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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
A camera for those who love photography. Combining classic styling and handling with cutting edge optical and electronic design, the X100 is instantly desirable from the moment you pick it up.
A 23mm f/2 Fujinon prime lens (35mm full-frame equiv.) and superb hybrid optical viewfinder bring a purity back to photography, and put you in charge of your creativity.
The new Hybrid Viewfinder offers expanded freedom in the composition and enjoyment of photography in a range of challenging shooting conditions.
Just as your senses seek to capture the beauty, the heart of the FinePix X100 collects every ray of light to attain the ultimate image quality.
Refined functions let you endeavor distinctive photo expressions. For both professional and creative needs, the FinePix X100 functions will fire your passion for photography.
Selected functions that let you capture the moment as the total experience. The FinePix X100 is much more than a precision instrument for your endless fascination of photography.