Fujifilm's digital camera X100 wins iF Product Design Award of iF Design Awards 2012

FUJIFILM FinePix X100

iF Product Design Award 2012

In what can only be described as an extraordinary year, the Fujifilm X100 has continued its winning ways with the addition of a prestigious iF Design product design award; the camera’s fourth major International award in just six months.

Established in 1953, and sponsored throughout by the International Forum Design GmbH of Hanover Germany, the iF product design award is recognized all over the world as a symbol of outstanding design and innovation.

Judged by an international panel of 44 acclaimed design experts, the awards are open to both manufacturers and designers and although entries are considered from a very broad range of product areas - including 4322 entries from 1605 participants from 48 countries in 2011 – they are all judged by the same criteria including: design quality, finish, choice of materials, environmental impact, degree of innovation, functionality and ergonomics.

As one of the 2012 Product Design Award winners, the Fujifilm X100 will now also be automatically put forward as a nomination for the iF Design’s 100 Gold Award winners, to be announced on February 10th 2012.

And to put the seal on an extraordinary year, the iF Product Design Award is the Fujifilm X100’s fourth major international award in 2011, with the camera having already received the European Advanced Compact Camera of the Year at the prestigious EISA (European Imaging and Sound Association) 2011-2012 Awards, the TIPA Award for Best Premium Camera plus the equally prestigious award of Editors Choice from the 2011 Camera Grand Prix of Japan.