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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
Smaller and lighter than D-SLR systems and featuring much bigger sensors than compact cameras, Fujifilm's X Series Compact System Cameras are an award-winning alternative both for Pros and Enthusiasts alike.
Compatible with Fujifilm's X Series Compact System Cameras, FUJINON's XF lens range is renowned for its high precision engineering and superb quality. Find out more about the current line-up.
Featuring incredible attention to detail, advanced technologies and superb image output, Fujifilm's range of X Series fixed lens cameras will make you fall in love with photography all over again.
The FinePix F72EXR features Fujifilm's highly effective Dual Image Stabilisation to combat image blur.
The FinePix F72EXR features Fujifilm's highly effective Dual Image Stabilisation to combat image blur. By combining Super CCD EXR's class-leading high sensitivity and sensor-shift stabiliser, image blur is kept to an absolute minimum.
Without Image Stabilisation With Image Stabilisation
There’s also Super Intelligent Flash which offers a radically improved flash control system which efficiently controls the level of flash for a given exposure, to produce beautifully balanced flash illumination across the foreground and background. Super intelligent flash is most useful in macro photography where the contrast between subject and background can be especially challenging.
Conventional Flash Super Intelligent Flash
Can't decide whether it's best to use flash? Choose this mode, press the shutter and automatically capture the same scene twice: once with high sensitivity and natural light, and the second time with Intelligent Flash. Later choose one or keep both!
Natural Light With Flash
Fujifilm's fast and powerful Face Detection technology optimises the camera's settings to ensure faces are captured with perfect focus, colour and exposure. The technology is so clever that is can quickly detect faces at extreme angles, in profile and at 360 degrees. The result is flawless and flattering pictures of you and your friends and family.
Face Detection On
Automatic red-eye removal works within the Face Detection technology to detect and erase any devilish red-eyes whilst the photo is being taken, or alternatively in playback.
Conventional Shot With Automatic Red Eye Removal
Popular with traditional photographers, the FinePix F72EXR gives you the ability to recreate the very distinctive look of film. Featuring five Film Simulation modes which are modelled on Fujifilm's heritage and much-loved films; each will add a unique look and feel to your photographs, bringing back the good old days!
PROVIA/Standard mode Great all-round film mode for a wide range of subjects
Velvia/Vivid mode For distinctive saturation and punch colours. Great sharpness and colour tones.
ASTIA/Soft mode Perfect if you want to achieve soft, fine and smooth tonality in your images, like misty landscape shots.
Black and White mode capture your images in dramatic monochrome
Sepia mode Create a sense of nostalgia with the 'antique' tones of Sepia
A choice of 15 easy-to-select shooting modes are featured to give you the very best results from a wide range of possible shooting scenarios. Just get creative and try out some of the settings dependent on what you are shooting; such as Macro, Night, Beach (and many more): the camera does all the work for you and automatically optimises every setting from shutter speed to white balance to capture the perfect shot.
Macro Night Beach