We’ve been delighted with the performance of the Jet Press 720S since our investment three years ago,” says the company’s director, Jamie Emmerson. “It’s boosted our reputation without doubt and it’s given us the ability to take on some high quality and high profile short run work that we simply wouldn’t have been able to consider otherwise – including a bespoke, large format book for  Bernie Ecclestone based on his private collection of F1 cars. Since the investment, we’ve seen our digital turnover double, through a combination of acquiring new business and moving shorter run work from our litho presses.

During the August switch-over – when our 720S press was removed and the 750S installed – we found ourselves without a Jet Press for a few weeks for the first time in several years and had to migrate jobs onto other digital platforms or to our litho presses. We had a few of our regular customers get in touch to ask if we’d done anything differently as they didn’t think the quality was quite up to the standard they had become used to. That really drove home to us just how valuable the extra quality offered by the Jet Press has been to us.

With the Jet Press 750S now up and running, we can offer that same level of quality, but with more speed and using less power. It’s a win-win from our point of view – we can simultaneously increase the rate of our digital business growth and reduce our environmental footprint.

At the same time as making this important investment to secure the future of its digital business, Emmerson Press has also made an equally important investment in  its offset printing process, signing up to Fujifilm’s revolutionary Platesense programme.

We’ve been a Fujifilm plates customer for seven years now,” continues Emmerson. “And we’ve been very happy with the quality of the plates and the service we’ve received from Fujifilm over that time. We decided that we needed to replace our two existing platesetters and Fujifilm’s Platesense programme, once we looked into it, seemed the obvious way to do this. We can now lease CTP equipment rather than having to buy up-front and Fujifilm takes care of the collection of scrap aluminium, significantly reducing our administration time and costs.

The Fujifilm Superia plates we’re using under the Platesense agreement are harder wearing than those we were using previously and, as they are processless, it also means that we’re now reducing our water consumption substantially. Our old processor used 12 pints of water per plate. Now we’re making plates using no water at all. That means a small cost saving in our water bill – but that’s not why we’re doing it. Just as the Jet Press 750S upgrade has given us the opportunity to substantially reduce our environmental impact through lower energy use, the move to processless plates is helping us to do the same through reducing our water consumption dramatically.

Says Andy Kent, Divisional Manager Fujifilm Graphic Systems UK:

Fujifilm is proud to be a company with a proven track record of innovation in both offset and digital print. While we’re right at the cutting edge of digital print technology, we’re also constantly innovating on the offset side of the business – not just in terms of technology – but in helping our customers to completely rethink the way that they do business, boosting efficiencies, reducing waste and growing profits in a challenging market. We’re proud to have been both a digital and offset solutions partner to Emmerson Press for some years now and we’re delighted that they have chosen to reinvest with Fujifilm to move both sides of their business forward into the future.   

For a set monthly fee, printers can lease CTP equipment directly from Fujifilm, eliminating the capital expenditure required to upgrade or invest in new platesetting equipment. Furthermore, as part of the same agreed monthly fee, Fujifilm can take responsibility for all parts of plate production, supplying the plates and consumables as they are needed and taking care of waste and aluminium collection.

Extra services can also be rolled in on top of this, including management of pre-press personnel and an upgrade to Fujifilm’s dedicated Elara newspaper workflow solution.

With newspaper printers under continued pressure to cut costs and improve efficiencies, Fujifilm is also looking at ways it can bring its leading thermal processless plate technologies to the newspaper market. As such, Fujifilm is set to use the IFRA World Publishing Expo to unveil a strategy for the future based around bringing all the benefits of its processless plate technologies to newspaper printers, alongside its existing violet systems and Elara workflow solution. Combined with Platesense, these solutions provide a unique platform for newspaper printers to maximise efficiencies and minimise costs.

Thomas Kurz, Head of Newspapers, Fujifilm Graphic Systems EMEA says:

Fujifilm is proud to have held such a longstanding reputation for helping newspaper printers boost profitability through the unrivalled performance and durability of our environmentally friendly Superia plate range. We’re delighted to now be bringing our ground-breaking Platesense solution and the benefits of thermal processless technology to the newspaper printing industry. This will not only benefit newspaper printers with improved performance and resource savings, it will also simplify their entire plate production process and reduce operational costs.

Fujifilm recognises the huge challenges faced by newspaper printers in the current market. In Platesense, and our leading processless plate technologies, we can offer new opportunities to radically boost operating efficiencies and maximise profitability by meeting these challenges head on.

Weighing just 320g*, stylish X-A7 carries a newly-developed 24.24MP APS-C sensor to deliver premium image quality with the company's proprietary color reproduction technology. The sensor uses copper wiring to enable high-speed data readout, and features phase detection pixels across the entire sensor surface to enhance AF speed and accuracy. This enables AF tracking of a moving subject as well as Face / Eye detection AF with ease. The camera also records smooth 4K/30fps video and high-speed video, catering to the ever-growing need for high-quality video for use in Vlog** and other media.

The camera has a large 3.5-inch LCD monitor with the maximum luminous intensity of approx. 1,000 candelas to guarantee intuitive operability on the rear panel. Furthermore, this is the first X Series model that features a “vari-angle” monitor that users can adjust to any angles. It can be used in conjunction with the Portrait Enhancer Mode for self-portraits of advanced quality. The X-A7 is a perfect choice for those who want to upgrade their photography from smartphone pictures, offering a broad range of applications from casual snapshots of everyday scenes to travel photography and full-fledged photographic creations.

*Including the weight of memory card and supplied battery
**A coined phrase combining “video” and “blog,” referring to a blog in the video format

1. Model name, color variations

1. Model name: FUJIFILM X-A7
2. Color variations: Silver / Camel / Mint Green / Dark Silver

2. Main features

(1) Newly-developed image sensor delivering premium image quality and outstanding AF performance

• The X-A7 features a newly-developed 24.24MP APS-C sensor. Combined with Fujifilm's unique color reproduction technology, accumulated over 80 years, the sensor produces vibrant colors in what Fujifilm calls “memory colors,” exactly as the users remember them to achieve photography of premium image quality.
• The quality of images taken at high ISO sensitivity has been improved over that of the current model*4. The sensor delivers clear images with low noise even at the ultra-high sensitivity of ISO51200, which is particularly useful when shooting a fast-moving subject or in low light conditions.
• The sensor uses copper wiring to enable high-speed data readout, and features about 8.5 times more phase detection pixels than the current model*** across the entire sensor surface to enhance AF speed and accuracy. This not only enhances AF tracking of a moving subject and Face / Eye detecting AF performance, but also allows users to attain fast and accurate autofocus even in low light.
• Increased data readout speed also significantly reduces the rolling shutter distortion*4, often observed when shooting a fast-moving subject.

***Referring to the FUJIFILM X-A5 mirrorless digital camera
*4A distortion to a subject when shooting with electronic shutter

(2) A stylish camera body weighing just 320g and capable of shooting approx. 440 frames per charge

• The X-A7's stylish camera body weighs just 320g, which is about 41g lighter than the current model***. When combined with its kit lens, FUJINON Lens XC15-45mmF3.5-5.6 OIS PZ, the weight comes to just 455g, offering great portability.
• Its energy-efficient design allows users to take approx. 440 frames*5 per charge. Users can take the camera out for travel or many hours to shoot snapshots of day-to-day scenes without caring about the remaining battery.

• *5Capable of shooting 440 frames per charge when “Economy” is selected in the Performance Mode, and approx. 270 frames per charge in “Standard”

(3) Enhanced video recording functions

• The X-A7 reads data from all the pixels on the sensor and uses the ample information equivalent to 6K to produce 4K video.
• It is capable of recording smooth 4K/30fps video, twice the frame rate of the current model***, and can record at 60fps in full-HD and HD video modes.
• The camera records up to about 15 minutes of 4K video and up to about 30 minutes of full-HD and HD video continuously.
• This is the first X Series camera to feature the “Countdown Video” mode, in which the users can specify the duration of video to be filmed from the options of 15 seconds, 30 seconds or 60 seconds.
• The HD High-Speed Video function records HD video at up to 4x frame rate to achieve smooth video even when replaying a fast-moving subject in slow motion.

(4) Bright and large rear-panel LCD monitor for excellent operability

• The X-A7 features a large 3.5-inch LCD monitor with the wide aspect ratio of 16:9 on its rear panel. It provides a touch-response performance equivalent to or better than that of smartphones in general, enabling easy camera operation. Furthermore, a new “Smart Menu”, which enables intuitive operation, allows users to adjust shooting settings with ease while checking the picture's brightness, bokeh level, Film Simulation effect and aspect ratio on the screen.
• The rear LCD monitor boasts the maximum luminous intensity of approx. 1,000 candelas for a high degree of visibility. Users can clearly check the subject on the screen even on a bright sunny day outside.
• This is the first X Series model that features a “vari-angle” monitor that users can adjust to any angles. It makes it easy to shoot from high- and low-angles, and can be rotated to shoot self-portraits. It can also be used in conjunction with the Portrait Enhancer Mode for self-portraits of advanced quality.

(5) Diverse shooting modes to facilitate your photographic creativity

• “Bright Mode” has been added to the Advanced SR Auto function, designed to automatically select the optimum shooting settings. Fujifilm's High Dynamic Range (HDR) technology is fully utilized to produce brighter and more vivid pictures.
• For the first time in the X Series, the X-A7 offers “Light Trails” as a “Scene Position” mode for selecting the ideal camera settings for the chosen scene. This option uses long exposure to capture trails of light, e.g. car's headlight. The shooting progress can be checked in the Live View mode as users enjoy the magical effect.

                            

(6) Reinforced connectivity and connection stability with smartphones and tablet devices

• With the use of the Bluetooth® Low Energy technology, the X-A7 can automatically transfer stills and videos to a pre-paired smartphone or tablet device via the free FUJIFILM Camera Remote app for smartphones and tablet devices. The enhanced connectivity and connection stability enable easy and instant sharing of your favorite photos on social media.
• The X-A7 also supports wired*6 data communications with smartphones and tablet devices. The wired data communication can transfer data about 8 times faster than in the wireless, significantly reducing time required to send large data, e.g. video files, to your device.

• *6Android…Requires a “USB type C to C” or “C to Micro B” cable
  iOS…Requires a “USB type C to C” or “C to Lightning” cable

Product Images

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For inquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporate Communications Division
TEL :+81-3-6271-2000

Customer Contact:

Please contact your nearest Fujifilm office.
For information on Fujifilm subsidiaries and distributors, please access the following website.
http://www.fujifilm.com/worldwide/

_{* Large image sensors that measure 43.2-46.3mm diagonally}

For producing high quality videos such as Hollywood movies, there has been increasing demand for filming equipment capable of delivering beautiful bokeh and rich gradation with HDR. Accordingly, many cinematographers have been adopting cinema cameras equipped with a large format sensor. While a variety of prime lenses compatible with the large format sensors are already available in the market, there is a growing demand for zoom lenses, which cover a wide range of focal lengths without having to change lenses frequently, and therefore offer more efficient operability.

In response to such demand, Fujifilm has developed the Premista Series of zoom lenses for high-performance cinema cameras equipped with a large format sensor. The Premista28-100mm, the first model in this Series released in August this year, has been praised by professionals of video production for “edge-to-edge sharpness” and “coverage of the most frequently-used focal lengths for exceptional convenience.”

The Premista80-250mm is a telephoto zoom lens covering focal lengths from 80mm to 250mm. Featuring large-diameter aspherical lens elements and unique focusing / zooming system, the lens achieves an astonishing level of edge-to-edge sharpness. The use of 13-blade iris design, combined with shallow depth-of-field which is a characteristic of large format sensors, produces natural and beautiful bokeh to faithfully capture the subject's texture, three-dimensional definition and even an atmosphere of the scene. Furthermore, the lens applies Fujifilm's unique optical design to minimize ghosts and flares, thereby creating rich gradation with HDR and bringing out the full potential of large-format sensors.

The Premista80-250mm can be paired with the Premista28-100mm to cover focal lengths from 28mm to 250mm, capturing scenes with broad background in wide angle as well as closing in on a subject from a distance in telephoto. The two lenses also share the same front diameter and the gear position for three rings. This ensures efficient operability, as users can fit the same matte box, follow-focus system and other accessories, without re-adjusting accessory positions when changing between the two lenses.

Fujifilm has led the cinema industry since its foundation in 1934 to achieve domestic production of photographic and motion picture films in Japan. The company's products are widely praised by videographers around the world, with the development of high-performance zoom cinema lenses winning the Emmy Award by the American Academy of Arts and Sciences in 2017. Fujifilm will continue to tap into optical, high precision forming and assembling technologies that have been nurtured in the field of cutting-edge video production to develop a wide range of lenses, thereby addressing the diversifying needs.

1. Product name and release date

Product name : FUJINON Prermista80-250mmT2.9-3.5
Release date : December 2019

2. Main features of the Premista80-250mm

(1) Supporting large-format sensors to deliver outstanding high resolution, natural and beautiful bokeh and rich gradation

• The lens combines large-diameter aspherical lens elements processed to ultimate precision, with Fujifilm's unique focusing / zooming system to minimize distortion** and chromatic aberration. It has the ability to achieve an astonishing level of edge-to-edge image resolution, regardless of the working distance or zoom position, delivering footage of impressive sharpness and clarity.
• The 13-blade design forms a near-perfect circular aperture. It produces natural and beautiful bokeh when combined with a shallow depth-of-field, which is a characteristic of large-format sensors.
• The lens applies Fujifilm's unique optical design to minimize ghosts and flares, thereby creating rich gradation with HDR.
• The lens produces video in natural color tones, popular with Fujifilm's HK / ZK / XK / MK Series of cinema lenses. Consistency in color design with the current lineup of lenses simplifies color grading***, required when using multiple lenses.

_{** Distortion refers to image contraction and expansion that occurs at edges of an image formed through the lens.
*** Color grading refers to the process of color correction in video editing.}

(2) Telephoto zoom covering focal lengths from 80mm to 250mm

• This is a telephoto zoom lens that offers the fast T-stop value range of 2.9-3.5*4 and focal length range from 80mm to 250mm. It can be paired with the Premista28-100mm standard zoom lens to cover focal lengths from 28mm to 250mm, capturing scenes with broad background in wide angle as well as closing in on a subject from a distance in telephoto.

_{*4 The T-stop value shifts from T2.9 to T3.5 in the focal length range from 200mm to 250mm.}

(3) Excellent operability

• The lens shares the same front diameter and the gear position for the focus, zoom and iris (aperture) operating rings with the Premista28-100mm. This promises efficient operability, as users can fit the same matte box, follow-focus system and other accessories, without re-adjusting accessory positions when changing between the two lenses.
• The lens features a Flange Focal Distance adjustment function*5, allowing users to adjust the flange focal distance by simply rotating a ring on the lens barrel to correct a shift in the flange focal distance caused by rapid temperature changes at a shooting site. This function achieves optimum camera and lens matching, thereby bringing out the lens's full optical performance.
• The focus ring can be rotated as much as 280 degrees and gives a sensation of smooth torque when rotated to enable precise focusing. Fluorescent paint is applied to index marks on the focus, zoom and iris rings so that these settings can be visibly checked even at night or in a dark room. The focus index can be also displayed in feet or meters.

_{*5 This function can adjust the lens's image-forming plane to the optimum position according to each camera's flange focal distance (distance from the lens's mounting reference plane to the image sensor).}

(4) Compact and lightweight body with advanced robustness

• Mechanical design perfected with Fujifilm's simulation technology, nurtured over many years, is coupled with production technology for assembling parts processed in the order of microns at high precision, to produce a compact and lightweight body with advanced robustness, withstanding harsh filming conditions in professional video production.

(5) Supporting the ZEISS eXtended Data*6

• This lens supports the “ZEISS eXtended Data”, developed by Carl Zeiss in compliance with the “/i® Technology*7” communication standard. It allows users to record lens metadata (focus, zoom and iris positions) for filmed footage as well as to correct lens distortion and peripheral light fall-off*8.

_{*6 The support is to be introduced with a firmware update.
*7 /i is a trademark or registered trademark of Cooke Optics Limited.
*8 Separate compatible devices may be required, depending on which camera you use.}

The amount of data generated worldwide has exponentially increased in recent years with the expansion of high-definition 4K and 8K video, development of IoT and ICT and the utilization of AI for Big Data analysis. This includes “cold-data,” or data that was generated a long time ago and rarely accessed, and is estimated to account for more than 80% of all data. As the utilization of accumulated data, including cold data, rapidly increases, so does the need for reliable and cost effective long term storage of such data for future use. Magnetic tapes have been used among major data centers and research organizations for many years as magnetic tapes not only offer large storage capacity, low cost and long-term storage performance, but also create “air gap” data protection, physically isolated from the network, which minimize the risk of data damage or loss caused by cyber attacks. In the future, magnetic tapes are expected to be used in cutting edge research fields where generate a large amount of data, such as AI / IoT-based smart manufacturing to achieve high-quality and highly efficient production, and future connected cars.

Fujifilm has developed the fine BaFe magnetic particles with outstanding magnetic properties and long-term storage performance and launched the world's first commercial BaFe data storage cartridge in 2011. In 2012, the company launched LTO6, the first LTO Ultrium Standard data cartridge product using BaFe magnetic particles. Foreseeing the capacity limitations in the traditional metal magnetic particles, Fujifilm's early commercialization of BaFe magnetic tapes has allowed the company to consistently lead the market.

With LTO8, Fujifilm has further developed its unique “NANOCUBIC technology***” to produce even smaller BaFe magnetic particles than those used in the LTO7. The magnetic particles are separated by highly controlled dispersion process and the tape surface roughness is controlled, achieving smooth surface of magnetic layer with enhanced NANO coating technology. In this way, Fujifilm has increased the storage capacity up to 30TB (12TB for non-compressed data), twice the capacity of LTO7, high speed data transfer reaching750MB/sec. (360MB/sec. for non-compressed data). Furthermore, appropriate material design has allowed for high tracking performance and durability for the magnetic heads in the tape drives, boost reliability showing stable and excellent performance.

Since the launch of LTO1 in 2000, Fujifilm has consistently developing high-performance and high-quality magnetic tapes with large data capacity. As the world's top*4 manufacturer of magnetic tapes for data storage, Fujifilm will continue to develop and supply high-performance and high-quality media and services that satisfy customer needs and expectations, thereby helping to solve social issues.

^{*Linear Tape-Open, LTO, the LTO logo, Ultrium and the Ultrium logo are registered trademarks of Hewlett Packard Enterprise, IBM and Quantum in the United States of America and in other countries.
**FUJIFILM LTO Ultrium7 Data Cartridge that complies with the 7th-generation LTO Ultrium standards
***Fujifilm's nanotechnology-based magnetic tape technology with thin coating to achieve high-density magnetic data recording. It consists of the “nano-particle technology” for formulating magnetic particles into nano-sized particles, “nano-dispersion technology” for evenly dispersing and arranging nano-sized magnetic particles, and “nano-coating technology” for achieving the coating of the ultra-thin layer.
*4 Manufacturer share, according to Fujifilm data}

1. Product name:

FUJIFILM LTO Ultrium8 Data Cartridge

2. Release date:

September 2, 2019

3. Model numbers, packaging formats and prices:

• *5“Re-writable type” that allows data to be re-written
• *6“Write Once, Read Many (WORM) type” that allows data to be written just once so as to prevent data tampering or accidental deletion
• *7The “ECO pack” is a pack of 20 cartridges in minimum-required plain packaging that eliminates individual plastic cases, etc. for cartridges.

4. Main features:

(1) Unique BaFe magnetic particles to achieve the storage capacity of 30TB

• Fujifilm has developed its unique NANOCUBIC technology*** to produce even smaller BaFe magnetic particles than those used in the LTO7. The magnetic particles are separated by highly controlled dispersion process evenly dispersed and the tape surface roughness is controlled, achieving smooth surface of magnetic layer with enhanced NANO coating technology. The data recording density has also been improved to record 6,656 data tracks in 12.65mm-wide tape to achieve the storage capacity of 30TB (12TB for non-compressed data), double the capacity of the LTO7.

(2) Advanced level of convenience and reliability

• LTO8 allows for high speed data transfer at 750MB/sec. (360MB/sec. for non-compressed data)
• It provides high quality signal and low error rate. In addition, appropriate material design has allowed for high tracking performance and durability for the magnetic heads in the tape drives, boosting reliability with stable and excellent performance.

(3) Perfect media for cold storage, offering secure and long-term storage of massive data at a low cost

• The LTO8 has superior TCO*8 to HDD, capable of holding large amount of cold data in low cost.
• Create “air gap” data protection, physically isolated from the network, which minimize the risk of data damage or loss caused by system failures, infection with computer viruses and cyberattacks.
• An accelerated life test*9 has indicated that magnetic tape, with greater stability, is reliable to store data for more than 50 years.

• *8Total Cost of Ownership, which encompasses all costs associated with the introduction of a storage drive, server, etc., including initial cost, cost of maintenance and cost of electricity consumed.
• *9According to data by the JEITA's Tape Storage Technical Committee

5. Main specifications:

For inquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Communications Division
TEL: +81-3-6271-2000

Customer Contact:
Recording Media Product Division
TEL: +81-3-6271-2081

• *When a pharmacist dispenses pharmaceuticals in Japan, the pharmacist is required to double-check the type and number of pharmaceuticals to ensure the accuracy and safety.

＜Winner of the Red Dot Award: Communication Design 2019 ＞

PROOF IT 1D, Medication Verification System



The Red Dot Design Award is a prestigious international design award launched in 1955. It is one of the world's three most prestigious design awards, alongside Germany's “iF design award” and the United States' “IDEA”. The award, consisting of the Communication Design, Product Design and Design Concept categories, is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. This year, the Communication Design category received over 8,697 entries from 54 countries around the world, and were judged by internationally-renowned design experts.

In developing all of its products and services, Fujifilm not only pursues excellence in functionality and performance, but also engages in design development that leverages the superior functionality to the maximum extent. In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realize simple and comfortable operability and portability.

Fujifilm is honored to be a winner of the “Red Dot Award: Brands & Communication Design 2019” out of a large number of entries from across the world, and it will continue to strive for developing excellent products.

For inquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Communications Division
TEL: +81-3-6271-2000