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Fujifilm second quarter donation to WaterAid exceeds €16,000

Company donation surpasses expectations thanks to strong sales of Brillia HD PRO-T3

10.01.2013

Fujifilm Brillia HD PRO-T3 HR

Fujifilm Europe raised a further €16,077 in the second quarter of its 12 month initiative to support WaterAid, the international charity dedicated to improving access to clean water, sanitation and hygiene in the world’s poorest countries, bringing the overall total so far to €26,757.

As part an initiative that began in May 2012, Fujifilm is donating a percentage of the sales of every square metre of its Brillia HD PRO-T3 processless plates sold in Europe, Africa and the Middle East to WaterAid. The fact that water is not required in the production of these plates is what prompted Fujifilm to take part in the charity programme in the first place.

Nevertheless, the company was not anticipating such high figures so soon. Mr Morimoto, senior vice president, Fujifilm Europe GmbH comments “Back in May we set €30,000 as our 12 month target, so the fact that we’ve raised over €26,000 in half a year is an overwhelmingly positive result. Fujifilm is highly committed to the environment and we are very pleased to be able to support WaterAid with the donations from our PRO-T3 sales.”

Corporate account manager for WaterAid, Susie Kennedy, added: “We’re delighted that Fujifilm has chosen to support WaterAid. The money raised means that we can continue to help transform the lives of some the world’s poorest communities by improving access to safe water, hygiene and sanitation through projects such as building toilet blocks at schools and installing water pumps in rural villages. It’s a great initiative and we’re looking forward to the next six months!“

Please follow @FujifilmPrintEU or visit www.pro-t3.com for updates on the initiative and amount raised.

For further information contact:
Joanna Muggeridge
AD Communications
E: jmuggeridge(at)adcomms.co(dot)uk
Tel: +44 (0)1372 464470

About WaterAid: WaterAid's vision is of a world where everyone has access to safe water and sanitation. The international organisation works in 27 countries across Africa, Asia, Central America and the Pacific region to transform lives by improving access to safe water, hygiene and sanitation in some of the world's poorest communities. For more information visit www.wateraid.org -  783 million people in the world do not have access to safe water. This is around 1 in 10 people worldwide.
-  2.5 billion people in the world do not have access to adequate sanitation. This is around 1 in 3 people worldwide.
-  For every £1 invested in water and sanitation, £8 is returned in increased productivity.
-  Just £15 can enable one person to access safe water, improved hygiene and sanitation.

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