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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
Smaller and lighter than D-SLR systems and featuring much bigger sensors than compact cameras, Fujifilm's X Series Compact System Cameras are an award-winning alternative both for Pros and Enthusiasts alike.
Compatible with Fujifilm's X Series Compact System Cameras, FUJINON's XF lens range is renowned for its high precision engineering and superb quality. Find out more about the current line-up.
Featuring incredible attention to detail, advanced technologies and superb image output, Fujifilm's range of X Series fixed lens cameras will make you fall in love with photography all over again.
A manufacturer of photographic film for over 80 years, Fujifilm has always been dedicated to achieving premium image quality across both analog and digital spectrums. The FUJIFILM X100F features 15 Film Simulation options including PROVIA/Standard, Velvia/Vivid and ASTIA/Soft, which are named after Fujifilm's most renowned photographic films. They deliver warm skin tones, crisp blue hues of the sky and vivid green of lush greenery exactly as your mind remembers in your memory. This is the first X100 Series model to feature ACROS, delivering smooth gradation, deep blacks and beautiful textures that set it apart from the conventional Monochrome mode.
Standard mode that accommodates a diverse range of scenes
Reproduction of vivid primary colors. Ideal for landscape and nature photography
Soft tones combined with a saturated pop of colors.
New monochrome mode with perfectly rich gradation
Added tonal depth for a documentary photography look
Natural skin tone reproduction
Soft tones with low saturation for unique snapshots
Standard monochrome mode that accommodates a diverse range of scenes
Warm sepia tone for a retro effect