Who is PixelfotoExpress?

PixelfotoExpress is a specialist laboratory founded in Dresden in 2005, which supplies to professional photographers and end customers throughout Europe, each of whom have a high quality standard. The philosophy of the company has always been to orient itself, through direct customer contact, to the constantly changing needs of the business partners. And to show them that, as far as possible, there are no limits in terms of service and the product portfolio. For example, in addition to classic photo products, various murals are also produced on site; some of which are subject to a complex production process. The young team wants to be positioned as far as possible away from the photo mass market with its work, and therefore relies entirely on the individuality of its customers. Which is why they have a selection of all available Fujifilm paper surfaces at PixelfotoExpress. The company is one of the first photo labs in Europe to include new papers in its already extensive range. When the new Pearl paper appeared in 2007, it was exactly this strategy that led to a huge increase in prominence. Which means that PixelfotoExpress stays true to its values in this regard. As well as the promise of a fast delivery of high quality photo products. After all, delivery in an already fast-paced time is a matter of urgency, and this is reflected in the name of the company.

Who is Peter Schubert?

I am the CEO of FotoCo + GmbH and since 1989 a professional photographer. On one hand, the PixelfotoExpress brand has a particular focus on the strategic direction of the company, but on the other hand, the interests of my employees are also significant to me. For me, good contact with the team is crucial for the successful implementation of economic goals. Only if we all stand together behind our corporate philosophy, we can deliver good products. In addition to my job as CEO, photography has always been my main occupation. This helps me to understand the needs of our customers and make ground-breaking decisions for the company.

Could you tell us about your professional background?

Shortly after my training as a photographer and professional photographer I realized that I wanted to be self-employed. At first, in 1988, I took over a small photo shop in the city center. Back then, I wanted to offer my customers more than just a portrait and passport photo service. Thanks to the reunification and new technical possibilities, the range of services offered by FOTO Schubert from Dresden gradually expanded. In addition to the portrait, advertising and industrial photography, in which I was also active for large corporations, I was able to pursue a long-desired dream from this point on and establish myself in the field of aerial photography. This was followed by the pilot's license for UL and the helicopter and balloon's driver's license. As the only photo lab in the world, we now operate a hot air balloon that we not only use for advertising purposes, but also to open fantastic new perspectives for our customers, friends and business partners on a journey across the famous Elbe metropolis.

What has inspired you to enter into the photographic printing business?

In my work as a photographer, I have always had problems with finding photo labs that could convince me of good quality and fast delivery times. With the emergence of the first digital SLR cameras at the beginning of the 2000s, the large-scale laboratories, which are fully specialized in analogue photography, often could not keep up with the new age. Generally they completely failed the necessary transformation process. In the transition to the digital age of photography they just could not react fast enough to the developments. But because I had a very good order situation myself, I urgently needed a way to quickly and reliably develop photos. With the advent of minilabs, I suddenly had the opportunity to simply develop my own images. The increasing ease of use and good results opened the door to the digital age, at least for me. It quickly became clear that Fujifilm is technically in the lead, so I soon started processing pictures with the first LP-570. Incidentally, this very first machine is still in use now every day, even after several million prints later. For me, it is also a confirmation that the investments made 15 years ago have paid off completely. After confirming the technology being solid and the quality of the photos meeting the requirements far more than initially expected, the next step was consequently the founding of a separate laboratory.

What is it that you are most passionate about?

The challenge is to constantly provide the best picture quality again and again. If you want to achieve a good result, you have to put a lot of heart into it. That is exactly what I fortunately have never lost, because photos have a very personal value for me today. Data in a cloud can be lost without being able to do anything about it. Who didn't already lose digital data? Pictures that you can hold in your hand are truly something that are lasting.

How do you think digitalization has influenced the photographic printing business?

Almost all people today take a lot of pictures, not only in the Western world. Nowadays, most pictures are taken with a smartphone. Often, of course, it's just snapshots or selfies. But digitalization has made it possible for many people to take photos at a very high level. There are so many pictures, today more than ever before. Almost everyone with a camera has probably already tried to take artistic pictures. Maybe more or less unconsciously. But art is very diverse. There are also amateur photographers who take spectacular landscape shots. At any rate, impressive pictures are often taken by people who are not originally trained as photographers. There are many talents that not even every professional can hold a candle to. Of course, this is a great opportunity for us as a photo lab. Many enthusiasts order very professionally designed photo calendars or murals of their favourite subjects. They give away their photos to family, friends and acquaintances. Sometimes they even have exhibitions or sell the works on a small scale. For the photographers this means a new kind of competition, and they have to think about how they want to convince others to further their career as professionals. Unfortunately, many try to sell their work below value, which may cause frustration for one or the other. Others may lose their motivation and only work in a limited way. In my view, it is important to discover the love of photography again. Quality through dedication is the key and quality has its price. If this awareness exists with the photographer, then he or she can communicate this better to customers and be successful despite new challenges.

What do you like most about Fujifilm original photo papers?

Since the existence of PixelfotoExpress we have experienced a consistently high quality of Fujifilm papers. No fluctuations in quality have annoyed us so far. Poor quality could significantly damage the reputation of the brand. That's why we are very happy that we always have positive experiences with Fujifilm papers. We also find it great that the product range is constantly evolving and that there are so many ways to put the picture in the limelight with photo paper. This begins with the finishing as a mural, for example, with lamination of the real photo behind acrylic, and does not end with the latest trends. Some even represent a renaissance of earlier times, such as the very popular retro print.

Do you have a favourite Fujifilm original photo paper?

Pearl is still my favourite photo paper since it hit the market in 2007. It lets the colours shine with a metallic shimmer. This impresses many observers. But the new Velvet photo paper is also an increasingly popular product. Not only with our customers, but also with me. It is completely different from other papers and allows you to be creative and to try new ideas. It has a very matte surface that reproduces the tonal values in an unusual way that is difficult to describe. Whatever your experience as a photo artist is, Velvet photo paper should be tried at least once.

How do you see the future of the professional printing business?

Photos have not lost its importance, even if that was exactly what was already foreseen by many. There have been some major changes in the market in recent years and there is still a lot of movement there. The new technologies, the internet and digitization have completely reshuffled the cards. At the beginning of this change, there was a big boom in the sale of digital SLR cameras. This has been declining for some time. People do not buy every new model anymore. Nevertheless, they continue to take more pictures, not less. Just the methods have changed a little. In the future it will be important to be able to react to new challenges. We have already developed concepts for this and are already starting to implement them. At this point, I cannot say too much about this... However, it should be said that photographers face challenges and so many professionals must probably do their homework here. At any rate, focusing on quality is the right path. Both for the photographer, as well as for us.

What advice would you give to upcoming photographers?

There are many photographers who put a lot of time into the processing of their pictures and are therefore often very successful. Even many young photographers are taking the planning of a shoot seriously. That's great. On the other hand, there are also photographers who still work in the style of the 80s and 90s. Unfortunately most only have rudimentary basic knowledge of colour management. Some prefer to edit pictures on their laptop in the garden rather than on a regular monitor under standard lighting conditions. You are only successful if you always keep your heart in the matter and try to make a job professional. Even if the times are a bit more difficult now and then. Especially then it is important to motivate yourself again, to educate yourself, to learn new things; at least not to sit back. Customers feel very clearly whether someone is passionate about their job or not. If the photographer stops doing things at some point, it usually does not take long for sales to drop. Therefore, I recommend for you to never lose heart and to constantly work on yourself.

FloriColor is one of the leading producers of professional photography albums in the world. From its premises in Portugal it serves customers in 27 countries around the globe, producing wedding, new born, communion and boudoir albums for some of the world’s leading portrait photographers.

When Fujifilm announced FloriColor as one of the first companies to confirm its investment in the newly launched Jet Press 750S in late 2018, the company cited a combination of environmental benefits, extra speed and the ability to diversify its offering as its reasons for investing.

With installation completed in February 2019, FloriColor is now in a position to confirm whether the reality has lived up to the promise.

We knew the Jet Press 750S was going to help us turn jobs around much faster, and we have not been disappointed,

says CEO Tiago Yu.

Perhaps the best way of illustrating the true extent of this is with a real example from very shortly after the Jet Press was installed. We were preparing to exhibit at the WPPI (Wedding & Portrait Photography International) Expo in Las Vegas, as we do every year, and I asked my team (who were still in training on the Jet Press at the time) to print five sample albums for me to take to the US with me. My instruction was misheard, and the team printed 50 albums instead. Using our silver halide printers, this would have taken around ten hours. On the Jet Press it took 30 minutes. I can’t think of a better way of illustrating the additional speed we have at our disposal than that!

For a company like FloriColor though, even a speed increase this significant would be of no value without the quality to match.

Our customers are all highly regarded professional photographers,

says Yu.

Their standards are extremely high – we even work with one who charges up to €80,000 to shoot a single wedding. These people are typically sceptical of the ability of any digital press to get close to silver halide levels of quality – until we show them something printed on the Jet Press that is! We have been exploring and investing in digital technology for 20 years, but the Jet Press is the first digital machine that we, and our customers, have been comfortable to use for high end photo album production.

FloriColor is also a company that takes its environmental responsibilities extremely seriously.

We have a duty to future generations to do everything we can to reduce our environmental impact,

says Yu.

We took steps last year to eliminate almost all the plastic from our packaging, and our Jet Press investment is a major step in reducing the environmental impact of our production processes. The Jet Press uses virtually no chemistry whatsoever, and I don’t think there’s a more eco-friendly alternative available anywhere on the market that offers that level of quality.

Though FloriColor’s Jet Press investment has, to date, primarily served its existing professional photographer clients, Yu still very much has his sights set on the opportunities the Jet Press provides to diversify and grow into new markets:

We’re immensely proud of the reputation we’ve built up over many years as one of the leading professional photo album printers in the world,

he says.

The Jet Press is only enhancing this reputation. But it also provides the opportunity to grow into other markets. Where we see an especially strong opportunity, given current industry trends, is in the short run luxury catalogue market. With the Jet Press we believe we could, in time, become a major player in this sector.

Overall, we’ve been delighted with the investment decision,

Yu concludes.

Though it was a big step for us, the fact that we were making the investment with Fujifilm gave us a huge amount of confidence. For 40 years they’ve been providing us with photographic papers and associated chemistry, and with service and support of the highest standard. There’s no company we’d rather be partnering with on this next stage of our journey.

To learn more about the Jet Press 750S, visit: www.imagineinkjet.com

Alessio Grotto, President of Videotec said,

“Our ULISSE MAXI coupled with Fujifilm’s SX800 is the perfect solution when operating cameras in the most challenging environments, and to get the best possible image quality while meeting the needs of the most demanding applications.”

Links:

• Fujinon SX800
• ULISSE MAXI

About FUJIFILM Optical Devices Europe GmbH

FUJIFILM Optical Devices Europe GmbH is responsible at its Kleve location for the sales, marketing and servicing of professional FUJINON lenses for TV and film productions, CCTV and Machine Vision lenses as well as FUJINON Binoculars in Europe.

For many years, FUJINON has been creating award-winning lenses. It develops and produces innovative, cutting-edge solutions for almost every application in the entertainment industry, security systems and industrial image processing.
The professional lenses for TV and film productions redefine the limits of high resolution, high contrast ratio and high dynamic range. They create the pin-sharp TV pictures and help camera operators film stunning, powerful scenes.
Thanks to the Megapixel-Zoom and Megapixel-Varifocal lenses, CCTV systems are becoming high resolution. The steadily growing portfolio of precise Machine Vision lenses for industrial image processing ensures minimal distortion for highest image quality, even under harsh conditions.

FUJINON binoculars are known throughout the world. In particular, the binoculars are very much appreciated by users in professional and semi-professional areas.

Fujifilm contact:
FUJIFILM Optical Devices Europe GmbH
Fujistr. 1
47533 Kleve
Germany

Phone: +49 2821 / 7115 400
Email: cctv_eu@fujifilm.com
www.fujifilm.eu/fujinon 

About VIDEOTEC SpA

Since 1986, Videotec has been a global manufacturer in the Security Industry, specialising in the design and production of professional equipment for the video surveillance of any kind of outdoor area.

Videotec’s product line-up includes a large choice of high quality and high performance PTZ or fixed cameras for constant monitoring of remote areas and accurate event detection. The range includes day/night thermal imaging cameras, HD cameras and specialist hazardous areas camera platforms for use in explosive atmospheres. Many other accessories are available in the portfolio such as fixed camera housings, night vision LED illuminators, video management and control devices, video transmission, etc.

The field of use of Videotec’s products is extremely vast: from large industrial areas, to surveillance of critical infrastructure and power plants, airports, railways and stations, ports, borderlines, perimeters and more.

Videotec contact:
VIDEOTEC SpA
Via Friuli 6
36015 Schio (VI)
Tel: +39 0445 697411
www.videotec.com
Sales info: sales@videotec.com

Media contact: Martina Panighel
martina.panighel@videotec.com 

"Whatever happened to me in life has always been polluted by three words.
Genes, inheritance. Cancer. It's like I've been waiting for it for twenty years, cancer.
I thought about the day of the thesis, the day the mortgage was signed, the day Marco was born.
It's stupid in its own way, but it happens. I never wondered why.
Perhaps worrying, I show to the life that I'm on my guard
and life to reward me, take away the danger? "

by Ester Viola for Fujifilm

 

An original tale splitted in five moments, from the expectation of the diagnosis to the future perspective: it is the work that Ester Viola, lawyer, Twitter star and writer, has signed for Fujifilm, with the aim of dealing with an intimate approach through literature a topic that up until a few years ago was unmentionable: cancer.

The approach to the disease has changed, because the diagnosis, which is increasingly precocious and precise, and the increasingly decisive treatment have changed radically. Today we can be cured. And if you can cure yourself, you can heal. There is a future for patients, as suggested by the title "Talks on Tomorrow", the format dedicated to sharing issues which affects society and how technology can help to solve them, which will host the appointment "Health Screening: the new technologies for the fight against breast cancer". 

The event, scheduled for Friday 11 October in Milan at 18.00 at the Feltrinelli Foundation in Viale Pasubio 5, will feature six top opinion leaders: Daniela Minerva, life science journalist, Riccardo Giovanazzi, Breast Unit Director of ASST Monza, Davide Campari, General Manager Fujifilm Italy, Enrico Cassano, IEO Radiology Director, Cinzia Sasso, journalist and patient, Rosanna D'Antona, Europa Donna President, and the writer Ester Viola.

Fujifilm, which has over 80 years of experience in the medical sector and is among the leading players in digital mammography, has chosen October, "Breast Awareness Month", as a moment of contact with the woman and the high-tech diagnostics sector, to raise awareness of the importance of prevention as the main tool in the fight against breast cancer.

"Fujifilm Medical Systems is constantly evolving, our mission is to design and develop solutions that improve the health of individuals and make the work of healthcare professionals more precise and faster. We are active in the fields of prevention, diagnostics and treatment with technologies and systems for digital diagnostics, endoscopy, medical informatics, point of care diagnostics and in-vitro diagnostics. A deep and complete competence in which we invest 7% each year in research and development. - emphasizes Davide Campari, General Manager of Fujifilm Italy Medical Systems Division - Thanks to the Talks on Tomorrow event, we wish to emphasize the importance of the evolution of diagnostic technologies in breast cancer prevention, talking about it together with the leading experts in the Italian scene. And for the first time, we wanted to turn our attention to women, trying to sensitize them to the issues of prevention through an unusual language, but strongly intimate as the tale written by Ester Viola. "

women have experienced, through a text with temporal leaps that refer to mothers, grandmothers, sick aunts before them: Emilia and Elena are two sisters of our times. The stylistic choice suggests in the memories, in the "hearsay", in the epilogues the fact that also the psychological approach has changed thanks to science and technology. We do not fully realize that in the battle against tumors there are "technological" allies created by very human scientists.

"I wanted to tell the drama of cancer by choosing feelings as protagonists - says Ester Viola -. Anxiety and fear - two of the worst. On the other hand, instead, courage, hope. There are the lucidity and lack of lucidity that intertwine in the two protagonists, two sisters so different in character: Elena, the apprehensive one, and then Emilia, so calm. The parts are reversed because Emilia. From the first diagnosis to anesthesia, they remain united, to protect themselves, even if in different ways. Doctors, examinations and reports are the background to underline the importance of medicine and prevention, which should be - indeed must become - an imperative. It must not be just a choice of some, prevention. It must come first. "

Narrated by the intense voice of the actress Mariella Valentini, the tale by Ester Viola can be enjoyed starting October 20 through a podcast on the Storytel platform. The stories can also be heard in the waiting rooms of the clinics of the senologists who adhere to the project.

Furthermore, ten exclusive works by the artist Maurizio Galimberti, Fujifilm instax Ambassador, as well as icon of global instant photography, will be dedicated to women and will be exhibited at the Feltrinelli Foundation during the 11th October event. The artworks are part of a larger project of “traveling exhibitions” also hosted in hospital waiting rooms. “La Carezza” is the title of the exhibition: the images tell the woman through the "ready made" technique that focuses attention on the detail, highlighted by an instant photograph. The face, the body, the expression of the eyes, the aptitude for movement are the center of attention of the work created with Fujifilm instax Square SQ20 and are enriched by a "pink" element to evoke the mood of the month of prevention.

• Fujifilm is a leading company in the Medical Systems sector and has been one of the main players in medical diagnostics and computer science since the early 1980s: the uninterrupted development of innovative technologies and products to protect the health and comfort of patients allowed the company to stand out as a leader in digital mammography and to stand out in the application of artificial intelligence in medical imaging. On the occasion of the "Breast Awareness Month" FUJIFILM is committed to creating an ambitious project that places women at the center of an information program on breast cancer and its prevention. 
• Fujifilm's participation in “Talks on Tomorrow” represents the starting point of the dissemination and awareness activities undertaken by the company as part of the worldwide “Never Stop” campaign, aimed at promoting the proposed ultimate diagnostic imaging solutions for benefits of patients.

In addition, five products, including the binoculars “FUJINON TECHNO-STABI TS-X 1440”, ultrasound equipment “iViz air”, and “FUJIFILM PROJECTOR Z5000” have been selected for the Good Design Best 100.

In developing a wide range of products and services, Fujifilm has pursued a high level of functionality and performance, while working on developing designs that bring out the full potential of excellent functionality. The company strives to create new product value by pursuing not only exterior design aesthetics but also exploring designs that facilitate ease of use and operability.

Amidst its pursuit for design excellence as a key product value, Fujifilm has managed to win the Good Design Award for 32 of its products, the highest number won among the awarded companies. Encouraged by this achievement, the company will continue to work on developing outstanding products.

^{*The Good Design Award is Japan's only comprehensive design evaluation and promotion program launched by the Japan Industrial Design Promotion Organization (today's Japan Institute of Design Promotion) in 1988, based on the Good Design Selection System (or G Mark System) established by the Ministry of International Trade and Industry (today's Ministry of Economy, Trade and Industry) in 1957. The program has been run for over 50 years to promote excellent designs that facilitate industrial development and enrichment of our lives.}

“Good Design Award 2019” award-winning products

<“Good Design Award 2019” award-winning products>

• * Above list shows only 27 products, remaining 5 products yet to be released.

For inquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation Corporate Communications Division
TEL: +81-3-6271-2000
Customer Contact: Please contact your nearest Fujifilm office.

For information on Fujifilm subsidiaries and distributors, please access the following URL.
 http://www.fujifilm.com/worldwide/ 

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The Link creates high-quality instax prints of pictures saved in a smartphone through dedicated app^*1 using Bluetooth^*2. The app offers a function to choose the best frame from video to print, and also a variety of unique and enjoyable functions that can be used among many people such as a compatibility checker that examines compatibility between you and a friend or someone special, and a function that lets multiple people send their favorite pictures from their smartphone to the printer and compiles them into single instax print. The palm-top compact printer weighs just 200g for excellent portability, making it a fun tool that can be taken to any locations to enjoy photo opportunities.

The Link won the Good Design Award 2019 in recognition of its compact and lightweight design in pursuit of portability and its simple yet intuitive operability.

The company will also release a new instax mini film “MERMAID TAIL,” which uses a glossy frame to add a touch of flamboyance to pictures for further broadening the way to enjoy instax prints. The “MERMAID TAIL” will be launch on or after October 18 on a market-by-market basis.

 
Compatibility check with instax prints

Overview of the new “instax mini Link”

The new Link printer inherits all the features of the instax Series to produce high-quality prints quickly with ease, while using the dedicated app offering a variety of additional functions to enjoy among many people, including “Video Print” for printing a decisive moment in a video. The “Match Test” function, which tests your compatibility with a friend or someone special, provides a moment of anticipation while you wait for the test result to appear along with the picture on the instax print. The “Party Print” function, which produces single print from multiple pictures sent from smartphones by up to five people, generates excitement as everyone waits to see what kind of picture everyone else has sent in. The printer can be a perfect tool to bring lively energy into any get-togethers.

The Link’s main unit carries a built-in motion sensor. When taking pictures from the printer’s dedicated app on your smartphone, you can use the Link to remotely control the camera operation. For example, you can zoom in by facing down the side of  the power button at the center, zoom up by facing up, and release the shutter by pressing the power button. The Link is functional as a remote-controller to take a photo of a large group of people with your smartphone’s camera with ease. The Link also pursues intuitive operability by allowing you to reprint the picture with holding the Link with the printout end pointing down and press the button at the center, and transfer picture to the printer by swiping up (running your finger upward from the bottom of the screen) on the app. The main unit weighs just 200g and uses a metallic material to key parts such as the power button at the center to realize a simple yet fashionable design,

Overview of the “instax” Series

The “instax” series of instant cameras, launched in 1998, is affectionately called “Cheki” in Japan, where it has enjoyed wide popularity for over 20 years. Today, it is sold in over 100 countries around the world, including Japan, Europe, Americas, and Asia, with the cumulative number of 45 million units worldwide^*3. It has gained broad-based popularity as a tool that generates real-life communication, with many users saying “It is fun to share those precious moments in life in the form of instax prints. It gives me a real sense of connection with friends when I hand instax prints to them.”

About the promotion

Coinciding with the launch of the new “instax mini Link,” Fujifilm will run a worldwide promotional campaign under the catch phrase “Don’t just take, give,” to convey instax prints’ unique value. The company will showcase the features of the Link, through online media and retail stores, highlighting its use as a communication tool to casually print a large collection of precious images kept in a smartphone as a way of conveying one’s feelings, or as an “entertainment printer filled with warmth.”

                                  Images from Link’s promotional video
                                                  

^{*1: A free app compatible with Android phones and iPhones. It can be downloaded from Google Play in the case of Android phones and App Store for iPhones. Android and Google Play are trademarks or registered trademarks of Google Inc. iPhone and App Store are trademarks of Apple Inc. The iPhone trademark is used in Japan under license from iphone Co., Ltd.}

^{*2:　Bluetooth® work mark and logo are registered trademarks of Bluetooth SIG, Inc. FUJIFILM Corporation uses these marks based on a license agreement.}

^{*3:　The total shipments for cameras and printers}

1. Product name (1) Smartphone printer “instax mini Link”

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<Dark Denim>

(2) Mini-format film “MERMAID TAIL”




2. Release date
(1) Smartphone printer “instax mini Link”: on or after October 4, 2019 on a market-by-market basis
(2) Mini-format film “MERMAID TAIL”: on or after October 18, 2019 on a market-by-market basis

3. Prices Open price for both (1) and (2)

Main features

(1) “instax mini Link”

• Transferring pictures from a smartphone to the printer with a dedicated app via Bluetooth connection to produce instax prints

The app allows easy photo adjustments, such as making it larger / smaller, rotating it, applying a filter or adjusting brightness, before printing it out. The printer has fast speed of about 12 seconds per print, supports continuous printing and is capable of printing about 100 pictures per charge.

            

Intuitive operations to edit pictures

Pictures can be easily processed / edited with filters and brightness adjustment.

• “Video Print” function for printing the best frame from video

　 You can scroll through video frames left to right to choose the best moment for your subject, and print it out.

        

Scroll through video frames with your finger to select the best moment from video.

Extract button

instax print extracted from video

• “Match Test” compatibility testing function, which shows the result when the picture appears on the film

  This function examines your compatibility with a friend or someone special. The level of compatibility is shown in percentage. It provides a moment of anticipation while you wait for the test result to appear along with the picture on the film. The app has the “Quick diagnosis” mode to check compatibility of people shown in a randomly-selected picture, and the “Precision diagnosis” mode that involves answering some questions in addition to shooting a photo of two people for whom compatibility is to be checked, in order to obtain a result of greater accuracy.

          

• “Party Print” function to create single picture with photos sent from multiple people

  This function connects up to five smartphones to the app, receives a picture from each of the devices and combines them into one instax print. In the “Surprise Mode,” no one knows what kind of pictures others have chosen and what the final print would look like until the images appear on the print. This generates a sense of excitement when used at a party or other events.

         

 

Connecting up to five people

Get everyone involved to choose the layout.

“Surprise Mode,” which prevents you from seeing what kind of images others have chosen

One way of enjoying this function is to decide on a theme and have everyone send a picture in line with the theme.

• Using the printer’s main unit as a remote control

When taking pictures from the printer’s dedicated app on your smartphone, you can use the Link’s main unit to remotely control the camera operation. For example, you can zoom in by facing down the side of the power button at the center, zoom up by facing up, and release the shutter by pressing the power button. Taking a photo with a large group of people is easy with the Link, as it can be used as a remote-controller for your smartphone’s camera. You can print multiple copies of a picture by holding the Link with the printout end pointing down and press the button at the center.

                                       

“instax Camera” menu Tilt the printer unit to zoom in and out.

Reprinting

• Dedicated app designed for intuitive operability

Fujifilm has developed a dedicated app designed for intuitive operability such as swiping up on the smartphone screen to easily transfer a picture to the Link for printing. The app contains a variety of frame designs and allows you to combine up to eight pictures into one image in a Collage layout to produce a unique instax print.

 

Collage Print (Combining multiple images to produce single photo)

Split Print (Splitting one image into two pictures to create two instax prints)

• Receiving picture data from Fujifilm’s digital cameras to produce prints

Picture data can be directly transferred from the FUJIFILM Camera Remote app*4 to the printer’s app to produce prints.

^{*4:　The FUJIFILM Camera Remote is a free app for smartphones and tablet devices, provided to users of the X and GFX Series of Fujifilm digital cameras. Pictures in a WiFi-enabled digital camera can be sent one by one to this app so that users can view them on their smartphone (tablet device).}

(2) Mini-format film “MERMAID TAIL”

・ This film can be used on all “instax mini” Series of instant cameras that support the “mini” format.

・ The colorful design with glossy frame adds a touch of flamboyance to pictures.

・ Ten films per pack

5. Specifications

Fujifilm confirms experiential centre will be called the ‘FUJIFILM House of Photography’, due to open winter 2019

Fujifilm has today announced further details of their new concept experience centre in the heart of Covent Garden, London, which will be called the ‘FUJIFILM House of Photography’, and has been created by retail specialists Liberation Build.

Spread over three floors, this new centre – a world’s first for the company – will celebrate and showcase all aspects of Fujifilm’s innovative photography and imaging brands, from picture taking to picture making.

Opening in winter 2019, the new centre will be a permanent addition to Covent Garden, with the aim to inspire and encourage visitors to get creative and immerse themselves in the world of photography and experience all Fujifilm has to offer. Today, Fujifilm confirmed further details of the experiences on offer at the centre including:

• instax

The House of Photography will showcase the variety of instax instant cameras and printers on offer.  Visitors will have the opportunity to handle the latest products and learn about features across the whole range, including its latest model; instax mini LiPlay – a 2 in 1 instant camera and printer.

• Digital Cameras

There will be many opportunities throughout the store for visitors to get hands-on and use the wide range of Fujifilm Mirrorless Cameras and Lenses in a variety of combinations. Both X Series and GFX will be available at the House of Photography.

• Wonder Photo Shop

This has been growing around the world as the benchmark for all Printing & Photo Gifting Services Fujifilm has to offer. At the House of Photography, visitors can learn how creative they can be with their photos, whether they are taken on a camera or a smartphone and will have the opportunity to create their own photo books and photo gifts. Kiosks will be available around the centre for instant printing, and visitors will Film products and processing services will also be available.

• Midnight Studio & Social Studios

There will be a number of dedicated studios where members of the public can test Fujifilm cameras and lenses, and directly compare their images from their smartphones. Loans of products will be available and visitors will have the opportunity to use them in-store freely. X Series, GFX and instax will all be accessible to use within the studio spaces.

• Gallery

Within the House of Photography, there will be a dedicated Gallery and Exhibition space, showcasing Photographers’ work shot on Fujifilm products. The exhibition will change regularly, however will launch with renowned photographer Markus Klinko, who has shot on Fujifilm for over 30 years. The debut exhibition will feature Markus’ portraits of David Bowie.

• Fujifilm School & Workshops

Fujifilm is committed to educating those who are keen to learn more about photography. There will be a dedicated seminar zone offering informative sessions on products and services as well as informative seminars and workshops with X Photographers and other partners. The seminar sessions will be free of charge and the full schedule will be available both in-store and online.

• Members Area

Available exclusively to FPS (Fujifilm Professional Service) members, this will be a dedicated area for photographers to use at their leisure and network with other Fujifilm Professionals. Our technicians will also be on site offering a ‘Quick Maintenance Service’ to all X Series and GFX users.

• Studio Rental

There will be a 10m x 5m dry studio available on site to rent, on a half day and full day basis.  Rates will be confirmed nearer the time of launch.

The official opening dates for the ‘FUJIFILM House of Photography’ will be confirmed shortly.

“Fujifilm is passionate about the preservation of people’s memories and are committed to more than just keeping the spirit and culture of photography alive – we want it to thrive. The House of Photography, a Fujifilm first, will help us do just that, and I am proud that Fujifilm and photography will have a new home in London’s premier shopping, entertainment and cultural destination.”

Yoshitaka Nakamura, Managing Director, FUJIFILM UK

”Fujifilm have proven over decades that we are at the forefront of photographic technology, constantly evolving and innovating. Alongside this, our developments in paper and ink technology mean that we are unique in our abilities to bring images to life. The House of Photography will put the customer at the heart of the experience as a place for everyone to completely immerse themselves in the world of photography, from picture taking to picture making.”

Theo Georghiades, Project Leader, FUJIFILM House of Photography London, and General Manager of Electronic Imaging, FUJIFILM UK

“We challenged ourselves to create one of the most photographed stores in London. The House of Photography aims to amplify society’s love of photography via a wonderland of sensory photo opportunities. A hub of activity and learning, encouraging visitors to get hands on with product and explore how only Fujifilm can take visitors on the journey of Photo taking through to making and beyond. We are delighted that our strategic vision, branding and designs have been so fully embraced by Fujifilm. We believe the customer experience will be North Star for retail, a breakthrough that shows the future of UK retail can be bright.”

Luke Allum, Creative Director, Liberation Build

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Fujifilm today announces that its highly regarded third generation B2 inkjet press has been awarded Fogra certification for contract proofing, including FOGRA51 and FOGRA52 accreditation for premium coated and uncoated wood-free substrates respectively. This follows tests carried out at Fujifilm’s Advanced Print Technology Centre in Brussels, using Fujifilm’s own proprietary XMF ColorPath colour management software.

The exhaustive testing process assessed and approved the Jet Press for:

• PDF/X conformance
• Proofing substrate colour, gloss and fluorescence
• Colour accuracy [gamut]
• Uniformity, permanence and light fastness
• Fading [drift]
• Long and short term repeatability
• Rub resistance
• Colorimetric tone value transfer
• Tone value reproduction limits
• Image register and resolving power
• Margin informatio

With tests carried out on coated and uncoated offset stocks, coated inkjet paper, canvas and synthetic paper, the Jet Press consistently met or exceeded the required standards.

“We were very impressed with the consistency and quality of results produced by the Jet Press 750S,” says Yuan Li from the Fogra Research Institute for Media Technologies. “Only printing systems with the highest level of performance could pass tests like these."

Mark Stephenson, Digital Printing and Press Systems Product Manager, Fujifilm Graphic Systems EMEA, says that Fujifilm is delighted, but not surprised, by the results.

“For some time now,” he explains, “especially in the Japanese market, the Jet Press has enjoyed considerable success as a proofing device. It is a lot more than that of course – but we have seen it replacing the wet proofing process in Japan, in particular, as offset printers there have been quick to recognise its potential to create rapid and very high quality proofs for long run offset jobs.

“The Fogra certification confirms the very high standard of colour consistency and accuracy the Jet Press can achieve and we’re delighted to see it get this official stamp of approval. We believe this certification gives the Jet Press 750S a strong claim to be both the world’s fastest contract proofing device and the world’s only production press certified for contract proofing.”

Backing up the colour accuracy claims of the Jet Press 750S still further, it has also been awarded Digital Press Certification and the ISO/PAS 15339 Master Elite Certification from the US-based graphic arts think tank Idealliance. No other four colour digital device (other than Fujifilm’s Jet Press 720S) has both of these accreditations.