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Fujifilm are delighted to confirm the latest complimentary upgrades that will provide new functions to the GFX system and compatibility of the newly developed GF250mmF4 R LM OIS WR functions.
FUJIFILM Corporation (President: Kenji Sukeno) will release a free firmware update for the FUJIFILM GFX 50S (GFX 50S) medium format mirrorless digital camera in May 2018.
Continuing its reputation for consistently striving for excellence for photographers, Fujifilm’s latest update reflects feedback received by GFX users.
This firmware update adds compatibility for the FUJINON GF250mmF4 R LM OIS WR lens and adds the following new functions: Flicker Reduction, Select/Create Folder and Large Indicators Mode, all designed to improve operability for users.
The upgrade will add compatibility for the newly developed FUJINON GF250mmF4 R LM OIS WR capabilities that include “Focus Preset”, “AF-L” and “AF-ON”.
2. Addition of “Flicker Reduction”
For enhancing the quality of indoor sports photography, the upgrade allows users to reduce flicker in both pictures and display when shooting under fluorescent lighting and other similar light sources.
3. Addition of “Select Folder” and “Create Folder”
Enables users to choose the folder in which subsequent pictures will be stored. Users will also be able to enter a five-character folder name to create a new folder in which to store subsequent pictures.
4. New enlarged and customizable indicators: “Large Indicators Mode”
The upgrade allows users to enlarge indicators and information in the viewfinder and/or LCD monitor. This upgrade will also enable users to customize the location of where the information is shown on the display.
5. Addition of Fn button support for “35mm Format Mode”
The upgrade allows users to set the Fn button as “35mm Format Mode” for quicker setting changes.
The firmware update will be available from May 2018.
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FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for photofinishing) and Information Solutions business (equipment and materials for medical diagnostics and life science, equipment and materials for graphic arts, flat panel display materials, recording media, optical devices, electronic materials and inkjet materials). The company employs more than 80,000 people worldwide, with 282 subsidiaries all over the world. Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. Total global turnover for 2015/6 (FY15) was ¥2,491bn. In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years. Fujifilm UK currently employs more than 390 people and is one of the country's most popular photographic and imaging brands.