FDIS lab uses Le Tour to boost trade
Knaresborough Photo Centre has hailed the success of a recent promotion designed to tie-in with the Tour De France.
The Fujifilm Digital Image Service (FDIS) shop boasts an enviable location in the heart of the picturesque North Yorkshire market town and when it was announced the Tour De France would be passing through, owner Philip Tennant knew it was too good an opportunity to miss.
Philip explains: “I wanted to devise a promotion that would capitalise on the feel-good factor surrounding ‘Le Tour’ so I approached Fujifilm to see if they’d help us. I was delighted when they agreed to fund the purchase of the main prize – the really smart new bike that became the centrepiece of the promotion.”
He continued: “We came up with a photographic competition and invited locals to submit a picture with a bike as the main theme, but with the instruction to make it fun, different and exciting.
We also involved a charity in the competition, with a donation for each submission being made to Marie Curie Cancer Care. The response was brilliant and the bike also made a really eye-catching window display.”
The Tour De France is the world's largest annual sporting event and over 3 million visitors flocked to Yorkshire to witness the historic ‘Le Grand Depart’. Philip wasn’t alone in entering into the spirit of Le Tour with Knaresborough winning the award for ‘Best Dressed Town’ for the event.
The winning entry came from one of Phillip’s younger generation of photographers – 9 year-old Cassi Stewart. Cassi’s entry was entitled, ‘Mum, I know I left my bike here somewhere!’
Peter Wigington, Marketing Manager for Fujifilm Photo Imaging Group made this comment: “We’re always delighted to hear of our FDIS member retailers using high-profile local events to promote their business so we were pleased to be able to support Knaresborough Photo Centre’s competition. Events don’t get much more higher profile than the Tour De France!”
For further details on FDIS and Fujifilm's range of photofinishing products and services, contact photoimaging(at)fuji.co(dot)uk