“I see little kids in these villages with no access to clean water and it reminds me of my own childhood. I used to be sick all the time, just like these kids. For me this is not just a job, it’s a personal fight – to make sure that everyone, everywhere gets safe, clean water.”

“We are delighted to be working with Fujifilm on this unique partnership as part of our Access Denied appeal. The striking photos in the exhibition bring to life the beauty of Madagascar and the strength of its communities while highlighting the poverty that holds many back from reaching their full potential.

“Millions of people across the country and billions more around the world are denied access to safe water, decent toilets and good hygiene simply because of who they are, how much money they have, or where they live. WaterAid is committed to working towards a world where everyone everywhere has clean water to drink and decent toilets. Gaining access to these basic human rights creates a ripple of change, improving health, education and livelihoods of whole communities.”

“Madagascar in the frame’ beautifully documents the impact of Fujifilm’s longstanding partnership with WaterAid and demonstrates how clean water and good hygiene can change communities’ for the better.

“Community is at the heart of Fujifilm’s values and we believe in making a difference right through our work, from celebrating the unique power of photography to bring stories such as those of Ernest and the children of Madagascar to life, to contributing to the sustainable development of society through the products we develop and the way we do business.”

WaterAid
WaterAid is working to make clean water, decent toilets and good hygiene normal for everyone, everywhere within a generation. The international not-for-profit organisation works in 28 countries to change the lives of the poorest and most marginalised people. Since 1981, WaterAid has reached 27 million people with clean water and 27 million people with decent toilets. For more information, visit www.wateraid.org, follow @WaterAidUK or @WaterAidPress on Twitter, or find WaterAid UK on Facebook at www.facebook.com/wateraid.

• 785 million people in the world – one in ten – do not have clean water close to home.[1]
• 2 billion people in the world – almost one in four – do not have a decent toilet of their own.[2]
• Around 310,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's around 800 children a day, or one child every two minutes.
• Every £1 invested in water and toilets returns an average of £4 in increased productivity.[3]
• Just £15 can provide one person with clean water.[4]

Fujifilm
FUJIFILM Corporation, Tokyo, Japan is one of the major operating companies of FUJIFILM Holdings Corporation. The company brings cutting edge solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies developed in its relentless pursuit of innovation. Its proprietary core technologies contribute to the various fields including healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2019, the company had global revenues of approximately £16.8 billion. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship.

^{[1] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines}

^{[2] WHO/UNICEF Joint Monitoring Programme (JMP) Progress on drinking water, sanitation and hygiene: 2017 update and SDG Baselines}

^{[3] World Health organization (2012) Global costs and benefits of drinking-water supply and sanitation interventions to reach the MDG target and universal coverage}

^{[4] www.wateraid.org}

“Our digital printing business, which we started two years ago, has been very successful, says Mr Bozcaarmutlu. “We entered this sector in partnership with Fujifilm and we continue to work and grow with them. The Onset can print to a wide range of substrates and we’ve found it to be ideally suited to printing to corrugated board. Fujifilm was therefore the obvious choice when we came to invest in a second machine.”

“The Onset is a very operator-friendly printing platform, engineered for hassle-free, smooth operation,” Mr Bozcaarmutlu adds. “And this, combined with Fujifilm’s excellent service and support, both online and onsite, means that machine downtime is kept to an absolute minimum. The fact that everything works so smoothly gives us the confidence to keep investing in the same technology and brand.”

“With the creation of its Prigo brand, Kaplamin Ambalaj has brought a breath of fresh air to the corrugated printing sector,” says Cengiz Metin, General Manager of Fujifilm Turkey. “They add tremendous value with their high quality short run and customised print, as well as other display and POS materials. They are an innovative company, committed to sustainable production, and we look forward to continuing to work with and support them.”

• Strap
• Lens cover
• Eyepiece cover
• AA alkaline batteries (× 4)
• Cleaning cloth
• Container
• Operation manual

Contact:
FUJIFILM Optical Devices Europe GmbH
Fujistr. 1
47533 Kleve

Phone: +49 2821 / 7115 400
Email: bino_eu@fujifilm.com
www.fujifilm.eu/fujinon

About FUJIFILM Optical Devices Europe GmbH
FUJIFILM has been producing award-winning lenses for many decades. It develops and produces innovative, cutting-edge solutions for almost any application in the entertainment industry, for security systems and in industrial image processing.

FUJINON binoculars are known worldwide. FUJINON binoculars are particularly popular in professional nautical environments, as well as in scenarios related to water sports, security forces, and nature/sky observers. Users will appreciate the optical quality in combination with the robust, lightweight and waterproof casing. For special requirements there are also sophisticated features, such as night vision and electronic image stabilization.

FUJIFILM Optical Devices Europe GmbH in Kleve is responsible for the sales, services and marketing of professional FUJINON lenses for TV and film productions, CCTV and Machine Vision as well as of FUJINON binoculars in Europe.

Hundreds of photography fans from across the country queued for hours to be the first to set foot inside Fujifilm’s world-first concept store.

Eager shoppers arrived from 5.58am to get a place at the front of the line outside the new store in London's Covent Garden during its grand opening at 11am this morning (03/12).

The photography giant unveiled its three-story, 7,520 square foot store on Long Acre, featuring living walls, selfie pods and free to use photography studios.

The first customer in line was Lucia Tremonti, from London, who got up in the early hours of the morning to be the first person through the doors. She said:

“It’s really great to be here and I’m so excited to be the first one through the door!”

There were over 400 other customers who queued alongside Lucia to be first to see one-of-a-kind concept store, all travelled far and wide to be there. Number six in the queue came from Devon and was waiting outside the door at 6.15am.

The FUJIFILM House of Photography aims to become the most photographed store in London, a sensory photography playground which puts cameras in the hands of the public to inspire and nourish a love of taking, sharing and printing photos.

Visitors will be able to pick up and play with cameras and receive expert advice as in a traditional retail store, but can also hire free studio space, test out lighting in the Midnight Studio, take their time to create a scrapbook or any photo gifting product, take pictures against the exotic flower bedecked living wall, attend seminars and workshops, get creative in the social studios, and view the Gallery, which will feature monthly-changing exhibits.

Theo Georghiades, FUJIFILM House of Photography Project Leader, said:

“Our new flagship store aims to offer a space where every kind of photographer – from smartphone snappers to professionals – can experience the magic of photo-taking and photo-making. The House of Photography is a world-first for Fujifilm, and has long been part of our vision for how consumers experience the brand – so it was fantastic to see so many visitors share in this today.

“We are thrilled that the general public joined in our excitement – just a look at the queue shows how well received the store has been. Now the House of Photography is open, visitors can expect a space for creative collaboration and photographic excellence that completely subverts the traditional approach to how consumers expect a photography store to look and feel.

“We look forward to welcoming the people of London and beyond to our sensory wonderland, and invite them to challenge their creative limits and create amazing images to share with the world.”

The FUJIFILM House of Photography will be open seven days a week, with late 8pm closing times on Friday and Saturday nights.

The first floor marries photographic creativity, social interaction and knowledge sharing with a number of free-to-use social studios, open-plan and collaborative studio spaces available for visitors to use free of charge. The floor is also home to a Gallery space with an exclusive exhibition of photographs of David Bowie by renowned photographer Markus Klinko, on display until the end of December. From January, the Gallery will celebrate Fujifilm’s long-standing partnership with WaterAid.

At basement level, club members will also be able to relax and unwind in a dedicated lounge space, a social setting and club for professionals and Fujifilm enthusiasts. Whether discussing ideas over a coffee or hiring the dedicated studio, this unique photographic club is designed for collaboration and socialising between the most creative and innovative minds in the industry.

Fujifilm has opened its first ever concept store not just to celebrate the art of photo-taking on digital and instant cameras, but to free memories trapped in smartphones and eternalise photos with printing services, including canvasses, mugs and tote bags.

The FUJIFILM House of Photography opened to the public at 11am on Tuesday 3 December, and can be found at 8-9 Long Acre, WC2.

One of Britain’s most celebrated fashion photographers, Nick Knight, has worked with some of the world’s leading fashion designers, including Yohji Yamamoto, John Galliano and Alexander McQueen. He’s photographed advertising campaigns for iconic brands like Christian Dior, Calvin Klein and Yves Saint Laurent. He’s directed music videos for Lady Gaga and Kanye West. And all the while, British photographer Nick Knight has been working on a personal project: taking photos of roses from his garden – on an iPhone.

For years Nick Knight has also been devoting several hours of his own time, on a Saturday or Sunday morning picking roses from his London garden, arranging them on his kitchen table and snapping pictures of them on his phone – exploring colour harmonies and notions of age and decay. He has then been spending a similar amount of time, on a Saturday or Sunday afternoon, experimenting with Instagram filters (he makes no other edits to the photographs) and posting them for his followers to enjoy and engage with.

This year, Knight was offered the opportunity to take this very personal project beyond social media and turn it into a photographic exhibition at the exclusive Albion Barn Gallery in Oxford. The exhibition ran from late June to early November – by appointment only – and to accompany it, the gallery wanted an exclusive, case bound book of the rose photographs. The book had to be exceptionally high quality and, as an exclusive collectable for an appointment only exhibition, it also had to be very short run.

To produce such a book, Knight’s long-time collaborator, art director Paul Hetherington knew exactly where to go. Among many other projects, Hetherington and Knight had previously worked together on a promotional catalogue for up-and-coming fashion label Alyx, and for this project, Hetherington had done extensive research into the latest print technologies on the market to try to find a cost-effective, ultra-high quality option for producing a short run of large format catalogues. His research had led him eventually to the Jet Press, which he described as “the single most impressive piece of print technology” he’d seen in several years of researching the industry.

“I’ve loved the opportunity recently, to rediscover print,” Hetherington says. “For some years I was working on projects that were all online and when exploring the possibilities for the Alyx catalogue, it was exciting to see how far the possibilities in print have moved on. I enjoy thinking not just about how I want a piece of printed material to look – but how I want it to feel too. People want to be physical and tactile with print now – otherwise, why bother printing it? So I find that I start with what I want the look and feel of a printed piece to be, what materials I want it to use, what I want the texture and feel of it to be – and then work backwards from there.”

When tasked with project managing the creation of a book of Knight’s rose photographs, Hetherington turned to the Jet Press owners he’d worked with before: Emmerson Press in Kenilworth.

“I knew what the Jet Press was capable of and I’d worked with Emmerson’s before, so I knew they’d do whatever it took to make it happen and get it right,” says Hetherington.

Jamie Emmerson, Director at Emmerson Press, reflects on the project:

“I’d probably say it’s one of the most challenging projects I’ve ever worked on,” he says. “Simply because of the number of different techniques we had to employ. The bulk of the book was printed on our Jet Press 720S (since upgraded to a Jet Press 750S model), including all the roses pictures which were printed using the Jet Press’s Max Gamut colour functionality. There were other elements that we litho or screen printed. The attention to detail in the book is extraordinary, the textured grey slipcase for example is a visual and tactile nod to Nick Knight’s urban, concrete garden in which his roses grow. Paul Hetherington had an extremely clear vision of how he wanted the book to look and feel – right down to the detail of the multiple paper types he wanted to use. He spent some time with us on the factory floor looking at proofs and experimenting with different ways to get the result he wanted. Ultimately, we were delighted to be able to bring a complex project together and produce a beautiful book.”