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Fujifilm UK has announced its partnership with charity CoppaFeel! to help raise awareness of the signs and symptoms of breast cancer.
Fujifilm is a pioneer in diagnostic breast cancer imaging, taking its expertise from the world of photography and applying it to healthcare to develop the Amulet Innovality digital mammography system, capable of producing industry-leading images.
Over the next year, Fujifilm will work with CoppaFeel! on a number of projects to help in its mission to educate the public on the signs and symptoms of breast cancer, encourage regular self-checking and empower young people in the UK to see their GP if anything is irregular.
Launching this October, during Breast Cancer Awareness Month, Fujifilm will release a new instax x CoppaFeel! mini 9 limited edition bundle, with an exclusively designed camera case and handstrap featuring breasts of different shapes and sizes, including pecs and mastectomies. Fujifilm will donate £25 to CoppaFeel! for every bundle sold to support the continuation of the charity’s crucially important work.
Fujifilm will also sponsor CoppaFeel!’s tenth annual Festifeel on Saturday 12 October 2019, fund a bespoke range of co-created shower stickers this September – which guide users through checking themselves in the shower.
Tracy Finlayson, Women’s Health lead at Fujifilm UK, said:
We’re thrilled to be teaming up with CoppaFeel! to support its goal of wanting everyone to have the best possible chance of surviving breast cancer. At Fujifilm, we understand the vital role of accurate and early diagnosis in survival. We look forward to working together with CoppaFeel! to raise awareness of the importance of early detection.
Sophie Dopierala, Director of Education and Health Comms at CoppaFeel!, said:
We are delighted to announce our partnership with Fujifilm. Using its expertise across photography, print and healthcare will help us reach new audiences with the breast cancer awareness message through joint projects, including the launch of the new limited edition instax bundle and bespoke range of shower stickers.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.