Fujifilm Corporation (President: Kenji Sukeno) will launch the instax SHARE SP-3 ("SP-3") on November 17, 2017. The SP-3 is the latest line in the instax SHARE series of printers that can print photos taken with a smartphone on instax film, and can print in square format.
The previous product in the instax SHARE series, instax SHARE SP-2 ("SP-2") was released in July 2016. Users can send photos from their smartphones using a dedicated app*1 and print them on card-sized instax film quickly and easily. It is widely used around the world, particularly by young people, as it meets the need for an instax printer that can print photos shared between friends on social media and photos edited to a desired color or style using image processing apps.
The new SP-3 has the same ability to print photos quickly, easily and in high quality as previous models, and can print on instax SQUARE Film, the hugely popular new square format that was added to the instax film range this May. With a 1:1 aspect ratio, the structure of square photos is an effective artistic style. A long-standing favorite among photography lovers, it is now also popular among smartphone users - it is the standard format on social media such as Instagram*. Recent years have seen a rise in the sharing of square photos on social media, with users putting great care into every step from composition to editing and processing before sharing them widely on social media. With the SP-3, users can now print out those special photos as a gift or to decorate their room.
The dedicated SP-3 app comes with new features to make every step easier and more fun, from selecting the photo to the final printing process.
Users can print up to 9 photos on one sheet using the Collage Template, a feature enabled by the square format of the SP-3, or use My Template to add text to printed photos. My Template comes with templates in 11 designs, such as a magazine cover and a CD jacket. Users can also adjust the color, size and darkness of the text. The end result is a profile card or a stylish print that users will want to display on their wall. In addition to Instagram, Facebook* and Weibo*, the app is compatible with Dropbox*, Google Photos* and Flickr*. Users access their chosen social media or storage website directly through the app and select an image saved to that website. This makes it easy for users to find photos that they like, giving them more options.
The printer comes in white or black, with a sophisticated look that exudes a sense of high quality, while also being compact and lightweight with a sharp, multi-sided structure. The SP-3 is suitable a wide range of situations, regardless of gender. The display screens of the app have also been designed to make the entire process easy for novice users, from selection to printing.
This product is the latest in Fujifilm's ongoing plan to share the inherent joy of taking, keeping, putting up and sharing photos and expand the world of the instax instant photo system, which allows users to enjoy instant photos by printing photos that they have taken with their smartphone.
*1: A free app for Android devices and the iPhone. It can be downloaded from Google Play on Android devices or from the App Store on the iPhone. Android and Google Play are registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc.
*2: Facebook is a trademark or registered trademark of Facebook, Inc. Instagram is a trademark or registered trademark of Instagram, Inc.
1. Product Name: Fujifilm instax SHARE SP-3 (white/black)
2. Release Date: Friday, November 17, 2017
3. Price: Open pricing
(1) Create instax photos by printing images from iPhones and Android™ phones via instax SHARE app.
(2) Images have a high resolution with print pixels of 800 x 800 dots and 318 dpi to show detailed gradations and the facial expressions of a full-length portrait, character or objects clearly.
(3) The product comes with Image Intelligence, proprietary image processing technology that automatically sets the optimum brightness during printing.
(4) Exposure is done while the photo is sent, enabling output in just 13 seconds.
(5) New templates added to the instax SHARE app.
a. My Template
A template function where users can add text as desired and freely adjust the text color, size and darkness by moving sliders left and right, broadening the range of photo styles available to them. (Available only with SP-3.)
b. Collage Template
A template function allowing users to print 2-9 photos together on one sheet. Print a collection of memories from a special day, or tie together photos with a particular theme.
c. Split template
Transform 1 picture into multiple instax photos. This allows all kinds of unique photo styles, such as dividing a beautiful landscape across two instax photos to make one big print.
d. SNS Template
Template for printing images that were uploaded to a social networking service (SNS). This social media-linked printing feature allows users to include their profile photo or number of likes in the photo.
e. Real Time template
When the “Real Time Template” is selected and a photo is taken, the date, place, weather, temperature, and humidity are indicated in the frame. Great for travel photos or watching your baby grow.
(6) The simple yet sophisticated design has a modern, sharp shape and rich colors.
(7) Equipped with a rechargeable battery to charge via micro USB port. Around 160 photos can be printed per charge.
(8) Users can print image data directly from a Fujifilm digital camera.
*See the official website for details such as compatible devices.
Screens in the app (screenshots)
Printing from a Fujifilm digital camera
5. Main Specifications of Fujifilm instax SHARE Smartphone Printer SP-3
Fujifilm Instant Color Film instax SQUARE (sold separately)
86 mm x 72 mm
62 mm x 62 mm
Supported image size
800 x 800 dots
256 levels per color (RGB)
Compliance standard: IEEE802.11ｂ/g/n
Operation frequency ： 2.4 GHz
Supported image format
Recording - photo output (Feed out) Approx. 13 sec.
Rechargeable battery NP-50 (x1)
Approximate printing capacity before battery recharge
Approx. 160 prints (Based on Fujifilm test conditions)
Power consumption (per print)
+5°C to +40°C (no condensation)
Dimensions & weight
116 mm x 130.5 mm x 44.4 mm (excluding projections)
Please be aware that the specifications and performance of this product may change without warning.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.