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FUJIFILM Europe GmbH provides support for the gutenachtbus in the cold season
A warm beverage and a kind word after dark, even during times of high demand in the cold season. Photo: Fujifilm
Düsseldorf, December 16, 2019 - This winter, FUJIFILM Europe GmbH supports the gutenachtbus (‘good night bus’), an initiative of the Düsseldorf based organisation vision:teilen e.V. in cooperation with street magazine fiftyfifty, in an effort to aid the homeless people in the city. Employees at the European headquarters participate in a variety of ways to collect donations during the pre-Christmas period. The donations, both monetary and material, collected during this time are intended to serve as a jump-start for the gutenachtbus’ mission in the new year. Management also supports this year's social project and will double the collected donations.
The gutenachtbus is a nightly draw for the homeless people in and around Düsseldorf. It can be found in the downtown area as well as at the main train station, and supports the homeless people with clothing, warm meals and conversation after 10 p.m., when all other points of contact are unavailable. This mobile and low-threshold aid for the homeless people is financed exclusively via donations and is therefore dependant on outside support. This reliance on outside support is, of course, particularly pressing during the winter months, which is why Fujifilm has decided to offer support.
Annika Schulz, Internal Communications Officer at FUJIFILM Europe GmbH, urges her colleagues to participate in the fundraising campaign:
We invite all of you to participate in this effort: It doesn't matter whether you collect your small change, clean out your closet, or order the gutenachtbus menu in the canteen; every little donation helps. This way, we’ll be able to provide substantial benefit for the gutenachtbus.
In addition to donating money, employees can also contribute articles of clothing during this year's Advent Season. The gutenachtbus distributes these clothes to the homeless people or sells them in its own second-hand shop. In addition, the Fujifilm canteen offers the gutenachtbus menu every Wednesday during the Advent Season. The regular lunch price is increased by an additional €1.50, which will supplement the overall donation. The company Christmas party, a yearly highlight, once again included a raffle for the employees. Here, the employees had the opportunity to buy lots and, with a little luck, win exciting prizes. Most importantly: Of course, 100% of the proceeds will go towards the gutenachtbus.The Fujifilm management also contributes, doubling the collected donations before they are handed over. Peter Struik, Managing Director at FUJIFILM Europe GmbH, is proud of the employees’ commitment:
The people at Fujifilm Europe are very culturally diverse, complement each other perfectly and grow together. Our culture of cooperation and standing up for one another, also and especially with regard to those in need in our city and our community, fills me with great joy.
The collected donations will be handed over to the gutenachtbus by the Fujifilm management and the works council as a way to jump-start the endeavour in the new year.
Understanding living conditions means experiencing living conditions - Fujifilm has therefore decided to take part in a special city tour. Strassenleben is a cooperation between fiftyfifty and zakk, in which people who are homeless or in need showcase their perspective of Düsseldorf and provide a space for direct dialogue. Fujifilm employees can win tickets for one of these tours.
For additional information please contact:
Martin Stade | Leiter Unternehmenskommunikation
FUJIFILM Europe GmbH
Telefon: +49 211 50 89 203
Hilke Witjes | Referentin für Presse- und Öffentlichkeitsarbeit
FUJIFILM Europe GmbH
Mobil: +49 173 4248675
Daniel Stumpe | Büroleitung, Medien und Öffentlichkeitsarbeit
Telefon: +49 211 6683 373