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Introducing the new 15 x Super ‘F’ Compact, the F300EXR

New EXR sensor with Fast & Accurate Phase Detection Auto Focus


FinePix F300EXR, left side

FinePix F300EXR, front

Following in the footsteps of award-winning top-end ‘F’ series models, Fujifilm is pleased to announce a new top-end 15 x zoom model, FinePix F300EXR.  The F300EXR is equipped with the world’s first “Phase Detection pixel built-in CCD” , which realize Auto Focus speed of 0.158 sec, as fast as human eyes blink. Today’s discerning photographers are looking for a camera with a high zoom range, yet compact and pocketable, with no compromises on picture quality nor being irritated by slow auto focus or blur.  The F300EXR delivers on all those counts, and is destined to be the star performer in this year’s intense competition for the best ‘superzoom’ compact. The World’s first “Phase Detection pixel built-in CCD” New EXR sensor realize Phase Detection Auto Focus and High Image Quality

 Phase Detection Auto Focus is Fast and Intelligent

Fujifilm placed pairs of phase detection sensors on the EXR sensor, which works by receiving the incoming light of images and calculating the phase difference to find if the object is in front focus or back focus position.  This mechanism is same as that of external sensors on DSLRs and realizes the incredible auto focus speed of 0.158* secThe benefit for the photographer is immediate and obvious: an almost instantaneous capture of the subject in the frame, with no missed shots or subjects half out-of-frame.  This is especially effective when shooting at telephoto shooting, which conventional digital cameras took time in focusing into the subject.

*As of Fujifilm’s research

The new EXR has the ability to intelligently decide between the two focusing systems on the camera, which is Hybrid Auto Focus System

o                   When a bright, high-contrast subject is positioned in the center of the frame, Phase Detection AF works as fast as 0.158 sec which is about the same speed of human eyes blink.

o                   In dark scenes, Contrast AF is employed to work accurately as conventional digital cameras

The F300EXR automatically selects the better focus system intelligently from Phase Detection or Contrast, by measuring the amount of light or contrast in the scene.

Phase Detection AF is extremely responsive in good light, while Contrast AF is better in dark scenes. Having both systems on one camera is perfect.

The Quality Edge

Introduced in 2009 with the FinePix F200EXR, this radical new approach to sensor technology has been met with rave reviews and numerous awards from international industry organizations such as EISA and TIPA. The FinePix F300EXR sports the latest 12 megapixel version of the EXR sensor, offering even higher resolution than its predecessor whilst still offering class-leading dynamic range and low noise/high sensitivity options. Modelled on the human eye, the EXR sensor's unique design means that the user can switch the behaviour of the sensor according to the scene to the photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded. When light is strong but contrasty, the sensor can switch to DR (Wide Dynamic Range) mode to get the optimal balance between highlight and shadows. Lastly, in low light the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure clean noise-free pictures even in the darkest conditions.

EXR was developed by Fujifilm to maximi
ze quality in camera designs where larger sensors simply cannot be used, making it perfect for a long zoom compact, delivering extraordinary results even in the most challenging conditions. Photography in Your Hand Powerful Zoom , Blur-less Beautiful Image, and Body Design Fujinon 15 x Zoom Lens -Super Wide to Super Telephoto (24mm-360mm*) Teams of Fuji sensor and lens engineers worked closely together to develop a lens/senor combination which works perfectly together.  The toughest assignment was to produce the high quality 15 x lens, which offers an incredible 24mm – 360mm focal length, while still optimizing quality via the new EXR sensor.  From sweeping landscapes, interiors and large group shots to distant sports or wildlife action, the FinePix F300EXR opens up a world of photographic possibilities you can carry with you wherever you go. *equivalent to 35mm camera Such high zoom ratios have hitherto only been possible in larger ‘bridge’ cameras, but Fujinon engineers have developed a clever double sliding structured lens mechanism, which means that 2 lens elements neatly fold away from the path of the retracting lens, giving a remarkably neat, compact look, and a camera depth of 32.6 mm, which realize the world’s smallest* camera size. *Among 15x zoom digital cameras: as of 2010 June, Fujifilm research Professional Optic Long zoom compacts depend heavily on the quality of the optics, so no expense has been spared to provide the FinePix F300EXR with the sharpest, clearest Fujinon 15 x zoom lens. The lens features Super Electronic Beam Coating (EBC), the original coating system of Fujinon that keeps ghosting and flare and purple fringe. Aspheric lens and Extra-low dispersion glass are also featured to realize high resolution even at tele side, and to decrease purple fringe and color aberration to a minimum to promise optimal picture quality. The Fujinon name ensures optical quality across the entire range that you'll see from the first picture you take. Fujinon lenses are acclaimed by photographers, broadcasters (as the world's leading manufacturer of television camera lenses) and industrial users across the globe.

Intelligent Image Stabilization for both stills and moviesNEW!

To achieve the sharpest possible pictures, even at the longest telephoto range, Fujifilm improved the CCD-shift image stabilization systemPreviously, the stabilization worked very effectively to control high frequency narrow-range vibration, but less well with slower, broader-sweep movement.  The new sensor in the F300EXR works very well with both, controlling all forms of handshake movement to produce sharp, crisp, images at the touch of a button.  Increasing ISO to freeze action is no longer so necessary, meaning beautifully sharp low-light pictures can be achieved at 400 ISO, rather than 800 or 1600 ISO at night scenery. Perfect Handling Despite its pocket-friendly size, the F300EXR sits nicely in the hand for easy controlled shooting.  The sculpted grip fits the fingers perfectly, while the slanted mode dial gives easy access when changing from Program Mode, Aperture-Priority Mode, Shutter-Priority  Mode and Manual modesWith the command dial, photographer can adjusting shutter speed or aperture very easily.  The finish to the all-metal chassis in black, is solid and finely crafted, and offers protection from minor knocks or abrasions.  At only 103.5mm wide, 59.2mm high and 32.6mm deep, the camera is remarkably compact for a 15 x zoom camera. 3” High Contrast LCD The F300EXR is fitted with a new 3” high contrast wide-view 460k resolution LCD. The high contrast LCD is a considerable benefit in bright light. The Wide View Filter on the LCD means that the camera can be pitched at various shooting angles to enable framing of awkward shots.  Thanks to the Fujifilm’s technology in color reproduction, the LCD is bright and clear for beautiful rendition of shots in playback, and with a new, large 3" high resolution 460k dot LCD, your images will look that extra bit beautiful in 'shoot' mode or playback. Various Functions Takes Your “Photography” to the Next Stage Motion Panorama 360 for the Perfect All-Round Shot  NEW! New to the EXR sensor, the F300EXR extends the sweep range to 360˚ (shots can also be taken vertically).  Combined with high quality printing on Fujifilm Frontiers or inkjets, astounding scenes can be taken, showing fine detail, low noise and high resolution*.  With the micro HDMI port, you can enjoy viewing dynamic panoramic shots by connecting F300EXR to HDTVs. *Print service availability depends on region. Super Intelligent Flash The FinePix F300EXR is fitted with a class-leading flash control system that efficiently controls the flash power to produce beautifully balanced flash illumination across the foreground and background, even in macro mode. Gone are the ugly washout shots where the subject is blasted with light and the background dark and unexposed. The FinePix F300EXR is equipped with a newly developed retractable flash, which will get the great performance out of the Super Intelligent Flash.  With the improved gyro stabilization system, lower ISO settings can be used, meaning that slower shutter speeds give more balanced night portrait shoots, with smooth gradation and lower noise. Improved Pro Focus Mode One of the ways to distinguish DSLR photography from compact camera photography has been the use of a wide aperture to produce a narrow depth of field separating the main subject from a soft background. Through complex digital imaging technology, several images are combined to create a crisp shot of the subject against a defocused background and foreground. Ideal for portraiture, nature photography or any subject that needs 'lifting' from its background, the FinePix F300EXR Pro Focus Mode provides satisfying professional results at the touch of a button.  Results are even more simple to achieve as Pro Focus Mode has been now been combined with Face Detection and Face Recognition. Designed for Photographers with Film Simulation mode and P/A/S/M modes Similar to other high-end FinePix models, the FinePix F300EXR offers five different film 'modes' to allow the photographer full creative expression to explore a variety of pre-set colour and contrast modes designed around Fujifilm's most famous film emulsions. The modes are: Velvia/Vivid (for dramatic full saturation colour), PROVIA/Standard (for classic 'neutral' photography), ASTIA/Soft (for gentle, low contrast portraiture and soft, fine, smooth tonality), Sepia (for antique, warms tones) and Black & White (for dramatic monotones). Camera setting of P/A/S/M modes are available too, which will take photography to the next level. Auto Release for Baby Photography NEW! For those tricky shots with babies or children with little patience to sit still, the F300EXR incorporates a new mode to automatically fire the camera as soon as the subject looks into the lens.  Using Face Detection technology, the camera can ‘recognize’ a front-on image of the child and secure the shot before attention is distracted.  It takes the guesswork out of child photography and is remarkably successful at capturing sharp, high quality shots with the minimum of fuss. Have Fun with Your Pictures After Shooting HD Quality for Both Movies and Stills The F300EXR features a high resolution HD movie mode (720p) with sound and Full HD photo mode.  The camera's micro HDMI* output allows you to easily display ultra clear high definition photographs and movies on high definition televisions. * HDMI cable required. Sold separately. Favorites Rating NEW! New to Fuji’s 2010 range of cameras is the ability to grade your pictures using a star rating system to manage your pictures.  You can search images by the selected rate, and view only your favorite ones. Photobook Assist NEW! Select the images you want to use on your Photobook on camera; even easier if you search by your rated “favourites”.  This will spare your time at a kiosk or desktop computer to download and organize pictures into an attractive Photobook*.  Or, you can simply enjoy viewing the selected images as an on-camera Photobook! *Print service availability depends on region. The F300EXR’s features at a glance Fujinon 15x optical zoom lens, 24mm – 360 mm equivalent 1/2” 12 Megapixel Super CCD EXR sensor Full EXR modes, with EXR auto New Hybrid Auto-Focus System (Contrast AF and Phase Detection AF) Intelligent CCD Shift Stabilization System using new Gyro Sensor Motion Panorama 360 New accurate zoom control with less noise P/A/S/M modes Face Detection, Face Recognition, Pro Focus Mode Full HD Photos and 720p HD movies, view with HDMI port 3” , high contrast 460k dot LCD with Wide View Filter Super Intelligent Flash Compact size, only 103.5 (w), 59.2 (h) and 32.6 (D) Ergonomic grip, with slanted mode dial and command dia Image Search Dog / Cat Detection Favorites Rating Photobook Assist
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