologies in both ink and printheads, and partner closely with OEMs such as Inca Digital to develop the best solutions tailored to the market’s needs.

Best Process Plant^*

In 2011 Fujifilm Speciality Ink Systems won ‘Best Process Plant Award’ at the ‘Best Factory Awards‘, confirmation that Fujifilm’s digital inkjet wide format customers benefit from the best ink on the market. Key to this success was the control that Fujifilm had on its processes and its workforce buy in. The judges were also particularly impressed with the Right First Time improvement that stands at over 99% in digital ink manufacture; the 5S housekeeping programme throughout the plant, and Visual Management which gives constant feedback to the manufacturing teams who work in a cellular system.

For further information contact:

Joanna Muggeridge
AD Communications
E: jmuggeridge@adcomms.co.uk
Tel: +44 (0)1372 464470

Fujifilm introduces Digital X-Ray Imaging System 'FCR DYNAMIX SYSTEM' for non-destructive testing

Thu, 17 Jan 2013 08:40:00 +0100

FUJIFILM Corporation has launched ‘FCR DYNAMIX SYSTEM’ (hereinafter ‘DYNAMIX SYSTEM’) as the highest resolution and best image quality digital X-ray imaging system for non-destructive testing. This new ‘FUJIFILM COMPUTED RADIOGRAPHY (FCR)’ is capable of detecting and precisely imaging microstructural defects in materials which are used across a wide range of industries and applications such as aerospace, oil/gas and automotive. ‘FUJIFILM can deliver premium image quality with the industry’s highest level*1 of ‘spatial resolution’, ‘density resolution’ and ‘signal-to-noise ratio’　by using double pitch 25μm reading technology and the company’s advanced proprietary image processing technology’.

Fujifilm’s FCR systems for non-destructive testing generate high resolution images by recording image data on the high-sensitivity radiation sensor called an Imaging Plate (IP). The IP is then processed using IP reader which contains a X-ray image scanning device which reads the IP and then creates a digital image showing the structure of the tested material.

The urgent need for higher resolution digital imaging is driven by the rapid expansion of new materials for critical applications, by more exact monitoring of decay and corrosion for existing materials and infrastructure applications. Demand for this new technology is also driven by the transition to digital imaging from film based NDT techniques, resulting in significantly improved cost of ownership for the more traditional NDT applications fields such as aerospace structures/airfoils, petroleum/chemical/power generation facilities, and automotive parts.

Accompanying this high market demand is the shift toward international welding test specification standards which is resulting in the demand for best available technology across global markets requiring ever increased performance standards for material joining applications and higher material safety levels against corrosion wear degradation.

The new DYNAMIX SYSTEM consists of the IP image scanner ‘DYNAMIX HR^2’, the DICONDE^*³ compliant image display and measurement software ‘DYNAMIX VU’.^*4

The DYNAMIX SYSTEM delivers best-in-class image quality using the FUJIFILM’s high-definition 25μm scanning technology, advanced proprietary image processing technology which exceeds the current inspection industry’s highest level of spatial resolution, density resolution and signal-to-noise ratio. The system’s wide dynamic range provide clear images with no highlight and shadow clipping or uneven resolution regardless of material thickness, allowing users to precisely examine the internal structure of and cast materials and parts with a variable wall thickness.

The DYNAMIX SYSTEM uses FUJIFILM’s novel ‘IP Direct Read’ function, in which the IP is placed on a specially engineered tray and inserted into DYNAMIX HR^2*5 just prior to image reading. This new reader accepts the IP from both a cassette and as a direct feed^*6 after displacement in a protective envelope . The direct feed mechanism is especially beneficial for testing non-standard IP sizes. IPs as long as 152cm can be readily accepted using the direct feed functionality. This function is particularly suited when using imaging plates for pipes and other rounded surface components inspection. The accompanying software features an ‘Automatic Pipe Wall Thickness Measurement’ tool^*7 which automatically measures the external and internal wall surfaces of pipes to calculate the degree wall thinning^*2. This allows for easy and accurate wall thickness measurement regardless of operator skill level.

Fujifilm continues to be the imaging technology leader through the application of enabling and proprietary technologies. The DYNAMIX CR system is a generation ahead of the competing systems and technologies offering our customers superior imaging performance and lowest cost of ownership.

*1 According to Fujifilm’s measurement figures, the system meets the highest class specifications for spatial resolution (DD13+) and signal-to-noise ratio (130 or above) according to the evaluation standards set by Bundesanstalt für Materialforschung und –prüfung (BAM), a public evaluation institute for instrumentation and testing technologies under Germany’s Federal Ministry of Economics and Technology. As for density resolution, it clears the industry’s highest level in accordance with the industrial standard ‘ASTM E-746-07’, set by the American Society for Testing and Materials (ASTM International). ・Spatial resolution: Represents how finely an image is resolved, and indicated by the distance of two identifiable points in space. ・Density resolution: Relates to gradation and represents the ability to reproduce fine shades of grey. ・Signal-to-noise ratio: Indicates the amount of noise against image signals. A larger value represents a better image quality. *2 Gradual wear and corrosion of pipe’s internal and/or outside walls *3 Standard specifications for sharing image data among parties involved in non-destructive tests *4 ‘IP’ and ‘cassette’ are also required for use. *5 IP must be inserted in a semi-darkroom, as recorded image signals attenuate in visible light. *6 Commercially available rubber cassette, etc., to be prepared by each customer *7 Optional 1. Launch date: January 17^th 2013 2. Product name: FCR DYNAMIX SYSYTEM
IP image scanning device ‘DYNAMIX HR²’, image display and measurement software ‘DYNAMIX VU’ 3. Price： IP image scanning device ‘DYNAMIX HR²’: Open price
Image display and measurement software ‘DYNAMIX VU’: Open price 4. Main features (1) Highest image quality in all tests ・ The system delivers high definition scanning with half of the previous pitch at 25μm, and incorporates the company’s advanced proprietary image processing technology of 14-bit log processing to achieve premium image quality with the industry’s highest level*¹ of ‘spatial resolution’, ‘density resolution’, ‘signal-to-noise ratio’ as well as a wide dynamic range. It performs scanning optimized for the characteristics of testing samples (e.g. material and thickness) and provides highest image quality in a range of tests, making it possible to make precision detection of faults such as minor fractures and air gaps. The ability to obtain clear images free of highlight / shadow clipping or uneven resolution regardless of material thickness, allows users to clearly check the inside of cast materials with a varying degree of wall thickness. (2) New 'IP Direct Read' function for directly reading IP ・ The system uses the new ‘IP Direct Read’ function, in which IP itself is placed on a dedicated tray and inserted into DYNAMIX HR² for reading image information. The function reads data not only from IP inserted in a cassette, but also from IP placed in a protective bag for testing pipes and other items with round surfaces, without having to remove it and insert it into the cassette for a substantial enhancement of convenience.

Traditionally it was necessary, in the case of thick pipes, to scan them multiple times and read each of the IPs. However, the DYNAMIX SYSTEM supports the Long IP (152cm in length), thereby reducing the number of IPs involved to streamline testing. (3) Diverse automatic functions for speedy and high-quality testing
i) Automatic Pipe Wall Thickness Measurement function (optional)
・Automatically detects the external and internal wall surfaces of pipes to gauge the degree of their wall thinning
ii) One-Click Auto Image Adjustment function
・Advanced users can set a wide range of adjustment parameters including density and contrast in the menu, by setting the parameter all testers can generate the optimum assessment images with a single click.
iii) Contrast Normalization function (optional)
・The system can automatically adjust the density and contrast of each of the materials specified by U.S. ASTM (i.e. E2422 [aluminum], E2660 [steel] and E2669 [titanium]).
iv) Automatic Image Quality Assessment function (optional)
・The system automatically assesses whether the image quality complies with ISO17636-2 (welding)^*⁸. ^*⁸ Currently being developed (4) Digital X-ray imaging system's Traceability function, defined by MAI^*⁹ (optional)
・The system follows steps in line with customer's workflow to record the assessment results of image quality testing and fault testing, All the test history, required for audit response, etc., can be easily examined. ^*⁹ Procurement streamlining program led by the U.S. Air Force (5) Network solution in coordination with other systems
・The system can provide integrated solutions for managing non-destructive testing through coordination with SAP, Oracle and other integrated mission-critical systems that control production / testing planning, components and pipe layout drawings. 5. Main specifications 【DYNAMIX HR²】 (1) Compatible imaging plates: UR-1 (35.4x43.0cm、24x30cm、18x24cm、6x40cm、7x152cm) ST-6 (35.4x43.0cm、24x30cm、18x24cm 15x30cm) (2) Compatible cassettes : 35.4x43.0cm、24x30cm、18x24cm、15x30cm (3) Scanning pixel pitch : 25μm, 50μm , 100μm (4) Dimensions / weight : 600(W) x 800(D) x 550(H)mm / Approx. 58kg 【DYNAMIX VU】 (1) Compatible OS: Microsoft Windows^® 7(64bit) ^*¹⁰ (2) System requirements: intel^® Core^TM i7 CPU 2.6GHz or higher^*¹¹ (3) Recommended monitor: 5M ^*10 Microsoft and Windows are registered trademarks of U.S. Microsoft Corporation in the United States and other countries. ^*11Intel, Intel logo, Intel Inside, Intel vPro, vPro Inside, Intel Core, Core Inside and Ultrabook are trademarks of Intel Corporation in the United States and/or other countries.

Introducing the new FUJIFILM X100S

Mon, 07 Jan 2013 21:11:00 +0100

Two years ago, FUJIFILM launched the renowned X100 with FUJINON 23mm F2 fixed prime lens and superb image quality in a beautifully designed compact camera body. Its unique style and international acclaim has carved out a niche for a new genre of Premium Compact Camera designed in pursuit of optimum operability. Today, FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM X100S, the successor to the FUJIFILM X100, inheriting the X100’s elegant design and high-performance lens, while evolving further to meet customer’s demands with the introduction of a higher-definition Hybrid Viewfinder and a new sensor and processor.

The newly-developed 16.3 million pixels APS-C X-Trans CMOS II sensor and EXR Processor II, which increase resolution by approx. 25% ^(*2) and reduce noise by more than 30% ^(*3), have the ability to capture high resolution images comparable to those taken on full-frame sensors. Thanks to the removal of the optical low pass filter and powerful processor, the FUJIFILM X100S will produce a clear image with minimal graininess even at a high ISO setting. The newly-developed X-Trans CMOS II sensor has built-in Phase Detection pixels for the world’s fastest AF in as little as 0.08 seconds ^(*1). Additionally, the EXR Processor II offers fast response times with a start-up time of only approx. 0.5 seconds ^(*4), and a shooting interval of 0.5 seconds. In addition, a shutter time lag is only 0.01 seconds, so you can capture the precise instant you wish to and enjoy a comfortable shooting experience. Also new to the FUJIFILM X100S is the world’s first ^(*5) “Digital Split Image” feature, which displays dual images on the left and right to be lined up for manual focusing. This enables accurate focusing especially when working with an open aperture or macro shooting. And a handy Focus Peak Highlight function, which highlights high contrast areas of your subject for smoother and more precise fine tuning of focusing. Depending on the subject and scene, users can switch between two viewfinder views: optical or electronic. The Optical Viewfinder (OVF) is useful when users want to see their subject in the same bright clarity that they see with the naked eye, or when time lag is an issue. The Electronic viewfinder (EVF) is useful to visually check focus, exposure, white balance and depth of field while users compose the shot. Main Features (1) FUJIFILM X100S - Sensor performance comparable to full-frame output The X100S features FUJIFILM’s newly-developed 16.3 million pixels APS-C X-Trans CMOS II sensor with a unique, highly randomised, color filter arrangement. The benefit of the new array is the elimination of the need for an optical low-pass filter; these are used in conventional sensors to reduce false color and moiré effects but they also reduce image resolution. The removal of the optical low-pass filter allows the X-Trans CMOS II sensor to maximise the light it receives directly, enabling users to capture much finer detail and optimise resolution levels as being proven by the X-Pro1 and the X-E1.. The camera uses Lens Modulation Optimizer to reduce optical effects such as lens diffraction, which occurs when light passes through a lens. Even when stopped down to F16, the X100S retains sharpness and texture in the smallest details, demonstrating the extent of the sensor and lens combination’s capabilities, perfectly. The excellent sensitivity of the X-Trans CMOS II sensor is coupled with the new EXR Processor II’s advanced signal processing capacity which can reduce noise by more than 30% ^(*2) compared to its predecessor. Even when shooting in low-light, at a high ISO setting, the FUJIFILM X100S will produce crisp images with minimal grain. (2) The World’s fastest AF and High-speed Processing With built-in Phase Detection, the X100S offers the world’s fastest AF speed of just 0.08 seconds^(*1). The Intelligent Hybrid AF can switch to Contrast AF, dependent on the demands of subject or scene, to ensure that the camera always auto-focuses quickly and with precision. The EXR Processor II delivers processing speeds twice that of the previous generation processor ^(*6). The fast responses result in an impressive start-up time of only approx. 0.5 seconds ^(*4),and a shooting interval of 0.5 seconds. In addition the X100S delivers a burst shooting rate of up to 6 frames per second (max. 29 frames) at the full resolution of 16.3 million pixels. Also, a shutter time lag is only 0.01 seconds, so you can capture the precise instant you wish to and enjoy a comfortable shooting experience. (3) Enhanced manual focus performance with the world’s first ^(*5) ‘Digital Split Image’ display Making use of the in-built phase detection pixels for AF action, the X100S is the world’s first ^(*5) camera to offer a “Digital Split Image” feature, which displays dual images on the left and right to be lined up for manual focusing. This enables accurate focusing especially when working with an open aperture or macro shooting. In addition, the X100S offers a handy Focus Peak Highlight function, which highlights high contrast areas of your subject. It provides the photographer with a guide, even in situations where it is difficult to tell focusing accuracy, allowing users to enjoy manual focusing comfortably however challenging the conditions. (4) Hybrid Viewfinder for easy image composition Offering users freedom when composing photos and adaptability for a range of shooting conditions, the X100S’s Hybrid Viewfinder combines both an Optical and an Electronic Viewfinder. The electronic viewfinder uses a 100% coverage, extra high resolution, 2,360K-dot High Definition LCD panel. It shows depth-of-field during macro shooting, as well as white balance settings, allowing users to accurately compose their shot while continuously looking through the viewfinder. The premium quality optical viewfinder offers an easy-to-see magnification of 0.5 at a 23mm focal length and a horizontal apparent field of view of 26 degrees. The all-glass construction uses high-refractive index glass to minimise chromatic aberrations and distortion. While in the optical viewfinder mode, users can make adjustments to shutter speed, aperture, ISO and other settings without having to take their eye off the viewfinder. The shooting frame (Bright Frame) and text brightness automatically adjust according to the ambient light available to ensure that the information on the display is easy to see at all times. The system features an OVF POWER SAVE MODE, which activates the power-saving function in the optical viewfinder mode to double the maximum number of images per full charge from 300 ^(*7) in normal operation. With FUJINON’s proprietary coating, the viewfinder cleverly resists fingerprints and can easily be wiped clean, so that users can enjoy the optical viewfinder’s clear display without compromise. (5) FUJINON 23mm F2 lens offering premium image quality in a compact body Specifically designed for this model, the FUJINON 23mm F2 Single Focal Length Lens has a fixed angle of incidence of light into the lens which facilitates optimum optical design. Taking full advantage of this, the X100S demonstrates advanced levels of image clarity, not only in the center of the image, but also through to the edges of the photo. The versatile focal length of 35mm ^(*8) delivers an angle of view ideal for a diverse range of subjects, scenes and whatever captures the photographer's eye. The lens consists of 8 elements in 6 groups, and includes a high-performance double-sided aspherical element and highly-refractive converging glass elements, which deliver a high level of detailed performance with minimal aberration, excellent sharpness and beautiful color reproduction. Moreover, FUJINON's proprietary HT-EBC coating is applied to effectively control image flares and ghosting. Other benefits of this lens are the beautiful, soft, round-shaped Bokeh that is produced from the 9 blade lens diaphragm. In addition the lens allows you to get as close as 10cm from your subject in macro mode for stunning close-up shots. And its in-built 3-stop ND filter enables blurring of the background in portraits, or applies a gorgeous creamy look to flowing water even in a bright setting. (6) Elegant design and sophisticated functionality The front of the X100S proudly bares the letter “S” as confirmation of its extensive evolution from the FUJIFILM X100. Down to the tiniest detail, the premium build and feel of the X100 is continued in the X100S. FUJIFILM’s top quality Japanese engineering is evident from the high precision components used and the perfectly optimised body. The X100S’s top and base parts are made of magnesium alloy to achieve a lightweight, resilient, yet delicate design. A specially-formulated coating is applied to give its surface a steel look for an added premium feel. All the dials and rings have been milled from solid metal, with attention paid to the finer details such as finger grips and enhanced operability. The exterior is finished with synthetic leather, which is durable and resilient to the environment yet reproduces the texture of real leather, while still offering the practical benefits of additional grip and comfort. The layout of the dials and rings allows users to operate the aperture ring on the lens with their left hand and the shutter speed dial and exposure compensation dial on the top panel with their right hand, meaning all the settings can be adjusted comfortably without having to take your eye off the viewfinder. And to make you feel even more at home, you can even customise your shutter sound by choosing between the four different sounds available: Lens Shutter, Focal Plane Shutter, Mirror Up and Silent Shutter. The menu system has been also updated to incorporate a Q “Quick” button which allows you to quickly call up frequently-used menu items such as ISO setting and Film Simulation modes. In addition, the Fn (Function) button allows users to assign functions frequently used while shooting, for convenient use at the touch of the button. (7) Artistic photography The X100S features FUJIFILM's proprietary 'Film Simulation Modes'. Users can choose from ten simulation options which replicate the results achieved by FUJIFILM color reversal films (Velvia / PROVIA / ASTIA), professional color negative films (PRO Neg. Std / PRO Neg. Hi), monochrome filters (MONOCHROME, Ye filter, R filter and G filter) and SEPIA. Also available on the X100S is an Advanced Filter functions; Users can choose from 8 different artistic effects: Pop Color - great for boosting contrast and color saturation Toy Camera - Create shaded borders as if you were taking a photo on a toy camera. Miniature - Adds top and bottom blur for a diorama or miniature effect. Dynamic Tone - Create a fantasy effect by dynamically-modulated tonal reproduction. Partial Color – Retain one selected original color and change the rest of the photo to black and white. Colors can be selected from red, orange, yellow, green, blue and purple for dramatic effect High Key - Enhance brightness and reduce contrast to lighten tonal reproduction. Low Key – Create uniformly dark tones with few areas of emphasized highlights. Soft Focus – Blurs the focus of the image edges to create a softer effect In addition a Multiple Exposure function enables users to combine two separate images together for special creative effects. And for greater artistic freedom, the aspect ratio can be selected from 3:2, 16:9, and 1:1 (square) to accommodate a wide range of photographic styles. (8) Full HD Movie Shooting The X100S’s Full HD Movie (1920 x 1080) can shoot at 60fps for very smooth movie capture.. Shooting at the high bit-rate of 36Mbps results in reduced noise and enhanced image quality that reveals every detail from individual leaves in the trees to subtle changes in facial expression. During movie recording, users have access to many of the additional modes available in still image capture; Film Simulation modes can be used, White Balance settings can be adjusted, you can even make the most of the fast lens to produce beautiful bokeh and also operate the Intelligent Hybrid AF for high-speed and high-precision focusing. (9)FUJIFILM X100S Key features list:

16.3 million pixels APS-C X-Trans CMOS II sensor
EXR Processor II
Hybrid Viewfinder (OVF / EVF)
FUJINON 23mm F2 lens
Intelligent Hybrid AF (with the world’s fastest AF speed of 0.08 secs ^(*1))
Start-up time of 0.5 secs ^(*4)
Shutter time lag of 0.01 secs
Shooting interval of 0.5 secs
High-contrast and wide viewing-angle 2.8-inch Premium Clear LCD (460K dots)
Super Intelligent Flash
Burst shooting rate of up to 6 frames per second at full resolution (max. 29 frames)
Focus Peak Highlight function
Digital Split Image display
Artistic filters
Full HD movie recording (60fps / 30fps)

(10) Premium Accessories available for the FUJIFILM X100S

Wide conversion lens WCL-X100 - designed specifically for X100 and X100S, shortens the lens’ focal length from 35mm ^(*8) to 28mm ^(*8). It offers a broader field of view while maintaining the powerful performance equivalent to that of the main body’s lens.
Leather case LC-X100S - Users can remove / insert a memory card and battery without having to take this case off. This is a practical ‘Quick Shot’ case, made of premium genuine leather.
Shoe Mount Flash - Three types of Fujifilm external flash are available, capable of the proprietary high-precision TTL auto flash control: EF-20 and EF-X20 with the guide number 20, and EF-42 with the guide number 42
External stereo microphone MIC-ST1 - For recording real sound with impact to go with premium-quality images and full-HD movie

*1 Fujifilm research as of November 2012. Compared with other compact digital cameras equipped with an APS-C sensor and a non-interchangeable lens based on CIPA standards and conducted in High Performance mode. *2 Fujifilm research. Compared with X100 and conducted in F16. *3 Compared with FUJIFILM X100 *4 High Performance mode *5 Fujifilm research as of November 2012 *6 Compared with the EXR Processor Pro. *7 Maximum shots from a fully charged NP-95 lithium battery pack, based on the CIPA test standard. *8 35mm format equivalent

The NEW FUJIFILM X20 reconnects style with substance, bringing the essence of photography back to life.

Mon, 07 Jan 2013 21:10:00 +0100

Following in the footsteps of the highly acclaimed X10, the FUJIFILM X20 inherits its high-precision lens and refined design, while featuring substantially improved performance. With an X-Trans CMOS II sensor, EXR Processor II and newly-developed Advanced Optical Viewfinder, the X20 is packed full of FUJIFILM’s latest technology. The X20 is available in both black and two-tone black and silver.

The X20’s bright optical viewfinder features a newly-developed Digital Trans Panel. This displays the shutter speed, aperture, ISO, focusing area and other shooting information perfectly clearly, even in low-light conditions. What’s more, the X20’s Advanced Optical Viewfinder synchs with the zoom lens, so that users can accurately compose shots using the viewfinder even when the focal length is constantly changing. The newly-developed 12 million pixels 2/3-inch X-Trans CMOS II sensor and EXR Processor II, which increase resolution by approx. 20% ^(*1) and reduce noise by more than 30% ^(*2), have the ability to capture high resolution images. Thanks to the removal of the optical low pass filter and powerful processor, the FUJIFILM X20 will produce clear images with minimal graininess even at high ISO settings. The newly-developed X-Trans CMOS II sensor has built-in Phase Detection pixels for high-speed AF in as little as 0.06 seconds ^(*3). Additionally, the EXR Processor II offers fast response with a start-up time of only approx. 0.5 seconds ^(*4), a shutter time lag of　approx. 0.01 seconds and a shooting interval of 0.5 seconds providing advanced flexibility. Main Features (1) Advanced Optical Viewfinder with real time shooting data for improved usability and a bright view Despite its compact size, the FUJIFILM X20 sports a bright and clear optical viewfinder with a horizontal apparent field of view of 20 degrees and coverage of 85%. It is synched to the zoom lens and comes with an eye sensor for enhanced usability. The X20’s viewfinder also has a newly-developed Digital Trans Panel, which is less than 1mm in depth and highly transparent. It presents the shutter speed, aperture, ISO, focusing area and other shooting information so that users can continue shooting comfortably without having to take their eye off the action. The Digital Trans Panel automatically switches the color of information in the shooting frame according to the scene and shooting conditions. Normally displayed in black, shooting information is automatically displayed by green LEDs for enhanced visibility in especially dark scenes. And when an error occurs, the displayed information changes to red　to aid users shooting decisions. (2) Premium image quality with edge to edge clarity and minimal noise The X20 features the newly-developed 12 million pixels 2/3-inch X-Trans CMOS II sensor. The highly random nature of FUJIFILM's unique color filter array eliminates the need for an optical low-pass filter, while maintaining high resolution images with edge to edge clarity. Optical low-pass filters have traditionally been used in conventional sensors to reduce false color and moiré effects, however this also means sacrificing image quality. The camera uses Lens Modulation Optimizer to reduce optical effects such as lens diffraction, which occurs when light passes through a lens. Even at an aperture of F8, the X20 retains sharpness and texture in the fine details, drawing out the full potential of the lens. The sensor's excellent sensitivity is coupled with the processor's advanced signal processing capacity to reduce noise by more than 30% ^(*2) compared to its predecessor. Even shooting in low-light (e.g. indoors or at night) at a high ISO setting, the X20 will produce a clear image with minimal graininess. (3) High-speed features and AF in as little as 0.06 seconds ^(*3) The newly-developed X-Trans CMOSII sensor has built-in Phase Detection pixels for high-speed AF in as little as 0.06 seconds ^(*3). Furthermore, its BSI (Back-Side Illuminated) sensor structure means the Phase Detection pixels can gather sufficient light, whatever the angle of incidence, at a large aperture, to deliver high-precision AF. The Intelligent Hybrid AF automatically switches to Contrast AF when the subject or scene demands it to ensure that the camera always auto-focuses at the highest speed and precision levels possible. A Focus Peak Highlight feature helps photographers by highlighting high contrast areas of your subject. It provides a guide for focusing in situations where it’s difficult to tell whether the subject is correctly focused; allowing users to manually focus while viewing on the LCD monitor. The EXR Processor II delivers performance twice that of the previous generation ^(*5). The X20 offers fast response times with a start-up time of only approx. 0.5 seconds ^(*4), a shutter time lag of 0.01 seconds and a shooting interval of 0.5 seconds providing advanced flexibility. The X20 also delivers an impressive burst rate of 12 frames per second (max. 11 frames) at the full 12 million pixels resolution. (4) High precision F2.0-2.8 4x manual barrel zoom lens Incredible attention to detail has been paid when designing this high precision lens. It is made up of 11 glass elements in 9 groups, including 3 aspherical lens elements and 2 ED lens elements. The result is an ultra bright lens with a wide-angle maximum aperture of 2.0 and telephoto maximum aperture of 2.8. FUJINON's proprietary HT-EBC coating is applied to the lens in order to effectively control flare and ghosting from appearing on images. The optical 4x manual zoom lens allows users to determine precise composition quickly and instinctively, and the use of metal for the lens barrel and its internal structures provides a really smooth zooming action. In Super Macro mode you can get as close as 1cm from your subject, for stunning close-up shots. The X20’s unique image stabilization mechanism shifts 5 lens elements compensating for camera shake by up to 4 stops, it also effectively prevents motion blur while stopping vignetting and loss of image resolution that usually occurs during camera shake compensation. Additionally, the X20’s lens incorporates 7 diaphragm blades which enable you to create a beautiful soft ‘bokeh’ effect to make your subject stand out off the background perfectly. (5) Artistic photography This exciting new camera features FUJIFILM's proprietary Film Simulation modes. Users can choose from ten different modes which simulate the effects of traditional Fujifilm films. Including color reversal film effects (Velvia / PROVIA / ASTIA), professional color negative film (PRO Neg.Std / PRO Neg.Hi), monochrome filters (MONOCHROME, Ye filter, R filter and G filter) and SEPIA. Also available on the X20 are the Advanced Filter functions; users can choose from 8 different artistic effects: Pop Color - Emphasizes contrast and color saturation. Toy Camera - Create shaded borders as if you were taking a photo on a toy camera. Miniature - Adds top and bottom blur for a diorama or miniature effect. Dynamic Tone - Create a fantasy effect by dynamically-modulated tonal reproduction. Partial Color – Retain one selected original color and change the rest of the photo to black and white. Colors can be selected from red, orange, yellow, green, blue and purple for dramatic effect High Key - Enhance brightness and reduce contrast to lighten tonal reproduction. Low Key – Create uniformly dark tones with few areas of emphasized highlights. Soft Focus – Blurs the focus of the image edges to create a softer effect A separate Multiple Exposure function offers users the chance to combine two separate subjects into one photo, perfect for adding people into photos that they had missed. (6) Full HD Movie Shooting The X20’s Full HD Movie (1920 x 1080) can shoot at 60fps for very smooth movie capture. Shooting at the high bit-rate of 36Mbps results in reduced noise and enhanced image quality that reveals every detail from individual leaves in the trees to subtle changes in facial expression. Many of the features available when shooting stills are also available while movie recording. You can take advantage of a number of the Film Simulation modes and exploit the brightness of the lens to shoot movies with a dreamy ‘bokeh’ effect. The NEW Movie Scene Recognition feature can automatically recognize six types of scene and optimise the settings for beautiful results, under a variety of shooting conditions. What’s more the Intelligent Hybrid AF feature is activated during movie recording and an optional Stereo Microphone can be attached to capture sound perfectly. (7) Elegant design and sophisticated operating system Manufactured in Japan from strong, yet lightweight, die-cast magnesium alloy, the X20’s upper control deck and camera base are superbly designed and add a real sense of style and elegance to the camera. The mode dial and zoom ring have been ergonomically placed and precision-milled from solid aluminium; the exterior is finished with synthetic leather, which is durable and resilient. The two-tone version of the X20 has a specially-formulated silver finish which is applied with a coating that creates the premium feel of thick steel. Composing and viewing images via the LCD is a pleasure thanks to the X20’s high-contrast, 460K-dot, 2.8-inch Premium screen, with a wide viewing-angle and an enhanced GUI menu system. The X20 also features a ‘Q’ button which can call up frequently-used menu items such as ISO settings and a ‘Fn’ (Function) button which allows users to assign features frequently used while shooting. The camera’s aspect ratio can be selected from 4:3, 3:2, 16:9, and 1:1 (square) to accommodate a wide range of photographic styles. The camera also features an ADVANCED SR AUTO mode, which detects not only the main subject but also whether it is moving or stationary to automatically optimise the focus, exposure, ISO and other settings. (8) Key Features

NEW Advanced Optical Viewfinder with a Digital Trans Panel
NEW 12 million pixels 2/3-inch X-Trans CMOS II sensor
Intelligent Hybrid AF in 0.06 seconds ^(*3)
Improved EXR Processor II
High quality fast F2.0-2.8 lens
4x FUJINON manual barrel zoom lens
2.8inch High Contrast LCD monitor (460K dots)
Pop-up Super Intelligent Flash
Fast start-up time of 0.5 seconds ^(*^４⁾, shutter time lag of 0.01 seconds
Super Macro mode (1cm)
Motion Panorama360
8 Advanced Filters, including ‘Pop Color’ for boosting saturation and ‘Toy Camera’ for a retro look
Q button for frequently used menu items
Function (Fn) button
Multiple Exposure
NEW GUI showing the focal distance, aperture value and shutter speed in sync with the zoom ring or command dial rotation.
ADVANCED SR AUTO mode with 64 shooting patterns
Full HD movie (60fps)
Manual focus during movie recording
Output for Stereo Microphone (sold separately)
Focus Peak Highlight function on the LCD screen
Available in all black or two-tone black and silver
4 types of shutter sounds - Lens Shutter, Focal Plane Shutter, Mirror Up and Silent Shutter.
Film Simulation mode
Electronic level
Live histogram

(9) Premium Accessory Line-up

Leather case LC-X20 - made of premium genuine leather.
Lens Hood and Protector Filter LHF-X20 - a highly transmissive protection filter, applied with the multi-layer coating technology 'Super EBC'. It is available in black or silver to match the color of the camera body. The dedicated lens hood features slits to ensure a full angle of view for the viewfinder.
Shoe Mount Flash - three types of FUJIFILM external flash, capable of the proprietary high-precision TTL auto flash control: EF-20 and EF-X20 with the guide number 20, and EF-42 with the guide number 42
External stereo microphone MIC-ST1 - for recording real sound with impact to go with premium-quality images and full-HD movie

*1. Fujifilm research. Compared with X10 and conducted in F8. *2. Compared with the X10. *3. FUJIFILM research based on CIPA guidelines and conducted in “High Performance” mode. *4. Quick start mode *5. Compared with the EXR Processor Pro.