The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
A large-diameter medium-telephoto prime lens. The fast F1.2 lens produces creamy bokeh, while its 56mm focal length, equivalent to 85mm in 35mm film format, offers a comfortable shooting distance from the subject.
X-Series cameras have won a solid reputation for their faithful reproduction of skin tones and combining them with this lens delivers the ultimate portrait photography results. The built-in APD filter, the pinnacle of Fujifilm's nanotechnology, produces even smoother bokeh, making the subject stand out even more and enhances creativity, not only for portraits, but also on a wide range of other subjects.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.