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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
The FUJIFILM X100F inherits X Series' traditional design philosophy. Practical and beautiful, the FUJIFILM X100F allows you to check exposure settings with a quick glance at its top plate even when the camera is turned off. The layout of the original X Series model, FUJIFILM X100, persists in this new model, with dials surrounding the shutter release button. The shutter speed dial and the exposure compensation dial, made of milled metal for premium tactile quality, are knurled for added operability and comfort.
The FUJIFILM X100F features the ISO dial built into the shutter speed dial, reminiscent of film cameras from yesteryear. You can adjust the ISO by lifting the outer portion of the dial and selecting the desired ISO number shown in the small viewing window. Set the ISO Dial to "A" and select "Command" in the ISO DIAL SETTING (A) in the camera menu to enable quick ISO adjustments with the Front Command Dial.
The ergonomically placed exposure compensation dial supports compensation of up to ±3-step in 1/3 steps. Put the dial into "C" position and operate the Front Command Dial to achieve exposure compensation of up to ±5-step while checking the results in your EVF in real time. This lets you capture perfectly exposed moments exactly as intended.
All operational features that are frequently used while shooting are concentrated to the right of the FUJIFILM X100F's LCD monitor for easy and quick operation with your right thumb. Now, you're free to carry out all operations while holding the camera firmly in one hand, allowing you to direct full attention to your subject.
The FUJIFILM X100F is the first lens-integrated X Series camera that features the Focus Lever. It moves in eight directions (up / down, right / left and diagonally) so that you can swiftly move your AF point selection while maintaining composition.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.