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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
Combinations of settings on the shutter speed dial and the lens's aperture ring allow you to set exposure modes including Program, Shutter Priority, Aperture Priority and Manual even when the camera is turned off.
Supporting exposure compensation for ± 3 stops in 1/3 steps. Supports up to ± 5 stops when in the "C" position.
Switch the top plate to "AUTO" to select the Advanced SR AUTO mode. The camera will then automatically select the optimum autofocus and exposure settings from 58 presets.
With direct operation performed using a stick, it is possible to instantaneously move the focus area in eight directions, including vertical, horizontal, and diagonal. Focusing can be performed accurately with composition already decided.
It is possible to assign frequently used menu functions to the "Quick Menu" and "My Menu." Assigned functions can also be called up directly by setting them to the "Function Button". Abundant shortcut possibilities are incredibly convenient, allowing for easy transitions according to the application and scene.
With each button able to call up functions with ease, the rear layout features a simple but beautiful design. By keeping the number of buttons to the absolute minimum, no elements interfere with the fingers of the photographer, allowing for a firm grip on the camera.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.