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The game has changed. Medium-format re-invented. FUJIFILM announces Development of Professional-use Mirrorless Camera System “GFX”.
The FUJIFILM X-T3 offers 16 Film Simulation modes so that you can match your true photographic intention in a similar way to how photographers used to choose purpose-specific photographic films. This unique philosophy reflects Fujifilm’s heritage and color science know-how, nurtured by over 80 years of film manufacturing.
The FUJIFILM X-T3 offers the new “monochrome adjustment” function to faithfully reproduce warm and cool tones which were conventionally achieved using specific photographic papers and developers. This function, available in the standard “Monochrome” as well as the “ACROS” mode, provide smooth halftones, deep blacks, and beautiful textures to broaden the scope of monochrome expression.
This effect produces deeper colors and gradation in subjects with highly saturated colors present in vivid and shaded flowers, which are notoriously difficult to photograph.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.