instax teams up with Meghan Trainor for new ‘Holidays’ music video



FUJIFILM Europe GmbH (President, Toshi Iida) has today announced an exciting new instax brand integration with Grammy Award-winning singer-songwriter, Meghan Trainor whose latest music video ‘Holidays’ features the new instax SQUARE SQ1 instant camera. This music video integration aims to cement instax as a must-have gift to create instant beautiful SQUARE holiday-memories on the spot.

Also featuring multi-Grammy Award-winning music legends, Earth, Wind & Fire, this uplifting feel-good Christmas song is all about having fun this festive season and making special memories with those closest to you.

The music video integration shows how you can capture those unique moments on real film with the help of an instax SQUARE SQ1 camera, cementing it as a must-have gift and the perfect device for snapping beautiful SQUARE holiday memories on the spot.

We are delighted to have the opportunity to team up with Meghan Trainor to be a part of the feel-good festive song of 2020, with the must-have holiday gift," said Karina Thomsen, Head of Consumer Marketing European Photo Imaging. "This year more than ever we all need to lift our spirits – and the explosion of lights, dance, movement and fun of ‘Holidays’ is a perfect fit with the instax brand.

The Chalk White instax SQUARE SQ1 featured in the music video is the latest addition to the instax lineup. The device is an analog instant camera that creates perfectly square format instant prints. Also available in Terracotta Orange and Glacier Blue, the instax SQUARE SQ1 has a minimalist, user-friendly square camera body design, perfect for those looking for a simple and fuss-free instant camera.

‘Holidays’, directed by Sarah McColgan, was shot in Los Angeles, USA, and premiered on Monday 23 November 2020. Viewers can watch the video on Meghan Trainor’s YouTube channel.

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