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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
The FUJIFILM X-A3 sports a retro design that appeals to the younger generation. The retro feel gives a "fresh" and "fashionable" impression. The top cover, front plate and top dials are made of aluminum. The newly-developed faux leather has significantly enhanced the overall texture.
The LCD on the rear uses a touchscreen to enable "Touch AF," "Touch Shoot" and "Touch Zoom," in which you use the pinch-out finger gesture to use a prime lens as if it is a zoom lens.
The 180-degree tiltable LCD monitor allows you to check your composition and facial expression before taking a picture. In the Selfie mode, the command dial on the rear panel lets you operate the AF and shutter for simple shooting.
When fitted with the supplied lens "XC16-50mmF3.5-5.6 OIS II," it can focus on a subject at a distance of approx. 7cm from the front edge of the lens for class leading macro capability in its class.
The camera has a built-in Wi-Fi capability to connect to instax SHARE for on-the-spot printing, transfer photos to your smartphone or tablet, or even enable remote-shooting.
The FUJIFILM X-A3 combines a newly-developed 24.2 megapixel APS-C sensor with the image processing engine to achieve Fujifilm's excellent photo quality. Combined with the supplied FUJINON lens which boasts ultimate image resolution, to deliver outstanding image quality, recording your subject's texture, form and even the atmosphere of the scene. The camera excels particularly in reproducing skin tones, making it the best choice for capturing people, which account for around 40% of all subjects in general photography**. The Film Simulation function offers 11 modes, including newly-added "PRO Neg.Hi" and "PRO Neg.Std."
The built-in pop-up flash supports the Super Intelligent Flash system that accurately controls light output according to individual scenes. When shooting indoor portraits in low-light, small items or food, the flash system reduces highlight clipping to produce images exactly as your eyes see them. Natural colors and brightness are also achieved when shooting backlit scenes or photographing a person under intense sunlight that casts strong shadows on the face.