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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
Fujifilm's color reproduction technology, nurtured through the development of photographic film, reproduces accurate, warm skin tones, clear blue skies and lush green foliage in tones as you remember them in your mind. The APS-C sensor delivers beautifully smooth bokeh effects for portraiture and macro shots when using a shallow depth of field. The normal sensitivity range covers ISO200 to ISO6400, while extended sensitivity settings of ISO12800 and even ISO25600 can be selected when you want to minimize camera shake. The FUJIFILM X-A3 produces clear images with astonishingly low noise, even on low-light nightscapes and indoor shots where high ISOs are essential.
The FUJIFILM X-A3 offers a total of eleven Film Simulation modes. Enjoy Fujifilm's original expressions of tonality, such as the true-to-life colors of PROVIA (standard), the vibrant tones and saturated colors of Velvia (vivid), the soft tones of ASTIA (soft) or the documentary-style tones of CLASSIC CHROME. Monochrome and Sepia modes are also available.
The Advanced Filters help you easily produce creative effects. A total of ten Advanced Filters are available, including the new "Fisheye" and "Cross Screen" as well as Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Color.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.