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Fujifilm launches the “timeless” instax mini 40

New analog instant camera with classic design to complement the instax line-up.

07.04.2021

FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of its new instax mini 40 instant camera. Alongside today’s debut of instax mini 40, Fujifilm is also launching a new mini film variety, “Contact Sheet”, which mimics the look of a classic film contact sheet and adds a new twist to the popular instax mini film series.

With its classic, chic styling, the new instax mini 40 is for anyone who loves to take and share photos.” said Toshi lida, President, FUJIFILM Europe. “Designed to be easily portable, instax mini 40 is finished with a high-quality texture that comfortably fits in one hand. The lustrous black camera body is accented with silver touches, resulting in a sophisticated, timeless look, synonymous with Fujifilm’s iconic approach to camera design.

instax mini 40 key features include:

  • Automatic Exposure function for better pictures any time of the day
    The Automatic Exposure function automatically senses the level of ambient light when the shutter button is pressed, and optimizes the shutter speed and flash output according to the scene. It allows even beginner instax users to take photos that are automatically exposed properly regardless of interior or exterior conditions, producing high-quality photo prints on-the-spot.
  • Selfie Mode for quicker and easier selfies
    Users can activate the Selfie Mode, perfect for taking selfies and close-up shots, by simply pulling out the front-end edge of the lens after powering the camera on. This makes it easier than ever before to take selfies and close-up pictures.

instax mini 40 joins a fun and versatile lineup of instax instant cameras and smartphone printers. Fujifilm’s instax mini 40 instant camera will be available at a suggested retail price of €99.99 and is available for purchase from  21st April 2021. For more information about instax mini 40, visit www.instax.com/mini40

“Contact Sheet” instant mini film

Also accompanying the launch of instax mini 40 is “Contact Sheet” instant mini film. In a homage to classic film photography, “Contact Sheet” simulates the look of a photographer’s contact sheet when processed film strips are ‘contact’ printed. As with all instax film, “Contact Sheet” will be available with 10 exposures per cartridge.

instax “Contact Sheet” mini film will have a suggested retail price of €9,99 and will also be available from 21st April 2021.

Product Specs | instax mini 40

Film FUJIFILM instax mini instant film (sold separately)
Lens 2 components, 2 elements, f = 60 mm, 1:12.7
Viewfinder Real Image finder, 0.37x, with target spot
Shooting Range 0.3m-∞
Selfie Mode (0.3 m - 0.5 m)
Shutter Release Programmed electronic shutter release, 1/2 to - 1/250 sec. Slow synchro for low light
Exposure Control Automatic;: Lv 5.0 - 14.5, (ISO 800)
Film Ejection Automatic
Film Developing Time Approximately 90 seconds (Varies depending on the ambient temperature)
Flash Constant firing flash (automatic light adjustment), Charging time: 6.5 sec or less (when using new batteries), Effective flash range: 0.3 - 2.7m
Auto Power off time After 5 minutes
Power Supply Two AA-size alkaline batteries (LR6)
Capacity: Approximately 10 instax mini film packs of 10 exposures each
Others Includes film counter and film pack confirmation window
Dimensions & Weight 104 mm x 121 mm x 65 mm. 330g. (without batteries, strap, and film pack)

Product Specs | mini format film CONTACT SHEET

Screen Size 62mm×46mm (L x W)
Film Size 86mm×54mm (L x W))

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  • Consumer Products
  • Photo Imaging

Press Contact

FUJIFILM Europe GmbH

Corporate Communications Dpt.
+ 49 211 5089 203