FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the X-T1 Graphite Silver Edition, a new colour variant of the Fujifilm X-T1 premium mirrorless camera. Since its launch, the X-T1 has received high praise from photography enthusiasts and professional photographers around the globe thanks to its outstanding features, including the world’s fastest Real Time Viewfinder with a display lag-time of just 0.005 sec, the highest display magnification (0.77x), and a dust and water-resistant body.
Luxury multilayer coating on the camera’s exterior
The X-T1 Graphite Silver Edition uses a unique three-layer coating process for a stunning, highly resilient, finish. Three coats are applied to the camera body, as follows:
- First coat: After performing antioxidant treatment on the magnesium body, a matte black undercoat (primer) is applied. This deepens the tones, making the highlights stand out.
- Second coat: Thin coats of ultra-fine paint particles are layered using computer controlled Thin-film Multilayer Coating Technology to give a Graphite Silver coat while rotating the body at high speed. This gives a smooth finish and luxurious shine.
- Third coat: A clear coat for a deep gloss finish. By adding a small amount of black to the colourless and transparent clear coating, the colour tint alters subtly depending on how the light hits the body, emphasising the camera’s shape and form.
Graphite Silver Edition deluxe accessories
To complement the premium-coated X-T1, a luxury leather shoulder strap and aluminium hot shoe cover are supplied with the camera in a limited-edition kit.
Genuine Leather Shoulder Strap
Aluminium Hot Shoe Cover
These new features will be installed on the X-T1 Graphite Silver Edition from its launch, and will be made available on the Fujifilm X-T1 Black as part of a firmware update planned for December 2014.
New high-speed electronic shutter with a maximum speed of 1/32000sec.
The FUJINON XF Lens series line-up includes a number of fast fixed focal length lenses, which boast very high sharpness with the aperture wide open, producing excellent bokeh. However, fast apertures are impossible to use if the light is too bright, so to ensure users can create shallow depth-of-field effects, the camera is now equipped with a fully electronic shutter offering a maximum shutter speed of 1/32000sec. The mechanical shutter will not operate at all when any speed for the electronic shutter is selected, which also delivers a completely silent shooting experience; perfect for shots of sleeping children, pets, weddings, and more. In addition, it is possible to set the electronic shutter in 1/3 steps from a range of 1sec to 1/32000sec.
Classic Chrome Film Simulation mode brings more creative power to the X Series
The X Series' Film Simulation modes represent Fujifilm's wealth of experience in colour reproduction technology. New to the suite of effects is Classic Chrome, which delivers subtle colours and beautifully muted tones reminiscent of vintage reversal film. Using Classic Chrome on cityscapes, for example, will give shots a historic feel, while fashion photos gain an emotive, nostalgic look. Classic Chrome strengthens the film simulation line up and enhances the creative power of the X-T1.
New Classic Chrome
Natural Live View function is just like the naked eye
One of the greatest benefits of the electronic viewfinder is that it allows users to check the actual tones and colours of the image before releasing the shutter; what you see is what you get. However, if the image quality settings are set to high saturation or high contrast, for example, this sometimes causes problems in checking subtle details in shadow areas, or could result in eye strain when used over a long period. To avoid this problem, the X-T1 Graphite Silver Edition has a new function that removes the image quality settings from the viewfinder image while shooting, displaying natural, real-world images, close to what the naked eye would see through an optical viewfinder.
Further improvements coming soon
Since the launch of the X-T1, our product development team has received many requests for various enhancements and improvements from users all over the world. We are delighted to announce that many of these improvements will be coming to the X-T1 Black and X-T1 Graphite Silver Edition via a firmware update planned to be released in December 2014.
(1) Direct selection of AF Area
The update will let users select the focus area using the 4-way controller, without pressing the Fn key.
(2) Unlocked AE-L/AF-L buttons
The function of the AE-L/AF-L button is currently locked, but will be interchangeable, depending on the user’s preference.
(3) Variable Focus Area during MF
When working in Manual focus mode, the update will enable changing the size of the focus area during Instant AF with the AF-L button.
(4) Direct selection of Macro mode
In Autofocus mode, the update will enable the Macro function to be turned on or off, without accessing the pop-up menu screen.
(5) Q Menu customisation
To make the Q Menu (used for quick access of frequently-used items) even more efficient, the update will allow its items and layout to be changed to the user’s preference.
(6) New video frame rates
As well as the existing 60fps and 30fps selections, 50fps, 25fps and 24fps options will be available with the update. 50fps and 25fps allow video editing in the PAL regions, such as Europe, without converting the frame rate. 24fps offers a cinema-like view.
(7) Manual shooting in Video mode
The update will enable ISO sensitivity selection prior to shooting videos, as well as the ability to adjust aperture and shutter speed during movie recording.
(8) Phase Detection AF support for Instant AF
In Instant AF mode, which is operated by pressing the AF-L button during manual focusing, the update will enable Phase Detection AF, providing faster focusing speeds.
(9) Interlocking of Metering and Focus areas
Users will be able to interlock the AF area position with the Metering area when Spot Metering mode is selected.
(10) Expansion of shutter speed in Program Shift mode
In the current Program Shift mode, the slowest-speed setting is 1/4sec, but this will increase to a maximum of
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© 2014 Fujifilm UK Ltd. Specifications are subject to change.
UK AVAILABILITY AND PRICING:
The FUJIFILM X-T1 Graphite Silver Edition will be available in the UK from November 2014 with a Suggested Retail Price of £1199.99
Hi-res PRODUCT IMAGES are available for download from our IMAGE BANK:
For UK MEDIA ENQUIRIES/REVIEW SAMPLES please contact:
FUJIFILM UK Digital Camera Press Office
Tel: 01234 572101
For UK CONSUMER ENQUIRIES please contact:
FUJIFILM UK Digital Camera Customer Service
Tel: 0344 553 2321
FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for photofinishing) and Information Solutions business (equipment and materials for medical diagnostics and life science, equipment and materials for graphic arts, flat panel display materials, recording media, optical devices, electronic materials and inkjet materials). The company employs more than 80,000 people worldwide, with 282 subsidiaries all over the world.
Uniquely placed to be a market leader in digital imaging, Fujifilm develops and manufactures its own sensors, lenses and processing technology. In addition to its production plants and R&D operations in Japan, the company has key manufacturing facilities in Europe and the USA for core products such as colour film, colour paper, single use cameras and CTP printing plates, and has further factories in Brazil and China. It has a global turnover in excess of ¥114 billion (around £795 million).
In the UK, Fujifilm has been supplying the imaging, printing and graphics industries, as well as consumers, professional and enthusiast photographers, with high quality, innovative products and services for over 30 years. Fujifilm UK currently employs more than 390 people and is one of the country's most popular photographic and imaging brands.