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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
A total of 16 Film Simulation options are available, producing rich colors and tones that reflect your creative intentions just as if you were swapping between different types of photographic films. This is a function exclusive to FUJIFILM, developed with the company's color presentation philosophy and know-how perfected over 80 years of manufacturing photographic film. Diverse options available include PROVIA and Velvia, named after FUJIFILM's own photographic films, as well as ETERNA, which emulates the tones of motion pictures, CLASSIC CHROME, suitable for documentary photos, as well as two types of monochrome filters including ACROS.
The FUJIFILM X-T30 offers various effects that can be combined with Film Simulation modes to enhance creative flair in color tones and gradations. The special effects available include the Color Chrome effect, which produces deeper colors and gradation in subjects that contain highly saturated colors, which are notoriously difficult to photograph. The Monochrome Adjustment function faithfully reproduces warm and cool blacks in digital photos, which used to be achieved with specific photographic papers and developers. The Grain effect adds graininess, typically seen in film-based pictures, to digital photos to create an analog-like texture. The camera also provides means of adjusting highlight tones, shadow tones, sharpness and other properties.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.