_{* Large image sensors that measure 43.2-46.3mm diagonally}

For producing high quality videos such as Hollywood movies, there has been increasing demand for filming equipment capable of delivering beautiful bokeh and rich gradation with HDR. Accordingly, many cinematographers have been adopting cinema cameras equipped with a large format sensor. While a variety of prime lenses compatible with the large format sensors are already available in the market, there is a growing demand for zoom lenses, which cover a wide range of focal lengths without having to change lenses frequently, and therefore offer more efficient operability.

In response to such demand, Fujifilm has developed the Premista Series of zoom lenses for high-performance cinema cameras equipped with a large format sensor. The Premista28-100mm, the first model in this Series released in August this year, has been praised by professionals of video production for “edge-to-edge sharpness” and “coverage of the most frequently-used focal lengths for exceptional convenience.”

The Premista80-250mm is a telephoto zoom lens covering focal lengths from 80mm to 250mm. Featuring large-diameter aspherical lens elements and unique focusing / zooming system, the lens achieves an astonishing level of edge-to-edge sharpness. The use of 13-blade iris design, combined with shallow depth-of-field which is a characteristic of large format sensors, produces natural and beautiful bokeh to faithfully capture the subject's texture, three-dimensional definition and even an atmosphere of the scene. Furthermore, the lens applies Fujifilm's unique optical design to minimize ghosts and flares, thereby creating rich gradation with HDR and bringing out the full potential of large-format sensors.

The Premista80-250mm can be paired with the Premista28-100mm to cover focal lengths from 28mm to 250mm, capturing scenes with broad background in wide angle as well as closing in on a subject from a distance in telephoto. The two lenses also share the same front diameter and the gear position for three rings. This ensures efficient operability, as users can fit the same matte box, follow-focus system and other accessories, without re-adjusting accessory positions when changing between the two lenses.

Fujifilm has led the cinema industry since its foundation in 1934 to achieve domestic production of photographic and motion picture films in Japan. The company's products are widely praised by videographers around the world, with the development of high-performance zoom cinema lenses winning the Emmy Award by the American Academy of Arts and Sciences in 2017. Fujifilm will continue to tap into optical, high precision forming and assembling technologies that have been nurtured in the field of cutting-edge video production to develop a wide range of lenses, thereby addressing the diversifying needs.

1. Product name and release date

Product name : FUJINON Prermista80-250mmT2.9-3.5
Release date : December 2019

2. Main features of the Premista80-250mm

(1) Supporting large-format sensors to deliver outstanding high resolution, natural and beautiful bokeh and rich gradation

• The lens combines large-diameter aspherical lens elements processed to ultimate precision, with Fujifilm's unique focusing / zooming system to minimize distortion** and chromatic aberration. It has the ability to achieve an astonishing level of edge-to-edge image resolution, regardless of the working distance or zoom position, delivering footage of impressive sharpness and clarity.
• The 13-blade design forms a near-perfect circular aperture. It produces natural and beautiful bokeh when combined with a shallow depth-of-field, which is a characteristic of large-format sensors.
• The lens applies Fujifilm's unique optical design to minimize ghosts and flares, thereby creating rich gradation with HDR.
• The lens produces video in natural color tones, popular with Fujifilm's HK / ZK / XK / MK Series of cinema lenses. Consistency in color design with the current lineup of lenses simplifies color grading***, required when using multiple lenses.

_{** Distortion refers to image contraction and expansion that occurs at edges of an image formed through the lens.
*** Color grading refers to the process of color correction in video editing.}

(2) Telephoto zoom covering focal lengths from 80mm to 250mm

• This is a telephoto zoom lens that offers the fast T-stop value range of 2.9-3.5*4 and focal length range from 80mm to 250mm. It can be paired with the Premista28-100mm standard zoom lens to cover focal lengths from 28mm to 250mm, capturing scenes with broad background in wide angle as well as closing in on a subject from a distance in telephoto.

_{*4 The T-stop value shifts from T2.9 to T3.5 in the focal length range from 200mm to 250mm.}

(3) Excellent operability

• The lens shares the same front diameter and the gear position for the focus, zoom and iris (aperture) operating rings with the Premista28-100mm. This promises efficient operability, as users can fit the same matte box, follow-focus system and other accessories, without re-adjusting accessory positions when changing between the two lenses.
• The lens features a Flange Focal Distance adjustment function*5, allowing users to adjust the flange focal distance by simply rotating a ring on the lens barrel to correct a shift in the flange focal distance caused by rapid temperature changes at a shooting site. This function achieves optimum camera and lens matching, thereby bringing out the lens's full optical performance.
• The focus ring can be rotated as much as 280 degrees and gives a sensation of smooth torque when rotated to enable precise focusing. Fluorescent paint is applied to index marks on the focus, zoom and iris rings so that these settings can be visibly checked even at night or in a dark room. The focus index can be also displayed in feet or meters.

_{*5 This function can adjust the lens's image-forming plane to the optimum position according to each camera's flange focal distance (distance from the lens's mounting reference plane to the image sensor).}

(4) Compact and lightweight body with advanced robustness

• Mechanical design perfected with Fujifilm's simulation technology, nurtured over many years, is coupled with production technology for assembling parts processed in the order of microns at high precision, to produce a compact and lightweight body with advanced robustness, withstanding harsh filming conditions in professional video production.

(5) Supporting the ZEISS eXtended Data*6

• This lens supports the “ZEISS eXtended Data”, developed by Carl Zeiss in compliance with the “/i® Technology*7” communication standard. It allows users to record lens metadata (focus, zoom and iris positions) for filmed footage as well as to correct lens distortion and peripheral light fall-off*8.

_{*6 The support is to be introduced with a firmware update.
*7 /i is a trademark or registered trademark of Cooke Optics Limited.
*8 Separate compatible devices may be required, depending on which camera you use.}

The amount of data generated worldwide has exponentially increased in recent years with the expansion of high-definition 4K and 8K video, development of IoT and ICT and the utilization of AI for Big Data analysis. This includes “cold-data,” or data that was generated a long time ago and rarely accessed, and is estimated to account for more than 80% of all data. As the utilization of accumulated data, including cold data, rapidly increases, so does the need for reliable and cost effective long term storage of such data for future use. Magnetic tapes have been used among major data centers and research organizations for many years as magnetic tapes not only offer large storage capacity, low cost and long-term storage performance, but also create “air gap” data protection, physically isolated from the network, which minimize the risk of data damage or loss caused by cyber attacks. In the future, magnetic tapes are expected to be used in cutting edge research fields where generate a large amount of data, such as AI / IoT-based smart manufacturing to achieve high-quality and highly efficient production, and future connected cars.

Fujifilm has developed the fine BaFe magnetic particles with outstanding magnetic properties and long-term storage performance and launched the world's first commercial BaFe data storage cartridge in 2011. In 2012, the company launched LTO6, the first LTO Ultrium Standard data cartridge product using BaFe magnetic particles. Foreseeing the capacity limitations in the traditional metal magnetic particles, Fujifilm's early commercialization of BaFe magnetic tapes has allowed the company to consistently lead the market.

With LTO8, Fujifilm has further developed its unique “NANOCUBIC technology***” to produce even smaller BaFe magnetic particles than those used in the LTO7. The magnetic particles are separated by highly controlled dispersion process and the tape surface roughness is controlled, achieving smooth surface of magnetic layer with enhanced NANO coating technology. In this way, Fujifilm has increased the storage capacity up to 30TB (12TB for non-compressed data), twice the capacity of LTO7, high speed data transfer reaching750MB/sec. (360MB/sec. for non-compressed data). Furthermore, appropriate material design has allowed for high tracking performance and durability for the magnetic heads in the tape drives, boost reliability showing stable and excellent performance.

Since the launch of LTO1 in 2000, Fujifilm has consistently developing high-performance and high-quality magnetic tapes with large data capacity. As the world's top*4 manufacturer of magnetic tapes for data storage, Fujifilm will continue to develop and supply high-performance and high-quality media and services that satisfy customer needs and expectations, thereby helping to solve social issues.

^{*Linear Tape-Open, LTO, the LTO logo, Ultrium and the Ultrium logo are registered trademarks of Hewlett Packard Enterprise, IBM and Quantum in the United States of America and in other countries.
**FUJIFILM LTO Ultrium7 Data Cartridge that complies with the 7th-generation LTO Ultrium standards
***Fujifilm's nanotechnology-based magnetic tape technology with thin coating to achieve high-density magnetic data recording. It consists of the “nano-particle technology” for formulating magnetic particles into nano-sized particles, “nano-dispersion technology” for evenly dispersing and arranging nano-sized magnetic particles, and “nano-coating technology” for achieving the coating of the ultra-thin layer.
*4 Manufacturer share, according to Fujifilm data}

1. Product name:

FUJIFILM LTO Ultrium8 Data Cartridge

2. Release date:

September 2, 2019

3. Model numbers, packaging formats and prices:

• *5“Re-writable type” that allows data to be re-written
• *6“Write Once, Read Many (WORM) type” that allows data to be written just once so as to prevent data tampering or accidental deletion
• *7The “ECO pack” is a pack of 20 cartridges in minimum-required plain packaging that eliminates individual plastic cases, etc. for cartridges.

4. Main features:

(1) Unique BaFe magnetic particles to achieve the storage capacity of 30TB

• Fujifilm has developed its unique NANOCUBIC technology*** to produce even smaller BaFe magnetic particles than those used in the LTO7. The magnetic particles are separated by highly controlled dispersion process evenly dispersed and the tape surface roughness is controlled, achieving smooth surface of magnetic layer with enhanced NANO coating technology. The data recording density has also been improved to record 6,656 data tracks in 12.65mm-wide tape to achieve the storage capacity of 30TB (12TB for non-compressed data), double the capacity of the LTO7.

(2) Advanced level of convenience and reliability

• LTO8 allows for high speed data transfer at 750MB/sec. (360MB/sec. for non-compressed data)
• It provides high quality signal and low error rate. In addition, appropriate material design has allowed for high tracking performance and durability for the magnetic heads in the tape drives, boosting reliability with stable and excellent performance.

(3) Perfect media for cold storage, offering secure and long-term storage of massive data at a low cost

• The LTO8 has superior TCO*8 to HDD, capable of holding large amount of cold data in low cost.
• Create “air gap” data protection, physically isolated from the network, which minimize the risk of data damage or loss caused by system failures, infection with computer viruses and cyberattacks.
• An accelerated life test*9 has indicated that magnetic tape, with greater stability, is reliable to store data for more than 50 years.

• *8Total Cost of Ownership, which encompasses all costs associated with the introduction of a storage drive, server, etc., including initial cost, cost of maintenance and cost of electricity consumed.
• *9According to data by the JEITA's Tape Storage Technical Committee

5. Main specifications:

For inquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Communications Division
TEL: +81-3-6271-2000

Customer Contact:
Recording Media Product Division
TEL: +81-3-6271-2081

• *When a pharmacist dispenses pharmaceuticals in Japan, the pharmacist is required to double-check the type and number of pharmaceuticals to ensure the accuracy and safety.

＜Winner of the Red Dot Award: Communication Design 2019 ＞

PROOF IT 1D, Medication Verification System



The Red Dot Design Award is a prestigious international design award launched in 1955. It is one of the world's three most prestigious design awards, alongside Germany's “iF design award” and the United States' “IDEA”. The award, consisting of the Communication Design, Product Design and Design Concept categories, is extended to products with excellence in design innovation, functionality, ergonomics, ecological compatibility and durability. This year, the Communication Design category received over 8,697 entries from 54 countries around the world, and were judged by internationally-renowned design experts.

In developing all of its products and services, Fujifilm not only pursues excellence in functionality and performance, but also engages in design development that leverages the superior functionality to the maximum extent. In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realize simple and comfortable operability and portability.

Fujifilm is honored to be a winner of the “Red Dot Award: Brands & Communication Design 2019” out of a large number of entries from across the world, and it will continue to strive for developing excellent products.

For inquiries on information in this media release, contact:

Media Contact:
FUJIFILM Corporation
Corporate Communications Division
TEL: +81-3-6271-2000

In late 2018 Fujifilm became a UK distributor for NewTom, the Italian cone beam CT specialists. This partnership has allowed Fujifilm to offer a broader portfolio of imaging modalities to their UK customers, and a number of NewTom systems have already been installed into UK hospitals.

Fujifilm featured NewTom on their stand at UKIO, where the GiANO HR and 5G XL generated a lot of interest from delegates. NewTom were the first to develop and market cone beam CT, which offers distortion free 3D images at very low dose with SafeBeam™ technology.

The 5G XL allows clinicians to achieve high resolution volumetric images whilst the patient is in a supine position – a unique feature which offers a range of applications in medical imaging. The GiANO HR is a flexible and adaptable system with a range of 2D and 3D examination options. The NewTom portfolio, that also includes the VGi evo and NewTom GO, offers a range of specialist imaging solutions for dental, ENT, maxillofacial, orthopaedic and paediatric examinations.

The synergy between Fujifilm and NewTom is very strong

said Adrian Waller, General Manager of Fujifilm Medical Systems UK.

With a strong focus on image quality and customer experience, delivered through innovation and high availability technology, NewTom are leaders in their field. The portfolio compliments Fujifilm’s core priorities by offering superior image quality combined with low dose, along with sophisticated software functions for rapid and accurate diagnosis and optimal workflow.

We are proud and excited to be partnering with Fujifilm

said Claudiano Tagliareni, Sales Manager Medical Equipment at NewTom.

We are committed to the same high level of quality for our products and services. This collaboration will allow the radiologists and specialists that operate in the UK to work jointly with a trusted partner, adopting the best technologies in the field at their clinical practices and extending the benefits of our solutions to their patients.

The UA107×8.4 AF is a box-type broadcast lens that incorporates the newly-developed phase-detection AF sensor, achieving fast and accurate auto-focus with the response speed of 0.5 seconds and outstanding capability in tracking a moving subject. It is built with the company's proprietary image stabilization mechanism and 107× ultra-magnification zoom that covers focal lengths from 8.4mm to 900mm. Its vivid color reproduction facilitates video recording of high image quality using high dynamic range (HDR), making it a perfect choice for covering live sports and music.

The UA107×8.4 AF allows the users to film premium-quality 4K video with ease which makes it an epoch-making product that will transform the way video is produced.

The penetration of 4K-compatible large-screen television in recent years has increased opportunities for enjoying ultra high-definition 4K video. Advanced skills are required for camera operators as manual focusing is normal at today's video production. Fujifilm has gone a step ahead of the rest of the world in developing a 4K-compatible broadcast lens equipped with AF function.

The UA107×8.4 AF is a 4K-compatible broadcast lens that uses the phase-detection AF sensor and its dedicated algorithm developed with technological expertise fostered with Fujifilm's X Series and GFX series of digital cameras. The UA107×8.4 AF achieves fast and accurate AF with the speed of 0.5 seconds and the excellent performance of subject tracking. It is built with the company's proprietary image stabilization mechanism and 107× zoom that covers focal lengths from 8.4mm in wide angle to 900mm in ultra telephoto. The UA107×8.4 AF allows to capture even a distant subject with minimal camera shake, making it the perfect choice for covering live sports and music. The design that completely controls various types of aberration and improved light transmittance results in vivid color reproduction and rich tonal gradation based on HDR, thereby enabling high quality video production.

Fujifilm will be exhibiting the UA107×8.4 AF at the Beijing International Radio, TV & Film Exhibition (BIRTV2019), to be held from August 21 to August 24, 2019.

FUJINON lenses developed by Fujifilm are known for high-quality images and have been used in various production sites including TV programs, movies and TV commercials around the world, contributing to the evolution of the cutting-edge field of video expression. Fujifilm will continue to tap into its optical, high-precision forming and assembling technologies that have been nurtured over many years, thereby addressing the diversifying needs at the forefront of video production.

_{* Among 4K-compatible broadcast lenses as of August 19, 2019, according to Fujifilm}

1. Name of Developed product

Broadcast zoom lens “FUJINON UA107×8.4 BESM AF”

2. Main features

(1) The world's first 4K-compatible broadcast lens that features the AF function

• The UA107×8.4 AF features a phase-detection AF sensor and its dedicated algorithm developed with technological expertise fostered with Fujifilm's X Series and GFX series of digital cameras, to offer the “Advanced Focus” AF function, achieving fast and accurate auto-focus with the response speed of 0.5 seconds.
• The lens demonstrates outstanding subject-tracking AF performance. It allows the users to film the movie with ease even when filming a linearly-moving subject front on such as in field track events and swimming, because there is no need to manually adjust focus based on subject distance.

(2) Perfect for live sports coverage with the optical 107× zoom

• The lens offers 107× ultra-high magnification zoom, covering a broad range of focal lengths from 8.4mm in wide angle to 900mm in ultra telephoto, giving it the ability to capture a subject at a long distance.
• The lens uses the Floating Focus system, which controls multiple lens groups according to shooting distance, to minimize performance fluctuations based on differences in working distance, thereby delivering sharp footage from close-up to infinity.

(3) Unique optical image stabilization mechanism

• The use of unique optical image stabilization mechanism realizes the lens to deliver stable footage, accurately compensating for camera shakes caused by wind and vibrations with no time lag.

(4) Vivid color reproduction and HDR-based rich tonal gradation for superior video production

• The lens uses aspherical and fluorite elements** to effectively control various types of aberration.
• The company's “HT-EBC (High Transmittance Electron Beam Coating)” multi-layer coating boosts the rate of light transmittance. It makes it possible to deliver vivid color reproduction and HDR-based rich tonal gradation even under bright sun or at dusk, which involve a huge range of brightness levels, supporting video production of premium quality.

_{** Lens element made of fluorite, which has a characteristically small chromatic dispersion in light transmittance and refractive indices. It enables optical design with minimal chromatic aberration.}

(5) Natural bokeh achieved with nine-blade diaphragm

• The use of a nine-blade diaphragm achieves an aperture shape closer to a perfect circle. This creates beautiful soft lights and natural bokeh into the video expressions.

(6) Standard feature of a built-in 16bit encoders***

• The UA107×8.4 AF comes with built-in 16bit encoders, capable of outputting zoom / focus position and other lens data in high resolution. It can be linked to various systems such as a virtual studio for combining CG images with live video.

_{*** A sensor that converts location data into digital signals. It divides the data in 16bit accuracy and feeds zoom / focus location data in the form of electric signals.}

The UA18×7.6 and UA23×7.6 are 4K-compatible broadcast lenses with compact design and advanced portability. The use of unique optical technology delivers high image resolution and rich tonal gradation. Both are highly versatile, with the UA18×7.6 covering focal lengths from 7.6mm to 137mm (18× zoom), and the UA23×7.6 covering focal lengths from 7.6mm to 175mm (23× zoom).

Fujifilm will launch the UA18×7.6 in September 2019 and the UA23×7.6 in October 2019, expanding its broadcast lens lineup to 13 models in total, supporting premium-quality 4K video production.

The use of 4K video is spreading rapidly across not only Japan, North America and Europe but also the rest of Asia and Central and South America, accelerating the introduction of 4K-compatible video equipment worldwide. The emergence of compact and lightweight “4K camcorders” is spreading videography that takes advantage of their advanced portability, while increasing the needs for compact and lightweight lenses more than ever before.

Predicting the arrival of the age of 4K video, Fujifilm launched the world's first 4K-compatible broadcast lens back in 2015. The company has since expanded its lens lineup, including compact and lightweight portable lenses to box types offering high-magnification zoom, thereby contributing to the expansion of the 4K broadcasting market.

The UA18×7.6 and UA23×7.6, to be released this time, are 4K-compatible portable broadcast lenses with compact design and advanced portability. They can be paired with a 4K camcorder to reduce the physical strain of videographers who carry their equipment on the shoulder. Furthermore, the lenses contain ED lens elements to control various types of aberration to achieve amazing sharpness. The company's unique multi-layer coating helps achieve rich tonal gradation to produce 4K video of astonishing quality. These lenses can be mounted on an HD-compatible broadcast camera. This allows users to make effective use of their existing broadcast equipment in achieving greater image quality.

The UA18×7.6 is an 18× zoom lens covering most frequently-used focal lengths from 7.6mm to 137mm, and is therefore an ideal choice for news assignment and on-location filming for various types of TV programs. The UA23×7.6 has the focal lengths extending to 175mm on the telephoto end and can therefore film a close-up of a distant subject. This makes it a perfect option for live sports coverage and news reports.

Fujifilm will be exhibiting these new products at the Beijing International Radio, TV & Film Exhibition (BIRTV2019), to be held from August 21 to August 24, 2019.

FUJINON lenses developed by Fujifilm are known for high-quality images and have been used in various production sites including movies, TV commercials, and live sports broadcasts around the world. Fujifilm will continue to tap into its optical, high-precision forming and assembling technologies that have been nurtured over many years in the cutting-edge field of video expression, to further expand and enhance its 4K lens lineup, thereby addressing the diversifying needs at the forefront of video production.

1. Product name, release date and price

2. Main features

(1) Compact design for advanced portability

• The two compact lenses adopted Fujifilm's unique optical design, with the UA18×7.6 weighing 1.74kg and measuring 204mm long and the UA23×7.6 weighing 1.95kg and measuring 221.4mm long.
• They can be paired with a 4K camcorder to reduce the physical strain of videographers who carry their equipment on the shoulder.

(2) Unique optical technology for excellent sharpness and rich tonal gradation

• The lenses use ED and fluorite elements* to effectively control various types of aberration, achieving outstanding image sharpness. The company's “HT-EBC (High Transmittance Electron Beam Coating)” multi-layer coating boosts the rate of light transmittance, delivering rich tonal gradation.
• These lenses can be mounted on an HD-compatible broadcast camera, allowing users to utilize their existing broadcast equipment to achieve greater image quality.

_{* Lens element made of fluorite, which has a characteristically small chromatic dispersion in light transmittance and refractive indices. It enables optical design with minimal chromatic aberration.}

(3) Natural bokeh achieved with nine-blade diaphragm

• The use of nine-blade diaphragm achieves an aperture shape closer to a perfect circle. This creates beautiful soft lights and natural bokeh into the video expressions.

(4) Addition of two lenses with different zoom magnifications

• These lenses use the “multi-group zooming” method that moves multiple lens groups for zooming.
• The UA18×7.6 is an 18× zoom lens covering most frequently-used focal lengths from 7.6mm to 137mm, and is therefore an ideal choice for news assignment and on-location filming for various types of TV programs. The UA23×7.6 has the focal lengths extending to 175mm on the telephoto end and can therefore film a close-up of a distant subject. This makes it a perfect option for live sports coverage and news reports.

Every professional print lab has its own hero, this hero ensures the highest possible quality to be delivered to the customer. They are photo enthusiasts and experts in their field. In our opinion these heroes deserve a spotlight, therefore each month we will ask one of these heroes to tell their story.

This time we have interviewed Steve Butler, Print Director at Genesis Imaging. Discussing future products or imaging development with Steve and the Genesis team is always inspirational, but most important, retrieving valuable and honest feedback. Steve is highly respected within the imaging print world, having years of experience, a passion for photography, staying innovative and a keen eye for good quality prints.

Who is Genesis Imaging?

Having been first established as Genesis Laboratory Ltd in 1997 by Ken Sethi and Howard Lee, Genesis has grown from its roots as a conventional laboratory to offer comprehensive in-house printing, mounting and framing services, alongside a range of new premium display graphics services. Driven by innovation, Genesis Imaging has remained at the forefront of photographic printing through its commitment to innovation and adaptation to change.

Who is Steve Butler?

Hello! I am the Print Director of Genesis Imaging and I am the person responsible for maintaining consistency and quality across our print services, on a range of media.

Could you please tell us about your professional background?

Sure! I’ve been printing for over thirty years. My first job was as a black and white printing technician in a small lab in Swindon. From there, I moved to the local newspaper which gave me the experience of working to tight deadlines and equipped me with the skills to do so.

I really loved large format printing, and a move to London threw me back into the darkroom, and later into digital. I was the Print Manager of a quite prominent lab on North End Road over 20 years ago, but my lab’s lack of interest in digital – and Genesis Imaging’s forward-thinking attitude – made me move on to a new position in Genesis, and I haven’t looked back. I was happy to work my way up again as a C-type printing technician, knowing this company had a bright future.

What has inspired you to enter into the photographic printing business?

I’ve loved photography for as long as I can remember. When I was just 9 years old I found an old Ilford Sportsman Auto RF in a jumble sale and I soon began printing with an old Durst M301 enlarger in a converted cupboard in my bedroom. I really liked the challenge of fumbling around with a darkroom bag, trying to get my film on the processing spiral and then later, during processing, seeing images appear before my eyes in the trays.

What is it that you are most passionate about?

Quite simply, my passion is centred on creating the best quality imagery possible – for myself, but more importantly for the client. I’ve just finished a project for a client who is based in Tel Aviv and as they were unable to approve the prints in person, I sent physical tests and also some video footage to show them the quality that we had achieved. It was great to document each stage and to share this with the client and, even better, they loved the finished results!

How do you think digitalisation has influenced the photographic printing business?

Working in darkrooms can be an isolating experience. The digitalisation of photographic printing has changed the working environment of printers from the darkroom – to an office, where we can work more collectively. Digitalisation has also allowed for much faster turnarounds then conventional methods would ever allow and for Genesis, has meant that services such as Direct to Media printing can be introduced – utilising the benefits of UV ink (we can produce prints that are weather-proof!) and new flexibility in printing using a wide range of substrates. Giclée Fine Art printing, ChromaLuxe Fine Art printing and our Creative Retouching services also allow our clients greater flexibility than ever before.

What do you like most about Fujifilm original photo papers?

I’ve always loved the clarity, colour saturation and stability of Fuji Crystal Archive photographic media.

Do you have any favourite types of Fujifilm photo papers?

I absolutely love the Fuji Crystal Archive DPII Matt because it has more of a satin-feel, which places it perfectly between a typical matt and a gloss paper.

How do you see the future of the professional printing business?

I believe there will always be a call for professionally produced images. The quality, flexibility of processes, and the size that can be reproduced simply cannot be matched by small home inkjet printers, or high street labs.

What advice would you give to upcoming photographers?

1. Network, connect, and get involved in the photography community.
2. Find your Niche. Your personality is portrayed through your photos, and your niche is your special area of interest and the way you see the world.
3. If you act confident, you will be seen as confident. This perceived confidence will boost your actual confidence, which in turn, will allow your skill to shine through. Bottom line: if you act confident, then you will become confident. Don’t be arrogant though!
4. Speak to your photographic lab about the benefits of different printing and finishing processes, and together find the perfect solution. Working collaboratively often gets the best results!

La missione di Fujifilm di sviluppare delle tecnologie all'avanguardia per migliorare la qualità della vita e promuovere la sostenibilità ambientale, ha portato l'azienda ad unirsi al progetto 'EverydayClimateChange' attraverso il suo impegno nella produzione dei fotografi che si sono esibiti.

Al momento, 'EverydayClimateChange' comprende oltre 30 fotografi provenienti da sei continenti che lavorano in ogni angolo del pianeta. Nata come un'idea di James Whitlow Delano e inizialmente partita come feed di Instagram per sensibilizzare l'opinione pubblica sull'emergenza del mutamento climatico in tutto il mondo, ECC è presto diventata un'esposizione itinerante, che quest'anno propone la più grande selezione di fotografie dal progetto mai esibita prima d'ora.

Quest'anno, Fujifilm ha messo a disposizione la propria competenza nei processi di stampa di alta qualità ai fotografi che si sono esibiti in stretta collaborazione con Photo Op. Le stampe sono state prodotto su tre tipi differenti di carta fotografica Original: Pearl, Velvet e DPII Matte. Come sponsor tecnico, Fujifilm ha contribuito in tutto con 76 stampe in differenti formati da 30 x 45 cm a 70 x 100 cm.

Se desiderate vedere i risultati, siete i benvenuti presso l'ImagOrbetello Festival a Orbetello, in Toscana, Italia, fino al 18 agosto 2019.

I fotografi presenti sono: Rodrigo Baleia • Nina Berman • Gary Braasch • Michael Robinson Chavez • Ashley Crowther • James Whitlow Delano • Bernardo Deniz • Sima Diab • Luc Forsyth • Sean Gallagher • Balazs Gardi • Matilde Gattoni • Georgina Goodwin • Katharina Hesse • Ed Kashi • Suthep Kritsanayarin • Peter Mather • Gideon Mendel • Palani Mohan • John Novis • Matthieu Paley • Paolo Patrizi • J.B. Russell • Vlad Sokhin • Jeremy Sutton-Hibbert • Paolo Verzone • Franck Vogel • Elisabetta Zavoli

‘EverydayClimateChange’
ImagOrbetello
Polveriera Guzman
Via Mura di Levante 7, Orbetello, Toscana, Italia
Dal 9 luglio al 18 agosto 2019

Toshi Iida, General Manager, Optical Device and Electronic Imaging Products Division, commented,

We are very pleased to be recognised by EISA in this way. Both cameras are proving to be very popular and their success is testament to our years of investment in sensor, processor, and optical technologies. My team is passionate about getting it right for our customers. Looking at the demand for these two models, it seems we got things about as right as we could. Demand for the GFX100, especially, has massively exceeded our expectations.

EISA CAMERA INNOVATION 2019-2020 – The “FUJIFILM GFX100” Digital Camera

Commenting on the GFX100, the judges said,

With the GFX100, Fujifilm has made a 100-megapixel medium format camera that does not suffer from the restraints usually associated with large-sensor, high-resolution systems. As the first camera of this type with in-body image stabilisation, it can be used for handheld shooting under a much wider range of conditions. The spring-mounted shutter mechanism is isolated from the sensor, minimising the risk of shutter vibration affecting the sharpness. The GFX100 is also the first medium format camera to offer on-sensor phase detection, which results in much faster autofocus. What's more, it's the first medium format camera to shoot 4K video with no field-of-view crop.

EISA ADVANCED CAMERA 2019-2020 – The “FUJIFILM X-T3” Digital Camera

Commenting on the X-T3, the judges said,

With the X-T3, Fujifilm takes its popular X system to a higher level. The new 26-megapixel X-Trans CMOS 4 image sensor does not require a low-pass filter and therefore delivers unusually detailed images. The camera features extremely fast autofocus and continuous shooting at up to 30fps, making it well suited for action photography. The video mode is equally impressive, offering 4K recording at 60fps along with professional features such as F-Log and Hybrid Log Gamma. Photographers who don't need all of the X-T3's advanced features should also consider its less-expensive sister model, the X-T30.

Fujifilm will continue to work on the development of excellent products and services that address user needs, thereby contributing to the further development of photographic culture.

For further information of the products, please visit www.fujifilm-x.com/en-gb/cameras/gfx100/ and www.fujifilm-x.com/en-gb/cameras/x-t3/

_{* The image sensor which has the diagonal length of about 55 mm (43.8 mm x 32.9 mm) and is approx. 1.7 times bigger than a 35 mm full-frame format.
** EISA (European Imaging and Sound Association) is the association of 55 special interest magazines on cameras, videos and audio equipment from 30 countries. The annual EISA Awards is one of Europe's most prestigious awards given to the most outstanding visual-related products of various categories.
*** For commercially available mirrorless digital cameras as of August 15, 2019, according to Fujifilm}

Cancer informatics and digital pathology provider Inspirata and radiology enterprise imaging specialists Fujifilm announced today a commercial partnership which enables Fujifilm to supply and service Inspirata’s digital pathology solutions in the United Kingdom.

With increased NHS interest in digital pathology as a vehicle for reducing cancer case turnaround times, caused in part by a chronic shortage in histopathologists, the wholly complementary nature of Inspirata and Fujifilm’s respective technologies bridges a technical gap between pathology, radiology and oncology, facilitating a more joined-up and longitudinal approach to patient care.

Fujifilm’s expertise in advanced IT solutions and service delivery is exceptional,

details Inspirata EVP and co-founder, Dr Mark Lloyd.

Their experienced team have a proven record of delivering, implementing and servicing national healthcare IT solutions and represent the perfect partner for Inspirata as we respond to ever-increasing UK demand for our digital pathology and cancer informatic services.

With both organisations having proactively embraced an ‘open’ or ‘vendor-neutral’ approach to supporting their customers, the Inspirata and Fujifilm partnership is one borne out of a shared commitment to providing NHS trusts with the freedom and flexibility to utilise only the technologies that are right for them. In addition to affording genuine choice in both how and with whom NHS trusts can transition to digital pathology, this partnership also provides Inspirata customers with the option to utilise Fujifilm’s award-winning vendor-neutral archive, while simultaneously enhancing Inspirata’s current DICOM capabilities should this file format prove itself sufficiently robust as a universal standard for digital pathology.

This partnership makes great business sense as it enables both Inspirata and Fujifilm to focus 100% on their respective core competencies without fear of becoming overstretched by trying to be all things, to all people,

explains Inspirata’s European GM, Tim Wing.

However, in blending the digital pathology expertise of Inspirata, with the advanced IT solutions and experience of large-scale implementation of Fujifilm, and both organisations’ relentless focus on openness and empowering Trusts in their choice of hardware, it is very evident that the real beneficiaries are going to be our shared UK customers and ultimately NHS patients.

In deciding to provide digital pathology services in the UK our evaluation of potential partners focussed on two important criteria,

explains Kevin Shah, Head of Enterprise New Business, Fujifilm Europe.

First, the partner had to offer an innovative, best-in-class technology complete with unparalleled subject matter expertise. Secondly, it was imperative that they share the commitment to openness and vendor neutrality for which we have become synonymous. Inspirata deliver on both counts and as such our combined partnership will see us deliver a truly unique solution to the UK market.