Fujifilm is helping make the world a better, healthier, and more interesting place. Learn more about what we’re about.
Complimentary upgrades provide new features including Advanced Filters “Rich & Fine” and “Monochrome [NIR]”
FUJIFILM Corporation (President: Kenji Sukeno) will release free firmware updates for the FUJIFILM X-T100 and FUJIFILM X-A5 X Series digital cameras. Due for release in August, the updates are based on feedback received by FUJIFILM X Series users.
FUJIFILM X-T100 (Ver 1.10) – August 2018
FUJIFILM X-A5 (Ver. 1.20) – August 2018
1. Advanced Filters “Rich & Fine” and “Monochrome [NIR]”
“Rich & Fine” filter is recommended for food and other tabletop photography. It simulates brighter and more vivid colors at the center of the image and adds slight shadow at the four corners to emphasize the subject.
“Monochrome [NIR]” simulates Monochrome effect as taken by near-infrared cameras.
These modes will allow photographers to add additional artistic flair or film-like color tones to their photos.
2. “SQUARE MODE”
The “SQUARE MODE” allows users to switch to 1:1 format with a single flick on the touchscreen. The “SQUARE MODE” enhances compatibility with social media networks where 1:1 format has become the standard image format for posting photos.
These new features are also available on the newly announced XF10 digital camera.
For UK MEDIA ENQUIRIES please contact:
FUJIFILM UK Digital Camera Press Office
Tel: 01234 572064 / 07979 525398
For UK CONSUMER ENQUIRIES please contact:
FUJIFILM UK Camera Service
Tel: 0344 553 2321
Fujifilm UK, established in the UK since 1976, is a subsidiary of FUJIFILM Holdings Corporation and consists of six business divisions. The Photo Imaging division provides commercial photographic businesses with photo printing equipment, kiosk and software solutions along with a range of photo papers for both dry and wet labs, wide format media and inks, photo chemistry, film, and single-use cameras. Photo Imaging is also the home of the best-selling Instax instant camera and accessories. The Electronic Imaging division markets an award-winning range of digital cameras suited to professionals and enthusiasts alike, including the FinePix, X Series and GFX medium format ranges. The Medical Systems division delivers a range of diagnostic imaging systems, medical informatics solutions and clinical chemistry analysers, helping healthcare professionals to deliver excellent care to patients. The Graphic Systems division supplies industry-leading digital, offset, inkjet and plate products and services to deliver superb, high-quality print. The Recording Media division is one of the leading manufacturers of high performance storage media, producing the latest in high capacity data tape storage technology solutions and services. Lastly, the Optical Devices division develops and manufactures FUJINON high-precision lenses for the TV broadcast, cinema, videography, closed circuit television and industrial markets, as well as all of the lenses for the X and GFX series of cameras. FUJIFILM Holdings Corporation, headquartered in Tokyo, Japan, was founded in 1934 as a producer of photographic film under the name Fuji Photo Film Co Ltd. By leveraging the technologies originally developed for the photography industry and continuously and proactively pursuing advanced R&D, Fujifilm strives to push the boundaries of innovation to help make the world a better, healthier, and more interesting place. In-house research promotes growth in existing fields, while exploring new possibilities in areas including biotechnology, pharmaceuticals, life sciences, energy and highly functional materials. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. For more information on Fujifilm UK visit us on social media at @Fujifilm_UK on Twitter, Fujifilm_UK on Instagram, on Facebook at facebook.com/fujifilm.uk or on LinkedIn at linkedin.com/company/fujifilm-uk-ltd.
Fujifilm Corporation is a wholly-owned subsidiary of Fujifilm Holdings Corporation.