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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
With Film Simulations, you can apply colors and tones that match your artistic intentions to your pictures, as if choosing different special effect photographic films. The FUJIFILM X-H1 comes with sixteen Film Simulation modes, which Fujifilm has uniquely created based on the color-presentation philosophy and know-how the company has developed through more than 80 years of photo film production.