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Fujifilm FinePix F770EXR - incredible zoom and fast focusing in a compact body

Fujifilm will set the new standards for digital long zoom compact cameras in 2012 with the launch of the FinePix F770EXR.


The FinePix F770EXR will redefine what’s possible with a small camera thanks to its enviable specification and 20x optical zoom lens. In addition to a wide-reaching zoom range, the FinePix F770EXR boasts an improved 16-megapixel EXR-CMOS sensor, enhanced GPS functionality and stylish design touches, yet the dimensions of the body have remained small.  With such a powerful performance in a pocket-sized package, this new camera will give both families and regular travellers the perfect camera to capture a huge range of photographs. EXR-CMOS – Flexible and versatile image sensor
The F770EXR features Fujifilm’s unique EXR-CMOS sensor which has been further evolved. The EXR Auto, which automatically optimises settings according to scene types, has now been expanded to offer 103 different shooting patterns and which pushes the camera’s low-light capabilities even further. By re-shaping the photo diodes, the EXR-CMOS sensor displays a 30% reduction in digital noise over the previous version at high ISO settings. Users can now capture great detail in low-light scenes without resorting to flash, while being confident that noise won’t spoil the ambient light effects. The EXR sensor’s unique construction also allows it to change its characteristics according to the lighting conditions. Photographers can select High Resolution (HR) Priority for the best possible picture quality, Wide Dynamic Range (DR) Priority for scenes with high contrast or High Sensitivity and Low Noise (SN) Priority for great results in low light, or leave the camera to make its own choice by selecting the EXR AUTO mode. Maximum zoom, minimum size
The body of the FinePix F770EXR is the smallest housing in the world* to include a 20x optical zoom lens. The 25-500mm focal range (equivalent to a 35mm camera) is able to tackle a vast range of subjects from wide-angle landscapes through to tightly cropped wildlife pictures. The wide zoom range capability is due to the newly designed Double Sliding Lens System that features two additional lens elements within the optical construction to extend the zoom capabilities and boost image resolution.

In addition to the 20x optical zoom, the FinePix F770EXR also benefits from Fujifilm’s Intelligent Digital Zoom feature which effectively doubles the focal range. This means that users get a maximum telephoto setting of 1000mm*2, to pull in even the most distant objects. Thanks to clever image processing, the Intelligent Digital Zoom feature doesn’t affect image quality in the same way as a conventional digital zoom function, so users can be confident that image quality will remain, even when the lens is zoomed out to the maximum focal length. *1 Among 20x long zoom compact models as of December 2011.
*2 Equivalent to angle of view on a 35mm camera. Speed so you never miss a moment
The FinePix F770EXR has been given additional enhancements over its predecessor, making it even better to use. The FinePix F770EXR has been optimised for faster start-up. Turn the power ON and it is ready to shoot in only 1.5 seconds. In addition, shot-to-shot times are very short (minimum 0.8 second and 1.0 second respectively). The AF speed has also been decreased to as little as 0.16 seconds, helping users lock onto their subjects in a flash. So, the FinePix F770EXR is ready for action when you are! A landmark in GPS functionality
Travelling photographers, or those simply wanting to pinpoint their location, will benefit from the FinePix F770EXR’s improved GPS functionality. A new high sensitivity antenna also helps to find the camera’s position more quickly. A further improvement sees the new model now include Route Log, where the camera creates an illustrated map showing where you’ve travelled and Photo Navigation, where the distance from and direction to a previous location are displayed. Users can record and edit their favourite places in the camera with the new MY Landmark function. Also included in this model is the Landmark Navigator feature, which behaves in two different ways according to how the camera is held. The FinePix F770EXR will indicate nearby landmarks and the distance the user is away from them. Hold the camera upright for normal picture taking and you’ll see the name of the nearest landmarks – and the distance to them. Point the lens towards the ground and the LCD converts to a radar view to show locations relative to where the user is standing. Both functions are ideal for those photographers keen to see all the famous places a location has to offer. Powerful features for stills and video capture
In addition to offering a powerful zoom lens, the FinePix F770EXR has a full set of features that allow users to take full control of their picture taking. Whether you want the simplicity of point and shoot photography or a greater level of control over aperture and shutter speed, the FinePix F770EXR has the features required. Output from the internal flash has also been boosted, with subjects up to 3.7m away now within reach, while for those preferring to shoot with just ambient light, ISO performance of up to 12,800* is available. The FinePix F770EXR also contains the option of a RAW file format for unaltered files and has continuous shooting at up to 11 fps (Image size M only) for action shots and 1080p Full HD movie recording at 30 fps with stereo sound, which is perfect for playing back on a HD ready TV. High Speed movies can be recorded at up to 320 fps and all movie modes now come with Face Tracking Auto Focus, which ensures that faces stay sharp and correctly exposed even when the subject is moving. Even if a focus-locked subject moves within the frame, the camera will keep the focus on part of the subjects face for continuous on-focus tracking. *6400:M mode or lower, ISO12800:S mode    Better handling for great results
Along with specification upgrades, the FinePix F770EXR has some key handling improvements to help make picture taking even more enjoyable. On the front of the camera, an ergonomic, rubberised handgrip* ensures users can get a firm hold and gives extra stability when shooting at the extreme telephoto length. The top-plate, meanwhile, has the same angled mode dial from the FinePix F600EXR for simple selection of exposure modes, but now has the addition of a Function (Fn) button for faster access to regularly accessed features including ISO setting, Film simulation, etc. On the back of the camera, the 3-inch LCD shows images and menus with great clarity thanks to the extra bright 460,000 dots LCD, making it easier to see in bright lighting conditions. The F770EXR features an Advanced Anti-Blur mode, in which the camera takes 4 continuous shots at high sensitivity, and merges them with an advanced image processing technology to correct the effects of vibration. This helps produce images that have less noise and vibrations caused by shaky hands even in hand-held shooting at night in poor lighting conditions or at long zoom. The FinePix F770EXR will be available in black, red, blue and white finishes *rubberised grip available for black, red, blue colours only

Fujifilm FinePix F770EXR key features
  • High quality Fujinon 20x optical zoom covering 25-500mm (equivalent to a 35mm camera)
  • Intelligent Digital Zoom boosting range to approx.40x
  • 16 mega-pixel EXR-CMOS sensor
  • Superb build quality and finish
  • Extra bright 3.0-inch LCD with 460,000 dots
  • Full 1080p HD movie capture
  • ISO 100-12800 *
  • P, A, S, M exposure modes for creativity plus Scene modes
  • RAW file capture
  • Film simulation modes
  • Macro focusing down to 5cm
  • Optical image stabilisation
  • Motion Panorama 360 mode
  • High sensitivity GPS
*ISO 6400 is effective in image size M or lower, ISO 12800 is effective in image size S


FinePix F770EXR

Number of effective pixels

16.0million pixels

Image sensor

1/2-inch EXR-CMOS with primary colour filter

Storage media

Internal memory  (approx.30MB)
SD/SDHC/SDXC(UHS-I) memory card

File format   (still image)

JPEG (Exif Ver 2.3 ),
(Design rule for Camera File system compliant / DPOF-compatible)
3D still image:MPO compliant
RAW (RAF format), RAW+JPEG



Number of recorded pixels

Motion Panorama
360° Vertical 11520 x 1624 Horizontal 11520 x 1080
180° Vertical 5760 x 1624  Horizontal 5760 x 1080
120° Vertical 3840 x 1624  Horizontal 3840 x 1080


Fujinon 20 x optical zoom lens

            focal length

f=4.6 - 92mm, equivalent to 25-500mm on a 35mm camera


F3.5(Wide) - F5.3(Telephoto)


11 groups 14 lenses

Digital zoom

EXR Auto mode: Intelligent digital zoom approx. 2x (up to approx. 40x with 20x optical zoom,)
Other than EXR Auto mode: Intelligent digital zoom approx. 3.4x (up to approx. 68x with 20x optical zoom,)


F5.3/F11/F16(Telephoto)  with ND filter

Focus distance
(from lens surface)

Normal : Wide: Approx. 45cm/1.4 ft. to infinity
Telephoto: Approx. 2.5m /8.2 ft. to infinity
Macro: Wide: Approx. 5cm - 3.0m / 1.9 in.- 9.8 ft.
Telephoto: Approx. 1.3m - 3.0m / 4.2 ft. - 9.8ft.


Equivalent to ISO 100/200/400/800/1600/3200/6400*/12800* (Standard Output Sensitivity) 
*6400:M mode or lower、ISO12800:S mode     

Exposure control

TTL 256-zones metering, Multi, Spot, Average

Exposure mode

Programmed AE, Aperture Priority AE, Shutter Priority AE, Manual

Shooting  modes

SP: Natural Light, Natural Light &with Flash, Portrait, Portrait enhancer, Dog, Cat, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Underwater, Party, Flower, Text,



Image stabiliser

CMOS shift type          

Face detection


Exposure compensation

-2.0EV-+2.0EV  1/3EV step                           

Shutter speed

Auto: 1/4 sec. to 1/2000 sec
All modes: 8 sec to 1/2000 sec

Continuous shooting       (TOP)

Super High:approx. 11fps  (Size M,S)
High:approx. 8fps  (Size L,M,S)
Middle:approx. 5fps  (Size L,M,S)
Low:approx. 3fps  (Size L,M,S)
* SD memory card with a class 4 write speed (4 MB/sec.) or better is recommended.
* The frame rate varies depending on the shooting conditions or numbers of frames in continuous shooting.


L:LAST- 3 frames  (3 frames/sec.)
M:LAST- 3/6 frames  (3/6 frames/sec.)             
S:LAST- 3/6/12 frames  (3/6/12 frames/sec.)      


Best Frame capture:
L:  8 frames (3/5/8frames/sec. )            
M, S: 8/16 frames (3/5/8/11frames/sec. ) 

Auto bracketing

 AE Bracketing                   ±1/3EV,±2/3EV,±1EV
Film Simulation Bracketing   PROVIA/STANDARD, Velvia/VIVID, ASTIA/SOFT
Dynamic Range Bracketing     100%/200%/400%

Focus    (mode)

Single AF/Continuous AF (EXR AUTO, Movie)


TTL contrast AF, AF assist illuminator available

      (AF frame selection)

centre, Multi,Tracking

White balance

Automatic scene recognition
Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Underwater, Custom


10 sec./2 sec. delay/Auto release/Auto release(Dog,Cat)


Auto flash (super i-flash)


Effective range: (ISO AUTO)
Wide: approx. 15 cm–3.7 m/5.9in.–12.1 ft.
Telephoto: approx. 90 cm–2.4m/2.9ft.–7.8ft.

Flash modes

Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.

Hot shoe


Electronic Viewfinder


LCD monitor

3.0-inch, approx. 460,000 dots, TFT colour LCD monitor, approx. 100% coverage

Movie recording

1920x1080pixels/1280X720pixels/640 x 480pixels (30 frames/sec.) with stereo sound. Optical zoom function can be used.

Photography  functions

EXR mode (EXR Auto/Resolution priority/High ISO & Low noise priority/Dynamic range priority), Face recognition, Face Detection, Auto red-eye removal, Film simulation, Auto release, Auto release(Dog, Cat), Framing guideline, Power management, Frame No. memory,
Advanced mode (Motion panorama360,Pro focus, Pro low light, Multiple exposure, Individual shutter 3D)
High Speed Movie  (80/160/320  frames/sec.)
GPS Measurement(F770EXR only)
Advanced Anti Blur
Date stamp
Monitor Sunlight mode

Playback  functions

Face Detection, Auto red-eye removal, Multi-frame playback (with micro thumbnail), Crop, Resize, Slide show, Image rotate, Voice memo, Exposure warning, Auto rotate playback, Photobook assist, Image search, favourites, Mark for upload, Panorama, Erase selected frames,
Photo navigation, Histogram display

Other functions

Landmark Navigator
PictBridge, Exif Print, Print Image Matching Ⅱ
35 Languages, Time difference, Silent mode            

Terminal            { Video output)

NTSC/PAL selectable
with  Monaural sound

              (Digital interface)

USB 2.0 High-Speed

                     ( HDMI output)

HDMI Mini connector

Power supply

NP-50A Li-ion battery (included)
CP-50 with AC power adapter AC-5VX (sold separately)


105.1 (W) x 63.3(H) x 36.0 (D) mm / 4.1 (W) x2.4(H) x1.4 (D) in.
(Minimum depth: 24.9mm / 0.9 in)


approx. 234g / 8.2oz. (including battery and memory card)  


approx. 213g / 7.5oz. (excluding battery and memory card)

Operating Temperature


Operating Humidity

10%-80% (no condensation)

Battery life

approx. 300 frames (AUTO mode)

Accessories included

Li-ion battery NP-50A
Battery charger BC-45W   
Hand strap
USB cable
A/V cable
Owner's manual

Optional accessories

Li-ion battery NP-50
Battery charger BC-45W
DC coupler CP-50
AC power adapter AC-5VX
3D Digital Viewer FINEPIX REAL 3D V3

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