Fujifilm is helping make the world a better, healthier, and more interesting place. Learn more about what we’re about.
The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
The FUJIFILM X-A3 features an LCD screen that flips up 180° making it easier to take a selfie.
The wide-angle end of the XC16-50mm II kit lens, equivalent to a 24mm* lens, allows you to also include your surroundings.
The camera makes automatic adjustments to enhance skin tones for better portrait shots.
The Portrait Enhancer mode can be applied on three levels.
The Eye detection AF function is automatically activated when you rotate the tilting LCD panel. It helps to achieve superior selfies by focusing on the eyes. Choose from Auto, Left Eye Priority and Right Eye Priority.**
The grip has been optimized for selfies, ensuring you can hold the camera securely while shooting self portraits.
The Self Timer function newly offers Smile Detection, Buddy Timer and Group Timer modes. Even without having to press the command dial or release button, the shutter is released when subjects smile, when two people come close together, or when a specified number of people comes into the frame.
The wide-angle end of the XC16-50mm II kit lens provides a minimum working distance of 15cm from the sensor (Approx. 7cm from lens surface). The Auto Macro function automatically switches the camera to the Macro mode for quick focusing.
Intelligent AF, with its improved algorithm, delivers fast focusing even in situations that typically slow AF down, such as macro shots and in low-contrast conditions.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.