The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
The compact and lightweight FUJIFILM X-A10 sports a retro design.
The rear LCD employs the slide-and-tilt mechanism so that even when it is tilted by 180 degrees, the LCD is not blocked by the camera, allowing for 100% visibility. The grip is shaped to accommodate both normal shooting and self-portraits. When taking a self portrait, you can focus and release the shutter by pressing the vertical command dial found directly below your index finger to minimize camera shake. Rotating the tilting LCD upward by 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject's eyes. The FUJIFILM X-A10 also features the Portrait Enhancer mode for natural and beautiful skin-tone reproduction.
When fitted with the standard lens "XC16-50mmF3.5-5.6 OIS II," the FUJIFILM X-A10 can focus on subjects as close as approximately 7cm from the front of the lens allowing you to explore the fantastic world of close-up macro photography.
The camera has a built-in Wi-Fi capability to connect to instax SHARE for on-the-spot printing, transfer photos to your smartphone or tablet, or even enable remote-shooting.
The FUJIFILM X-A10 combines a 16.3 megapixel APS-C sensor with the image processing engine that achieves Fujifilm’s excellent photo quality. Sharp FUJINON lenses that boast ultimate image resolution, and the proprietary color-reproduction technology, refined over more than 80 years, allows users to capture premium quality images in any shooting conditions. Fujifilm is particularly renowned for accurately reproducing skin tones, and the FUJIFILM X-A10 is built with this advanced skin tone reproduction capability, allowing you to produce high-quality portraiture.
The built-in pop-up flash supports the Super Intelligent Flash system that accurately controls light output according to individual scenes. When shooting indoor portraits in low-light, small items or food, the flash system reduces highlight clipping to produce images exactly as your eyes see them. Natural colors and brightness are also achieved when shooting backlit scenes or photographing a person under intense sunlight that casts strong shadows on the face.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.