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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
The rangefinder style design allows you to keep your eye on a subject while looking through the viewfinder with the other eye. This enables checking and feeling the atmosphere of the scene around your subject matter, shown in the EVF.
The FUJIFILM GFX 50R's magnesium alloy camera body is dust- and water-resistant while also being able to withstand low temperatures. Despite carrying a large image sensor, the camera is compact, lightweight and extremely durable. The GFX 50R rangefinder style design, weighing just 775g, makes it astonishingly compact and lightweight despite being a medium format digital camera, especially when fitted with a compact lens. Weather seals on the inside of the camera body means it is made to withstand dust and moisture and low temperatures. That makes it a perfect choice for a wide range of tough shooting conditions, as well as in-studio.
The compact and lightweight GFX body is designed with attention to detail to achieve advanced functionality and elegance at the same time. Examples of this can be seen in the optimized shapes of individual components, surface texture of the magnesium alloy body, and the use of rubber material for a more comfortable grip. Operation dials, including the shutter speed dial, are milled out of aluminum blocks for premium texture. Extra attention has been given to the internal structure and fine adjustments have been applied to individual operations, as evident in the clicking sensation and sound. The more you use the camera, the more comfortable it becomes.