Fujifilm FinePix SL300 and FinePix SL240 bring flexibility, creative control and outstanding optics to the new 2012 bridge camera range

Take the next step towards fantastic pictures with the new FinePix SL300 and SL240 high-powered premium bridge cameras from Fujifilm.


Following in the tradition of the company’s hugely popular S-series cameras, these models offer similar image quality and versatility to that of a DSLR combined with the convenience and portability of a compact camera. Outstanding optics The highlight of the new FinePix SL-series is the Fujinon optical zoom lenses, which offer a high-quality 30x and 24x optical zoom. The extended zoom ranges make the SL300 and SL240 ideal for travellers looking to record their adventures; sports fans keen to capture their teams on camera or any photographer looking for a step-up from their current compact camera. Plus, with a close-focus distance of 2cm, users can also pick out precise close-up details, too. The zoom lenses offer smooth zooming and precise framing of scenes, and with the addition of a zoom lever on the barrel of the lens photographers are able to zoom in and out without taking their hands away from the camera – guaranteeing that they’ll never miss the desired shot. Remarkable image quality to match the lens range Each camera houses a 1/2.3-inch 14 mega-pixel CCD sensor, representing the very latest in Fujifilm’s award-winning imaging technology. The powerful sensors are optimised to work perfectly with the Fujinon zoom lenses, ensuring all the detail in a scene is captured with exceptional clarity. To assist in low-light situations or when shooting handheld, the cameras offer a maximum ISO rating of ISO 6400* for maximising available light and ensuring that shutter speeds are fast enough to capture action without blurring. Sensor-shift Digital Image Stabilisation is offered by both devices and applies the latest in image enhancing processes to bring out detail and preserve the finer points of a picture. For additional illumination, the SL300 and SL240 feature a powerful internal flash that will reach subjects up to 7m away, plus they also have a hot-shoe for connecting separate external flash to add professional lighting capabilities. See the whole picture The SL300 and SL240 boast a 3-inch LCD screen that offers 460,000 dots and an ultra-wide 160 degree viewing angle. This means they’re not only clearer to see when composing pictures the super-bright screens make playback and reviewing movies and stills easier and more enjoyable. The cameras also have Electronic Viewfinders (EVF) that offer 200,000 dots screens, so users can be assured that they’re seeing a good representation of what the camera will capture. The EVF also now benefits from the addition of a diopter adjustment, making it much easier for spectacle wearers to look through the viewfinder. Improved performance In addition to the new technological features the SL300 and SL240 have been optimised to provide a faster start-up, improved speed of Auto Focus and an upgraded response time. All this combines to ensure that users won’t miss a shot. The power supply of these cameras has also been re-engineered to run on Lithium-ion batteries, allowing them to capture up to 300 frames on a single charge. Creative possibilities For times when users want to go beyond the still image, the new SL-series cameras are capable of capturing 720p HD movie at 30 fps. A mini HDMI output port enables both cameras to be quickly connected to an HD ready TV so users can enjoy watching their movies back on the big screen. Still images can also be reviewed in this way, showcasing those edge-to-edge image definitions. Professional look and feel The new SL-series cameras have cosmetic features and design flourishes that are strongly reminiscent of DSLRs and other pro-level cameras, including a rubberised coating to make both models comfortable in the hands for extended shooting sessions, and to also offer the reassuring build quality expected from a premium camera. The cameras’ buttons are ergonomically located and the metal-like finish completes the overall package to appeal to both the beginner and the enthusiast photographer alike. Fujifilm FinePix SL300 and FinePix SL240: key features
  • 1/2.3-inch 14 mega-pixel CCD sensor
  • 3-inch LCD screen with 460,000 dots
  • TTL Hot shoe flash
  • Additional zoom lever (side lever)
  • ISO 100- 6400*
  • 720p HD movie capture
  • Li-ion battery delivering up to 300 shots per charge
* ISO3200/6400 is effective in S mode.


FinePix SL240 & SL300

Number of effective pixels

14.0 million pixels

Image sensor

1/ 2.3-inch CCD with primary colour filter

Storage media

Internal memory (none)
SD/SDHC/SDXC memory card

File format   (still image)

JPEG (Exif Ver 2.3 ) /
(Design rule for Camera File system compliant / DPOF-compatible)


AVI (Motion JPEG )

Number of recorded pixels



SL240:Fujinon 24 x optical zoom lens
SL300:Fujinon 30 x optical zoom lens

            focal length

f=4.3mm~103.2mm, equivalent to 24- 576mm on a 35 mm camera
f=4.3mm~129.0mm, equivalent to 24- 720mm on a 35 mm camera


F3.1(Wide) - F5.9 (Telephoto)


11 groups 15 lenses

Digital zoom

SL240:approx. 6.7x (up to approx. 160.8 x, with 24x optical zoom)
SL300:approx. 6.7 x (up to approx. 201.0 x, with 30x optical zoom)


F5.9/F8/F20(Telephoto)with ND filter

Focus distance
(from lens surface)

Wide: Approx. 40cm to infinity/1.3ft to infinity,
Telephoto: Approx. 2.8 m to infinity/ 9.1 ft to infinity
Wide: Approx. 7cm - 3.0m /2.7in.-9.8ft.
Telephoto: Approx. 2.0m - 3.0m /6.5ft.-9.8ft
Super Macro: Wide:
Approx. 2cm-  1.0m /0.8in.- 3.3ft.


Auto, Equivalent to ISO 64/100/200/400/800/1600/3200*/6400* (Standard Output Sensitivity) 
*ISO3200/6400 is effective in image size S.

Exposure control

TTL 256-zones metering ; Spot, Multi, Average

Exposure mode

Programmed AE,  Shutter Priority AE, Aperture Priority AE, Manual exposure

Shooting  modes

SP :Zoom Bracketing, Natural Light & with Flash,  Natural Light, Portrait, Baby, Smile, Landscape, Sport, Night, Night (Tripod), Fireworks, Sunset, Snow, Beach, Party, Flower, Text,

                       (MODE DIAL)

MODE DIAL:SR AUTO, AUTO, P, S, A, M, Custom, Movie, Panorama, SP     

Image stabiliser

CCD shift type

Face detection


Exposure compensation

-2.0EV-+2.0EV  1/3EV step                           

Shutter speed

(Auto mode) 1/4 sec. to 1/2000 sec. , (All other modes) 8 sec. to 1/2000 sec.with mechanical shutter      

Continuous shooting       (TOP)

TOP-6   max. 1.2 fps;
TOP-20  max. 3.3fps; size (M,S)
TOP-40  max. 8fps; size (S)


LAST6: max. 1.2 fps; last 6 frames recorded


LONG PERIOD: max. 1.2 fps; maximum number of frames varies with image size and available memory

Auto bracketing

AE Bracketing ±1/3EV,±2/3EV,±1EV

Focus       (mode)

Single AF/Continuous AF (SR AUTO, Movie)


TTL contrast AF, AF assist illuminator available

      (AF frame selection)

centre, Multi, Area, Tracking

White balance

Automatic scene recognition
Preset: Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light, Custom


Approx. 10 sec./2 sec. Delay


Auto flash (i-flash)


Effective range: (ISO AUTO)
Wide: approx. 40 cm–7.0 m/1.3 ft.–22.9 ft.,
Telephoto: approx. 2.5 m–3.6 m/8.2 ft.–11.8 ft.
Wide: approx. 30 cm–3.0 m/1 ft.–9.8 ft.,
Telephoto: approx.2.0 m–3.0 m/6.5 ft.–9.8 ft.

Flash modes

Red-eye removal OFF: Auto, Forced Flash, Suppressed Flash, Slow Synchro.
Red-eye removal ON: Red-eye Reduction Auto, Red-eye Reduction & Forced Flash, Suppressed Flash, Red-eye Reduction & Slow Synchro.

Hot shoe


Electronic Viewfinder

0.2-inch, approx. 200,000 dots, colour LCD viewfinder approx. 97% coverage

LCD monitor

3.0-inch, approx. 460,000 dots, TFT colour LCD monitor, approx. 97% coverage

Movie recording

1280 x 720 pixels / 640 x 480 pixels / 320 x 240 pixels (30 frames /sec.) with monaural sound.
Optical zoom function can be used.

Photography functions

SR AUTO, Instant zoom, Face Detection, Auto red-eye removal, Framing guideline, blink detection, Frame No. memory, Histogram display, motion panorama,
Face recognition, Date stamp

Playback  functions

Face Detection, Auto red-eye removal, Multi-frame playback (with micro thumbnail), Protect, Crop, Resize, Slide show, Image rotate, voice memo, histogram display, exposure warning, Photobook assist, image search, favourites, Mark for upload, Panorama, Erase selected frames

Other functions

PictBridge, Exif Print,
35 Languages, Time difference, Silent mode                                                                       

Terminal            { Video output)

NTSC/PAL selectable
with monaural sound

              (Digital interface)

USB 2.0 High-Speed

                     ( HDMI output)

HDMI Mini connector

Power supply

Li-ion battery NP-85 (included)


122.0  (W) x  93.0  (H) x 100.0 (D) mm / 4.8(W)x3.6(H)x3.9(D)in.


Approx. 510 g /  17.9 oz. (including batteries and memory card)               


Approx. 470 g /  16.5 oz. (excluding batteries and memory card)                

Operating Temperature


Operating Humidity

10%-80% (no condensation)

Battery life

Approx. 300frames  (AUTO mode)

Accessories included

Li-ion battery NP-85
Battery charger BC-85
Plug adapter
Shoulder strap
USB-A/V cable
Lens cap and Lens cap cord
Owner's manual

Optional accessories

Battery charger BC-85
Shoe Mount Flash EF-20

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