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Europe

FUJIFILM UK Ltd and ES Broadcast announce major acquisition of 4K UHD lenses at the IBC 2015

15.09.2015

Mr. Taggart, Mr. Takahashi , Mr. Saunders, Mr. O’Connor

ES Broadcast Hire ordered a total of twenty-six (26) 4K UHD Series lenses; thirteen (13) No linkhandler TypoScript configuration found for key tx_ffproducts_product.. EFP Box lenses and thirteen (13) No linkhandler TypoScript configuration found for key tx_ffproducts_product.. ENG lenses This is the latest order in a row of recent acquisitions for the newly developed FUJINON 2/3-inch 4K UHD lenses, it can be viewed as a clear indicator that the TV broadcast market migration to the new 4K UHD format is picking up pace. The signing parties were represented by the owners of ES Broadcast,  Warren Taggart, Edward Saunders, as well as by Fujifilm Toru Takahashi (Director, Senior Vice President General Manager Optical Devices Div. & Electronic Imaging) at Fujifilm Corporation and Ian O’Connor, Sales Manager at FUJIFILM UK. Ian O’Connor, Sales Manager Optical Devices Division, FUJIFILM UK) stated: ”Fujifilm delivered the most advanced 4K UHD optical technology on the market to date which included an extensive after sales service commitment”. ES Broadcast will be the first rental house in Europe to offer 2/3-inch 4K UHD lenses to its valued clients. The owners of ES Broadcast Hire, Edward Saunders and Warren Taggart stated: "We’re very excited about the increase in demand for 4K/UHD production. We have chosen now as the time to invest as the first rental company in Europe. Lenses are just the 1st step on this tooling up of ES Broadcast Hire."

For more information please contact:

FUJIFILM Europe GmbH | Optical Devices Division
Orlander-Oliver Beckles
Tel.:  +49 (0) 211 50 89 8917
Fax.: +49 (0) 211 50 89 00
Email.: Orlander-Oliver_Beckles(at)fujifilm(dot)eu
Topics:
  • Optical Devices