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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
Compatible with Fujifilm's X Series Compact System Cameras, FUJINON's XF lens range is renowned for its high precision engineering and superb quality. Find out more about the current line-up.
With Film Simulations, you can apply colors and tones that match your artistic intentions to your pictures, as if choosing different special effect photographic films. The FUJIFILM X-H1 comes with sixteen Film Simulation modes, which Fujifilm has uniquely created based on the color-presentation philosophy and know-how the company has developed through more than 80 years of photo film production.