Detection, Recognition and Tracking

Face Detection function has evolved into a unique technology of detecting and recognizing more varieties of subjects.

Face Detection

Face Detection optimizes people pictures by detecting faces and adjusting focus and exposure to ensure bright, clear results.

(Left) Conventional Digital Camera (Right) FinePix F550EXR
  • Conventional Digital Camera
  • FinePix F550EXR

Red-eye Removal in Detected Faces

Red-eye removal automatically detects and corrects flash reflection for a perfect end result.

Instantly Detect up to 10 Faces!

The Face Detection can simultaneously recognizes up to 10 faces in a photo. Share your group portraits using the zoom up function in playbacks, checking each detected face. Each priceless expression can be cropped and saved in clear high resolution results.

Auto Release

As soon as the Face Detection function detects the face, shutter is automatically released capturing the finest of the person with great optimization.

Face Recognition

The FinePix F550EXR not only detects faces in a frame but it can also recognize who is who! You can register up to 8 people in your camera and next time you take a photo of them it will bring up their name and optimize settings in favor of your registered faces. In playback, you can search for all photos containing registered faces to quickly find photos of your favorites.

Dog / Cat Detection

By incorporating Dog / Cat Detection function, the FinePix F550EXR is able to detect dog or cat faces*, optimizing focus and exposure for pet photos that will delight everyone. An auto-release function can also be selected to automatically shoot the photo when the pet is looking directly at the camera.

  • * Up to 10 dog or cat faces per photo; cannot detect faces in profile; cannot detect faces in scenes with both dogs and cats.

Tracking Auto Focus

Keeps fast moving subjects in the frame and in focus, even when the zoom is fully extended. Great for capturing dynamic close-ups.

Mode Dial and Scene Position

Easy-to-select Mode Dial and Scene Position. Simply choose the shooting mode that matches the scene, and every setting from shutter speed to white balance is optimized to capture an exceptional image.

Mode Dials

Improve clarity, reduce noise, increase dynamic range, or let the camera automatically adjust settings to suit the scene.
The easiest mode for taking pictures. Use this for ordinary photography.
Advanced Mode
  • Motion Panorama 360
  • Pro Focus Mode
  • Pro Low-light Mode
Scene Position
Choose a SP scene suited to the subject or shooting conditions and the camera will do the rest.
Provides detailed settings that are impossible to set in Auto mode.
Aperture Priority Auto
An automatic mode to set the aperture.
Shutter Priority Auto
An automatic mode to set the shutter speed.
Program AE
An automatic mode to set the white balance and exposure.

Advanced Mode

Motion Panorama 360
Sweep the camera right or left, up or down to create panoramic image.
Pro Focus Mode
Choose for blurring the background of a subject such as portrait or a flower to make it impressive.
Pro Low-light Mode
Choose for shooting a subject under low light or a still subject by using the telephoto zoom.

A Host of Scene Position

Natural Light & with Flash
Shoots 2 images continuously, without flash and with flash. Comes in great handy during marginal shooting situations.
Natural Light
Produces beautiful images that retain the natural ambience when shots are taken in low-light conditions.
Set for shooting portraits. Skin tones are softened as it enhances the overall natural look.
Portrait Enhancer
Enables automatic enhancements of skin tone.
Detect dog faces, optimizing focus and exposure.
Detect cat faces, optimizing focus and exposure.
Best for shooting scenery in daylight capturing clear and sharp shots of buildings and mountains effectively.
A quick recognition of persons in motion or objects for a faster shutter speed to help you catch the perfect moment.
Mode for shooting evening and night scenes. A picture is taken with a slow shutter.
Night (Tripod)
Clear shots of twilight scenes using tripod.
Effective for taking shots of fireworks with a slow shutter speed.
Capture sunset scenes vivid in color.
Most adaptable to snow scenes without unnatural darkened images or where the whole screen appears white.
Clear shots of people without darkened images under strong sunlight.
Best for shooting underwater capturing clear images of the ocean blue.
Best for shooting indoor weddings or parties. Retains the natural ambience in low-light conditions.
Capture a clear close-up shots of blooming flowers rich in color.
Clear shots of letters on a document or white board.

Waterproof Case

Dive into another world of photography. Protected by the optional waterproof case, advanced EXR technology captures a beauty and vivid colors of the undersea world in stunning photos.


  • * Sample photos are simulated images.
  • * Depending on the scene conditions, Face Detection performance may vary.