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4,000 visitors, 40 m² of photo paper, 279 photos

More than 4,000 visitors, 40 m² of photo paper, 279 photos: on Sunday our InspirePrinting exhibition will end at the NRW-Forum Düsseldorf. The show included real snapshots from the lives of real people – taken by Fujifilm employees from all over Europe. Because every photograph is worth being displayed as a print on the wall. We’d like to thank all those who visited the exhibition, all guests and in particular all of our committed employees, whose photographic works made it possible!

Inspired to print

FUJIFILM Europe is exhibiting 279 photographs, all taken by Fujifilm employees, at the NRW-Forum Düsseldorf: “Inspire Printing” is the name of the photo exhibition on display as part of the “Photo Is” photography event currently on tour with 50,000 photo exhibits in the metropolis cities of Japan. In keeping with the “Inspire Printing” spirit, participants and guests of the exhibition are encouraged to put their favourite images “on paper”. Go Miyazaki, Managing Director of FUJIFILM Europe, opened the exhibition and has shared some interesting details about the background of the exhibition.

Mr Miyazaki, what is the background of the Inspire Printing exhibition and what does FUJIFILM Europe want to express with it?

The “Inspire Printing” exhibition takes place in the context of the international “Photo Is” event – a photo exhibition which is currently on display with over 50,000 images in the metropolis cities of Japan and has already advanced into a popular photo event among an enthusiastic photo community. The motto of the exhibition series is “24 hours”, as there are many moments throughout a day in our lives worth being captured, printed and put on display. The Inspire Printing photographs can be admired at the renowned NRW-Forum Düsseldorf until 10 September 2017.

How is it that the “Photo Is” exhibition on display in Japan can soon be visited as “Inspire Printing” in Europe?

All 279 photos, which have been collected through the European “Inspire Printing” campaign and put on display at the NRW-Forum in Düsseldorf, are also being presented at the global “Photo Is” photography exhibition in Japan. It must be mentioned that these photo exhibits are currently enjoying cult status in Japan: Thousands of photographers are already contributing their photos and are proud to be a part of this extensive photo community. A phenomenal 280,000 images have already been collected and submitted for this exhibition. We are all the more pleased that FUJIFILM Europe employees could now also participate in this photo event for the first time, to expand on the global exhibition.

What is special about the exhibited works?

This exhibition shows photographs which intentionally depict aspects of everyday life. The creators of the photos on display are without exception Fujifilm employees from all over Europe who are presenting moments from their private lives. With this approach, we as a photo and imaging corporation want to express that every image is worth being printed or developed in an analogue process and displayed on the wall. This way, visitors and participants should not only be made aware of our photography culture but of the culture of photography printing as well: In keeping with the “Inspire Printing” spirit, guests of the exhibition are encouraged to present their own digital photos as high-quality prints and consciously surround themselves with special memories.

That immediately raises the question whether you as Managing Director of FUJIFILM Europe also have a photo on display as part of this exhibition?

We had a lot of inquiries from interested Fujifilm employees who wanted to be a part of the exhibition with their photos and I also had no doubts that I wanted to be a part of this event. I exhibited the image “Beautiful sunset in Hamburg” – a photograph in which I captured a stunning sunset and documented a special moment forever.

As part of the opening you will also introduce Shacolla for the first time. Where is the connection and what is special about this new product?

With the introduction of our new imaging product, Shacolla, we address the ongoing trend of adding a personal touch to one’s home with memorable photographs. The Shacolla panels are made of hard foam that is adhesive on both sides for holding a photo or other motif on one side, with the other side stuck to a wall. They can be used over and over again, they leave no residue and require no additional aids. This allows for a flexible and creative wall decoration with photos – which we have proven hands-on with the exhibits in the Inspire Printing exhibition.

When is a motif worth being developed in an analogue process or printed on photo paper?

I am firmly convinced that every motif is worth this. Because photographed memories gain special significance when they are also printed and put on display. The look and feel of a photographic print is an experience that cannot be matched by viewing a digital image. This is a profound human need, which is currently also becoming especially clear through the growing trend towards instant photography surrounding FUJIFILM instax

A part of something big

Solely FUJIFILM Europe employees are the creators of the exhibits on display at the “Inspire Printing” exhibition at NRW-Forum Düsseldorf. “24 hours” is the motto under which they are exhibiting their photographs showing snapshots of their private lives: 24 hours, because there are many moments throughout a day worth being captured and put on paper. Until 10 September, 279 images are on display at “Inspire Printing” in Düsseldorf alone, while 50,000 photographs have already been exhibited in Japan. The “Inspire Printing” exhibition is part of the popular “Photo Is” photo event, which is already enjoying cult status in Japan and has collected and exhibited 280,000 photos so far. We had the opportunity to speak to FUJIFILM Europe employee Petra Kelm-Denner about her participation in the exhibition in Düsseldorf:

Ms Kelm-Denner, how does it feel to be presenting your own photo in a public exhibition and with it to be part of the global “Photo Is” community?

I am very, very proud to be a part of this truly special event. As an employee, I know how much effort, time and money was invested to get this project up and running. And all of it for the employees of FUJIFILM Europe. I think it’s fantastic to have a spot on a museum wall with a moment that is very special to me – who can say that about themselves? And then again in Japan. I feel honoured!

What can we observe on your exhibited photograph and in which context was it taken?

A nine-month- old eagle, which we spotted by coincidence at the foot of the Zugspitze mountain, on the roof of a hay barn. We found out later that the eagle had gotten away from its trainer. The photo was taken during a hiking vacation in Austria, quickly and hectically with a mobile phone. Unfortunately, I didn’t have my camera with me – but I think it turned out well anyway.

Why did you select this photo in particular to be exhibited?

A special exhibition deserves a special moment. As I said before: Who can say about themselves that they have their work hanging in a museum, and how many people see an eagle up this close, in absolute freedom with the backdrop of the Zugspitze panorama? I wasn’t looking to demonstrate my photography skill, only the moment that gave me goose bumps.

What significance does photography have in your life – apart from your professional relations? Do you also surround yourself with photos at home?

I like taking pictures, with a camera as well as my mobile phone. I particularly like photographing special moments – such as vacations – and people. In my private life, I love the classic photos in picture frames with a 10x15 or 20x30 format. They can be found in my private rooms, the bedroom but also my office. I very much enjoy decorating the fridge with photographs as well. I like to put current photos there.

What is your wish for photography? Where would you like to see photography in five years?

My hope is that people start printing and collecting their favourite photos more. Sadly, more and more pictures have become the victim of digital loss, even though it’s so nice to poke through photo albums and shoeboxes. It’s a joy for everyone to reminisce: How great is it to surprise someone on their wedding day, 50th or 70th birthday with a collage of their life and with it to not just share pictures but actual moments? I myself have lost important photos of my wedding, because we had already started taking some of the pictures with a digital camera. The CD is now broken and can no longer be read, which made us lose many precious memories.

“24 hours” Inspire Printing - Opening Ceremony at the NRW-Forum Düsseldorf

There are many moments throughout a day worth being captured, printed and presented. “24 hours” is the motto of the InspirePrinting photo exhibition, which displays 279 photographs taken by Fujifilm employees from all over Europe. It is part of the global “Photo Is” photography event, currently on tour in the metropolis cities of Japan. The gallery opening took place last night at the NRW-Forum Düsseldorf. These high-class photographs can be admired there until 10 September.

More impressions in our video from the opening.