FUJIFILM Corporation (President: Shigehiro Nakajima) is delighted to announce its two products, the FUJIFILM X-T10 digital camera and the FUJINON XF16-55mmF2.8 R LM WR lens, have been crowned at the recent 2015 EISA (the European Imaging and Sound Association) awards. Fujifilm X series cameras have consistently triumphed at the EISA awards for the last 4 years with the “FUJIFILM X100” camera winning an award in 2011, “FUJIFILM X-Pro1” in 2012, “FUJIFILM X100S” in 2013, and double honors in 2014 for the “FUJIFILM X-T1” camera and “FUJINON XF56mmF1.2 R” lens.
1. EUROPEAN CONSUMER COMPACT SYSTEM CAMERA 2015-2016 – The “FUJIFILM X-T10” Mirrorless Digital camera
The Fujifilm X‐T10 includes the best bits of last year's award‐winning X‐T1 in a smaller body and at a lower price. It has top‐plate drive mode, shutter speed and exposure compensation dials, and most lenses feature aperture rings. The 16‐million‐pixel X‐Trans CMOS II sensor offers excellent image quality, with particularly attractive JPEG colour reproduction. A newly‐developed autofocus system is now capable of tracking moving subjects, wherever they are in the frame. This is all wrapped up in a compact, lightweight SLR‐style body with an excellent 2.36‐million‐dot electronic viewfinder, built‐in flash, and Wi‐Fi for sharing images. It's a great, lighter‐weight alternative to a DSLR.
Click here to learn more about the Fujifilm X-T10
2. EUROPEAN COMPACT SYSTEM ZOOM LENS 2015-2016 – The “FUJINON XF16-55mm R LM WR” X Mount Interchangeable Lens
The XF16-55mmF2.8 R LM WR is a near-perfect general purpose lens, with image quality that can normally only be achieved by using primes. It's exceptionally sharp at all focal lengths and apertures, with extremely low distortion, chromatic aberration and vignetting.
Autofocus is very fast, almost completely silent, and consistently accurate. The XF16-55mm is a large and heavy lens, with weather resistant build quality matching that of the solidly built Fujifilm X-T1. The only missing feature is the omission of optical stabilisation, but the exceptional image quality is a worthy trade-off.
Click here to learn more about the Fujifilm Fujinon XF16-55mmF2.8 R LM WR
Fujifilm will continue to work on the development of excellent products and services that address user needs, thereby contributing to the further development of photographic culture.
* EISA (the European Imaging and Sound Association) is the association of 50 special interest magazines from 20 European countries. In June each year, the editors-in-chief from all EISA member magazines meet to decide which of the products analysed in their publications during the past year deserve a coveted EISA Award. The six categories under consideration are: Audio, Home Theater, In-car Electronics, Mobile Electronics, Photography and Video.
For UK MEDIA ENQUIRIES/REVIEW SAMPLES please contact:
FUJIFILM UK Digital Camera Press Office
Tel: 07557 140268
For UK CONSUMER ENQUIRIES please contact:
FUJIFILM UK Digital Camera Customer Service
Tel: 0344 553 2321
FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for photofinishing) and Information Solutions business (equipment and materials for medical diagnostics and life science, equipment and materials for graphic arts, flat panel display materials, recording media, optical devices, electronic materials and inkjet materials). The company employs more than 80,000 people worldwide, with 282 subsidiaries all over the world.
Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of ¥114 billion (around £795 million).
In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years. Fujifilm UK currently employs more than 390 people and is one of the country's most popular photographic and imaging brands.