The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
The premium wide-angle lens designed to maximize the performance of the Fujifilm X-Trans CMOS sensor for the highest picture quality. With a focal length equivalent to 35mm*, the lens is suitable for a wide range of applications including portraits and landscapes as well as more general photography.
The fast maximum aperture of f/1.4 allows you to shoot hand-held in low light conditions, where zoom lenses would introduce camera shake, plus it creates beautiful bokeh for artistic images. Lens distortion has been reduced to the absolute minimum using only optical rather than digital correction, thereby delivering the highest possible picture quality.
The rounded seven-blade diaphragm ensures smooth bokeh even when shooting portraits or product shots at a medium aperture to maintain reasonable depth-of-field.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.