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‘Flying Belgians’ win the 3rd Fujifilm Future Challenge

Students of Thomas More have won the award with proposing the idea of a 3D INSTAX

26.11.2018



Thursday the 22nd of November the finale of the Fujifilm Future Challenge took place for the third time. For the challenge, students were challenged to think about innovative solutions based on the technologies of Fujifilm. The winning idea was the one of the ‘Flying Belgians’ team, consisting of Romy, Jasper, Babette and Laurens. They came up with the idea of 3D INSTAX camera. The camera is equipped with a second lens and therefore provides the possibility to make a 3D instant photo. The chairman of the jury, Sander Vermeulen, Director New Business at Fujifilm explains: “We have chosen this team, as the product has a great reach within the existing market and is a good match with our technology.” The winning team received the Fujifilm Future Challenge Award 2018 and they won a trip to Barcelona. This year, a second winner was selected as well: ‘Bee a Keeper’ from Avans Innovative Studio. This group was honoured because of their ‘Think out of the box’ creation. They came up with a ‘Bee Hospital,’ an innovative and sustainable hive to feed and protect bees.

The Fujifilm Future Challenge is an initiative that was set up by Fujifilm and educational institutions Avans Innovative Studio, Avans ASIS, Thomas More Campus Geel and the University of Tilburg School of Economics and Management. A total of approximately 55 students participated, spread over 10 teams. In October all students paid a first visit to Fujifilm. They then learned more about our technologies. During the project they could get in touch with Fujifilm’s specialists Michiel de Hair, Satoshi Sano and Zohaib Gulzar. Besides, they were coached by their University or College for developing new ideas. This year the students were also asked to make a commercial of their product and they could give each other some more explanation about their product during a poster session.

Chairman of the jury, Sander Vermeulen: “These young professionals are the future. It is great to feel the energy of those students during this challenge. Besides learning to generate new ideas via design thinking methods it is very important that they recognize Fujifilm as an innovation company with many technologies. With 10 very diverse pitches, the Fujifilm Future Student Challenge was again a success.”

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