Fujifilm’s hybrid instant camera instax SQUARE SQ10 wins EISA-Award “INSTANT CAMERA 2017-2018”


Fujifilm´s hybrid instant camera, the instax SQUARE SQ10, has been crowned “European INSTANT Camera 2017-2018” by judges at the esteemed European Imaging and Sound Association (EISA).

The SQ10 is the first hybrid camera within its range to be equipped with a digital image sensor and digital image processing technology. This produces greatly improved photographic image quality and image editing options before printing. The SQ10 takes the image quality of instax prints to the next level and allows photographers to add a creative, artful edge to their photography with an intuitive interface designed especially for the SQ10.

Commenting about the award, EISA President Paul Miller states: “The Instax SQUARE SQ10 is the first hybrid instant camera that lets you take and print square photos (62x62mm). You can brighten, darken or add vignettes to your images or choose from 10 creative filters to apply, before you decide to print them. The bright LCD viewfinder makes it easy to create and edit your pictures, which are recorded in the internal memory or on a microSD card, so you can share them with your friends and family.”

Seeing an opportunity to provide photographers with even more occasions to use instant cameras equipped with new technologies, Fujifilm decided to create a brand new device dedicated to the SQUARE format. The improved image-capturing functions of the SQ10 give this latest addition to the instax range unrivalled levels of control and ease of use. The SQ10 allows photographers to effortlessly capture a wealth of different scenes with perfect control.

Fujifilm will continue developing innovative products and services that address user needs, thereby contributing to the further endorsement of photographic culture.

About EISA
The European Imaging and Sound Association is a unique and longstanding collaboration between 55 of the most respected international specialist CE magazines. These periodicals, their websites and forums deliver regular and independent technical reviews on new products, and embrace the full sphere of consumer electronics. Member magazines from over 20 European countries, plus USA and Australia, contribute their experience to one or more of EISA’s six Expert Groups in the fields of Photography, Mobile Devices, Hi-Fi, Home Theatre Audio, Home Theatre Display & Video and In-Car Electronics. Every year in June, the editors-in-chief from all EISA member magazines meet to decide which of the products analysed in their publications during the past year deserve a coveted EISA Award.

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