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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
The new Hybrid Viewfinder offers expanded freedom in the composition and enjoyment of photography in a range of challenging shooting conditions.
There's an indescribable pleasure that peering through a viewfinder provides. And now Fujifilm have taken this further with the launch of the newly developed Hybrid Viewfinder. Whether you're framing your shot through the Optical Viewfinder (OVF), or Electronic Viewfinder (EVF), your eye will not only see the subject and scene, but also a range of shooting data projected by an integrated high-definition LCD panel. This perfect marriage of intuitive analog operation and state-of-the-art digital functionality gives birth to the discovery of new dimensions of enjoyment behind the lens of the ultimate compact.
When you want to view the subject with maximum clarity or keep shutter time lag to a minimum, the Optical Viewfinder (OVF) impresses with stunning optical quality. For confirmation of focus, exposure, white balance and depth of field while shooting the scene, just move the lever to Electronic Viewfinder (EVF). According to the demands of the shooting conditions and your creative inspiration, the FUJIFILM X100S empowers you with the capability to switch between two viewfinders.
Using a conventional “bright frame” optical viewfinder configuration as a base, the FUJIFILM X100S has an integrated 2,360K-dot LCD panel to display shooting information. Compared with a conventional display that uses an illuminating window to bring in external light, this hybrid approach produces a crisply defined bright frame and sharp easy-to-read text information.
Offering a comfortable horizontal apparent field of view (approx. 26°), the viewfinder 0.5x magnification is ideal for lens with a 35mm focal length (35mm format equivalent). Adoption of a high-precision prism, high-refractive glass and Super EBC coating, enhance enjoyment of a bright, clear optical image with minimal aberrations.
The unique viewfinder shutter controls the entry of light from the optical viewfinder. When it is open, your eye sees the precise clarity of an optical image. When it is closed, the sharp definition of the Live View projected from the LCD panel is displayed.
When you bring the camera to your eye, the viewfinder can sense it and will switch automatically to viewfinder mode. Then when you lower the camera the display switches to the LCD on the back of the camera. Alternatively you can select to always display images on the LCD or to always use the Viewfinder depending on your preferences.
You can easily change viewfinder focus setting from -2 to +1m-1 (dpt) via the dial located next to the viewfinder.
By setting a relatively high eye point (distance between the eyepiece and the naked eye) of about 15mm, the design facilitates natural and comfortable viewing even by glasses wearers.
Framing shots with the sharply defined bright frame projected by the LCD panel is a real pleasure. In addition, the freedom to customize the information displayed in the viewfinder lets you confirm key settings while you enjoy framing your shots.
Automatically adjusting multiple levels of display brightness according to ambient light conditions, the newly developed Hybrid Viewfinder delivers the crystal clarity of the optical image while optimizing the brightness of frame and information display for comfortable framing of every shot.
If you turn this mode on when using the optical viewfinder, the power saving system is activated, doubling the maximum number of images per full charge from 300* in normal operation. It is ideal for getting the most out of your battery capacity and getting a few more valuable shots out of your charge.
When using the EVF, you will enjoy 100% coverage on a sharp image display delivered by a 0.48-inch high-definition LCD delivering 2,360K-dot of resolution. From precision framing of macro shots with “Live View” to quick post-shot reviewing of your results, the EVF is ready with its vividly accurate display whenever you need it.
Tapping the power of the phase detection pixels integrated in the X-Trans CMOS II sensor, Digital Split Image helps you manually focus your shot with greater precision. While checking the split image displayed in the LCD monitor or EVF, you can manually adjust for pinpoint focus, especially helpful when working with an open aperture or macro shooting.
When manually adjusting focus, this function highlights high contrast areas of your subject for smoother and more accurate focusing.
In the viewfinder, the distance index bar is displayed together with the depth of field scale and aperture value, providing helpful guides for focusing. For pinpoint precision in manual focus mode, just press the Command Dial and confirm sharpness with a 5x zoom view of the focus point. And at a touch of the AE/AF Lock button, you activate the built-in Focus Aid function for automatic focusing of the subject in the focus frame.