A camera for those who love photography. Combining classic styling and handling with cutting edge optical and electronic design, the X100 is instantly desirable from the moment you pick it up.
A 23mm f/2 Fujinon prime lens (35mm full-frame equiv.) and superb hybrid optical viewfinder bring a purity back to photography, and put you in charge of your creativity.
Get the picture quality of a DSLR in the lightweight body of a compact camera, thanks to Fuji’s APS-C sized 12.3-megapixel CMOS sensor.
A fixed 23mm f/2 Fujinon prime lens (equivalent to 35mm on a full-frame camera) delivers razor-sharp images, high contrast and low distortion.

The perfect partnership: traditional rangefinder-like design working in combination with Fuji’s digital technology. You’ll love it from the moment you pick it up.
Choose between a bright optical viewfinder with overlaid exposure information, or an electronic viewfinder for accuracy of composition when working up close.
Don’t let anything stand in the way of your creativity. The X100’s classic exposure controls, including a top-plate shutter-speed dial and traditional aperture ring, are simple and intuitive.

Shoot HD movies at 720p resolution with the same camera you use for still photography, and tell the complete, multimedia story of your travels.
Passion for photography
Best Product - Advanced Compact Camera
Best Premium Camera - FinePix X100 digital camera
Editors Choice Award - Fujifilm FinePix X100